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Tag: Disney +Hotstar

  • Kartik Aaryan collabs with Disney+ Hotstar for #ItnaSabFreeKa campaign

    Kartik Aaryan collabs with Disney+ Hotstar for #ItnaSabFreeKa campaign

    Mumbai: After emerging victorious in Asia Cup 2023, the excitement for ICC Men’s Cricket World Cup 2023 is palpable, with the entire nation rooting for Team India. As a run-up to the highly anticipated cricket tournament, Disney+ Hotstar has collaborated with the screen sensation, Kartik Aaryan, and released their ad film focusing on the platform’s ‘free on mobile’ offering of the tournament this year along with free first-class entertainment!

    The film starring the blockbuster star turns the table on the relationship between the star and his fans in a funny, light-hearted way. In his quintessential style, Kartik Aaryan interacts with his fans only to find out that his limelight has been stolen by Disney+ Hotstar and its free content offerings of ICC Men’s Cricket World Cup 2023- and first-class entertainment such as Freddy, Brahmastra Part One: Shiva, Cuttputlli, Vikram and many others. The ad film is conceptualised by the internal Disney+ Hotstar team and directed by Rajesh Krishnan.

    Talking about the collaboration, Disney+ Hotstar India head–marketing Sidharth Shakdher said, “We are delighted to collaborate with Kartik Aaryan for the ICC Men’s Cricket World Cup 2023 campaign for Disney+ Hotstar. His energy resonates with the spirit of the game, and together, we aim to elevate the cricket-watching experience for viewers across India. With this campaign, we want to reach our users in every nook and corner of India and provide them with first-class access to sports and entertainment.”

    Commenting on this association, Kartik Aaryan said, “ICC Men’s Cricket World Cup is more than just a game for me, it’s an emotion for me and I believe for everyone globally. I am excited to be associated with Disney+ Hotstar to celebrate ICC Men’s Cricket World Cup 2023 and there’s more – Disney+ Hotstar is offering first-class free entertainment, this makes it a double celebration for all of us.”

    Team India begin their ODI World Cup campaign on 8 October 2023, with an epic showdown against Australia at the iconic MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on 14 October adding another thrilling chapter to the ‘Greatest Rivalry’.

    Tune in to Disney+ Hotstar to stream the ICC Men’s Cricket World Cup 2023, LIVE and free on mobile. It will also broadcast LIVE on the Star Sports Network.

     

     

  • Seven Korean picks to check out this Korean Thanksgiving

    Seven Korean picks to check out this Korean Thanksgiving

    Mumbai: Be it Korean food, K-pop, or K-dramas, Korean trends have taken the world by storm. With the quintessential elements of creativity, simplicity, relatability, and fun – Korean series, movies, and audiobooks will either lighten up your mood or keep you hooked till the very end. With Chuseok (Korean Thanksgiving) around the corner, it would only be fitting to engage in a binge session of these Korean titles along with a bowl of ramyeon of course. This is why we’ve put together the most sought-after Korean titles from Audible, Netflix,  Disney + Hotstar, and Prime Video to inspire, engage, and entertain you to the core.

    I Want to Die but I Want to Eat Tteokbokki

    Platform: Audible

    Tteokbokki, or simmered rice cake, is a Korean dish often seen in K-dramas and widely enjoyed by cinephiles across the world. Discover how this unique dish takes center stage in this part memoir and part self-help book. This audiobook is based on the life of a successful young woman working as a social media director at a publishing house who is struggling to navigate through depression, social awkwardness, and work exhaustion. As a result, she decides to visit a psychiatrist and spends over a 12-week period disentangling bad behavior loops, knee-jerk reactions, and harmful cycles of self-abuse. Wondering what Tteokbokki has to do with all of this? Tune into Audible to understand why! A must-listen for those entangled in similar labyrinths of life, this audiobook will surely encompass valuable life lessons and a boost of inspiration all of us need.

