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Tag: Discovery Networks

  • Deena Edwards is Discovery Networks Intl senior VP Global Branded Business Solutions

    MUMBAI: Discovery Networks International (DNI) has announced the appointment of Deena Edwards to the role of senior VP of Global Branded Solutions.

    Working with international ad sales teams based around the world, Edwards will spearhead the construction of global and regional branded entertainment solutions for advertising clients across original productions, digital media and Discovery Enterprises International.

    DNI executive VP, CFO Doug Baker said, “Deena‘s proven track record of developing branded solutions for our flagship Discovery Channel in the United States makes her the perfect choice for this newly-created position. She brings a spirit of collaboration and a solid understanding of the network‘s content proposition-from development, programme planning, operations and marketing, to integrated content and branded entertainment solutions for clients”.

    An 18 year veteran of Discovery, Edwards has worked across a variety of networks and departments, including ad sales, affiliate marketing, and education.

  • ‘We are keen on bringing in more channels’ : Deepak Shourie – Discovery Networks India MD

    ‘We are keen on bringing in more channels’ : Deepak Shourie – Discovery Networks India MD

    For Discovery Networks India, 2007 has been a year of growth. The company carried out a slew of local initiatives including celebrating 60 years of India’s Independence. It is also looking at airing more HD content from overseas, coming out with thematic week slots for Discovery Travel and Living, and doing local productions.

     

    In an interview with Indiantelevision.com’s Ashwin Pinto, Discovery Networks India MD Deepak Shourie talks about the company’s eagerness to bring in more channels, address different target segments, and prepare the ground for exploiting new media.

     

    Excerpts:

    Discovery globally has been undergoing major restructuring this year. Has India been impacted?
    There is more sharing of resources happening now. We see Discovery as one brand rather than saying, for instance, that what is happening in the UK is separate from other countries.

     

    India is an important part of this brand story. We take content from other parts of the world and what we produce in India travels abroad. With India today being the flavour of the world, this of course helps.

    As cable operators digitalise their networks, do you see this as an opportunity to bring in more channels from the Discovery stable?
    We are examining this possibility. We are keen on bringing in more channels even though we realise that there is no space on analogue cable networks and getting distribution is tough. Cable operators are in a position to demand higher carriage fees due to lack of space. Digitisation will not become a complete reality unless consolidation within the cable industry happens.

    Are you satisfied at the growth of digitisation in terms of Cas and DTH?
    With direct-to-home (DTH), we are happy to see Tata Sky and Dish TV spreading their reach. But with Cas (conditional access system), what we feared would happen has happened. We have been saying that Cas can’t be mandatory; it has to be voluntary. You can’t force it down people’s throats. That is why the uptake of set top boxes (STBs) in the Cas areas has been low.

     

    Broadcasters are suffering as they have no idea as to how many homes have taken their channels. The multi-system operators (MSOs) do not have a proper billing system in place.

    We are entering a phase when we will see the launch of more English channels. How do you view this scenario of fragmentation?
    We are happy to see more channels come in. Since Discovery is a well established brand, we are not worried about our share of viewership; we have grown to be the number one international channel in the country. We have achieved the aim of making Discovery mainstream as opposed to being niche. The new channels that come in will find it difficult to build viewership.

    Discovery has boosted its reach partly due to its Hindi feed. Are you looking at regional languages?
    No! We were evaluating this possibility. However, we decided that these two languages give us enough reach. In the South, English is well respected.
    ‘For Discovery, we are seeing more male viewership. Discovery Travel and Living targets SEC A men and women. For Animal Planet, a global strategy is being worked out‘

    Has there been a change in terms of how viewers have consumed the channel over the last couple of years?
    For Discovery, we are seeing more male viewership. This is because of the kind of shows we air. We focus on things like engineering, science and cars which appeal more to men.

     

    Discovery Travel and Living targets SEC A men and women.

     

    For Animal Planet, a global strategy is being worked out. We are waiting for this.

     

    India is a young country with high aspirations. Over time we will see some movement away from entertainment television towards television that is informative. This is how growth will happen for us.

