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Tag: Dish TV

  • Dish TV’s Watcho surpasses 25 mn subscribers

    Dish TV’s Watcho surpasses 25 mn subscribers

    KOLKATA: Dish TV India’s OTT Watcho has surpassed 25 million subscribers, a new milestone for the platform that provides snackable and on-the-go entertainment.

    Watcho has brought a unique assortment of delectable content such as Sarhad, The Jail Plan, Jaalsaazi, 4 Thieves, Love Crisis and Ardhsatya. The platform boasts of 50 original web-shows, 115 Live TV channels and 800+ hours of engaging content across diverse genres.  Furthermore, with the launch of original shows across different languages like Hindi, Kannada and Telugu and original influencer shows such as Look I Can Cook, Bikhare Hain Alfaaz, etc, viewers across the country and across segments can enjoy their favorite content.

    Dish TV India executive director & group CEO Anil Dua said, “We are elated to achieve this 25 million milestone and are proud of having created a strong resonance with our viewers in such a short span of time. At Dish TV India, it has always been our endeavor to meet the entertainment needs of all our subscribers all the time. Watcho, is a step in this direction that delivers a seamless streaming entertainment experience to our subscribers through its advanced technology and diverse content. I would also like to take this opportunity to thank all our subscribers for loving our platform and congratulate our young Watcho team for having created this bond with them.”

    Watcho not only has this unique content on its platform but also provides several engagement properties. It recently rolled out Watcho Aur Jeeto to give users an opportunity to engage with the platform daily. It has also launched Watcho Swag that lets users showcase their talent on the platform.

    DishTV & Watcho, Dish TV India marketing corporate head Sukhpreet Singh added, “Watcho has been growing consistently since its launch. What sets us apart is the fact that Watcho has always aimed at delivering a versatile content portfolio to its subscribers. We are confident that our subscribers are in for a thrilling ride as we continue to introduce interesting snackable content and an integrated content viewing experience across screens.”

  • Dish TV granted in-principle approval for 20-year DTH licence

    Dish TV granted in-principle approval for 20-year DTH licence

    KOLKATA: Popular direct-to-home (DTH) operator Dish TV has renewed its DTH license for 20 years, subject to completion of necessary formalities.

    Dish TV informed the stock exchange in a regulatory filing that it has received in-principle approval from the ministry of information and broadcasting (MIB) for grant of provisional licence to provide DTH broadcasting service in India with effect from 1 April 2021.

    The DTH operator has to enter into an agreement with MIB, containing terms and conditions of the amended DTH guidelines, obtain and provide to the ministry other necessary clearances as envisaged under the guidelines, and provide the bank guarantee.

    Dish TV had first received DTH licence in October 2003.

    After resolving the long standing impasse on the DTH license policy, the government announced in December 2020 that DTH licences will now be issued for a period of 20 years. Under the new rules, licence fee will be collected quarterly instead of annually.

    Changes had been approved for 100 per cent foreign direct investment (FDI) in the DTH sector which was limited to 49 per cent.

    According to the new guidelines, the licensee will need to pay an annual fee equivalent to eight per cent of its adjusted gross revenue, calculated by excluding GST from gross revenue (GR) as reflected in the audited accounts of the company for that particular financial. 

  • Empowering women with extra-ordinary short films on ShortsTV

    Empowering women with extra-ordinary short films on ShortsTV

    NEW DELHI: This International Women’s Day, ShortsTV celebrates women who strive to make the world a better place to live in. Available on platforms such as Tata Sky, Dish TV, d2h, Airtel DTH, and Airtel Xstream, ShortsTV has a line-up of movies that embraces female empowerment. The Women’s Day catalogue includes renowned Indian short films and five documentary short films from women directors about the perseverance and passion of women entrepreneurs that are commissioned by Mastercard.

    DEVI, directed by Priyanka Banarjee

    A tale of sisterhood. A tale of suffering. A tale of truth. A 13-minutes film, Devi is a closed-room drama about disparate group of women sitting in a room together. The film sheds light on how victims of sexual violence, despite being so different from each other, ended up sharing the same fate.

    CUDDLY, directed by Karan B Shetty

    The film is a simple day-to-day conversation between a mother and a daughter against a quiet night. The treatment gives birth to some moments that are relatable (especially the fight between the mother and the daughter about food).