    In Order to Live

    Platform: Audible

    Wonder what it feels like to be trapped in a country ruled by a fierce dictator, with no hope and nowhere to go? Well, this was the life of the North Korean human rights activist and TED speaker Yeonmi Park who fled the oppressive communist state when she was 13 years old. The concept of freedom was too far-fetched for her, the most comforting thing she could think of was to survive her reality. She knew that if she and her family stayed behind they would die – from starvation,  a disease, or even execution. Witness the harrowing tale of the woman’s escape with the assistance of China’s underworld and her rise as she became an exemplary human rights activist by the time she turned 21.

    Korean Folk Tales

    Platform: Audible

    This collection showcases stories of heroes, tricksters, and supernatural creatures, and unfolds the deep cultural roots and traditions of the Korean people. Get yourself an immersive experience of powerful storytelling to illuminate the human experience with multi-cultural depth and important life lessons. Korean folklore is known for its philosophical elements incorporating beliefs from Confucianism (ancient Chinese Philosophy) and Korean mythological figures, making it a great listen for children and adults.

    A Time Called You

    Platform: Netflix

    A Time Called You is the story of a  young woman Jun-hee who mourns the death of her boyfriend. Unable to cope with the loss, she goes back in time to 1998 but is perplexed as she wakes up in a different body of an 18-year-old Min-ju. As she navigates this new reality, she meets Si-heon, who bears an uncanny resemblance to her deceased boyfriend. To make this more intriguing, the series also has a love triangle, a complex time travel curveball, and lots of suspense. Difficult to sum up the plot in words, one has to watch this drama on Netflix to find out how her life unfolds as she time-travels her way to 1998 and back.

    The Roundup: No Way Out

    Platform: Prime Video

    Seven years after the roundup in Vietnam, Detective Ma Seok-do joins a new squad to investigate a murder case which leads them to an illegal drug Hiper. He starts to dig deeper and discovers an unknown gang of thugs involved in supplying the drug. This troublesome case leading to a drug war is important to him as it is his first case after seven years following a roundup in Vietnam. Perfectly balancing the dichotomy of good and evil, the storytelling in this Prime Video movie is brilliant and adventurous. An ideal pick for a movie night, grab your popcorn, and enjoy this critically acclaimed crime drama with friends and family.

    Call It Love

    Platform: Disney + Hotstar

    A revenge drama that takes an unexpected turn, Call it Love is the perfect watch for a weekend. The female lead Woojoo decides to take revenge for all the injustices she has suffered when her family unexpectedly becomes homeless. But her plans change when her enemy Dongjin turns out to be a thoroughly lovable, lonely, and gentle soul. After her father’s death, Woo-Joo is kicked out of her home by the woman her father dated. She decides to take revenge on that woman only to stumble upon her son Han Dong-Jin and falls in love with him. An unexpected and humorous turn of events makes the series a promising watch for rom-com lovers.

    Heartbeat

    Platform: Prime Video

    Heartbeat is a humorous light-hearted romance centered around the love story of a 100-year-old vampire on the cusp of fulfilling his wish to become a human and a mesmerising woman who does not fear him. The series showcases relatable characters in blossoming romance, hoping that their love will transform the reality of the male lead’s vampire-bound life. If you’re one of those who enjoys situational satire with a romantic element, then this is the OTT series for you.

  • Experience ambition, greed, love, and passion in Disney+ Hotstar’s ‘Sultan of Delhi’

    Experience ambition, greed, love, and passion in Disney+ Hotstar’s ‘Sultan of Delhi’

    Mumbai: Agar Delhi ka Sultan banna hai toh, jung bina goli chalaye jeetni hogi! Disney+ Hotstar has launched the trailer of their upcoming drama, Hotstar Specials ‘Sultan of Delhi’. Based on the book, Sultan of Delhi: Ascension by Arnab Ray, the series is produced by Reliance Entertainment and directed by ace director, Milan Luthria. Set to release on 13 October 2023 on Disney+ Hotstar, Sultan Of Delhi is set to take you on a journey where life is at stake and power is all you need to change the game in your favour!

    The series stars Tahir Raj Bhasin, Anjum Sharma, veteran actor Vinay Pathak and Nishant Dahiya in pivotal roles, alongside the supremely talented ladies Anupriya Goenka, Mouni Roy, Harleen Sethi, and Mehreen Pirzada in key characters.

