Tag: Dish TV

  • BECIL to conduct audit of status of IndiaCast channels on Dish TV

    BECIL to conduct audit of status of IndiaCast channels on Dish TV

    NEW DELHI: The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) today directed an independent audit by BECIL of the package of IndiaCast UTV Media Distribution, being carried by Dish TV to ascertain the number of channels being offered to consumers who opted for them.

     

    Meanwhile, chairman justice Aftab Alam and member Kuldeep Singh directed Dish TV to furnish a bank guarantee of Rs 15 crore to be submitted within 10 days. The case will now be heard on 15 July.

     

    The petitions by both sides came up today in the context of the earlier order of 19 December 2013, wherein Dish TV had committed that from January 2014, “it shall take all the 22 channels of the petitioner (with regard to which the fixed deal agreement comes to an end on 31.12.2013) out of its packages and put them on a-la-carte basis on its platform. In respect of the remaining 16 channels likewise, the respondent shall put them on a-la-carte basis on its platform, with effect from 1 April 2014 on expiry of the fixed deal agreement on 31 March 2014. No legal objection can be taken to the arrangement proposed to be made by the respondent.”

     

    Dish TV had then stated that “a scroll running on the TV screens will only say that after 31 December 2013 the 22 channels of the petitioner shall be available only on a-la-carte basis and invite anyone who want to subscribe to any of those channels on a-la-carte basis, to communicate on the SMS number mentioned in that scroll.”

     

    The dispute before the Tribunal related the number of people who had opted according to the scroll run by Dish TV and whether payment was made in that regard.

  • Times Now ties up with News Live for poll coverage

    Times Now ties up with News Live for poll coverage

    KOLKATA: National news channel, Times Now, has tied up with Guwahati-based News Live, a 24×7 satellite news channel from the house of Pride East Entertainments, for election poll coverage.

     

     
    As per the agreement between the two channels, with polling starting from the North East, Times Now will telecast the news and feeds covered by News Live, starting Monday. Feeds on election coverage at different constituencies at the later stage will also be shared on 12 and 14 April.

     

     
    Apart from this, both the channels will share expert views and participate in discussions aired on each channel, informs a senior editor from News Live.
     

     

    “To cover the polling, News Live has deployed 17 OB (outside broadcasting) vans and 17 journalists”, says Pride East Entertainments CEO Caushiq Bezboruah

     

     
    “Mainstream media, especially TV, has always ignored the North East. In fact, clubbing all stories under the ‘North East’ is an easy way out for them which is unfair to the people of the region. It is good to know that a leading TV channel has tied up with an Assam-based network. We can hope to see substantial increase in coverage from the different states during this election season,” says television expert Pranab Ganguly.

     

    Similarly, a business consultant and White Canvas Services founder Samaresh Shah adds: “This was extremely needed. North East is an integral part of India’s economy and deserves as much attention as the rest of the country.  This is a welcome step. I hope that the same will lead to some interesting feeds for the audience.”
     

     

    Talking about the channel, News Live, which was launched in January 2008, Bezboruah says, “The channel has become one of the favourite among the viewers in North East market. The TRP of the channel last week was 190.8.”

     

     
    He adds that the channel is available in all cable homes of the North Eastern states including Assam, Meghalaya, Manipur, Mizoram, Nagaland, Arunachal Pradesh, Sikkim and in parts of New Delhi, Kolkata, Chennai, North Bengal belt and Bhutan. “It is the only channel of the region which finds space on Freedish as well. It is also available on Dish TV, Sun Direct, Tata Sky, Airtel Digital TV, Reliance Big TV and Videocon d2h.”
     

     

    While the channel had tied-up with Times Now earlier as well, it will get its due ‘credit’ this time.
     

     

    Pride East Entertainments employs around 350 people including journalists and technicians.

  • Focus Bangla in talks with Tata Sky, Dish TV to increase penetration

    Focus Bangla in talks with Tata Sky, Dish TV to increase penetration

    KOLKATA: The erstwhile Northeast Bangla (NE Bangla), recently rechristened Focus Bangla, is in talks with direct-to-home (DTH) players like Tata Sky and Dish TV to increase penetration. At present, only cable TV subscribers and Airtel Digital TV customers can view the channel.

