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Tag: Discovery Science

  • Discovery’s celestial tribute: space-themed shows for Chandrayaan-3’s lunar attempt

    Discovery’s celestial tribute: space-themed shows for Chandrayaan-3’s lunar attempt

    Mumbai: In a momentous tribute to India’s remarkable scientific prowess and unwavering dedication, the eagerly anticipated soft lunar landing attempt of Chandrayaan 3 is slated for 23 August. Warner Bros. Discovery, a purpose-driven brand, is set to enthral global audiences with an extraordinary lineup of space-themed programming.

    Elevating the spirit of curiosity and fostering a profound appreciation for space exploration, Discovery Channel and Discovery Science will unveil an unparalleled selection of captivating shows that delve into the awe-inspiring marvels of the universe.  This carefully curated collection of programming spans a range of genres, offering a holistic view of space science and its significance. From documentaries showcasing India’s significant contributions to space science to immersive insights into lunar fascination, viewers will be treated to an array of content that aims at inspiring curiosity and knowledge.

    Discovery invites viewers to set their sights on the stars every day until 25 August at 1:00 pm. Embark on an immersive expedition with an extraordinary trio of shows: India’s Space Odyssey, Gaganyaan, and Moonbound. These programs offer an in-depth exploration of India’s pioneering strides towards space exploration and lunar frontiers.

    Meanwhile, on Discovery Science, the cosmic voyage takes on an even more expansive dimension, starting on 23 August at 9:00 pm every evening. Prepare to be captivated by a diverse lineup of shows, including the thought-provoking “Through The Wormhole With Morgan Freeman”, the enlightening “How The Universe Works,” “India’s Space Odyssey,” and the gripping saga of “Gaganyaan”, culminating in a grand finale with “Moonbound.” This comprehensive array of programming aims for minds, ignites curiosity, and leaves a lasting impression of the vast mysteries that the universe holds.

    The special tributary programming will commence on 23 August, coinciding with Chandrayaan-3’s attempt to land. Mark your calendars, as the cosmic odyssey begins, inviting audiences worldwide to discover the mysteries and achievements of space exploration. 

  • Hill+Knowlton Strategies India wins communication mandate for Discovery India

    Hill+Knowlton Strategies India wins communication mandate for Discovery India

    MUMBAI: After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies, has been awarded the communications mandate for the country’s leading infotainment player – Discovery Communications India and its portfolio of channels in India including Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Discovery JEET, Animal Planet HD World, TLC HD World and Discovery Tamil. The appointment will see Hill+Knowlton Strategies rollout strategic communications solutions for the network’s channels to drive greater engagement with viewers across India.

    Confirming the appointment, Sameer Bajaj, Director, Corporate Communications & External Affairs, Discovery Communications India, said, “We are delighted to partner with Hill+Knowlton Strategies, India as our strategic communications partner to deliver our vision as a brand, better engage with viewers and drive our narrative in a more compelling manner. Their strong experience in media & entertainment, in-depth understanding of our market requirements and passion gave us the confidence to award them this mandate. I believe, together as a team, we will further strengthen the Discovery brand in India.”

    Commenting on the win, Kavita Rao, President & CEO, India, Hill+Knowlton Strategies, said, “We are thrilled that Discovery Communications has chosen us to partner them in managing their strategic communications of their corporate brand as well strong portfolio of brands in the country. With committed teams and our in-depth domain knowledge and experience across sectors, H+K India is well positioned to drive the desired impact and outcome for Discovery Communications India.”

    Hill+Knowlton Strategies India has a strong track record in the media and entertainment sector, working with clients such as Sony Entertainment Television (SET), Sony Music, Times Network and in the past with Colours from Viacom and Turner Broadcasting

  • RAISE YOUR FINS FOR SHARK WEEK’S 30th ANNIVERSARY FILLED WITH JAWSOME SHARK PROGRAMMING AIRING Monday, September 3rd to 9th on DISCOVERY Channels

    RAISE YOUR FINS FOR SHARK WEEK’S 30th ANNIVERSARY FILLED WITH JAWSOME SHARK PROGRAMMING AIRING Monday, September 3rd to 9th on DISCOVERY Channels