    Recreating the magic of the vintage era of the 60’s, Sultan Of Delhi follows the story of Arjun Bhatia (Tahir Raj Bhasin), who works with Delhi’s biggest illegal arms dealer, Jagan Seth (Vinay Pathak). In a high-stakes battle for power, Arjun is tested time and again by those around him. Fuelled by ambition, and his calling to become the Sultan Of Delhi, Arjun must navigate a treacherous landscape to emerge victorious, where there is no stopping him and vengeance is unleashed.

    Talking about the series, director Milan Luthria said, “I never expected such a thunderous response to our teaser. Many people called me asking if it was my next film. My team and I have worked very hard on Sultan Of Delhi, as I didn’t want to leave any stone unturned for my first outing on the web. The attempt has been to achieve a clutter breaker, a page turner of sorts. I hope the audience picks that up and enjoys it to the fullest.”

    Talking about his character and the show, Tahir Raj Bhasin said, “The journey of portraying Arjun Bhatia proved to be a very exciting multifaceted challenge. Arjun Bhatia serves as the central character of the series who evolves drastically as the narrative unfolds. Playing the graph of this transformation was both compelling and exhilarating. Arjun’s character helped me push my boundaries as an actor in a very different way. It was a constant balance between a physically challenging part that needed stunt and weapons training and a nuanced emotional journey that was unique to his individual relationships with other characters in the script. A very special dynamic was the friendship I developed with Anjumm Shharma. Our chemistry in the series echoes the timeless camaraderie of iconic duos like Jai and Veeru, and I am eagerly anticipating the audience’s response to it.”

    Talking about his character and the series, Anjum Sharma said, “Collaborating with Disney+ Hotstar and Director Milan Luthria was an incredible experience at various levels. I used to often speak to Milan over the phone and rehearse the scenes with him before actually shooting it. Playing the role of Bangali was heart-warming and complex at the same time. Bangali is a friend that one definitely needs in today’s day and age. While shooting, it was crucial to find a correct graph of friendship between Arjun and Bangali and this helped Tahir and me develop a friendly equation and mutual respect off-screen as well.”

    Talking about her role, Mouni Roy said, “Playing the character of Nayantara was a one of a kind experience. While she is bold and fearless on the outside, she is vulnerable and emotional on the inside. She has a side to her that was always looking out for love, care and acceptance. Making my web series debut with a show like Sultan Of Delhi and a Director like Milan Luthria was indeed an incredible experience and this streaming on Disney+ Hotstar is like an icing on the cake. I enjoyed being a part of the 60s era and I hope my fans and audiences enjoy this cool and subtle side of me.”

    Get set to be transported to Delhi in 1960’s with Sultan of Delhi, 13 October 2023 onwards, streaming exclusively on Disney+ Hotstar.

  • Ganesh Chaturthi: Branding with a blessing

    Ganesh Chaturthi: Branding with a blessing

    Mumbai: Ganesh Chaturthi, one of the most celebrated festivals in India, is characterised by elaborate processions, colorful decorations, and the installation of intricately crafted Ganesha idols in homes and public places.

    Brands have recognised the cultural significance and widespread enthusiasm surrounding Ganesh Chaturthi, and they are leveraging this grand occasion in various ways.

    DBS Bank

     

     

    BN Group

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by BN Group (@thebngroup)

     

    Tata Steel

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Tata Steel (@tatasteelltd)

     

    Godrej Interio

     

     

    Kotak Securities

     

     

    Me n Moms

     

     

    Mee Mee

     

     

    Muthoot Finance

    The Belgian Waffle Co.

     

     

    Disney+ Hotstar

    Nick Jr

  • Disney India to scale down it’s linear TV business

    Disney India to scale down it’s linear TV business

    Mumbai: Reportedly, Disney India may scale down its linear TV business or seek strategic options. It reported an EBITDA margin (with OTT losses) of four per cent (average of FY19-22), due to hefty investments/losses in high-cost cricket content. Zee’s (Z IN) average EBITDA margin (with OTT) was 24 per cent in FY19-22. As per our assessment, unit economics of the TV business is strong, led by healthy profitability margin (~30-32 per cent EBITDA for larger broadcasters core Tv business, ex OTT losses).

