MUMBAI: DDB MudraMax has won the media duties of Goldplus, a TATA product, after a recently concluded multi-agency pitch including Madison Communications, Maxus and incumbent agency, Disha advertising.
TATA Goldplus is a jewellery brand launched by Titan Industries. It is a one-of-a-kind store that caters to meet the specific jewellery preferences in semi-urban and rural India. With 33 retail stores spread across four states, Goldplus is well known for its pure gold jewellery and transparent business practices.
Titan Company Jewellery division marketing GM Deepika Sabharwal Tewari opined, “We found the DDB MudraMax team to be very passionate and the strategic direction, ideas they shared were liked by us. We expect some superlative work on our brand.”
On winning the account, DDB MudraMax Media president Sathyamurthy Namakkal said, “It is a prestigious win for us. We look forward to partnering with the Goldplus team and to grow with them as their business scales newer heights.”