    KHANE ME KYA HAI, directed by Akanksha Seda

    A story about a mother-daughter duo discussing their sex lives. What makes it interesting is the fact that they talk about it without even using the term ‘sex’. Nor do they cross their so-called line of morality. Their dialogues are loaded with food puns. The way they spice up their simple conversation makes this film a delightful treat.

    HARFA, directed by Elle Mische

    Learning is a lifelong pursuit, often brimming with a wealth of books and experts on every topic imaginable. But when Irena Orlovic went searching for ways to help teach her young daughter with a developmental disability, she discovered only empty bookshelves in her native language. What began as an educational journey of her own led her to start Harfa, a publishing house founded with an entrepreneurial spirit and a desire to help teach an entire country.

    JUSTICE OF THE PIES, directed by Michelle Marrion

    Basil key lime, blue cheese praline pear, lavender lemon—mouth-watering pies by chef Maya-Camille Broussard delight all five senses. Created to honour her father’s legacy as a Chicago criminal defence attorney who could never say no to a good pastry, Justice of the Pies serves not only the most inventive pies in town but also the city’s future talent, by teaching skills like nutrition and budgeting to kids from underserved communities while they bake their first delicious pie.

    ONGANIC FOODS, directed by Lisa Madison

    After starting her own garden, journalist Ekta Jaju uncovered that modern farming practices were causing profound health effects on small farmers in her district. Ekta began educating hundreds of farmers about the dangers of pesticides and showing them a better way through organic farming. Her mission quickly blossomed into a thriving business based on sustainable agriculture.

    SARAH’S BAG, directed by Nadia Naffa

    Sarah’s Bag follows the story of solicitous entrepreneur Sarah Beydoun. Sarah found local resources and damaged materials to make handbags, while using employment to give the women their dignity back and a means to support their families. Sarah’s Bag takes you inside the lives of those given a second chance.

    TALENTO INCLUIR, directed by Renata Sette:

    In a split second, life changed for Carolina Ignarra. Following a harrowing accident, she would need to traverse the crowded streets of São Paulo, Brazil, in a wheelchair forever. Driven to educate managers on the meaning and value of inclusivity, Carolina started Talento Incluir to help promote new pathways for employers to value, hire and redefine what it means to be top talent.

    Watch these inspiring short films on Tata Sky ShortsTV, ShortsTV Active, and Airtel ShortsTV

  • ‘Scan to help’ feature now available on My DishTV app

    ‘Scan to help’ feature now available on My DishTV app

    KOLKATA: Dish TV India has introduced a new ‘scan to help’ feature for its subscribers for a more convenient television viewing experience. Executed and conceptualised by the first runner-up team of Dish-a-thon 2020 (which happens to be an in-house team- team DishTV), the ‘scan to help’ feature is available on My DishTV app, which is powered by artificial intelligence and machine learning and supports Hindi and English language for easy understanding. 

    With this feature, the company aims to empower all existing and new subscribers for self-help in case of any technical errors on the set-top Box. Furthermore, the new feature also helps to achieve higher C-SAT, reduction in calls to Dish TVs call centre, and an opportunity to cross-sell.

    Subscribers can seamlessly initiate the self-help journey by scanning the error plate and it will automatically share an update on the account status and current subscription. In case of bad weather conditions at the broadcasting center, it will take an update of the weather conditions in the subscriber’s locality and proceed with technical troubleshooting. The app will also provide an option to raise a service ticket within the journey itself.  

    Dish TV India executive director and group CEO Anil Dua said new features like ‘scan to help’ are set to redefine and shape up the future of the M&E/broadcasting industry.

    "In this digital era, technology-led solutions and offerings are paramount to achieving customer satisfaction and this new AI-enabled tech feature is a step in the same direction. What makes this feature extremely special is the fact that this idea was proposed by one of the top three winning teams of Dish-a-thon 2020. This was an in-house team – team DishTV – and they have taken the idea forward to its solutioning and complete execution,” he added.

  • 2020: An eventful year for DTH

    2020: An eventful year for DTH

    KOLKATA: Over the past year all the direct-to-home (DTH) operators in India have embraced the change in the ecosystem. The industry has started reinventing its offerings in a big way to combat the threat posed by OTT players. Throughout 2020, leading DTH operators struck partnerships with OTTs big and small, expanded value-added service portfolio, rolled out several offers to keep consumers hooked.

