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Tag: Disney Channel

  • Disney Channel readies for summer fun with new season of ‘Imagine That’

    Disney Channel readies for summer fun with new season of ‘Imagine That’

    MUMBAI: Disney Channel is all set to kick off a new season of Imagine That, returning in a brand new avatar on 18 April. This second instalment is ringing in a fresh new format led by talented DIY artist Simran Puri and actor Vishal Malhotra.

    Cello ColourUP has come onboard as the presenting sponsor, Byju’s is the powered by sponsor along with ITC Savlon as associate sponsor, while The Lego Group has taken up the role of creativity partner.

    The first season of Imagine That inspired a growing generation of young minds and garnered an unprecedented viewership; reaching out to 12.6 million kids across all its airing. The debut episode of season one was among the top five highest launches in the category in 2020; and the show was sampled by more than 36 million viewers across 2+ YRS TG and 14.1 million across 22-50 YRS TG across all its airings.

    In a similar vein, the new season will showcase different themes of art and DIY activities that will instil the importance of upcycling and utility in kids. The two hosts – Vishal and Simran will bring in a lot of energy, liveliness and fun to the show while helping shape the natural creativity and imagination in a child.

    From megatastic art installations made from recycled materials to two-minute DIY challenges and a magical mystery box that will pop up every episode, the show’s second edition promises a whole bunch of fresh new activities and challenges; reaching out to kids in a wholesome, fulfilling manner. This season will also give an opportunity to DIY experts from across India who will get to showcase their talent on the show as supermakers.

    “With our first season, we concentrated on encouraging kids to imagine, experiment and repurpose everyday items through the imaginative world of DIY and the response was truly overwhelming. This inspired us to explore a whole new format and bring in two new hosts in Vishal and Simran to make the property more engaging for kids while pushing the boundaries of their imagination and creativity,” said Star & Disney India infotainment, kids & regional entertainment channels president & head Kevin Vaz.  

  • Disney Channel’s ‘Imagine That’ opens to a successful launch week

    Disney Channel’s ‘Imagine That’ opens to a successful launch week

    MUMBAI: Imagine That, the brand new property of Disney Channel, launched on 6 September at 9.30 am. The show focuses on tapping into the kid’s natural desire to explore and create through DIY. Centered around the theme of upcycling, host  and kids’ favourite Rob encourage them to express themselves and repurpose the simplest things into extraordinary art. The show performed exceedingly well in its launch week. It was the #2 highest series launch since 2018 in the category with a viewership of 592 TVTs in its launch episode. Source: BMW Software, Market- India Urban, TG- 2-14 ABC, All Day, 0700-2300, Wk 33-36’ 20.

    Imagine That has Cello Colour Up as the presenter for its upcoming show Imagine That which will be powered by Byju’s The Learning App. There was an extensive digital campaign that was undertaken by the channel; which focused on building awareness for the show in the month leading up to the launch. Post launch the focus shifted to engaging people contextually within the DIY category. All initiatives across platforms were a roaring success. The overall impressions are currently at 95 million+ and the total views have crossed the 30 million mark.   Social media influencers were activated – bringing in mommy blogger communities; kid influencers, the Art Community and their followers in addition to popular influencers. A social media challenge called Imagine That Challenge is performing phenomenally well and engaging fans across. And all these initiatives were supported by ancillary Content support that make the interactions and conversations across the social handles.

    Star and Disney India  Infotainment and Kids head Anuradha Aggarwal said, “With Imagine That, we wanted to create a platform where kids could express themselves and push the boundaries of their imagination through the ever popular DIY format.  The message of upcycling brought alive through a fun and innovative approach, struck a chord with kids and parents. We are excited that kids and art lovers across the country are engaging with the show on our channel and digital platforms. ”

  • Star India launches Disney kids pack for its young viewers

    Star India launches Disney kids pack for its young viewers

    Mumbai: Star India has launched a new campaign to announce their Disney Kids Pack, following the success of the Star Value Pack. The kids pack includes four television channels – Disney Channel, Hungama, Marvel HQ and Disney Junior. These channels will be distributed by Star India. The campaign brings to light a very strong insight on the television viewing habits of families in India and highlights the need for kids to watch content that is tailor-made for them.