    Delhi, August 31, 2018 – SHARK WEEK, television’s longest-running event takes a bite out of summer for its 30th anniversary, premiering Monday September 3 on Discovery network channels in India – Discovery, Animal Planet, Discovery Turbo, Discovery Science and Discovery Tamil continuing through Sunday, September 9. After three decades and hundreds of shows, SHARK WEEK 2018 celebrates this milestone with an all-star lineup of athletes and celebrities including Shaquille O’Neal, Ronda Rousey, Aaron Rodgers, Rob Gronkowski, Lindsey Vonn, Mark Cuban, Barbara Corcoran, Kevin O’Leary, Daymond John, Guy Fieri and Bear Grylls. In addition, SHARK WEEK’s team of renowned scientists deliver all-new groundbreaking shark stories incorporating innovative research technology to reveal compelling insight into the mysterious world of sharks. Finally, SHARK WEEK 2018 will feature the most hours of shark programming ever on Discovery Channel with over twenty hours of celebrity surprises and jaws-dropping shark stories.

    Check out SHARK WEEK 2018’s fintastic programming schedule here:

    BEAR VS SHARK – Airing on 3rd September at 7 PM

    We’ve seen Bear Grylls survive almost every land-based scenario imaginable, but in Bear VS Shark, Bear takes on a whole new set of challenges against the ocean’s most powerful predators.  And in typical Bear Grylls fashion, he pushes the limits beyond anything we’ve seen in the history of Shark Week. Chumming from a helicopter? Check. Diving into a feeding frenzy? Check. Human bait? Check! Produced by Electus.

    SHAQ DOES SHARK WEEK – Airing on 3rd September at 8 PM

    In the hopes of securing the ultimate symbol of fame and fortune – your very own week – Shaquille O’Neal inadvertently signed himself up to be thrust into the teeth of the 30th Anniversary of Shark Week. There’s only one problem. Shaq doesn’t do Sharks. To overcome his fear of sharks, he’s going to need some help – enter Ex-Marine and comedian Rob Riggle who will help train him at Atlantis, Paradise Island in The Bahamas for the big plunge. Produced by Anomaly Entertainment / Will Packer Productions.

    NAKED AND AFRAID OF SHARKS – Airing on 3th September at 9 PM

    Stranded on a barren island in the middle of the most shark-infested waters on earth, 5 Naked and Afraid All-Stars must survive for 14 days, exclusively on what the ocean provides. Ky Furneaux, Ryan Holt, Chris Fischer, Steven Lee Hall, and Eva Rupert are separately inserted by boat on an island in the Bahamas. They may be Naked and Afraid veterans but here they are in Shark territory.  The boat lands and our Shark Expert comes ashore with the familiar looking bags and some unfamiliar items. These items will help the all-stars survive and get to their completion point over the next 14 days. Produced by Renegade.

    SHARKS GONE WILD – Airing on 4th September at 7 PM

    Discover everything that has happened in the world of sharks this year – the unbelievable viral videos, the It’s Shark Week’s 30th anniversary celebrate with familiar faces like Craig Ferguson, Tracy Morgan, Andy Samberg and more as we count down the 50 GREATEST SHARK WEEK MOMENTS of all time!

    biggest news stories, and the latest cutting-edge shark science. Produced by Main Event Media / All3Media.

    SHARK WEEK’S 50 BEST BITES- AIRING ON 5TH SEPTEMBER AT 7 PM:

    It’s Shark Week’s 30th anniversary celebrate with familiar faces like Craig Ferguson, Tracy Morgan, Andy Samberg and more as we count down the 50 GREATEST SHARK WEEK MOMENTS of all time!

    RONDA ROUSEY UNCAGED – AIRING on 6th SEPTEMBER at 7 PM

    Olympian and UFC Hall of Famer Ronda Rousey sets out to test her courage and prove the fighter mentality that made her a champion will allow her to stare down any opponent- even the Mako Shark. Former Navy diver and shark attack survivor, Paul De Gelder, coaches rookie diver Ronda Rousey through three rounds of survival training against heavyweight opponents including deadly Bull Sharks, all building to a historic “Main Event” where Ronda attempts to step outside the safety of any cage to face the ultimate fighter of the sea – The Mako. Produced by Propagate Content.