    The sector currently has 70.58 million subscribers as of 30 June 2020, according to the latest data shared by the Telecom Regulatory Authority of India (TRAI). While the industry lost two million subscribers in 2019, it has added around six lakh subscribers in the first half of the year. In addition to that, a Crisil report has projected four-six per cent revenue growth for FY21 reaching Rs 22,000 crore.

    After the first quarter, the progress of the industry has been murkier. Although traditional TV consumption surged due to Covid2019, with some benefit for distribution platforms, lack of fresh content, migration post-lockdown, closure of commercial establishments led to churn later. Many consumers also degraded their subscription packages due to the absence of new episodes of daily soaps and live sports.  

    “DTH subscribers surged initially in lockdown but over time consumers started optimising channel subscriptions due to limited fresh content. Subscribers expected to increase by six to seven per cent as fresh content has returned to TV and cable TV subscribers move to DTH,” a CII-BCG report said. According to industry estimates, the operators’ consumer acquisition started coming back to normal since late July.

    Expanding content portfolio to retain, acquire subscribers:

    As a response to the unprecedented crisis, the DTH companies not only took steps like incentive bundles, new free platform services, but kept innovating. Hybrid set top boxes turned out to the buzzword for DTH sector this year as all the players have upped their efforts in this segment. Then the pandemic gave a pronounced nudge to the demand for hybrid boxes. Market leader Tata Sky aggressively promoted its new box Tata Sky Binge+ throughout the year. The company has even brought down the price to Rs 2,999 from Rs 5,999 – at a time when fixed broadband and smart TV segment are seeing rapid growth in India.

    Its rival Airtel has also been pushing cross-platform content strategy since the launch of Airtel Xstream in late 2019. The surge in video consumption has boosted its uptake massively, leading to 50 per cent viewership increase in the early part of lockdown. On the other hand, Dish TV is going big not only on Android box connected devices Dish SMRT Hub and d2h Stream, but also its OTT platform Watcho for Dish TV and d2h users. Watcho crossed five million subscribers during the lockdown. However, the player causing major disruption is Reliance’s Jio TV+ for JioFiber set-top box users. Along with aggregating content from 12 leading OTT players, it offers a single sign-in support.

    Hybrid set-top boxes were introduced a few years ago but did not get much traction. With consumption going up both on linear TV and OTT, the demand for these devices has been on the upswing. But the demand is till now limited to the top 15 cities, the top tier of the market.

    In 2020, DTH operators focused on further bolstering their value added services. One of the major areas has been educational content, perhaps in reaction to classes being conducted online in India. Apart from that, fitness services and cinematic experiences were also expanded by these players, especially Dish TV and Tata Sky.

    Manufacturing moves to India:

    To streamline set top box manufacturing and delivery, DTH players have decided to shift a significant portion to the country. Tata Sky partnered with Technicolor to develop STBs for the Indian market that will be manufactured and distributed locally. Dish TV, too, intends to shift its production to India by the first quarter of 2021. Additionally, it plans to start manufacturing major components of the STB as well as its accessories in India. Both players claimed that it would push the government’s Make in India vision. For long, local STB manufacturers have complained that Chinese companies have taken away their business. The move has shone a ray of optimism for them.

    Regulations impacting the sector:

    As the industry woke up to the amended new tariff order (NTO 2.0) at the beginning of 2020, the DTH players had to adjust network capacity fee, multi-TV connection charges. During the Covid2019 crisis, TRAI recommended that all DTH and cable STBs provided to customers must support interoperability and urged the ministry of information and broadcasting (MIB) to make it mandatory by introducing the requisite provisions. In response to TRAI’s consultation paper, industry leaders such as TataSky, Dish and Reliance Jio opposed it. The viability of the move was questioned and stakeholders warned that it would be a very high-cost operation.

    The cloud over license fee lifts:

    But the year has ended on a positive note, with the MIB issuing a much-awaited clarification on the matter of licence fee. DTH license will be issued for 20 years and license fee will be collected quarterly. Further, the period of license may be renewed by 10 years at a time. The annual fee has been revised from 10 per cent of GR to eight per cent of AGR. Sharing of infrastructure between DTH operators and 100 per cent FDI have also been approved by the cabinet, among other amendments. 

    The industry believes clarity over license fee will bring certainty in terms of planning and investment. In a very recent communication, the MIB has stated that the existing licensees are required to clear pending dues before applying afresh for a license to provide DTH services,.

