ITV

Tag: Discovery Plus

  • Discovery Plus subscription well ahead of estimation: Issac John

    Discovery Plus subscription well ahead of estimation: Issac John

    KOLKATA: Just as the pandemic starting snarling in India, Discovery Plus had only just taken off its OTT journey. However, the lockdown and the boost it gave to digital viewing seems to have aided the new entrant.  

    “We launched on the eve of lockdown. So a lot of OTTs have data that how subscribers were moving before and how they are behaving after it. We didn't have that visibility. We were in the lockdown when we launched and consumption happened during the lockdown and we continue to live through this. But, our subscription estimates are actually well ahead of what we had estimated. There has definitely been a lot of consumer love that's come our way in terms of consumers going for Discovery Plus subscriptions,” says Discovery Digital (south Asia) business head Issac John.

    Some other indicators, John said, were the 4.5 ratings for the app on App Store and Play Store as well as qualitative comments such as being able to watch with their families. He added that Discovery Plus is the only OTT player which works with two kinds of vectors. While one is essentially the lifelong learner’s vector, it is also catering to certain passion verticals. 

    After getting consumer requests, Discovery Plus has also launched its service on Fire TV, even though its main priority was iOS, Android and mobile web. Android TV app is also on the way.

    “We have seen time spent on Fire TV is 2.4x than the mobile format. I think what ends up happening is that when you consume content as premium as we have at Discovery Plus, your attachment to the content really goes up significantly That is also essentially like a clear sign on of how consumers love us on the big screen,” John added.

    Discovery Plus, emphasising the big-screen delight experience, launched a new marketing campaign that runs across all 14 Discovery network channels as well as on all key digital platforms. 

    “A part of our retention strategy is to ensure that the consumers have enough choice pertaining to the specific interests they came for. Moreover, at any point in time, in any given month, we will launch anywhere between 20 to 30 shows from our bank which is a mix of specials, exclusive acquisitions, etc,” John stated.  

    John said that it would be launching some premium BBC titles to strengthen the learning vector as well as female-friendly content, which haven’t been exposed so far. 

    Follow Tellychakkar for the consumer facing news & entertainment

  • Discovery Plus app launches on Amazon Fire TV

    Discovery Plus app launches on Amazon Fire TV

    MUMBAI: Discovery Plus is catching on with passionate communities across the country appreciating and enjoying the world-class content across 40+ genres such as Science, Adventure, Food, Lifestyle among others. In addition to being available on Android, iOS and on the desktop & mobile web, Discovery Plus is now also available on Amazon Fire TV. Within a week of the launch on Amazon Fire TV, Discovery Plus proved its mettle in the living room screen experience by netting an impressive 41.3 minutes per subscriber* per day.

    Discovery Plus also augmented its content to celebrate the launch with a collection of new ‘Big Screen Delight’ titles dropping every day of the week. Over the last week, Discovery Plus dropped marquee content specials including NASA and SpaceX: Journey To The Future, Carter’s War, Space Launch: America Returns To Space, How The Universe Works and Expedition Asia with Ryan Pyle. Additionally, starting today audiences can now stream Nature’s Strangest Mysteries Solved, Mythbusters and season 10 of the very popular show Gold Rush on their Fire TV devices.

    Discovery Plus, emphasizing the big-screen delight experience, launched a new marketing campaign that will run across all 14 Discovery network channels as well as on all key digital platforms. Discovery Plus is also amplifying spends on performance marketing to ensure that all enthusiasts are aware of new platforms debut on Amazon Fire TV.

    “One of the foremost demands put forth by ardent fans of Discovery+ has been met with the launch of our app on Fire TV. Our tremendous engagement on FireTV bears testament to that. Besides the convenience of consuming the largest repository of premium real-life entertainment content across devices, our audiences have loved the experience of watching Discovery+ on big screen and that’s what this launch on Fire TV allows us to provide. Our marketing campaign too builds on this simple, yet critical insight,” Discovery digital South Asia business head Issac John said.

    “Our endeavour has been to offer Fire TV customers the widest selection and a frictionless way to discover their favourite content. Discovery Plus indexes a vast range of content about our planet, its rich culture, history, flora and fauna as well as the contribution of science and technology in the evolution of the human race. We are excited to add this selection to Fire TV customers in India,” Amazon Devices India head Parag Gupta said.