    MONSTER TAG – AIRING ON 7TH SEPTEMBER AT 7 PM

    In this thrilling and urgent Shark Week special, Aaron Rodgers, Lindsey Vonn and Rob Gronkowski will join forces with top shark scientists to learn crucial information about the ocean’s top predators. Shark populations are in trouble worldwide, but a daring collection of dedicated shark researchers are using the latest satellite technology to try and save them. If researchers can use satellite wildlife tags to figure out where sharks feed, mate, and birth their pups, the information will be critical to conserving the species. Produced by Propagate Content

    SHARK TANK MEETS SHARK WEEK –AIRING ON 8TH SEPTEMBER AT 7 PM

    In a never-before-seen matchup, two titans of TV come together in SHARK TANK MEETS SHARK WEEK. This time, the Sharks aren’t battling to buy businesses; instead they are all vying for a $50,000 donation on the line. The Sharks are each paired with a shark-centric non-profit where they interact with sharks and uncover the issues sharks are facing. They’ll discover the threats of finning, micro-plastics and the shark-saving measures of tagging or ecotourism. Armed with their newfound knowledge and life changing experiences, our Sharks head back to the Shark Tank studio where, for the first time ever, they have to pitch each other. Mark Cuban, Daymond John, Barbara Corcoran, and Kevin O’Leary have to convince their fellow Sharks, including Robert Herjavec, why their non-profit deserves to win the $50,000 donation. It’s a feeding frenzy of Shark versus Shark. Produced by Radley Studios.

    ALIEN SHARKS: GREATEST HITS- Airing on 9th September at 7 PM

    To flying jaws… To flailing saws… From ghostly green eyes… Unbelievable adaptations…and unique mutations… Deep below the ocean’s surface live some of the strangest creatures and most frightening sharks on Earth. And the deeper you go, the more mysterious they get. In Alien Sharks: Greatest Hits, we’re recounting the biggest discoveries, weirdest adaptations, and most memorable moments from the past five years of Alien Sharks. Produced by Discovery Studios.

  • Discovery joins hands with BYJU’S for quiz show

    Discovery joins hands with BYJU’S for quiz show

    MUMBAI: Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

    Layered into three rounds – at school level, city level and state level, the quiz will culminate into a six-episode TV quiz show that will premiere on Discovery Channel, Discovery HD World, Discovery Science and Discovery Kids starting February 2019. The show will reach out to 12000+ schools across 30 states and union territories hosting the initial on-ground round, targeting 25 lakh students in the age-group between eight to 14 years.

    Discovery Communications India VP, head of advertising sales and business head of regional clusters Vikram Tanna said, “There is natural affinity between Discovery – a brand synonymous with satisfying the curiosity of inquisitive minds, and BYJU’S – The Learning App – that makes learning  a fun activity. Together we will be able to engage with school students and create great value for the channel, the partners and the students alike.”

    A true PAN-India initiative, the final round will see representatives of 30 states battling it out on the largest quizzing platform. The winners of the inaugural edition of Discovery School Super League Powered by BYJU’S will get a special prize of an all-expense paid trip to NASA.

    BYJU’S COO Mrinal Mohit said,  “Both the teams have worked closely to create a quiz show which will encourage students to approach learning with a whole new perspective. Celebrating the importance of life-long learning, this quiz show aims at making learning fun, exciting and engaging.”

    He further added, “With 20 million students learning from us today, the unprecedented scale of this nationwide project excites us even further.”

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  • Discovery Science presents wicked inventions

    Discovery Science presents wicked inventions

    MUMBAI:  What do duct tape and instant coffee has in common? or GPS navigation and Kleenex tissues? Prepare to be surprised. Discovery Science brings a new fascinating pop science series Wicked Inventions that looks at some of the most common everyday items that surround us and explores the wicked ways in which they originated.

    Like it or not, warfare, conflict and the need to explore the unknown is the catalyst for human progress in technology. The fact is that mankind is at its most inventive when it’s being destructive. It’s the same with the field of space exploration. The desire of the superpowers to dominate each other has led them to look to space to gain the upper hand. From that enormous effort and expenditure – all with military and political gain as its primary purpose –came a gamut of inventions we now use in our everyday lives. Premiering tonight Wicked Inventions explores, explains and whole range of surprising gadgets, toys and implements that were originally made for a very different purpose.

    Premiering tonight, Wicked Inventions will air every Monday at 9 pm on Discovery Science.

    Swiss army knife is such an incredible innovation which encompasses a huge number of capabilities; lots of instruments and implements in a very small device. The idea of incorporating several tools in a small portable unit goes back 2,000 years ago when Romans had their very own version of a Swiss army knife, complete with spoon, fork, blade and the obligatory toothpick. Made from solid silver, this luxury item and the idea for a multi tool became the handy tool of choice for the army personnel.

    WICKED INVENTIONS tells the stories of how and why items were invented and how their applications and manufacture have changed, often beyond recognition.