    DD Free Dish’s revival:

    Prasar Barati-run free-to-air DTH platform DD Free Dish also had its moments this past year. All the four major broadcasters that had pulled out of DD Free Dish in 2019 after the new tariff order was implemented returned to the platform in 2020. Star Utsav, Sony Pal, Zee Anmol, Colors Rishtey and Zee Anmol Cinema had successfully bid on the 45th e-auction for placement. Many new channels have come on board, including three movie channels in the recent auction.

  • Dish TV receives MIB notice for payment of Rs 4,164.05 crore

    Dish TV receives MIB notice for payment of Rs 4,164.05 crore

    KOLKATA:The Indian ministry of information & broadcasting (MIB) and  direct to home television provider Dish TV have been at loggerheads over this matter for sometime now. And the latter has informed the Bombay stock exchange (BSE)  that the former has brought up its demand to pay up long disputed licence fees totalling Rs 4,164.5 crore once again.  The amount includes interest and the demand from the MIB is that Dish TV pay it up within 15 days.

    The Jawahar Goel headed firm says that the MIB has clarified that the amount  is further subject to verification and audit and the outcome of various court cases pending before the TDSAT, the high court of Jammu and Kashmir and the supreme court.

    “In this regard, we would like to inform that the ministry of information and broadcasting had issued a demand notice in the year 2014 for the licence fee pertaining from the date of issuance of DTH License till financial year 12 – 13. The said demand notice was challenged by the company before the TDSAT and the said demand has been stayed by the TDSAT, which stay continues to be in force,” Dish TV said in the regulatory  filing with the BSE. .

    Further, the company's petition is also pending before the  Jammu and Kashmir high court where it has challenged  inter alia the quantum / applicability of licence fee and imposition of interest. Similar writs are also pending before the apex court.

    Dish TV informed that it is studying the communication to determine its next steps. The DTH licence  fee matter has already been through several rounds of litigation, the final outcomes of which are yet to be argued and concluded, it added. It would update the stock exchanges on any material developments.

    The notice has come at a time when the government has opened up 100 per cent foreign direct investment in DTH, extended the duration of licences given to operators.

  • Revised guidelines bring a note of positivity for DTH sector

    Revised guidelines bring a note of positivity for DTH sector

    KOLKATA: The government has finally clarified the uncertainties in DTH licensing norms. According to new guidelines, DTH licenses will now be issued for a period of 20 years. Although the latest move may not be game changing for the operators, it has definitely brought a sense of positivity to the sector.

    “We are grateful to Shri Javadekar for resolving the long standing impasse on the DTH License policy which will provide certainty to the sector. We look forward to a level playing field via parity of Licence Fee with Cable TV which too is Licensed by MIB and follows the same prices and margins as regulated by TRAI’s NTO,” Tata Sky MD& CEO Harit Nagpal said.

    I&B minister Prakash Javadekar stated on Wednesday that changes have been approved for 100 per cent foreign direct investment (FDI) in the DTH sector which was limited to 49 per cent. He also added that the decision was taken earlier by the ministry of commerce and industry but the sector could not avail the benefits due to existing MIB guidelines.

    Moreover, DTH license will be issued for 20 years and license fee will be collected quarterly. Further, the period of license may be renewed by 10 years at a time. The cabinet has also approved the sharing of infrastructure between DTH operators. Distributors of TV channels will be permitted to share the common hardware for their subscriber management system (SMS) and conditional access system (CAS) applications. Javadekar said that the decision has been taken to create level playing field.

    Another expert from a DTH company who preferred to be anonymous added that the latest decision would streamline license agreements. He added that anybody who would like to invest in the DTH companies would get a sense of certainty with the longer license period which was getting affected with the 10-year license term. A senior industry expert added that the FDI has been allowed because the sector is dying as the companies are turning into loss-making entities, with streaming of video taking off exponentially in India. Says he: "Internationally companies which invested in DTH platforms are today saddled with diminishing returns on their investments. They are looking at buyers – whether Sky in the UK or Direct TV in the US.  Here, theIndian  government hopes to eject some equity in the DTH sector so as to stimulate investment and hence growth,  in the sector "

    “Overall it's better for the DTH sector, which plays a big role in digitising India. Giving them a certainty for licensc that it would be there for 20 years, will help them to invest more and grow the market. Also, the saving of two per cent AGR, will help them to improve their profitability,” EY India partner and media & entertainment leader Ashish Pherwani said.