  • Animal Planet’s new documentary on effects of Covid2019 on animals

    Animal Planet’s new documentary on effects of Covid2019 on animals

    MUMBAI: When the Bronx Zoo announced their four-year-old Malayan tiger tested positive for Covid2019 the world was shocked to learn that animals can be victims of this pandemic, and many questions were raised. Dave Salmoni, Animal Planet’s big cat expert, dives deep to answer these questions in the special The Zoo: Covid2019 and Animals on 17 May at 1 pm and 8 pm on Animal Planet, Animal Planet HD and on recently launched Discovery Plus app. Salmoni speaks with a wide spectrum of experts from the WHO to wildlife biologists to veterinarians to uncover how the virus affects animals and how pet owners can keep their pets and family safe.

    The special will feature Bronx Zoo Chief Veterinarian with an update on the big cats and their treatment; Dr. Peter Embarek from the World Health Organization’s COVID-19 Task Force, who works particularly on all aspects of the virus related to animals; EXTINCT OR ALIVE’s wildlife biologist, Forrest Galante providing insight on Covid2019 and how it relates to wildlife; and Dr. Jeff of DR. JEFF: ROCKY MOUNTAIN VET how the virus affects pets. Audiences will also hear from Dr. Blue, Dr. Ross, and Dr. Lavigne of THE VET LIFE and EVAN GOES WILD’s Dr. Evan Antin on how to care for pets during this time.

    “When news about Nadia the tiger came out the questions immediately began; what about my pets? How do I keep my animals and family safe? We’re going to answer these questions and more through this documentary. We're speaking to a wide range of experts from the World Health Organization, to wildlife biologists, to veterinarians. We are at war with this disease and so we get down to the nitty gritty, and discuss practical questions about daily lives with our pets. We know animals do play a role in this pandemic, and when it comes to our pets, we have to take care of them like any other member of our family.” says Animal Planet’s big cat expert, Dave Salmoni.

    Discovery South Asia factual and lifestyle entertainment content director Sai Abhishek said, “We have been the forefront of busting myths around novel Corona virus with international documentaries. With this latest film, we take a hard look at how animals are being treated during such a crisis and the safety measures that can be taken to keep both, the people and their pets healthy.”

    Follow Tellychakkar for the consumer facing news & entertainment

  • Discovery Plus offers limited period annual subscription at Rs 99

    Discovery Plus offers limited period annual subscription at Rs 99

    MUMBAI: Discovery Plus, with an aim to engage audiences in the period of extended lockdown, has launched a limited time annual subscription package at an unbelievable price of Rs 99. The offer gives users an annual subscription at the cost of a monthly plan.  The #SafetyExtended offer can be availed on the Premium page of the app and is available till 11.59 pm, 16 April.  To drive home the message, Discovery Plus has launched digital campaign urging people to stay indoors with a film titled ‘The outdoors can wait’.

    Further, Discovery Plus will be releasing an anthology of three Covid-19 documentaries this week, which can be streamed without a premium account in light of widespread curiosity about the Pandemic. Among the specials to be released is Pandemic Covid 19, a 45-minute probing documentary where experts reveal why COVID-19 is unique, why the world was so unprepared for it and what could have been done differently to contain its spread.  

    The streaming service, which was launched earlier this year, offers thousands of hours of exclusive content across 40+ genres, including Science, Adventure, Food and Lifestyle, in 8 languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali & Marathi.

    Discovery Digital (South Asia) business head Issac John said, “Our campaign film drives the message of urging audiences to stay indoors while bringing alive the most picturesque outdoors on earth – outdoors which can be seen through myriad shows that are available on the app. The idea of the #SafetyExtended offer is to help families across the country enjoy and engage with premium and high-quality real-life entertainment during the extended lockdown period. Alongside, given the huge interest amongst audiences about Covid-19, we’re releasing three documentaries on Covid-19 which will be available for free consumption on the platform.”

    The content on Discovery Plus has been carefully curated from the world’s most trusted content brands such as Discovery Channel, Animal Planet, BBC, TLC, Discovery Science, Discovery Turbo, ID, Food Network, HGTV, Cooking Channel, Travel Channel, DIY Network, Motortrend and VICE.

    Developed and curated especially for the Indian audience, Discovery Plus has seen a strong rise in consumption since its launch last month, with shows on science, adventure and lifestyle receiving a phenomenal response from viewers.

  • Discovery to premiere special show ‘PANDEMIC: COVID-19’

    Discovery to premiere special show ‘PANDEMIC: COVID-19’

    MUMBAI: Discovery, Discovery HD and recently launched streaming service Discovery Plus will stream PANDEMIC: COVID-19, a one-hour special that gives an in-depth look at the COVID-19 pandemic sweeping the globe on 15 April at 10 pm.