  • Discovery Science presents wicked inventions

    Discovery Science presents wicked inventions

    MUMBAI:  What do duct tape and instant coffee has in common? or GPS navigation and Kleenex tissues? Prepare to be surprised. Discovery Science brings a new fascinating pop science series Wicked Inventions that looks at some of the most common everyday items that surround us and explores the wicked ways in which they originated.

    Like it or not, warfare, conflict and the need to explore the unknown is the catalyst for human progress in technology. The fact is that mankind is at its most inventive when it’s being destructive. It’s the same with the field of space exploration. The desire of the superpowers to dominate each other has led them to look to space to gain the upper hand. From that enormous effort and expenditure – all with military and political gain as its primary purpose –came a gamut of inventions we now use in our everyday lives. Premiering tonight Wicked Inventions explores, explains and whole range of surprising gadgets, toys and implements that were originally made for a very different purpose.

    Premiering tonight, Wicked Inventions will air every Monday at 9 pm on Discovery Science.

    Swiss army knife is such an incredible innovation which encompasses a huge number of capabilities; lots of instruments and implements in a very small device. The idea of incorporating several tools in a small portable unit goes back 2,000 years ago when Romans had their very own version of a Swiss army knife, complete with spoon, fork, blade and the obligatory toothpick. Made from solid silver, this luxury item and the idea for a multi tool became the handy tool of choice for the army personnel.

    WICKED INVENTIONS tells the stories of how and why items were invented and how their applications and manufacture have changed, often beyond recognition.

  • Discovery Communications acquires majority share in FoodFood

    Discovery Communications acquires majority share in FoodFood

    MUMBAI: Discovery Communications has announced an agreement to partner with India’s top culinary celebrity Sanjeev Kapoor, by acquiring a majority share in Turmeric Vision Private Limited, which owns and operates pay-TV network, FoodFood and its digital products.

    Discovery’s investment in FoodFood underscores its strategy to deepen and expand its presence in India to grow audience share across all screens, and to complement and strengthen its existing portfolio of female and lifestyle brands including TLC and ID.  Tapping into the growing appetite for food programming amongst women across India, Discovery plans to support FoodFood’s 100% focus on local programming and products, and to drive further value from the ongoing digitalisation of India. Discovery has also agreed to sell FoodFood’s advertising, effective immediately.

    India’s iconic food personality, pioneer of food programming on television, celebrated entrepreneur and author of best-selling cookbooks, Sanjeev Kapoor, will continue to star in and produce programming for FoodFood as its brand ambassador, and will remain a minority shareholder in the business.

    Discovery Networks Asia-Pacific president and MD Arthur Bastings said, “Discovery’s investment in FoodFood further boosts our presence in this important market and broadens our portfolio by adding a category of content that people love. We are excited to partner with the exceptionally talented team, including culinary guru Sanjeev Kapoor, who singlehandedly revolutionised the food television genre in India. Sanjeev’s creative flair and personality combined with Discovery’s content and operational expertise is the perfect recipe for FoodFood’s evolution.”

    “Food is no longer just fuel for the body; it has become a social currency that is appreciated universally.We look forward to deepening FoodFood’s engagement, particularly in digital, and widening its community outside of India,” Bastings added.

    Turmeric Vision Private Limited promoter Sanjeev Kapoor said, “FoodFood is widely admired for its highly relevant, topical, varied, entertaining and delectable programming. I am delighted to become a part of the Discovery family and I am confident that this partnership will strengthen FoodFood’s reach and affinity with consumers, advertisers and distributors.”

    Turmeric Vision Private Limited will be managed as part of Discovery’s Asia-Pacific region led by Bastings. Completion of the transaction is expected to occur in the coming weeks, subject to regulatory approvals.

    Launched in 2011, FoodFood is India’s most recognised cuisine network and is available on leading DTH and cable platforms across India. It has a strategic and growing presence amongst the Indian diaspora across the world which includes UAE, Canada and USA.One of the most engaging brands on digital, the channel’s content is also viewed on its FoodFood App, YouTube Channel and website www.foodfood.com. The brand has a wide following on social platforms including Facebook, Google Plus, Twitter and Instagram.