     

    The 24×7 Bengali news channel also plans to put up 200 hoardings across the state of West Bengal from mid-April to send out the message that the channel is neutral and believes in airing unbiased news. It has even changed its logo to suggest that it will be more ‘focussed’ in presenting news from all angles.

     

    “We are in talks with Tata Sky and Dish TV though nothing has been finalised. We aim to reach 95 per cent TV homes in the state sooner,” Focus Bangla editor-in-chief Biswa Majumdar told indiantelevision.com.

     

    He also said that last week, the viewership of the new channel increased by around 22 per cent as compared to the week before. “Focus TV is in focus now. Focus Bangla is a news broadcasting and entertainment network,” he said and added that the channel would focus on political news with the impending elections and would interview most of the big names in the polls.

     

    Focus Bangla has more than 150 employees on board and is further recruiting people to cover all aspects of news, current affairs and especially, the Lok Sabha elections, to make a mark all over again on the Bengali audience.

     

    “For elections, we have 14 special programmes. Celebrities will go to places and interact with people,” Majumdar said.

     

    Apart from the ‘Khabar Aajke’ section, the channel has a separate Bollywood entertainment section.

     

    According to sources, Matang Sinh, a former minister of state for parliamentary affairs in the PV Narsimharao government owned Focus TV and NE Bangla. Last year however, Naveen Jindal, chairman of Jindal Steel and Power Ltd (JSPL) bought a stake in the channel through his family and associates. “Jindal had taken over Focus TV in Delhi last year,” said one of the sources.

  • Big Magic Bihar & Jharkhand inks DTH deal with Dish TV

    Big Magic Bihar & Jharkhand inks DTH deal with Dish TV

    MUMBAI: As part of its distribution-strengthening strategy, BIG MAGIC Bihar & Jharkhand the regional entertainment channel from the Reliance Broadcast Network stable, inks distribution deal with Dish TV becoming available on Channel No. 814. Available on the base pack, this move adds 8mn million Dish TV subscribers to BIG MAGIC Bihar & Jharkhand’s reach as it reaches out to a larger Diaspora across India.

     
    Backed with an aggressive distribution plan and an endeavor to reach its rich regionally rooted content, to discerning audiences across the country, Dish TV – India’s premier and largest DTH platform was the most natural choice. This deal marks the beginning of a robust expansion plan as the Channel is close to inking deals with other leading DTH players, in addition to an extremely robust local distribution network already in place.

     
    With an eclectic content mix that encompasses a wide slate ranging fiction, crime, reality, music, devotion, movies and mythology, tailored to offer a wholesome family viewing experience, the Channel is primed to get a huge loyal audience base instantly. Viewers can now savour television shows coated with the regional flavor ranging Police Files, Hindustan ka Big Star, Bhojpuri Films, Big Memsaab and upcoming reality shows Big Folk Star and Big Bahuria.

     
    The Channel said in a statement, “We are a leading player in the regional market and have delivered excellent performance. We see a huge opportunity in catering to a larger Diaspora and our endeavor is to reach our content mix to the discerning audiences spread across the length and breadth of India. Dish TV is a perfect partner to begin the exercise with, from here-on we will increase footprint through strengthened distribution across platforms.”

     
    BIG Magic Bihar and Jharkhand is currently available on Hathway, Incable, Manthan, Digicable, GTPL, Siti Cable, Maurya, DEN and other all independent operators.

     

  • DTH operators to challenge I&B Ministry’s notice on arrears

    DTH operators to challenge I&B Ministry’s notice on arrears

    NEW DELHI: Operators of private direct-to-home (DTH) platforms, who recently received a notice from the government with regard to licence fee dues amounting to Rs 2,066 crore, plan to challenge the notice on the ground that the matter is subjudice and is pending in the Supreme Court.

     

    However, the DTH Operators Association of India is yet to decide whether the challenge will be in the form of a reply to the Ministry or an application in Court.

     

    According to the notice sent earlier this week, the six private operators have been asked to pay the amount within fifteen days.