    As many have heard through the news, COVID-19 is believed to have transmitted from animals to humans in a market in Wuhan, China. But how does this happen? Experts will shed light on its treatment and transmission, which initially baffled doctors and scientists who first encountered early patients who fell ill. The special will also look at how, within a matter of weeks, COVID-19 spread throughout China and beyond, alarming healthcare professionals and scientists.

    PANDEMIC: COVID-19 will take viewers inside the fight to contain the pandemic with the latest news on how the government is coordinating to test and treat patients, and to prevent further spread. Experts will reveal why COVID-19 is unique, why the world was so unprepared for it and what could have been done differently to contain its spread.

    The special will also trace the origin of the outbreak in the United States to the first patient, its rapid spread in Seattle and probe the dramatic and unexpected transmission across the country. Viewers will hear from the leading experts in medicine on the frontlines as well as academia, government officials and patients with first-hand accounts.

    PANDEMIC: COVID-19 is produced for Science Channel by ITN Productions. For ITN Productions, executive producers are Ian Russell and Sarah Jane Cohen and producer is Nick Powell. For Discovery and Science Channel, Executive Producer is Gretchen Eisele.

    Is the US prepared to face this global pandemic unrivalled in modern history? Every day the story takes another dramatic turn, as the number of infected and reported dead in the United States continues on an upward trajectory. PANDEMIC: COVID-19 will look at the effects of the drastic measures happening across America as institutions, schools and businesses are shut down to prevent transmission. This timely special will shed insight from those leading the fight to find answers as well as a possible cure.

    University College London cell biologist Dr Jennifer Rohn says, “The normal circulating strain in the bats probably isn't causing much of a disease. But when it reaches humans, that's when all havoc breaks out, because it's in a new environment. Respiratory viruses have one aim: that is to get inside a human cell and use it as a factory to make thousands or millions of replacement copies that will then spread onto new cells. So often the cells will, will literally blow apart, as the virus is producing its millions of progenies.”

    “The virus, people say sometimes is a piece of bad news wrapped in protein. It is a vector for getting genetic information into a cell and that genetic information just contains a blueprint to make more viruses. They were able to tell that although this virus was new, it was closely related to the original SARS virus,” explains Professor Thomas Friedrich from University of Wisconsin-Madison, in the documentary. “With viruses it's much more challenging because mostly, they use our own cells to make more viruses. And so they're using our own cellular machinery, we can't poison that without poisoning ourselves.”

    Highlighting the speed with which Covid-19 spread, professor Dave O'Connor, University of Wisconsin-Madison says, “I think this is an important reminder that we live in an interconnected world where viruses that emerge anywhere in the world, can be a threat to the entire world.” He adds in the documentary, “A vaccine for this virus is unlikely to be available in the next 12 months. What that means is these other sorts of preparedness measures need to be put into place, because we're not going to have a vaccine. And so expecting this to be like the movie Contagion is simply unrealistic.”

  • Discovery to premiere Rajinikanth’s TV debut show ‘Into The Wild With Bear Grylls’ on March 23

    Discovery to premiere Rajinikanth’s TV debut show ‘Into The Wild With Bear Grylls’ on March 23

    MUMBAI: Ral-life entertainment network Discovery is all set to premiere  the much-anticipated TV debut show of Superstar Rajinikanth ‘Into The Wild with Bear Grylls’ at 8:00 pm on March 23 across 12 Discovery channels including Discovery Channel, Discovery HD,  DTamil, Animal Planet, Animal Planet HD, TLC, TLC HD, Investigation Discovery, Investigation Discovery HD, Discovery Science, Discovery Turbo, and Discovery Kids.  The premiere on Discovery and Discovery HD will be available in 8 languages including Hindi, Tamil, Malayalam, Kannada, Bengali, Telugu, Marathi and English.  Viewers can download newly launched streaming app Discovery Plus to get access to the episode at 6 AM on March 23, 2020.  Into The Wild with Bear Grylls is produced for Discovery Communications India by The Natural Studios and Banijay Asia.

    The special episode, shot in Bandipur National Park, will see Superstar Rajinikanth in a never seen before avataar, on an adventure trip with Bear Grylls, doing stunts never done before, discussing wide variety of topics including intimate details about his personal life and issues close to his heart such as water conservation.