    Digital has gained sharp traction since the launch of affordable 4G data, as the India OTT market has posted a CAGR of 19 per cent in FY19-23 to USD 2.1bn. Also, TV industry CAGR declined one per cent in FY19-23, on: 1) regulatory concerns on ARPU, 2) tepid ad environment in linear TV and 3) consistent drop in viewership and consumption patterns. Despite this, TV is still the largest medium after digital, with an ad market share of 34 per cent in FY23 (dip of 330bp from FY20).

    We continue to believe that despite converging growth rate, linear TV medium is a key mode of mass campaigning for larger advertisers (FMCG contributes 45 per cent to TV ad revenue), given the reach/scale it has. Digital has the potential to grow, but unit economics are not yet proven. No larger OTT platforms in India have turned profitable despite: 1) launch

    since 2017 (post 4G data becoming cheaper), and 2) strong adoption/during Covid, which increased time spent/consumption. Also, India OTT has many concerns such as: 1) price sensitive market (lower APRUs), 2) higher distribution costs (heavy dependence on telcos/OEM, 3) higher content costs, 4) lower wired broadband penetration and 5) fragmented nature of the OTT market (multiple languages). This further makes break-even or profitability is difficult for any OTT platform, in the near- or medium-term. We, thus, prefer the linear TV business from a profitability standpoint and believe it will be a win-win for India despite tepid growth rates, as digital is an expensive medium. This may be a challenge to scale at mass – Digital ARPU for a consumer with major OTT platforms subscriptions and data costs is Rs 1,500, 4x higher than that of TV ARPU (Rs 350).

    We believe an exit or a strategic change by Disney in India may augur well for peers such as Zee, Sony, Viacom18, SUNTV, enabling a strategic shift in the ‘go to market’ strategy, in turn benefitting other players to gain market share. Subject to regulatory approvals (NCLT), Zee-Sony merger may be the biggest beneficiary of any changes in Disney management or market strategy, as Zee-Sony commanded an ad market share of 25 per centin FY22, slightly below Disney’s 32 per cent. The merged entity (subject to approval) may thus see a big valuation re-rating , on likelihood of market share loss by market leader, Disney India. Disney India enjoys strong recall across genres such as urban GEC, Tamil, Telugu, Marathi, and sports, which together contribute 65 per cent to India’s TV revenues. TV may become further consolidated post Z-Sony merger with top two players (Z-Sony and Disney India) commanding ~60 per cent ad market share, leaving little or no potential for peers to gain (or spike) market share. We believe there is also a likelihood of Viacom 18 (73 per cent owned by RIL/TV18, 11 per cent TV ad market share)- the third largest broadcaster after Zee/Sony and Disney, becoming a strategic partner with Disney India as the former is aggressively seeking to make inroads in the media segment (TV via TV18/NW18; digital via Jio Cinema).

    This scenario too may not be very disruptive for the Z-Sony merged entity as it leaves with two players having an even larger share in the TV ad market. India OTT market is a long haul – Expect early signs of consolidation in the medium term, but broadcaster-based OTTs (Zee, Sony, Disney), Jio Cinema (largest telecom player) and global giants such as

    Amazon and Netflix may eventually command a lion’s share in this market. We expect smaller OTT platforms to tie up with these larger platforms for distribution/scale. Consolidation is the only way OTT platforms in India may move closer to break-even or profitability helped by 1) lower content cost 2) tech cost efficiency and 3) bargaining power with distributors. OTT is a business of scale/depth as platforms with a large customer base and strong content library may be the first ones to attain profitability due to efficiency on technology and distribution costs.

    The credit of this article goes to Elara Capital SVP Karan Taurani. 