    The 35 seconder film starts off with a mother questioning her 6-year old daughter about her missing science book and the girl immediately reacts like a stereotype antagonist from a soap opera; indicating her television consumption is restricted to adult series.

    The film gives a sneak peek into the lives of millions of families in modern day India; where kids are consuming adult targeted content. Most parents are unaware of the implications of this and kids make do with the content that their parents choose for them. This TVC delivers a hard-hitting message that focuses on repercussions of having kids watch adult content; in a very light-hearted, funny and entertaining manner. It addresses the need for parents to be responsible and make the right entertainment choice for their kids. It also reflects on the importance of retaining their childhood and innocence by having them watch age-appropriate content that is specially curated for them by the Disney Kids Network.

    The Kids Network brings together a wide array of global and homegrown storytelling in a manner that is relevant to kids. Reaching out to an age-group of 2-14, the four channels cater to age-specific entertainment needs of kids across various languages.

    “With the success of the Star Value pack, we are delighted to offer a special Disney kids pack for our younger audiences. The kids’ network has consistently been offering stories and characters that the kids love and parents trust. With the growing need to address their entertainment requirements in an environment that is considered safe, we hope our audiences continue to choose us as their preferred partner and with this pack, bring the magic of Disney into the lives of their kids,” said a spokesperson from Star India.

    The campaign is conceptualized by the in-house creative team. The TVC was launched across the Disney India social media platforms and has been garnering a phenomenal response across audiences. The sentiments have been largely positive with audiences acknowledging the relevance of the message in their lives.

    Star India has priced the Disney Kids Pack at INR 10 and the channels are also available on à la carte basis.

  • Disney India reveals new TV channel prices

    Disney India reveals new TV channel prices

    MUMBAI:  One by one, broadcasters are announcing their new channel rates as per TRAI’s tariff requirements. The latest to join the bandwagon is Disney Broadcasting (India) Ltd. Its reference interconnect offer (RIO) will be effective from 29 December 2018. The deadline given by TRAI was 31 August for publication of RIO, declaration of MRP and nature of channels, in connection with its tariff order.

    All Disney India channels will be available on a-la-carte basis, as required by regulations. The a-la-carte of all eight channels including SD and HD channels are under Rs 15 per month. Given the different nature of Disney’s offering in Indian TV sector compared to other broadcasters, it has come up with only one bouquet called Universal Bouquet which has been priced at Rs 10. The bouquet excludes only Disney International HD which has the highest price of Rs 15 on the a-la-carte rate chart.

    While most of the broadcasters have published their RIOs, Supreme Court is yet to decide the final destiny of the digital television pricing. The Apex Court again deferred the hearing of Star India’s petition filed against TRAI’s tariff and interconnect order to 11 September 2018. The case was first contested in Madras High Court and the high court upheld the tariff order with certain riders.

    Meanwhile, major broadcasters have already come up with channel prices. TV18 Broadcast Ltd ( TV18), Zee Entertainment Enterprises Ltd (ZEEL) and Sony Pictures Networks India (SPNI) have made several bouquets available targeting audiences of different nature. Three of the broadcasters have also focused highly on regional bouquets. ZEEL was the only broadcaster to publish its RIO before the given deadline. Star India, one of the petitioners against the TRAI tariff order has not filed its RIO yet.

    Disney India’s offerings for kids have more popularity in the country compared to its entertainment segment. According to week 35 BARC data, two kids channels from the umbrella, Disney Channel and Hungama were at second and third positions respectively in the kids genre. The first one had 105399 impressions ‘000 and the second one 100401 impressions ‘000.