    The TV debut with twists and turns

    Superstar Rajinikanth waited 43 years before making his TV debut as part of this unscripted adventure show. Speaking about his life, Rajinikanth says, “Well, yes, actually, my whole life has been a miracle. It’s a miracle! Even consider this show for example, I never thought of this, not even in my dreams that one day I'll do a show like this for Discovery!”

    The show has many challenging feats that the Superstar performs with great perseverance along with Bear, such as crossing a ravine while balancing off an iron bridge suspended 50 feet above a dried riverbed. Rajinikanth, who crosses the bridge with much élan is seen saying, “If anything goes wrong over here….it's just a rope after all. Moreover, the iron of that bridge it is extremely hot! I couldn't hold for long as it was hot so I had to move continuously. My God! It is really…yes! I did it!”

    The intimate Rajinikanth

    Shedding light on his journey as an actor who initially began his career as a bus conductor in Bangalore, the episode will feature Rajinikanth in a light that best humanizes him and depicts him the way he is in real life.

    Explaining how he keeps himself grounded while being revered by the world, Rajnikanth, says, “Yeah, once you’ve acted, it’s finished, I forget Rajinikanth. I go back to Shivaji Rao. Yeah. That’s just work life for me. When somebody reminds me “you are Rajinikanth” then I'll be like, oh yes! I am Rajinikanth.”

    The Superstar with a purpose:

    Through the episode, Rajinikanth fans will witness the charming superstar’s never-dying passion to spread awareness about the need to conserve water as he embraces the challenges of the wild. Speaking about the dire need to save the world from the issues faced due to the scarcity of water, the superstar says, “He who rules the water, rules the world.” He continues, “The current situation is heart wrenching. In the world there are 2.1 billion people suffering due to water scarcity.”

    Rajinikanth’s friends join the adventure

    Into the Wild with Bear Grylls is an interesting new format where Rajinikanth not only gets to take on the adventure with the ace explorer Grylls but also get goodwill messages from close friends. You will have to watch the show to know more about who the friends are and what transpires?

  • Discovery Plus promises curated content for India

    Discovery Plus promises curated content for India

    MUMBAI: Whenever a new streaming service enters the market, the primary challenge is distinguishing itself from others. In a market saturated with nearly 40 OTT platforms offering scripted fiction content, Discovery Plus is trying to position itself with an enticing bouquet of premium real-life entertainment content. After having proven its mettle in the market for over 25 years, Discovery is now looking at making its content available for consumers on convenient devices at a convenient time.

    Talking about the ideation of Discover Plus, Discovery South Asia managing director Megha Tata said they figured out that there was a void in OTT offering in the genre, throwing up a great opportunity in the space.  Tata also noted that one of the biggest challenges most of the OTT players are facing is the extremely high content cost, an unlikely challenge for them.

    “We saw the opportunity was that we had a huge library of content, which is almost like 300,000 hours of content, which gets replenished every year, to nearly about 8000 hours a year, and all this content is owned by us. And a lot of that content has not been seen in India. So clearly, there is an opportunity for us to bring in more content into India, on our platform, which is talking to them in their own convenience, time and device. So that was the birth of Discovery Plus,” she stated.

    And Discovery is not just bringing any content, but specially curated for the Indian audiences. She termed it as a product for India, by India which has been created with an understanding of the Indian audiences. “Languaging” will play a key role on Discovery Plus.

    While differentiated content already is giving an edge to the new entrant over others, the product proposition has also been looked at uniquely. Discovery Digital (South Asia) business head Issac John talks about a vertical scrolling experience for people to first get a taste of the kind of content that is there on the app. He speaks about the ‘Shorts’ section which also offer three or four choices for each video to the user. It can be shared on Whatsapp, can be saved for future consumption, and the full-length episode can be watched. Moreover, there is a ‘MindBlown’ section to give users the best of the best content within the app by putting it as a collection.

    John also mentioned that the app is dropping the episode of ''Into the Wild With Bear Grylls'' featuring Rajinikanth before TV.  The platform is also coming up with a unique special on coronavirus. “So I think our way forward is essentially built on these pillars of how we can give consumers not just a great content, but also great product experience to access that content. So that's something that we are really going after in a big way,” he added.

    “So what is local content to us is as long as it appeals to me in my language. And that is the beauty of this genre. Attacker running in the wild doesn't really matter whether he's running in English or Tamil. So for us original content for localization is languaging, which is something we have very successfully done on linear and we will continue to do on OTT as well,” Tata said.