  • Star Sports campaign captures Indian fans’ obsession to win ICC Men’s World Cup 2023

    Star Sports campaign captures Indian fans’ obsession to win ICC Men’s World Cup 2023

    Mumbai: Fans across the country are gearing up for a remarkable journey as the ICC Men’s Cricket World Cup returns to Indian soil, marking a momentous 12-year wait. The anticipation and fervour among Indian fans are palpable, reminiscent of the unforgettable 2011 victory that saw the nation celebrate its cricketing heroes. Riding on this heightened excitement, Star Sports, the official broadcaster of the marquee global tournament, unveils its highly anticipated campaign as the biggest cricket festival gets underway from 5 October to 19 November 2023.

    The first of many campaign films, created by the in-house team at Disney Star, highlights the emotions of Indian cricket fans as they wait to win the most prestigious trophy after a hiatus of 12 years. The campaign film showcases discontented souls who crave to watch Team India win the World Cup trophy, which will provide them eternal salvation. The catchy slogan, ‘World Cup ka bhoot sawaar, jeet ke utrega iss baar’ serves as a spirited call to action, rallying the entire nation to come together and wholeheartedly support the men in Blue in their pursuit of World Cup glory. The promo boasts of an exceptional ensemble that seamlessly blends cricket and entertainment, featuring iconic team India stars, Virat Kohli and Ravindra Jadeja, alongside popular Bollywood sensation Shehnaz Gill and renowned stand-up comedian Aakash Gupta.

    Speaking about the campaign for the ICC Men’s Cricket World Cup 2023, a Star Sports spokesperson said, “The scale of ICC CWC 2023 is such that it merits a multi-dimensional campaign catering to different audience segments, ranging from ‘Cricket aficionados’ to ‘event watchers’. The ‘One Day’ & ‘Best of Cricket’ campaigns were launched first to engage Cricket fans and now the ‘World Cup ka Bhoot’ campaign builds on the insight that everyone – even non-followers of the game – is possessed with the ambition of winning the World Cup after 12 years. The quirky rendition of this insight will hopefully appeal to a large number of audiences going beyond Cricket fans and bring them in to watch India’s campaign in ICC CWC 2023”.

    Team India begin their ODI World Cup campaign on 8 October 2023, with an epic showdown against Australia at the iconic MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on 14 October, adding another thrilling chapter to the ‘Greatest Rivalry’.

     

     

    Catch all the action from the ICC Men’s Cricket World Cup 2023 from 5 October – 19 November 2023, LIVE & exclusive on the Star Sports Network and Disney+ Hotstar.

  • Five reasons why Disney+ Hotstar’s Kaala is a must-watch!

    Five reasons why Disney+ Hotstar’s Kaala is a must-watch!

    Mumbai: ‘Kaala’ is now available on Disney+ Hotstar, and this show plunges you into the intense world of reverse hawala. In this gripping thriller, money, corruption, and power collide, crafting a dark and compelling narrative that’s hard to resist. It’s a pulse-pounding series that will leave you craving for more, making it a must-watch for anyone seeking an adrenaline-fueled adventure. So, with your popcorn in hand, get ready to be captivated by this unforgettable series!

    Here are six reasons why ‘Kaala’ is your ticket to binge-watching bliss:

    Reverse Hawala 101: a concept unheard of!

    ‘Kaala‘ boldly ventures into uncharted territory with its unique concept of reverse hawala. It’s like watching a high-stakes chess match where every move could be a game-changer. Expect your heart rate to soar as you dive headfirst into a world of financial intrigue and deception. Buckle up for a ride!

    Stellar performers!

    The ‘Kaala‘ cast is like a constellation of talent, with Avinash Tiwary, Jitin Gulati, Rohan Vinod Mehra, Taher Shabbir, Elisha Mayor, Hiten Tejwani and Nivetha Pethuraj and the enigmatic Shakti Kapoor taking center stage. These actors deliver performances that are so gripping, that you’ll find it impossible to tear your eyes away from the screen.

    A classic Thriller

    If you’ve got a soft spot for classic thrillers that keep you guessing at every twist and turn, ‘Kaala‘ is the show for you. It’s a dirty game of power, money and corruption that will leave you playing detective alongside the characters. Who can resist the allure of solving the ultimate puzzle?