     

    However, most of the operators contacted by indiantelevision.com said they had cleared the dues of licence fee.

     

    The operators say the licence fee as demanded under the rules is on gross revenue (GR) whereas they have been asked to pay the fee on the basis of actual gross revenue (AGR). The operators have said the fee should be only on subscription revenue and not on allied earnings such as dividend and interest income.

     

    When the operators insisted that they had been paying the licence fee on the GR, the government went to the Supreme Court on the issue and the matter has been pending for the past four years and is now expected to come up early next month.

     

    However, Information and Broadcasting Ministry secretary Bimal Julka told indiantelevision.com that the Ministry was justified in sending the notices since the apex court had not levied a stay order in the matter. Asked about possible action after 15 days, he said this would be done according to the provisions of the licensing rules.

     

    Tata Sky MD & CEO Harit Nagpal said that the demand of Rs 2,066 crore is the differential between the GR and the AGR.

     

    He also said that I&B Ministry had itself asked the Finance Ministry to reduce the fee from 10 per cent to six per cent but the latter had not taken a decision on this so far.

     

    According to the notices sent to the operators, Dish TV has to pay Rs 625 crore while Tata Sky has been told to pay Rs 620 crore. Airtel Digital TV has to pay Rs 298 crore, while Sun Direct has to clear Rs 230 crore. The Videocon-owned d2h has to pay Rs 157 crore while Reliance Digital TV has to pay Rs 136 crore.

     

    While DTH companies provide for 10 per cent licence fee on overall revenue in their profit and loss account, they pay less (only on subscription revenue net of content cost) at about five per cent of overall revenue. The rest is booked as a provision in the balance sheet, along with applicable interest.

     

    As of 31 March 2013, Dish TV’s closing provision pertaining to regulatory dues (including interest) stood at Rs 653.66 crore.

     

    Some of the DTH operators were hopeful that the Telecom Regulatory Authority of India would bring down the licence fee from 10 per cent to six per cent, as proposed by the I&B Ministry to the Finance Ministry. TRAI itself had recommended last year that the actual gross revenue should be brought down to eight per cent.

     

    Meanwhile, the Parliament was told in April last year that the six private DTH operators paid Rs 307.8 crore as licence fee to the government for the year 2011-12, compared to Rs 177.8 crore in 2010-11 and Rs 126.2 crore in 2009-10.

     

    The revenue in 2008-09 was Rs 89.3 crore from four operators, since both Airtel Digital TV (Bharti Telemedia) as well as Videocon d2h (Bharat Business Channel) had not commenced services.

     

    The other DTH players are Dish TV, Tata Sky, Sun Direct TV, and Reliance Big TV.    

     

    Under the agreement with the government, the platforms pay a non-refundable entry fee of Rs 10 crore and an annual fee equivalent to 10 per cent of its gross revenue every financial year. Thus, the platforms have paid Rs 60 crore as one-time entry fee.

     

    According to figures furnished in the reply to the Parliament, Tata Sky paid licence fee of Rs 79.3 crore in 2011-12 as against Airtel Digital’s Rs 61.87 crore and Dish TV’s Rs 30 crore. Sun Direct paid Rs 36 crore, Reliance Big TV paid Rs 9.5 crore, and Videocon d2h paid Rs 5 crore.

     

    DTH services are governed by the DTH guidelines and terms and conditions issued by the I&B Ministry on 15 March 2001 and amended from time to time.    

     

    The seven DTH players in the country including Doordarshan’s free-to-air Freedish cover around 3.5 crore TV homes. Freedish currently has 59 slots including 22 of its own and which it hopes to increase to 97 by the end of this year and ultimately to 250 slots over the next two years.

  • Manthan Broadband eyes customers in DAS phases I and II with lucrative deals

    Manthan Broadband eyes customers in DAS phases I and II with lucrative deals

    KOLKATA: The ongoing Cable TV Show 2014 in Kolkata became a platform for the Kolkata-headquartered cable TV multi-system operator (MSO) Manthan Broadband to make few lucrative deals to consumers. The show at the Netaji Indoor Stadium has witnessed an amazing response in the first two days and thus Manthan took an opportunity to woo the direct-to-home customers as it announced that any customer from the Digital Addressable System (DAS) phases I and II if switches to Manthan, he won’t have to pay anything for the set top boxes (STBs) and the installation charges.