    FoodFood’s marquee shows span a diverse range from regional Indian food to international cuisines, from health recipes to herb-infused cooking and from kids’ meals to tea time snacks. Sanjeev Kapoor’s Kitchen features his top 100 recipes including his signature dishes. The Fit Foodie presents low-calorie, delicious and contemporary recipes. Style Chef features simple, exotic and unusual recipes using appliances and resources readily available in every Indian kitchen. Hi Tea focuses on effortless, fool-proof recipes guaranteed to enrich family evenings.

    Discovery has been entertaining Indian audiences with its high-quality and differentiated content for the last 20 years. The company currently operates 11 channels in India: Discovery Channel, Animal Planet, TLC, Discovery Kids, ID-Investigation Discovery, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery HD World, TLC HD World and Animal Planet HD World.

  • Discovery Communications acquires majority share in FoodFood

    Discovery Communications acquires majority share in FoodFood

    MUMBAI: Discovery Communications has announced an agreement to partner with India’s top culinary celebrity Sanjeev Kapoor, by acquiring a majority share in Turmeric Vision Private Limited, which owns and operates pay-TV network, FoodFood and its digital products.

    Discovery’s investment in FoodFood underscores its strategy to deepen and expand its presence in India to grow audience share across all screens, and to complement and strengthen its existing portfolio of female and lifestyle brands including TLC and ID.  Tapping into the growing appetite for food programming amongst women across India, Discovery plans to support FoodFood’s 100% focus on local programming and products, and to drive further value from the ongoing digitalisation of India. Discovery has also agreed to sell FoodFood’s advertising, effective immediately.

    India’s iconic food personality, pioneer of food programming on television, celebrated entrepreneur and author of best-selling cookbooks, Sanjeev Kapoor, will continue to star in and produce programming for FoodFood as its brand ambassador, and will remain a minority shareholder in the business.

    Discovery Networks Asia-Pacific president and MD Arthur Bastings said, “Discovery’s investment in FoodFood further boosts our presence in this important market and broadens our portfolio by adding a category of content that people love. We are excited to partner with the exceptionally talented team, including culinary guru Sanjeev Kapoor, who singlehandedly revolutionised the food television genre in India. Sanjeev’s creative flair and personality combined with Discovery’s content and operational expertise is the perfect recipe for FoodFood’s evolution.”

    “Food is no longer just fuel for the body; it has become a social currency that is appreciated universally.We look forward to deepening FoodFood’s engagement, particularly in digital, and widening its community outside of India,” Bastings added.

    Turmeric Vision Private Limited promoter Sanjeev Kapoor said, “FoodFood is widely admired for its highly relevant, topical, varied, entertaining and delectable programming. I am delighted to become a part of the Discovery family and I am confident that this partnership will strengthen FoodFood’s reach and affinity with consumers, advertisers and distributors.”

    Turmeric Vision Private Limited will be managed as part of Discovery’s Asia-Pacific region led by Bastings. Completion of the transaction is expected to occur in the coming weeks, subject to regulatory approvals.

    Launched in 2011, FoodFood is India’s most recognised cuisine network and is available on leading DTH and cable platforms across India. It has a strategic and growing presence amongst the Indian diaspora across the world which includes UAE, Canada and USA.One of the most engaging brands on digital, the channel’s content is also viewed on its FoodFood App, YouTube Channel and website www.foodfood.com. The brand has a wide following on social platforms including Facebook, Google Plus, Twitter and Instagram.

    FoodFood’s marquee shows span a diverse range from regional Indian food to international cuisines, from health recipes to herb-infused cooking and from kids’ meals to tea time snacks. Sanjeev Kapoor’s Kitchen features his top 100 recipes including his signature dishes. The Fit Foodie presents low-calorie, delicious and contemporary recipes. Style Chef features simple, exotic and unusual recipes using appliances and resources readily available in every Indian kitchen. Hi Tea focuses on effortless, fool-proof recipes guaranteed to enrich family evenings.

    Discovery has been entertaining Indian audiences with its high-quality and differentiated content for the last 20 years. The company currently operates 11 channels in India: Discovery Channel, Animal Planet, TLC, Discovery Kids, ID-Investigation Discovery, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery HD World, TLC HD World and Animal Planet HD World.

  • Discovery to showcase Indian content across the world, to further strengthen local programming

    Discovery to showcase Indian content across the world, to further strengthen local programming

    MUMBAI: The flagship Discovery Network is all set to optimise the content programming and channels under its stable, even as the network foresees a growth in India’s GDP in the year 2016 and plans to broaden its portfolio in the nation.

    The network is re-focusing on expanding its scale in India by coming up with better programming line-up, catering to the regional market and by going local using the local talent available in India.