    One of Discovery’s major initiatives was celebrating 60 years of India’s independence. How has the experience been working with India’s scientific and technological community?
    Our aim was to showcase innovations at a grassroots level. It seemed a good way to show the progress India is making. We also want to encourage innovation. The technological community was very open and appreciative to what we did. Local shows play an important part in driving viewers to the channel.

    What has Discovery’s strategy been to lure in more viewership?
    Our main aim has been to ensure that the primetime is very strong. We start with the ‘Wild’ section, then move on to technology, trends and India hour.

     

    Our aim is to two-fold. Firstly during primetime, the content on our channel must be important and matter to our viewers. Our second aim is to ensure that viewers return to our channel even during non-primetime.

    What are the major properties coming up on the channel?ce?
    The biggest one is Atlas which will kick off towards the latter part of next month. This will look at different countries – India, Australia, Italy and South Africa. The show looks at different facets – be it culture, topography, etc. It has been filmed in high-definition. It looks to combine the quality of a blue-chip documentary with the detail and clarity of HD.

     

    Another property we are excited about is Into Alaska With Jeff Corwin. Alaska has America’s highest mountain; it has a great element of wilderness as well as fascinating animals. A population of less than that of New York City spreads out over an area three times the size of Texas. Jeff Corwin brings this wilderness to viewers.

     

    Race To Mars looks at the race to first reach the Red Planet by 2030. China is leading the way.

     

    Once again, America and its partners, including Canada, are thrust into a winner-take-all space race. Six individuals from Canada, the US, Russia, France and Japan are selected for this gruelling two-year mission. This crew sets out on humanity’s first expedition to another world; nothing can prepare them for the unexpected danger and staggering wonder of what they will experience.

    Abroad Discovery is focussing on the environment with its major eco green initiative. Are you looking to do something in India along these lines?
    We will air this in India. Discovery US has tied up with Leonardo DiCaprio for the eco green initiative. Once this content becomes available we will see what can be done in India to add value.

    Discovery Asia and Nokia teamed up for a filmmaker’s initiative. How has this worked out?
    It was a marketing relationship. This was for mobile filmmaking where the winner got the chance to work in Discovery Asia’s Singapore headquarters and learn about making documentaries. The initiative gave people the chance to innovate.

    How does Discovery Travel and Living reach its viewers?
    Viewers have found us. We have more SEC A viewers watching us than any other channel. Income levels are going up. Where will this money be spent? On lifestyle. That is why they will watch us for information and also entertainment.

     

    It is a difficult proposition for most channels to catch this audience. People in this segment do a lot of things during their leisure time.
    Has this helped you in roping in big advertisers?
    We have sold most of our inventory. Every lifestyle brand that launches a new product comes to Discovery Travel and Living. At the moment we are doing something for India Today Travel Plus. In the past we have done initiatives for companies like AmEx Platinum Card.

     

    Is the channel also looking at forging tie-ups with tourist resorts, tourist boards etc?
    In the past, we have done shows for states like Chattisgarh. We did a France Week recently and we did a press event at the French embassy. Sometimes, tourism boards advertise on our channel.

    Could you shed light on Discovery Travel and Living’s plans for the first quarter of next year?
    We have a couple of interesting shows lined up. There is a show called The Petra Nemcova Project; it is about this international supermodel who is grooming six other potential models. The show chronicles the real story of what it takes to be a model in New York City, without staged eliminations or contrived challenges.

     

    Six new models are brought to the biggest stage in modelling and viewers follow them from their first test shoot to the runways of New York Fashion Week.

     

    Nemcova serves as a mentor and friend to the prospective models, as they learn the trade of modelling and the business of fashion. Using her own life experiences, Petra advises the models on how to succeed and underscores the importance of having a well-rounded life.

     

    We will also premiere a show called Nigella Express. Nigella Lawson is a popular TV chef on our channel.

     

    She takes viewers on a quick and easy journey through the world of getting fabulous healthy food on the table fast. It is the sort of food viewers can cook fast around the clock, any day of the week, to fit whatever amount of time is available. Starting with everyone’s everyday nightmare of what to eat for dinner, to getting entire banquets on the table in less than 30 minutes, this is a series that will resonate with everyone struggling with hurried, time-squeezed, modern life.