     

    However, few terms and conditions apply as the customers will have to opt for the ‘Super Sunday Pack’ at Rs 320 per month. “As a fair offer, we have informed to all our affiliated local cable operators (LCOs) that customers will just have to pay five months subscription fees and can enjoy the Manthan cable services for six months,” said Manthan Broadband Services director Sudip Ghosh also adding that the offer is mainly aimed at high-end customers. “With this offer, a customer can save around Rs 1500 as of now,” he said.

     

    According to Ghosh, by the end of May, the MSO is aiming to poach around 50,000 connections. It is present in Kolkata, Howrah and Ranchi with around 7.5 lakh STBs in DAS I and II.

     

    Interestingly, cable TV analysts think that the region is going to witness such offers from more players in the region despite of DTH penetration being low in the region. The DTH connections in the region has just crossed the 5 lakh mark.

     

    “Last week Dish TV created a sub brand Zing to target regional markets and the STB offer was at a lower price.  And now cable TV industry players like Manthan waging a war on DTH players. More such announcement by different players can be expected to poach others’ customers,” said an analyst.

  • DTH operators wooing subscribers into HD

    DTH operators wooing subscribers into HD

    MUMBAI: A recent study in the US revealed that nearly 60 per cent of homes in the country have one or more high-definition (HD) TV sets; a significant rise from just 35 per cent five years ago.

     

    In India too, HD TV viewing is on the upswing – though not as big as in the US yet – with two DTH operators having recently added a slew of HD channels to their bouquet to take the total tally of HD channels to over 25. So much so, DTH operators are confident that the demand for HD TV will only grow from here onward.

     

    “More than 50 per cent of new customers are buying HD TVs and the other 50 per cent, who are buying SD boxes, will after a while come and say that they have upgraded to HD TV sets. Would you have thought of this scenario two years ago?” says Tata Sky CEO Harit Nagpal.

     

    Videocon d2h CEO Anil Khera echoes similar thoughts. “Close to 8 per cent of our subscribers have taken HD packs. Interestingly, almost double of these have taken our HD boxes in anticipation of their future transition to HD services,” he says.

     

    Not so long ago, Videocon had declared it crossed 10 million subscribers.

     

    To leverage the growing interest in HD, DTH operators have come up with innovative techniques including advertisements, pricing and packaging of HD channels to make customers opt for their HD service packs

     

    For instance, Dish TV ensures it does not have floating subscribers, so only if a customer opts for an HD pack will he/she be provided with an HD set top box (STB). Customers are not allowed to jump between SD and HD packs.

     

    On the other hand, Tata Sky subscribers have to pay just Rs 125 above the pack price to avail both SD channels and the channels in the pack which have an HD version. From 1 November, 2013, Tata Sky has stopped ordering SD boxes and is offering HD boxes at the same price as SD boxes at Rs 2,000 per piece. Currently, it has about 2 million subscribers with an HD connection.

     

    Like Tata Sky, Videocon d2h too is offering SD and HD boxes at almost the same price. While an SD box costs Rs 1,990 with a one month free view, the HD box costs Rs 2,000 without a free view. “Subscribers are taking to HD viewing very well. They are increasingly opting for bigger screens at home and HD feeds for a better viewing experience. We expect that in the next few years, HD viewing will account for almost 20 per cent of the total viewership,” says Khera.

     

    For Airtel Digital TV, it is about striking a balance between the HD and SD consumers. 

     

    More importantly, HD subscribers imply more revenue. “Revenue from an HD subscriber today is almost 10 per cent. However, this has potential to grow up to 35 to 40 per cent of our revenue base in a few years’ time,” says Khera.

     

    According to Nagpal, as and when regional channels start broadcasting in HD, the subscriber base may go up. “HD packs increase as channels get added. Initially, only knowledge and sports channels were available in HD. The next level will be with regional channels. Sun Network has already taken the initiative,” he says.