    Moreover, license fee has been revised from 10 per cent of GR to 8 per cent of AGR. Elara Capital VP research analyst (media) Karan Taurani added that it is mild positive due to reduction in license revenue. He also added that Dish TV may find its potential buyer post-announcement.

    India’s DTH subscriber base grew by 3.2 lakh during the April-June quarter, as per the Indian Telecom Services Performance Indicators April-June 2020 by the Telecom Regulatory Authority of India (TRAI). The sector saw better, albeit marginal growth compared to the January-March quarter. Currently, pay DTH subscriber stands at 70.58 million, compared to 70.26 million in the previous quarter. At the end of 2019, pay DTH subscriber base was 69.98 million.

  • Epic On app now on DishSMRT Hub & d2h Stream

    Epic On app now on DishSMRT Hub & d2h Stream

    KOLKATA: Dish TV India has now made available OTT platform Epic On on its DishSMRT Hub and d2h Stream android set-top box. DishTV & D2H users can now access Epic On’s massive content library including over 2,000 hours of factual and fictional series, movies, talks, and documentaries.

    This partnership will enable Dish TV customers to have access to Epic On’s engaging short-format content especially customised for digital audiences. DishTV and D2H users will now be able to stream an exciting slate of 5,000 hours of inspiring and entertaining podcasts, 1,000-plus casual multiplayer and interactive games, along with e-sports and over 1,000 E-books for bibliophiles.

    Dish TV India executive director and group CEO Anil Dua said, “We have been continuously working on expanding our content basket based on the tastes and preferences of our subscribers. Our partnership with Epic On is another step in the same direction, making it easy for our Android box users to access their vast content library including, short-form versions of its flagship and popular TV shows. At Dish TV India, we strive to bring the best for our customers with all our associations as well as through exclusive content, taking the entertainment quotient higher each time.”

    EPIC ON COO Sourjya Mohanty said, “While tier-2 and tier- 3 audiences are getting used to consuming OTT content, a strategic partnership with Dish TV would help us in accelerating our national presence through its strong distribution network across India. We are delighted to associate with Dish TV for this exciting offering and believe that this opportunity would help further ease the content consumption experience of our users. With our recent launch, we are devoted to the idea of an India-centric OTT platform and are exploring every opportunity that helps us to reach our audience more effectively.”

    In addition to Epic On, the android box offers a host of features like built-in Google Assistant, Chromecast, Google Play, and access to all popular featured OTT platforms like Watcho, YouTube, Amazon Prime Video, Zee5, Voot, Eros Now, ALTBalaji, and many more. Coupled with the ease of using voice commands via Google Assistant, the Android-based set-top box is compatible with any television set.

    Dish SMRT Hub and d2h stream are internet-enabled android-based HD set top box, available for Rs 3,999 for new subscribers and Rs 2,499 for existing subscribers.

  • Dish TV India introduces educational channel ‘Kalvi Tholaikkatchi’

    Dish TV India introduces educational channel ‘Kalvi Tholaikkatchi’

    KOLKATA: Dish TV India has started broadcasting ‘Kalvi Tholaikkatchi’ – an educational channel launched by Tamil Nadu Government. The free-to-air channel will telecast daily from 06 AM to 11 PM on both its platforms- DishTV and D2H.

    Available on channel number 597 on both DishTV and D2H, Kalvi Tholaikkatchi telecasts programs conducted by experts on preparing for competitive examinations as well as programs that enhance the students’ creativity. Additionally, the channel provides all the major announcements related to students and also has live programs by the School Education Department of the Government of Tamil Nadu. 

    Commenting on this new channel launch, Dish TV India Ltd executive director and group CEO Anil Dua said, “The outbreak of Covid-19 has adversely affected the rhythm of school and college-going students. With the launch of Kalvi Tholaikkatchi on both our platforms, we are enabling several million homes across Tamil Nadu to receive quality education daily from the safety of their homes. This adds to the 33 Swayam Prabha and Kite Victers educational channels that we are beaming in the regions across the country from both our DishTV and D2H platforms.”

  • Dish TV posts weak Q2 results

    Dish TV posts weak Q2 results

    New Delhi: Dish TV India has reported second-quarter fiscal 2021 unaudited consolidated subscription revenues of Rs.7,65.7 crore and operating revenues of Rs. 8,46.4 crore.