    Talking about marketing strategy, John said that Discovery content has already a very fanatic user base: the 25 million consumers (he calls them core consumers), who consume more than three hours of content on television. They are essentially activating them through the wide network. The second pool that the new platform is going after is essentially the consumers who have an interest in topics like adventure travel, food, lifestyle, etc. It has also launched a very scaled up performance marketing campaign. The overall marketing strategy will combine both TV and digital.

    “The distribution strategy is primarily linked to, obviously, our main platforms like iOS, Android, and web. But going forward, we will also be present on connected devices. And the reason why we are going mobile-first is because we actually want to listen to user feedback across some of these platforms. And then, obviously, adapt the product a bit, get in some nuances of what we're hearing from consumers in the meantime, and then launch the connected DVP approach as well,” John commented on distribution strategy.

    Although Tata did not reveal any definite time frame for breaking even, she said that as content cost is very negligible and hence the opportunity to be able to break even and become profitable will come hopefully soon.

  • Discovery Plus streaming app launched showcasing premium real-life entertainment

    Discovery Plus streaming app launched showcasing premium real-life entertainment

    MUMBAI: Discovery is set to disrupt the OTT landscape in the country with the launch of Discovery Plus, new D2C streaming app offering premium real-life entertainment.

    Priced competitively with an introductory offer of Rs 299 per annum, the app has been developed and curated specifically for India. In the initial phase, the company will reach out to the 25 million strong base of core TV infotainment consumers across tier I and tier II towns (defined as those who watch over three hours of infotainment every month).

    Speaking on the occasion, Discovery Inc APAC president and International CFO Simon Robinson said, “Globally, we are observing healthy trends from direct-to-consumer businesses and Discovery Plus, with its India focused strategy, is a valued addition. The launch of Discovery Plus is a significant development for our business in India and reflects our commitment to this critical market.”

    “The consumer is spoilt for choice in the scripted content space but doesn’t have a dedicated offering in the unscripted space – a place we intend to fill with the launch of Discovery Plus,” Discovery South Asia managing director Megha Tata said.

    "Our large global library of 300,000 hours of premium content and expertise in owning passionate communities will give us a huge competitive advantage in the digital domain,” Tata added.

    Furthermore, in order to drive engagement, Discovery Plus is launching rewards with Google Pay. Google Pay users who tune-in to the premiere of Into the Wild with Bear Grylls featuring Rajinikanth on 23 March at 8 pm on Discovery can match  the audio for the first four minutes of the show or  the promos leading up to the show with Google Pay’s ‘On-Air’ feature, and get a reward upto 100 per cent off on Discovery Plus annual  subscription price. 

    The newly launched OTT service will offer thousands of hours of exclusive content across 40+ genres, including science, adventure, food and lifestyle, in eight languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali & Marathi. Discovery Plus will offer premium subscribers a large selection of never-seen-before Premium Discovery titles, must-watch documentaries, India originals and exclusive acquisitions. Free users of the app will have access to all-time favorites from the Discovery library.  Additionally, a unique destination titled ‘Shorts’ will feature hundreds of free short-form videos that will satisfy the new and emerging Indian mobile user looking for infotainment on the go.

    The much-anticipated superstar Rajinikanth’s TV debut show –‘Into The Wild With Bear Grylls’ will be launched first on Discovery Plus at 6 am on 23 March much before the television premiere which is at 8 pm. Discovery Plus will also exclusive videos including Behind The Scenes for Thalaiva’s fans.

    “In a digital world that’s laden with hours and hours of scripted content, Discovery Plus offers a unique and untapped opportunity for us to build on the trust of the flagship brand and offer content that truly powers people’s passions across verticals as varied as Adventure, Science and Lifestyle to name a few,” Discovery Digital (South Asia) business head Issac John said. “Over the next 12 months, the lineup includes premium content across all our key genres such as Into the Wild with Rajnikanth, Expedition Unknown, Coronavirus: The Silent Killer, Food Factory, Mythbusters, Wild Karnataka and Project Runway among many other,” he added.

    The content will be curated from brands such as Discovery Channel, Animal Planet, BBC, TLC, Discovery Science, Discovery Turbo, ID, Food Network, HGTV, Cooking Channel, Travel Channel, DIY Network, Motortrend and VICE.

    Discovery India has conducted multiple consumer researches to find cues to develop a truly diffrentiated product. In a nationwide research conducted across 10 cities, 62 per cent of consumers indicated that they are keen to subscribe to a product that will offer interesting knowledge about the world. Additionally, research from Vidooly, indicated that interest in core categories of factual and lifestyle entertainment on YT, the world’s largest streaming platform went up by 36 per cent contributing to an overall 70 billion views in 2020. This growth and increase in infotainment consumption has been proven in the consumption pattern of the Discovery Plus destination on Daily Hunt App where over the last 12 months, over 40 million consumers have viewed Discovery short-form videos.