  • Kids’ channels to see laid-back Children’s Day celebration

    Kids’ channels to see laid-back Children’s Day celebration

    MUMBAI: With Children’s Day coming up next week, kids’ channels have lined up special programmes to entertain the little ones on 14 November.

    The latest kid on the block, Sony Yay, is all set to woo kids for the entire month. A new logo will be placed on the channel depicting the month-long celebration. There are also activities such as submitting your imitation of Guru aur Bhole and winners are awarded prizes. Fans can also see new episodes of Paap-o-Meter.

    Even though the day may call for more eyeballs, channels aren’t hiking their ad rates. Sony Pictures Network kids’ genre business head Leena Lele Dutta says, “Diwali was actually the week where we went out with differential prices. We are not planning for any differential prices on this occasion; it will be standard prices and standard rates.”

    When asked if ad rates were hiked on Children’s Day, Brand-Building.com brand strategist and founder Ambi M G Parameswaran said that the ad rates do not get hiked for just a particular day. “At best, discounts are reduced but you may call it a rate increase and this happens at all peak seasons, Diwali and Dussera, among others,” he adds.

    Stratagem Media founder director Sundeep Nagpal affirms Parameswaran’s statement. “Certain kids’ brands may have to pay more for that day (up to about 20 per cent more) only because of the demand-supply equation for such brands otherwise there is no significant difference.”

    Delving into other channel’s pockets, there’s another channel- Discovery Kids-that will telecast specials of Sheikh Chilli – Ek Se Bhale Do and Sheikh Chilli and Gama – Khub Hoga Hungama. There will be cross-channel promotion for the occasion. Discovery Kids head Uttam Pal Singh says, “We are more network focused. We do not intend anything special because the occasion happens to be on the weekday. So we will completely focus on our channel.”

    Turner India will be celebrating Kris’s birthday on Cartoon Network. This includes a party with Kris (from Roll No. 21) from 5-15 November, when kids can participate in a contest and win a chance to party with him at their homes. The channel also has a brand new movie, Roll No. 21 – Kris Aur Ande Ka Funda lined up on his birthday, 14 November, at 11 am. Market leader Nickelodeon is organising a contest to win iPhoneX handsets.

    Not attaching a lot of importance to the day, young adult’s all-time favourite–Disney channel that believes everyday is Children’s day. The channel hence will not have any special program or campaign around 14 November.

    Whether or not brands pay heed to Chacha Nehru’s birthday, children do love the day they are pampered at home and by their favourite cartoon characters.

  • Disney Channel introduces gay storyline for first time

    Disney Channel introduces gay storyline for first time

    MUMBAI: Disney Channel is introducing a gay storyline into one of its shows for the first time. `Andi Mack’, a coming-of-age drama, will feature one of the show’s main characters grappling with feelings for a male classmate.

    The show, currently in its second season, is a drama by Terri Minsky revolving around a 13-year-old girl Andi, her family and her two best friends, Cyrus and Buffy, a PTI report from Los Angeles quoted The Hollywood Reporter.

    “Andi Mack is a story about tweens figuring out who they are. Terri Minsky, the cast and everyone involved in the show takes great care in ensuring that it’s appropriate for all audiences and sends a powerful message about inclusion and respect for humanity,” the report quoted a Disney Channel spokesperson saying.

    Disney Channel has featured gay characters before, appearing in single episodes of shows like `Good Luck Charlie’ and the animated `Doc McStuffins’.

    However, this story arc is a first for the network, as it is for the first time that they are telling the story of a character who is on a journey of realising his or her sexual orientation.

  • NICK & Motu-Patlu films most watched kids channel & programme in BARC week 13

    BENGALURU: Five channels have been consistently present in the top 5 Kids channels list All India (U+R) : NCCS All : 2 – 14 years Individuals during all the first 12 weeks of 2017. They are NICK, Cartoon Network, Pogo TV, Hungama and Disney Channel.

    Broadcast Audience Research Council of India (BARC) data for week 13 of 2017 (Saturday, 25 March 2017 to Friday, 31 March 2017) reveals that the same channels were also present in the top five list in terms of Impressions (Sums)in that week.