     

    We are also looking at a couple of Indian productions.
    The channel is doing thematic weeks. Could you elaborate on this?
    These run from Monday to Friday at 9-10 pm. It allows us to showcase special programming for viewers. This also works for advertisers as they can sponsor a particular week’s programme. During this quarter, we are doing a lot of country-specific programmes, looking at the adventure spots and opportunities for tourism and travel.

     

    Abroad, Discovery has looked to expand through new media. What plans are there in India to tap into mobile and internet?
    Both of these are under review. Global strategies are being worked out for them. It will be a different ballgame as the mobile screen is small; it will complement traditional TV viewing as it is good for snippets of news, music and sports.
  • Aggregator launches TV over broadband(TVoBB) service

    Aggregator launches TV over broadband(TVoBB) service

    MUMBAI: Aggregator Limited has announced the launch of its first TV-over-Broadband (TVoBB) service, a Russian language portal that is set to change the TV viewing habits of over half a million Russians living in the UK.

    MoëTV (pronounced ‘my-oar TV’ meaning ‘My TV’ in English) will go live later this month and will provide a collection of on-demand entertainment, drama, current affairs, films, documentaries, music and children’s programming.

    MoëTV is a service which combines the speed of broadband and the best in Russian television with high quality pictures and sound. Aggregator has secured licences for programming from over 20 content suppliers including Amedia, Discovery Networks, Mosfilm, MTV Russia, National Geographic, nTV and RenTV.

    Consumers interested in the service can pre-register by going to www.moe.tv and entering their email address. The service will offer around 400 hours of programming at launch, growing to an average of 1000 hours, refreshed monthly.

    MoëTV has no mandatory subscription charges, meaning consumers can choose to obtain content on a per-view basis of 99p to £2.99 per programme or to view unlimited content for a £15.99 monthly payment.

    All that the viewer needs to do to receive MoëTV is a broadband connection from any ISP and a PC or laptop. Programming can be viewed on the PC or the TV using a media extender. Aggregator has built a unique TVoBB content delivery platform, based on open standards technologies, to provide the viewer with a quality and easy to use service – for example MoëTV can schedule downloads so that users don’t exceed their ISP’s monthly download limits. 

    “The launch of this service will provide broadcast-quality television services to the 500,000 Russian speakers in the UK,” said Aggregator’s co-founder and Director of Programming, Chris Griffin.

    “This is a well-educated, affluent community that has grown rapidly in the UK but is woefully underserved by mainstream television platforms. MoëTV can ensure that they, and their families, stay in touch with their language and culture while they are living abroad,” Griffin added.

    MoëTV is the first in a series of planned service launches targeted at niche audiences from Aggregator, the brainchild of senior television industry figures Martin Goswami and Chris Griffin. Aggregator’s TVoBB services will create a new UK pay-TV platform, an on-demand broadband service that will deliver high-quality content to ethnic and special interest communities that are currently underserved by the television market.

    “In order to be successful and provide consumers with exciting services they are prepared to pay for, new TV delivery platforms such as IPTV and TVoBB need differentiated content. We are excited about the potential of a fast growing broadband universe, so we have created services that work best in an IP based environment,” said Aggregator’s co-founder and CEO Martin Goswami.

    “It seems that many operators currently planning IPTV services are targeting audiences who are already well-served on existing platforms. We’ve looked at that model and rejected it. What we’ve done instead is to develop packages of the best content available for specialist audiences who are not part of the mainstream pay-TV franchise,” added Goswami.

    Aggregator is well advanced with a number of services aimed at underserved communities and interest groups. In 2007, the company plans to bring all these services together under a common platform brand incorporating the Freeview channels and PVR functionality.

  • Discovery Networks (Asia) & Nokia select 10 Indians as semi-finalists for Mobile Filmakers 2006 Awards

    Discovery Networks (Asia) & Nokia select 10 Indians as semi-finalists for Mobile Filmakers 2006 Awards

    MUMBAI: Discovery Networks Asia -a division of real -world entertainment company Discovery Communications- coupled with the leading mobile communications company Nokia’s initiative giving consumers the opportunity to try their hand at mobile filmmaking for the Mobile FilmMakers 2006 Awards sees ten Indians in the list of short-listed applicants as semi finalists.