     

    With Dish TV, currently, 7 per cent of its revenues come from HD subscribers. However, Dish TV CEO RC Venkateish feels that the price of an HD TV set, which is nearly three times that of an SD TV set, could be a deterrent.

     

    While it’s a long road ahead, DTH operators anticipate that the future will see HD TV viewing increase by a substantial amount, thus also increasing Average Revenue per User (ARPU). Khera feels it is possible that in a few years from now, Videocon (like Tata Sky) may stop selling SD boxes altogether.

  • Dish TV launches Zing brand for regional markets; to also launch Dish Box Office

    Dish TV launches Zing brand for regional markets; to also launch Dish Box Office

    KOLKATA: Direct-to-home TV services provider Dish TV has embarked on a content strategy that differentiates its services from competitors.

     

    Dish TV today launched a brand called Zing for targeting regional markets where Phase III and Phase IV digitisation has opened up significant opportunity.

     

    The DTH TV provider would also soon launch Dish Box Office, an expanded movie-on-demand service.

     

    Starting with West Bengal, the DTH TV provider will start offering Zing in Odisha later this week and subsequently extend it to Gujarat and Maharashtra.

     

    Zing is part of Dish TV’s strategy to search for newer ways of reaching out to specific viewers and engaging with them through relatable content. With Zing, a customer in West Bengal will be able to choose from a number of packs which will include all available Bangla channels.

     

    The Zing packages are priced at Rs 175, Rs 249 and Rs 349. The company plans to spend Rs 7 crore on a 360 degree brand awareness and marketing campaign.

     

    “With more than 10 to 12 million analogue television homes in West Bengal to be digitised in phase III and IV, we would like to grow our business here,” said Dish TV CEO R C Venkateish.

     

     “Besides the content, all above-the-line (ATL) and below-the-line (BTL) advertising, packaging and other marketing activities will be available in Bangla,” said Dish TV India COO Salil Kapoor.

     

    As part of Dish Box Office, Dish TV would offer half-a-dozen movies through the day instead of just one movie on demand now. “As the reach of this offering is comparable to any movie channel, we hope to reach at least 50 per cent of our active subscriber base,” Kapoor said.

     

    Talking about phase 1 digitisation in Kolkata, Kapoor said DTH has a market share of around 30 per cent, of which Dish TV’s share of around 28 per cent. Dish TV has a subscriber base of around 11.8 million in India.

  • Dish TV financials Q3 FY14 see it generating free cash flow

    Dish TV financials Q3 FY14 see it generating free cash flow

    Dish TV India Limited (Dishtv) (BSE: 532839, NSE: DISHTV) today reported third quarter fiscal 2014 standalone operating revenues of Rs. 6,128 million, recording 9.9% growth over the corresponding  period last fiscal. Subscription revenues of Rs.
    5,529  million  recorded  a  growth  of  11.9%  over  the  corresponding  quarter  last  fiscal.  A translational loss, due to foreign exchange fluctuation, of Rs. 70 million and an exchange rate adjustment demand for transponder payments amounting to Rs. 54 million negatively impacted EBITDA of Rs. 1,355 million. Net Loss for the quarter stood at Rs. 382 million compared to Rs.
    449 million in the corresponding quarter last fiscal.

    The Board of Directors in its meeting held today, has approved and taken on record the unaudited standalone results of Dish TV for the quarter ended on December 31, 2013.

    Mr. Subhash Chandra, Chairman, Dish TV India Limited, said, “Global economic prospects seem to be improving with a faster pace of expansion predicted for 2014 going all the way up to 2016. For the Indian economy too, the worst seems to have come to an end and things should gradually start looking better from hereon with a bumper Kharif crop harvest expected to further boost sentiments.”

    “The Indian television distribution sector is not completely out of the woods though. With more than 14 months passed post the rollout of Phase I of mandatory digitization, billing and other critical requirements have not yet been fully put in place by majority of the MSOs. Though far too delayed, we remain optimistic about the completion of digitization in its true sense,” he added.

    “Sticking to fundamentals, Dish TV continued to pursue its strategy of self-funded profitable growth. The third quarter was witness to Dish TV announcing some industry leading initiatives that look promising enough to weed out inefficiencies from the television industry,” said Mr. Chandra.