    Bejoy Nambiar’s OTT Debut

    The maestro of storytelling, Bejoy Nambiar, makes his grand entrance into the world of OTT with ‘Kaala.’ Known for crafting narratives that are nothing short of genius, Bejoy’s unique style promises to elevate your digital streaming experience. Get ready for a series that’s a cut above the rest!

    A Visual Spectacle

    ‘Kaala‘ isn’t just a treat for your brain; it’s a feast for your eyes too. The series beautifully captures the essence of Kolkata, with its contrasting worlds, offering a visual spectacle that complements the gripping storyline. You’ll be left in awe of the stunning cinematography!

    Unfold the mystery of ‘Kaala’, streaming exclusively on Disney Hotstar.

  • Thums Up launches ‘Fan Pulse’ with cricket legends on Disney+ Hotstar

    Thums Up launches ‘Fan Pulse’ with cricket legends on Disney+ Hotstar

    Mumbai: India’s homegrown beverage brand The Coca-Cola Company, is excited to announce the launch of ‘Thums Up Fan Pulse’, an innovative and immersive cricket experience in collaboration with Disney+ Hotstar. The Thums Up Fan Pulse introduces a new era of cricket engagement, amplifying every voice, fostering passionate discussions, with expert insights, and unparalleled fan participation.

    https://www.hotstar.com/in/shows/thums-up-fan-pulse/1260152395?filters=content_type%3Dshow_clips

    The first-of-its-kind endeavour is set to transform the cricket content landscape, resonating with the true spirit of Thums Up. ‘Thums Up Fan Pulse’ isn’t just a platform; it’s a vibrant space for fans to share opinions, interact with experts, and pose the pivotal question: “Will India Win?” The series featuring top experts, including Sourav Ganguly, Yuvraj Singh, Gautam Gambhir, Virendra Sehwag, Dinesh Karthik and hosted by the “voice of cricket” – Harsha Bhogle will showcase the pulse of every cricket fan as they give unique insights about every aspect of the upcoming World Cup.

    By integrating data, tech, and social listening, Thums Up is revolutionizing fan engagement. It uncovers insights about players, team India, and the World Cup fueling a personalized content experience for every cricket enthusiast, through various channels – pack, digital, and OOH with enthusiasts enthusiastically participating and sharing their views on the platform.

    Commenting on the launch of ‘Thums Up Fan Pulse’ and the association with Disney+ Hotstar, Coca-Cola India, and South-West Asia senior category director of sparkling flavours Tish Condeno said, “We’re absolutely thrilled to announce the launch of ‘Thums Up Fan Pulse,’ an immersive experience that encapsulates the pulse of every cricket fan. With our unique series in collaboration with Disney+ Hotstar, we are honoured to feature cricket legends together on one platform. Our aim is to unite cricket enthusiasts, engage fans, and build up the excitement for the upcoming ICC World Cup.”

    Disney Star head of network – Ad Sales Ajit Varghese said, “Cricket may be a strategic sport, but it involves the heart and mind in equal measures. Be it calculating the possibilities of a six in an over or praying for the last ball to score a six, it is this mix of emotion that makes the game great. At Disney+ Hotstar, we are proud to partner with Thums Up to curate a unique series like Thums Up Pulse. It quenches our national thirst for cricket with logic & passion served by experts like Sourav Ganguly, Virendra Sehwag, Harsha Bhogle and other prominent names for the upcoming ICC Men’s Cricket World Cup.”

    The Thums Up Fan Pulse offers various content formats, from episodic series with Disney+ Hotstar to byte-sized content. By sparking engaging conversations about the ICC World Cup, it keeps the excitement alive. Thums Up remains dedicated to enhancing cricket conversations and uniting fans through innovation. Consumers can purchase a Thums Up, scan the QR code on the pack and express their views to become a part of Thums Up Fan Pulse. 

