ITV

Tag: Dishum Broadcasting

  • OneNative Studio ropes in Saregama exec Neha Malhotra to spearhead growth strategy

    OneNative Studio ropes in Saregama exec Neha Malhotra to spearhead growth strategy

    MUMBAI: Mumbai-based content marketing solutions agency OneNative Studio has appointed industry veteran Neha Malhotra as partner and business head in a move set to supercharge the content and media solutions company’s ambitious expansion plans.

    With an impressive 15-year track record of turning digital content into gold, Malhotra will be based at the company’s Mumbai headquarters while orchestrating operations across Bangalore and Delhi offices. Her remit includes driving business growth, crafting strategic marketing initiatives, and leading revenue expansion—essentially becoming the money magnet the studio needs.

    Before jumping ship to OneNative, Malhotra flexed her media muscles as assistant general manager of national music marketing & audio monetisation at music giant Saregama India, where she dramatically boosted streaming numbers and enhanced artist branding. Her CV also boasts stints at EpicTelevision Networks, Dishum Broadcasting and Tata Sky, giving her a 360-degree view of the media landscape.

    Operating for five years, OneNative Studio has carved out a reputation for turning creative concepts into compelling campaigns. The studio’s portfolio includes The Simple Hai! Show, a knowledge-driven podcast hosted by veteran journalist Vivek Law, alongside several high-impact IPs commissioned by leading BFSI brands.

    The studio has recently expanded into premium TVC production for both Indian and global brands and launched The Reelstars, a digital platform celebrating India’s booming creator economy.

    “I am thrilled to be joining OneNative Studio at such an exciting time in the industry,” Malhotra exclaimed. “With the evolving landscape of digital content and media, I look forward to leveraging my experience to drive impactful strategies and expand our reach.”

    Co-founder & chief editor Aparna Joshi  offered a glowing endorsement: “Neha’s deep understanding of the media universe and her expertise in driving revenue growth makes her the perfect addition to OneNative Studio. With her strategic mindset and industry experience, she will play a pivotal role in shaping the studio’s growth and expanding its impact in the media landscape.”
     

  • Dishum Broadcasting appoints Partha Dey as COO

    Dishum Broadcasting appoints Partha Dey as COO

    MUMBAI: Dishum Broadcasting has appointed Partha Dey as the chief operating officer (COO), reporting to the board of directors. His new portfolio would include overseeing and managing broadcasting operations including programming, OAP, consumer research and branded content. 

    Dishum broadcasting director Vishal Gurnani said, “Partha’s knowledge and vast experience in launching successful Bhojpuri media brands is unparalleled in the industry, and we look forward to Partha helping us achieve our vision of bringing in a new era of content and entertainment experiences to Bhojpuri audiences across the world.”

    Dey said, “With Bhojpuri becoming one of the fastest growing languages in India, my effort at Dishum will be to deliver an enthralling viewing experience to this humongous audience base through platform-agnostic original rooted programming through local insights. At Dishum Broadcasting, the programming will be directed towards creating big-ticket properties and branded storytelling shows rather than heavily relying on movies and music to make up the numbers.”

    Prior to the role, Dey had two years stint as an SVP with Reliance Broadcasting Network Limited (RBNL’s) Bhojpuri GEC- Big Ganga.

    A documentary filmmaker by profession, Dey has over 20 years of experience in broadcasting media as a producer, director and creative director. He has helped launch successful Bhojpuri brands including Mahuaa, Dangal, Bhojpuri Cinema, and Big Ganga. He has also produced and directed several documentaries, features and programming software for various companies such as the Indian Air force, ARC RAW, OHM- Holland and Doordarshan