    As in the preceding weeks, Viacom’s children’s 24-hour pay channel in Hindi, with the option of English, Tamil and Telugu audio feed on DTH, NICK (Nickelodeon) topped the charts in week 13 with 1,22,702 Impressions (000s) Sums. Turner’s Pogo moved up one place to second place with 88,178 Impressions (000s) Sums from the previous week’s third place.

    Disney’s Disney channel moved up to third place in the current week (week 13) with 84,737 Impressions (000s) Sums from fifth place in week 12. Disney’s Hungama TV moved down in week 13 to fourth place with 81,855 Impressions (000s) Sums from second place in week 12. Turner’s Cartoon Network moved down one place in week 13 to fifth place with 79,433 Impressions (000s) Sums.

    In the case of the top five programmes during week 13, Motu Patlu films on NICK ruled the roost with four of the top five positions – Hindi Feature Film (HFF)-Motu Patlu Kung Fu King Returns was the most watched programme in the week with 1116 Impressions (000s), followed by HFF-Motu Patlu Kung Fu Kings with 1,023 Impressions (000s) at second place.

    HFF-Motu Patlu 36 Ghantey Race Against Time with 886 Impressions (000s) was at third place followed by HFF-Motu Patlu In Double Trouble with 758 Impressions (000s). The fifth place in the top five programmes for the kids genre in week 13 was held by HFF-Doraemon The Movie Ye Bhi Tha Nobit with 752 Impressions (000s) on Hungama.

  • What do TV channels have in store this Children’s Day?

    What do TV channels have in store this Children’s Day?

    MUMBAI: Television channels and kids brands have a treat for the little one this Children’s Day. It’s that time of the year when the channels will thrive on their kids viewers. Marking the occasion of Children’s Day on 14 November, Toonz Retail has launched its campaign Spread Smiles through which Toonz is requesting all its loyal customers across 100+ stores to come and donate their old clothes, toys and books which are in good condition and get discounts on their new purchase.

    It is no exception that channels heavily invest to promote their existing shows and also grab eye balls with new exciting content. Nickelodeon will air its routine shows starting with Power Rangers Dino Supercharge at 9:30 am followed by Ninja Hattori at 10 am. Apart from this, its other famous shows like Oggy and the cockroaches, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, etc will broadcast the entire day. Turner’s two kids channels, Cartoon Network and Pogo, will also air their routine shows throughout the day. While CN has popular shows like My Favourite Teacher, Roll No 21 and the quest for Swarnamani, Kris in Scooba Dooba Ajooba, Bemn 10, Dragon Ball Z, etc, Pogo has a rich library of shows like Tom and Jerry kids show, Chotta Bheem, Wabbit, MAD, etc.

    Disney channel will start its treat with Chimpui from 8:30 am followed by Disney Mickey Mouse at 12:30 pm. Other shows like Ultra B, Hum Chik Bum, Chorr Police, Ultimate Spiderman, Avengers Assemble, etc continue to have similar slots on the channel.

    In the English entertainment genre, Comedy Central is all set to celebrate the day by bringing out your inner child with Betty White’s Off Their Rockers. In the show, the winter of their lives is the least of their worries, when the cast of the show only wants to play pranks on people, possibly younger to them by two generations. Betty White and the gang know how to trick minds with their childish pranks. The channel is going to show back-to-back episodes of the show 14 November 3 pm.

    Tata Sky, one of India’s leading DTH service provider will air a fun and exciting line-up of programmes for kids. Subscribers of the interactive services, Actve Fitness, Actve Cooking and Actve Fun Learn can watch the programmes on 13 and 14 November at no additional cost.

    The programmes have been designed specially to ensure complete enjoyment for kids, this Children’s Day weekend. There are specially designed activity classes by Mickey Mehta, focused on getting taller and healthier in their fitness property. In their Actve Cooking feature, the kids can learn fun, easy and delicious recipes which they can cook themselves. Recipes for fun food dishes such as donuts and pizza will be on display.