  • ‘Tumse Na Ho Payega’ to premiere on 29 Sep on Disney+ Hotstar

    ‘Tumse Na Ho Payega’ to premiere on 29 Sep on Disney+ Hotstar

    Mumbai: We all have had that one judgemental person in our lives who has constantly doubted our efforts and made us wonder – ke log kya kahenge? “Tumse Na Ho Payega”, Disney+ Hotstar’s upcoming film is a fun light-hearted take on the modern-day challenges faced by today’s youth, and their dilemma in standing up to these ‘rules’ laid by the society we live in, to instead follow their own path and dreams will release on 29 September exclusively on Disney+ Hotstar.

    “Tumse Na Ho Payega” is a fresh and satirical approach to convey to the youth of India – “Find the courage to follow your heart and define your own success” and bringing this story to life is the talented ensemble cast of Ishwak Singh, Mahima Makwana, Gaurav Pandey, Amala Akkineni, Gurpreet Saini, Parmeet Sethi and Meghna Malik.

    Producer and writer Nitesh Tiwari, said, “Tumse Na Ho Payega was written with the intention to bring the story of every youngster in a middle-class household to screen. Whether it is the grind of a corporate job or chasing your childhood love or your lifelong dream of starting something of your own, “Tumse Na Ho Payega” is that relatable story! We are all so excited to share this journey with viewers across the world on Disney+ Hotstar and hope it inspires and entertains our audience at the same time.”

    “In a society where we are made to believe that the lines on the palm of your hand dictate your future, “Tumse Na Ho Payega” is a sincere attempt to convey that only you can define your success. Sometimes that could mean defying the rules set by society, ignoring those who don’t believe in you and listening to that inner voice that says, “Go for it!”, to chase that dream with all you’ve got. It’s what fueled our own pursuit in telling this story albeit with a little humour. We can’t wait for you to experience this film which at some point will relate with your own personal growth journey.” said director Abhishek Sinha.

    Standing up to society’s ‘log kya kahenge’ attitude are a group of young friends in the movie led by two talented actors Ishwak Singh and Gaurav Pandey.

    “Tumse Na Ho Payega is a story that I relate to a lot, I feel like it’s my story and I’m sure whoever watches it would feel the same. It’s a light-hearted fun film with dollops of humor and a very strong theme that remains at the heart of it all: to follow one’s dreams and not succumb to societal pressure. I think there comes a time in our lives where we feel that what we’re doing is not our true calling, but we ended up doing it because someone else decided what’s best for us. But then there’s a moment when you tell yourself that I need to get out of this rut and do what I believe in and more importantly what makes you happy. It’s the most difficult thing to come out and say I want to quit my job and pursue my passion. With nobody by your side, you’re wondering where to go and what to do. That’s the long road that my character Gaurav takes and in that journey which is nothing short of a wacky roller coaster ride, finds himself, his true calling and all that matters to him,” said actor Ishwak Singh.

    Actor Gaurav Pandey said, “One of the reasons I fell in love with the story is its relatability factor. It’s a fresh and fun take on how to have faith in yourself and stand up to anyone who says “Tumse Na Ho Payega”. Also, it’s a story about igniting passion and connecting with what you believe in. To put in the effort and never be demotivated with the challenges you face in life.”

    Get ready to feel a rollercoaster of emotions as Gaurav breaks free from the pressures of society and inspires you too, with “Tumse Na Ho Payega” streaming on Disney+ Hotstar, 29 September onwards!

  • Disney+ Hotstar records 2.8 crore concurrency during India-Pak Asia Cup match

    Disney+ Hotstar records 2.8 crore concurrency during India-Pak Asia Cup match

    Mumbai: In yet another triumphant victory, India cruised to a record 228-run win over rival Pakistan on Monday and collected crucial points in the super four stage of the Asia Cup. Having set a target of 357, India bowled out Pakistan for 128 runs, its third-lowest total against India.

    The tournament which is being live-streamed on Disney+ Hotstar, clocked a concurrency of 2.8 crore when India was batting, the highest for any India match in the history of digital. 25.3 million simultaneous viewers watched the ICC Cricket World Cup semi-final match between India and New Zealand in 2019.

    In a tweet, BCCI secretary Jay Shah tweeted the same.