    The subscription revenue has seen a dip of 3.3 per cent year-on-year. In 2019, the subscription revenue stood at Rs 792 crore for the same period.

    Operating revenue is also down by 5.2 per cent Y-o-Y. The operating revenue for the same quarter in 2019 stood at Rs 893.2 crore.

    EBITDA for the quarter stood at Rs. 525.3 crore up 0.9 per cent Y-o-Y. EBITDA margin was at 62.1 per cent, up 380 bps Y-o-Y.

    Profit after tax was Rs. 64.5 crore as against a loss of Rs. 96.4 crore last year.

    Total expenses during the quarter were down 13.9 per cent Y-o-Y despite the loss from discard of consumer premises equipment (CPE), with trade partners, due to regional floods. The loss on account of write off of such CPE was to the tune of Rs. 99 million, as against Rs. 30 million in the previous year.

    Dish TV reported strong second-quarter numbers despite the challenges of the ongoing pandemic and a generally weak quarter. Working on all fronts, the company continued to build on its strengths while exploring and developing new technologies and processes to strengthen areas requiring improvement. As one of the steps towards retaining existing subscribers the company, in a bid to enhance subscriber engagement with the platform, upgraded its home-grown OTT platform ‘Watcho.

    ’ The upgrade introduced a popular feature that allows subscribers to create and upload videos. ‘Watcho,’ hosts a variety of indigenous web series and is believed to be an important connect between the DTH platform and its subscribers. The newly introduced feature provides a stage for creators to produce content in multiple formats – short to very short videos and short films, thus giving them exposure while helping ‘Watcho’ gain momentum in the user-generated content ecosystem. With social distancing norms keeping majority of the people indoors for most of the quarter, the company considered it critical to continue to work on further streamlining the touchless and digital recharge and buying experience.

    While home delivery of set-top boxes picked up speed, the sales and service teams spent significant time upskilling themselves and the on-ground network to integrate the new normal into their regular business practices.

    On the cost front, work on enhancing operational efficiencies and cost optimization carried on. In a significant departure from years of practice the company decided to procure set-top-boxes and other key accessories from India, going forward.

    The first consignment of ‘Made in India’ set-top-boxes was deployed during the quarter and India made power adaptors and remote controls are next on the list. The company initially plans to procure almost 50 per cent of its requirement of STBs from India.

    Dish TV India CMD Jawahar Goel said, “We are excited to be a part of the Government of India’s, ‘Make in India’ initiative and are geared up to localize the manufacturing of set-top-boxes and other key accessories. With the vision of ‘Make in India,’ we reiterate our commitment to quality products that would exceed the rapidly evolving needs of customers. We thank the Government for their support and favourable policies that would help grow the sector.”

    In the absence of fresh television content from pay entertainment broadcasters, subscribers remained picky in channel selection.

    Dish TV India group CEO Anil Dua said, “We continue to be cautious yet agile, listening to market and customer voices. As we tread through these never seen before times, we remain committed to leveraging our strengths and overcoming our shortcomings to keep Dish TV India strong, relevant and profitable. Our performance during the quarter was in line with our larger strategic decisions such as, disciplined acquisition and sensible capital investment. Lower overall revenues were more than offset by our expense management measures.”

    Dish TV and d2h continued to strengthen their regional content portfolio during the quarter. Both platforms added six new HD channels for their respective subscribers down south, making them amongst the strongest content platforms in those markets. Other regional markets like Bengal and Orissa too witnessed fresh content being added to their list of channels.

    In Bengal, Dish TV India partnered with ‘Hoichoi,’ a leading Bengali on-demand platform. The ‘Hoichoi’ app was also added in the App Zone of the Companies Android based connected devices, Dish SMRT Hub and d2h Stream. The company looks forward to enhance the content offering on its hybrid STB through more such partnerships aimed at catering to the entertainment appetite of its native language subscribers.

    Dish TV India, in an industry-first initiative, announced the launch of ‘Korean Drama Active’ service. Observing a surge in consumption of content of Korean origin online, the company in its endeavour to meet subscriber viewing preferences launched the Korean Active service at a nominal subscription price of Rs. 47 plus taxes per month. The service enriches subscribers’ DTH experience by giving them access to more than 300 hours of premium Korean content dubbed in Hindi language.