    Mr. Jawahar Goel, Managing Director, Dish TV, said, “It was an eventful quarter for Dish TV with the rollout of the first of its kind ‘On Request Ala-carte’ (ORA) scheme on its platform. While a reasonable content cost payout is well adopted, an unjustified increase in payment for content can jeopardize the existence of DTH in the country. With DTH continuing to contribute bulk of the subscription revenue to the broadcasters, it is high time they get started on collecting their share of revenue from close to 5,000 cable companies apart from rationalization of carriage fee payout.”

    “Further to the ‘ORA’ scheme, we successfully completed the migration of 22 channels of a content  aggregator  from  respective  packages  to  a-la-carte  with  effect  from  January  1. Henceforth  these  channels  would  be  available,  without  any  extra  charge,  to  only  those subscribers who specifically request for them. The current trend of demand for these channels makes us confident of significantly rationalizing our payout for content going forward,” he added.

    “Dish TV added 220 thousand net subscribers in the quarter and continued to maintain its leadership share. Notwithstanding the festival period, the overall additions for the industry remained  muted  largely  due  to  the  sluggishness   in  the  economy  as  compared  to  the corresponding period last fiscal,” said Mr. Goel.

    “A relatively strong currency resulted in a translational loss, due to foreign exchange fluctuation, of Rs. 70 million on foreign deposits. This along with an exchange rate adjustment demand worth Rs. 54 million, for transponder payments, negatively impacted the EBITDA for the quarter. In line with expectation, higher promotional and marketing expenses and a sports driven content payout also put pressure on the EBITDA of Rs. 1,355 million. ARPU for the quarter increased to Rs. 166 from Rs. 165 in the previous quarter. Subscriber Acquisition Cost (SAC) was recorded at Rs. 1,889 while churn was maintained at 0.6% p.m. Dish TV paid off debt to the tune of Rs. 5,631 million in the nine months ended December 31, 2013,” Mr. Goel added.

    “Our Sri Lanka subsidiary project is on track and test signals are planned for February end. On the digitization front, TRAI and the government have already started the process for implementation of DAS in Phase III and IV which should give us a significant opportunity going forward. We are confident of acquiring industry leading incremental share while still keeping a tab on the subsidy per box. We have planned a specific differentiated strategy to address these markets, details of which will be unveiled in the next quarter,” he added.

    Dish TV India Limited continues to be the largest DTH Company in India and the Asia Pacific region and is one of the largest DTH platforms in the World.

    Condensed statement of operations
    The table below shows the condensed statement of operations for Dish TV India Limited for the third quarter ended December ‘13 compared to the quarter ended September ‘13:

    Rs. million Quarter ended
    Dec. – 2013
    Quarter ended
    Sept. – 2013
    % Change
    Q o Q
    Operating revenues 6,128 5,926 3.4
    Expenditure 4,773 4,447 7.3
    EBITDA 1,355 1,479 (8.4)
    Other Income 97 210 (53.8)
    Depreciation 1,534 1,504 2.0
    Financial expenses 301 345 (12.8)
    Profit / (Loss) before tax (382) (160)
    Provision for tax 0 0

    Key movements:

     

    Rs. million Quarter ended
    Dec. – 2013
    Quarter ended
    Sept. – 2013
    % Change
    Q o Q
    Programming and other cost

    1,989

    1,864

    6.7

    Transponder lease

    398

    342

    16.4

    Advertisement expenses

    141

    113

    24.8

    Other expenses:
    Foreign exchange fluctuation 70
    EBITDA 1,355 1,479 (8.4)

    Expenditure

    Dish TV’s primary expenses include cost of goods and services, personnel cost, administrative cost, advertisement expenses and selling expenses. The table below shows each as a percentage of total revenue:

    Rs. million Quarter ended Dec. – 2013 % of Gross revenue Quarter ended Sept. – 2013 % of Gross revenue % Change Q o Q
    Cost of goods &
    services
    3,384 55.2 3,187 53.8 6.2
    Personnel cost 215 3.5 223 3.8 (3.6)
    Other expenses 323 5.3 300 5.1 7.7
    Advertisement expenses 141 2.3 113 1.9 24.8
    Selling & distribution expenses 710 11.6 624 10.5 13.8
    Total Expenses 4,773 77.9 4,447 75.0 7.3
  • Now Dish TV opts to dish out channel reach data