    The 10 semi-finalists -J. Philip, Jeevan Konkar, Kayoom Mohd. Hanif Mistry, Koushik Choudhury, Kshitij Shankhdhar, Prasad Indap, Sajal Maiti, Samrat Sengupta, Sunil Babbar, and Tushar Joshi – have attended a special workshop on 5 August in New Delhi to learn the finer points of filmmaking and vie for a place in the finals.

    Organized by Discovery Networks Asia and Nokia, local filmmaker Saumya Sen was present at the workshop to offer insights and invaluable tips on mobile filmmaking. Similar workshops will also be conducted in other countries for semi-finalists from across the region.

    The workshops, conducted by experts in the industry, provide the semi-finalists with an opportunity to further hone their filmmaking skills. The semi-finalists will also learn about the many filmmaking functions and features of the Nokia N90, which they will be using to shoot a 30-second clip.

    A panel of judges comprising representatives from Discovery and Nokia will select the best two clips, and the two finalists will represent India at the regional workshop in Singapore. Finalists from all participating countries will be announced at a later date. The grand prize winner will take home USD$10,000 cash and will also win a three-month stint at Discovery’s regional headquarters in Singapore.

    The Mobile FilmMakers 2006 Awards is the second collaboration between Discovery Networks Asia and Nokia, following the success of last year’s initiative. This initiative empowers mobile phone users everywhere with the knowledge and technology of mobile filmmaking at their fingertips, and provides them with the opportunity to showcase their talent.

    Discovery Networks Asia senior VP of programming and creative services James Gibbons said, “We were very impressed by the quality of entries this year. We hope to uncover more new talent from India and other countries throughout the region. The number of entries received also shows that interest in the genre of mobile filmmaking is growing, and an increasing number of people are taking an interest not only in snapping photos with their mobile phones, but also in shooting their own mobifilms and expressing their creativity in a different medium. The Mobile FilmMakers initiative has clearly helped change the traditional concept of mobile phones, and has taken filmmaking in an exciting new direction.”

    Nokia business manager, imaging solutions, Shyam Sundar said, “The training that the semi-finalists and finalists of the Mobile FilmMakers 2006 Awards will receive during the workshops are invaluable. We hope the workshop participants will not only put their new-found skills to good use, but also teach others in their community to build the mobile filmmaking genre. With devices like the Nokia 90, and the soon to be released Nokia N93, both armed with Carl Zeiss optics, we hope to make mobile filmmaking a common and enjoyable activity amongst camera phone users.”

    To enter the contest, applicants were required to submit a brief written description of not more than 300 words with the theme:”My Discovery”. This was a chance for participants to explore the documentary filmmaker within themselves – share unique, insights, knowledge and experiences and bring to life a ‘discovery moment’ as it is imagined on screen. The semi-finalists were selected based on the strength of their idea relating to the theme.

    Re-inventing the way people view filmmaking, the contest had kicked off on May 8 and more information is available at www.mobifilms.net, according to an official release.

  • Discovery Networks acquires India rights to BBC Worldwide’s soccer show ‘More Than a Game’

    Discovery Networks acquires India rights to BBC Worldwide’s soccer show ‘More Than a Game’

    MUMBAI: BBC Worldwide has signed a number of deals with Asian networks to screen More Than a Game, the story of the emergence of each of the superpowers of world football.

    In India, the property has been snapped up by Discovery Networks.

    The program, already pre-sold to over 30 territories internationally, has also been licensed to Hong Kong Cable TV, MediaCorp in Singapore, SBS in South Korea and Channel 9 in Thailand. The deal was developed in association with FIFA.

    More Than a Game explores the 76 years of World Cup football and includes exclusive access to FIFA’s film archive and interviews with famous players.

    “More Than a Game showcases the greatest moments of the World Cup. We have found that it appeals to both football aficionados and the uninitiated,” says BBC Worldwide sport sales manager Richard Hornsby-Smith.