    Discovery Communications, which launched in India back in 1995 with only one channel, has now grown into a conglomerate with as many as 11 channels in five languages. The leader in the factual entertainment genre, Discovery roughly has 550 advertisers on board with approximately 275 million cumulative households across India.

    The company’s portfolio in South Asia comprises Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery Kids, Investigation Discovery, and three high-definition channels namely Discovery HD World, Animal Planet HD World and TLC HD World.

    “No other market in the entire world has shown a growth like India. We want to become a multi-genre platform and want to grow as a media company. With the fresh content line-up, we are broadening our portfolio from what it looks like and are targeting the local audience”, said Discovery Networks International president J B Perrette.

    The network believes that the strong brands under them are extremely powerful and are doing economically well for them.

    Discovery Networks is also considering launch of its over-the-top (OTT) platform in India soon once the bandwidth stabilizes and once 4G gets in place in the country. The network is dependent on the response from the market rather than following one particular model.

    The network already has two direct-to-customer OTT products offering in Europe – Dplay and Eurosport – which are doing exceptionally well for them. “The consumption of video content is rapidly increasing in Norway. The country has proved to be a beneficiary market for us”, added Perrette.

    Known for providing high quality content to its viewers across the nation, Discovery is embarking on a very ambitious content production programme with $2 billion global investment. “We are seeing enormous traffic in India. This year, we have invested $2½ billion on our content programming globally to provide good quality shows on our flagship channels”, added Perrette.

    As it is not a platform only for documentaries, the network will bring new non-fiction genres like sports, kids, non-organic fiction, etc to India. For the first time, the network will broadcast shows produced in India to the rest of the world.

    “Over the years we have increased our local productions in India, and will continue to invest in content to better serve our viewers and clients. Some of the local programmes also find resonance around the world, just like the global content which is viewed in India,” Perrette said.

    Targeting the younger generation at large, the network plans to providing content across all its platforms in an easy, simple, accessible way providing various options of entertainment.

     

  • Discovery to showcase Indian content across the world, to further strengthen local programming

    Discovery to showcase Indian content across the world, to further strengthen local programming

    MUMBAI: The flagship Discovery Network is all set to optimise the content programming and channels under its stable, even as the network foresees a growth in India’s GDP in the year 2016 and plans to broaden its portfolio in the nation.

    The network is re-focusing on expanding its scale in India by coming up with better programming line-up, catering to the regional market and by going local using the local talent available in India.

    Discovery Communications, which launched in India back in 1995 with only one channel, has now grown into a conglomerate with as many as 11 channels in five languages. The leader in the factual entertainment genre, Discovery roughly has 550 advertisers on board with approximately 275 million cumulative households across India.

    The company’s portfolio in South Asia comprises Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery Kids, Investigation Discovery, and three high-definition channels namely Discovery HD World, Animal Planet HD World and TLC HD World.

    “No other market in the entire world has shown a growth like India. We want to become a multi-genre platform and want to grow as a media company. With the fresh content line-up, we are broadening our portfolio from what it looks like and are targeting the local audience”, said Discovery Networks International president J B Perrette.

    The network believes that the strong brands under them are extremely powerful and are doing economically well for them.

    Discovery Networks is also considering launch of its over-the-top (OTT) platform in India soon once the bandwidth stabilizes and once 4G gets in place in the country. The network is dependent on the response from the market rather than following one particular model.

    The network already has two direct-to-customer OTT products offering in Europe – Dplay and Eurosport – which are doing exceptionally well for them. “The consumption of video content is rapidly increasing in Norway. The country has proved to be a beneficiary market for us”, added Perrette.

    Known for providing high quality content to its viewers across the nation, Discovery is embarking on a very ambitious content production programme with $2 billion global investment. “We are seeing enormous traffic in India. This year, we have invested $2½ billion on our content programming globally to provide good quality shows on our flagship channels”, added Perrette.

    As it is not a platform only for documentaries, the network will bring new non-fiction genres like sports, kids, non-organic fiction, etc to India. For the first time, the network will broadcast shows produced in India to the rest of the world.

    “Over the years we have increased our local productions in India, and will continue to invest in content to better serve our viewers and clients. Some of the local programmes also find resonance around the world, just like the global content which is viewed in India,” Perrette said.

    Targeting the younger generation at large, the network plans to providing content across all its platforms in an easy, simple, accessible way providing various options of entertainment.