    Now Dish TV opts to dish out channel reach data

    MUMBAI: It is taking transparency and openness to a totally different level. First it prised open the bundled channels that IndiaCast was offering and it started selling them to subscribers a la carte. Now, India’s oldest DTH operator, Dish TV,with a subscriber base of nearly 12 million says that it is planning to open up crucial subscriber information to media agencies and advertisers. 

     

    The DTH provider says it is looking at providing reach data of various channels on its platform every month to advertisers and media buyers from February 2014 onwards to enhance their understanding of how viewers are watching it. The data which is scheduled to be released in February will be for the month of January. 

     

    “We have been approached by media planners and advertisers often to share our data to enable them to get a better handle on the performance of various channels and since this data is universe data and not based on a small sample, it could prove to be a very valuable addition to the existing published data for eg from TAM and or other rating agencies,” says Dish TV CEO RC Venkateish.

     

    The data given out will be as percentages. “We would provide the reach of each channel as a percentage of the total platform reach. So if a particular channel is in all packs it would reach 100 per cent of the platform, however if it is only in the top tier pack or is an a la carte then the reach would obviously be a fraction of the platform reach,” adds Venkateish. This means that if channel X is available in two packs whose subscriber base put together is 3 million that means its reach will be 25 per cent.

     

    Media planners have welcomed Dish TV’s openness with open arms. Madison Media COO Karthik Lakshminarayanan says: “It is a welcome move for advertisers. The data will be more robust and it will also help us in planning and taking better decisions. We will be aware of the strong markets of Dish TV and if our client wants then they can advertise on its landing pages.” He also added that it could also help Dish TV to rake in more revenue.

     

    On the other hand ZenithOptimedia CEO Satyajit Sen has a slightly different point of view. Although he does agree that the move is a good one, he feels it won’t help Dish TV get more revenue neither will it help in targeting better for advertisers. “Several times, channels oscillate due to uneven distribution and this transparency will help us understand the fluctuations better,” he says.

     

    In November last year, the daddy of the DTH community had introduced a special scheme called ‘on request channels’ through which people could subscribe to channels only if they wanted to, and remove unnecessary ones. This had started a round of fisticuffs between it and IndiaCast, which was renewing its channel deal with the platform. Both IndiaCast and Dish TV knocked on the doors of the Telecom Disputes Settlement Appellate Tribunal (TDSAT).The latter was ordered by the tribunal not to charge carriage fees and even call the scheme a la carte, while the former was told to discontinue the ads that were being carried on TV and in print, which were potentially inciting subscribers to go to other platforms.  From 1 January, 22 IndiaCast channels are available on a la carte on Dish TV and another 11 will follow from 1 April.

      

    RC (as he is known by colleagues) today believes that the move to take the channels a la carte has worked out exactly as he had foreseen it would. 

     

    Says he quite ecstatically: “Our recent initiative to empower consumers to avail channels according to their demand profile has been eye opening. The results so far have been fully consistent with our expectations and reinforce our beliefs that through the mechanism of forced bundling by aggregators a whole lot of channels with barely any pull are forced down the throats of platforms as well as consumers. Where true consumer choice is exercised you will find that the data is very revealing! In a way, despite valiant noises, the emperor isn’t wearing too many clothes!!!”

     

    So what do broadcasters have to say about Dish TV’s openness?  ZMCL CEO Alok Agrawal says that the move will benefit niche channels the most since TAM data provided about them isn’t always sufficient. However, Asianet business head Anup Chandrashekaran feels that one has to be cautious about any data dished out. “Dish TV also has ownership issues and so it is important to know how unbiased the data is. However, it is still a fraction of a majority and decisions can’t be taken on this data. It can be a good feedback though,” he says.

     

    Dish TV is a subsidiary company of the Essel group that runs the Zee Network, hence Chandrashekaran’s concern.