    Discovery’s research clearly shows that even though consumers are happy with their current entertainment products, there is still a need for a trusted product that helps them stand out among their peers and that will teach them interesting things about the world. They expressed the need that in various situations in life, knowing something interesting about the world makes them seem smarter and helps them progress in life.  This specific need combined with the trust of the Discovery was a strong reason for consumers to prefer Discovery Plus as an app of choice on their mobiles. 

    Discovery has launched a targeted marketing campaign ‘App Interesting toh AAP interesting’ to connect with consumers across the country.  Discovery’s network of channels including Discovery, Animal Planet, TLC, DSPORT, Discovery Kids DTamil, Discovery Science, Discovery Turbo, Discovery ID reaches 164 million consumers on a monthly basis and all will promote the newly launched service. In addition, Discovery has planned a strong and targeted digital campaign to reach out to infotainment genre seekers.

    Content on the app

    •            Thousands of hours of marquee programs featuring our top talent like Bear Grylls (Running Wild with Bear Grylls, Man vs Wild), Josh Gates (Expedition Unknown), Jeremy Wade (River Monsters, Mighty Rivers), Ed Stafford (Into the Unknown), Buddy Valastro (Cake Boss) and many more

    •            4,000+ hours of content at launch spanning across 40+ genres in the language of your choice

    •            Kids-friendly shows like Through the Wormhole with Morgan Freeman, Crikey! It’s The Irwins, Kids Baking Championship, The Cute Ones, How Do They Do It? The Great Indian Factory & more

    •            Hundreds of blue-chip documentaries and specials – Racing Extinction, First In Human, The Great Migration, Terra, Sherpa, India Emerges: A Visual History, Apollo: The Forgotten Films

    •            Exclusives and all-time favorites like Body Hack, Say Yes to the Dress, Food Paradise, Cake Boss, Gold Rush, Savage Family Diggers, Chopped, American Chopper, Deadliest Catch and more

    •            #MindBlown – a curated destination featuring learning focused collections of kids-friendly science and wildlife content

  • Discovery India unveils unique short-form video destination on Dailyhunt app; Discovery Plus creates waves on the digital media

    Discovery India unveils unique short-form video destination on Dailyhunt app; Discovery Plus creates waves on the digital media

    MUMBAI: Discovery Communications India (DCIN), country’s leading factual entertainment network, has entered into a unique partnership with India’s No 1 News and local content discovery app – Dailyhunt. DCIN has introduced a video destination named Discovery Plus on the home page of Dailyhunt App offering exhilarating short form video content especially customized for the digital audiences in India. The content across Discovery’s strong verticals of Outdoor, Food, Wildlife, Science and Military is currently available in five languages namely English, Hindi, Tamil and Telugu and Bengali.

    This win-win partnership will help DCIN immediately expand its footprint on the digital domain in India leveraging 153 million monthly user base of Dailyhunt platform. On the other hand, Dailyhunt will be enriched with the unrivalled content library and upcoming titles of Discovery thus helping nurture passionate communities looking for factual entertainment on digital media.

    Within 9 days of the soft launch, the Discovery Plus section has received more than 50 million views and more than 4 million unique users visited the Discovery Plus section on the Dailyhunt app.  DCIN aims to refresh videos on Discovery Plus, ranging from 1-5 minutes, on a daily basis to engage with the emerging superfans community.

    Talking about the initiative, Simon Robinson, Managing Director, Discovery Asia Pacific and Chief Financial Officer, Discovery International, said, “The partnership with Dailyhunt offers us an exciting opportunity to understand, analyze and explore India’s burgeoning digital play. We are delighted with the initial trends, they further reinforce our belief that Discovery’s content offers immense unexplored potential for the digital domain in India.”

    Umang Bedi, President, Dailyhunt, said, “At Dailyhunt, we are super excited about this partnership with Discovery. We understand Bharat and its content needs the best and we feel very confident about Discovery’s content being a massive hit with vast diaspora of India. This partnership is completely aligned with our overall content plans of providing unique, exclusive, high quality content from great content partners like Discovery as we rapidly scale our business.” 

    The multi-year agreement, exclusive for the featured short-form content on Discovery Plus, will offer scalable monetization opportunity to the two organizations.