    To carry on the merriment, Actve Fun Learn will have a Children’s Day special programme with videos on animated rhymes, stories, how to draw videos, classroom jokes, nail art videos learning videos, cartoons and craft videos.

  • What do TV channels have in store this Children’s Day?

    What do TV channels have in store this Children’s Day?

    MUMBAI: Television channels and kids brands have a treat for the little one this Children’s Day. It’s that time of the year when the channels will thrive on their kids viewers. Marking the occasion of Children’s Day on 14 November, Toonz Retail has launched its campaign Spread Smiles through which Toonz is requesting all its loyal customers across 100+ stores to come and donate their old clothes, toys and books which are in good condition and get discounts on their new purchase.

    It is no exception that channels heavily invest to promote their existing shows and also grab eye balls with new exciting content. Nickelodeon will air its routine shows starting with Power Rangers Dino Supercharge at 9:30 am followed by Ninja Hattori at 10 am. Apart from this, its other famous shows like Oggy and the cockroaches, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, etc will broadcast the entire day. Turner’s two kids channels, Cartoon Network and Pogo, will also air their routine shows throughout the day. While CN has popular shows like My Favourite Teacher, Roll No 21 and the quest for Swarnamani, Kris in Scooba Dooba Ajooba, Bemn 10, Dragon Ball Z, etc, Pogo has a rich library of shows like Tom and Jerry kids show, Chotta Bheem, Wabbit, MAD, etc.

    Disney channel will start its treat with Chimpui from 8:30 am followed by Disney Mickey Mouse at 12:30 pm. Other shows like Ultra B, Hum Chik Bum, Chorr Police, Ultimate Spiderman, Avengers Assemble, etc continue to have similar slots on the channel.

    In the English entertainment genre, Comedy Central is all set to celebrate the day by bringing out your inner child with Betty White’s Off Their Rockers. In the show, the winter of their lives is the least of their worries, when the cast of the show only wants to play pranks on people, possibly younger to them by two generations. Betty White and the gang know how to trick minds with their childish pranks. The channel is going to show back-to-back episodes of the show 14 November 3 pm.

    Tata Sky, one of India’s leading DTH service provider will air a fun and exciting line-up of programmes for kids. Subscribers of the interactive services, Actve Fitness, Actve Cooking and Actve Fun Learn can watch the programmes on 13 and 14 November at no additional cost.

    The programmes have been designed specially to ensure complete enjoyment for kids, this Children’s Day weekend. There are specially designed activity classes by Mickey Mehta, focused on getting taller and healthier in their fitness property. In their Actve Cooking feature, the kids can learn fun, easy and delicious recipes which they can cook themselves. Recipes for fun food dishes such as donuts and pizza will be on display.

    To carry on the merriment, Actve Fun Learn will have a Children’s Day special programme with videos on animated rhymes, stories, how to draw videos, classroom jokes, nail art videos learning videos, cartoons and craft videos.

  • Hulu signs deal with Walt Disney & Fox

    Hulu signs deal with Walt Disney & Fox

    MUMBAI: Hulu has announced pacts with The Walt Disney Company and 21st Century Fox. This deal means that Hulu will offer content from Fox, ABC, FX, FXX, Freeform, Disney Channel, Fox News, Fox Sports 1 and ESPN, making more than 35 networks available to stream live and watch on-demand through its new streaming service, set to debut in early 2017.

    It has already signed a deal with Time Warner, which will bring TNT, TBS, Cartoon Network and CNN to the service as well.

    Though the date of the launch is not yet announced, Hulu CEO Mike Hopkins has stated that there are additional partners to come.

    Hopkins and the team plans to build a service that can offer subscribers good quality programming on TV. With these two new deals in place, Hulu plans to provide TV fans of all ages live and on-demand access to their favourite programs in a whole new, more flexible, highly personalized way.

    Only time can say whether this service proves to become a threat to the cable companies.