ITV

Tag: Discovery Kids

  • Discovery Communications acquires majority share in FoodFood

    Discovery Communications acquires majority share in FoodFood

    MUMBAI: Discovery Communications has announced an agreement to partner with India’s top culinary celebrity Sanjeev Kapoor, by acquiring a majority share in Turmeric Vision Private Limited, which owns and operates pay-TV network, FoodFood and its digital products.

    Discovery’s investment in FoodFood underscores its strategy to deepen and expand its presence in India to grow audience share across all screens, and to complement and strengthen its existing portfolio of female and lifestyle brands including TLC and ID.  Tapping into the growing appetite for food programming amongst women across India, Discovery plans to support FoodFood’s 100% focus on local programming and products, and to drive further value from the ongoing digitalisation of India. Discovery has also agreed to sell FoodFood’s advertising, effective immediately.

    India’s iconic food personality, pioneer of food programming on television, celebrated entrepreneur and author of best-selling cookbooks, Sanjeev Kapoor, will continue to star in and produce programming for FoodFood as its brand ambassador, and will remain a minority shareholder in the business.

    Discovery Networks Asia-Pacific president and MD Arthur Bastings said, “Discovery’s investment in FoodFood further boosts our presence in this important market and broadens our portfolio by adding a category of content that people love. We are excited to partner with the exceptionally talented team, including culinary guru Sanjeev Kapoor, who singlehandedly revolutionised the food television genre in India. Sanjeev’s creative flair and personality combined with Discovery’s content and operational expertise is the perfect recipe for FoodFood’s evolution.”

    “Food is no longer just fuel for the body; it has become a social currency that is appreciated universally.We look forward to deepening FoodFood’s engagement, particularly in digital, and widening its community outside of India,” Bastings added.

    Turmeric Vision Private Limited promoter Sanjeev Kapoor said, “FoodFood is widely admired for its highly relevant, topical, varied, entertaining and delectable programming. I am delighted to become a part of the Discovery family and I am confident that this partnership will strengthen FoodFood’s reach and affinity with consumers, advertisers and distributors.”

    Turmeric Vision Private Limited will be managed as part of Discovery’s Asia-Pacific region led by Bastings. Completion of the transaction is expected to occur in the coming weeks, subject to regulatory approvals.

    Launched in 2011, FoodFood is India’s most recognised cuisine network and is available on leading DTH and cable platforms across India. It has a strategic and growing presence amongst the Indian diaspora across the world which includes UAE, Canada and USA.One of the most engaging brands on digital, the channel’s content is also viewed on its FoodFood App, YouTube Channel and website www.foodfood.com. The brand has a wide following on social platforms including Facebook, Google Plus, Twitter and Instagram.

    FoodFood’s marquee shows span a diverse range from regional Indian food to international cuisines, from health recipes to herb-infused cooking and from kids’ meals to tea time snacks. Sanjeev Kapoor’s Kitchen features his top 100 recipes including his signature dishes. The Fit Foodie presents low-calorie, delicious and contemporary recipes. Style Chef features simple, exotic and unusual recipes using appliances and resources readily available in every Indian kitchen. Hi Tea focuses on effortless, fool-proof recipes guaranteed to enrich family evenings.

    Discovery has been entertaining Indian audiences with its high-quality and differentiated content for the last 20 years. The company currently operates 11 channels in India: Discovery Channel, Animal Planet, TLC, Discovery Kids, ID-Investigation Discovery, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery HD World, TLC HD World and Animal Planet HD World.

  • Discovery Communications acquires majority share in FoodFood

    Discovery Communications acquires majority share in FoodFood

    MUMBAI: Discovery Communications has announced an agreement to partner with India’s top culinary celebrity Sanjeev Kapoor, by acquiring a majority share in Turmeric Vision Private Limited, which owns and operates pay-TV network, FoodFood and its digital products.

    Discovery’s investment in FoodFood underscores its strategy to deepen and expand its presence in India to grow audience share across all screens, and to complement and strengthen its existing portfolio of female and lifestyle brands including TLC and ID.  Tapping into the growing appetite for food programming amongst women across India, Discovery plans to support FoodFood’s 100% focus on local programming and products, and to drive further value from the ongoing digitalisation of India. Discovery has also agreed to sell FoodFood’s advertising, effective immediately.

    India’s iconic food personality, pioneer of food programming on television, celebrated entrepreneur and author of best-selling cookbooks, Sanjeev Kapoor, will continue to star in and produce programming for FoodFood as its brand ambassador, and will remain a minority shareholder in the business.

    Discovery Networks Asia-Pacific president and MD Arthur Bastings said, “Discovery’s investment in FoodFood further boosts our presence in this important market and broadens our portfolio by adding a category of content that people love. We are excited to partner with the exceptionally talented team, including culinary guru Sanjeev Kapoor, who singlehandedly revolutionised the food television genre in India. Sanjeev’s creative flair and personality combined with Discovery’s content and operational expertise is the perfect recipe for FoodFood’s evolution.”

    “Food is no longer just fuel for the body; it has become a social currency that is appreciated universally.We look forward to deepening FoodFood’s engagement, particularly in digital, and widening its community outside of India,” Bastings added.

    Turmeric Vision Private Limited promoter Sanjeev Kapoor said, “FoodFood is widely admired for its highly relevant, topical, varied, entertaining and delectable programming. I am delighted to become a part of the Discovery family and I am confident that this partnership will strengthen FoodFood’s reach and affinity with consumers, advertisers and distributors.”

    Turmeric Vision Private Limited will be managed as part of Discovery’s Asia-Pacific region led by Bastings. Completion of the transaction is expected to occur in the coming weeks, subject to regulatory approvals.

    Launched in 2011, FoodFood is India’s most recognised cuisine network and is available on leading DTH and cable platforms across India. It has a strategic and growing presence amongst the Indian diaspora across the world which includes UAE, Canada and USA.One of the most engaging brands on digital, the channel’s content is also viewed on its FoodFood App, YouTube Channel and website www.foodfood.com. The brand has a wide following on social platforms including Facebook, Google Plus, Twitter and Instagram.

    FoodFood’s marquee shows span a diverse range from regional Indian food to international cuisines, from health recipes to herb-infused cooking and from kids’ meals to tea time snacks. Sanjeev Kapoor’s Kitchen features his top 100 recipes including his signature dishes. The Fit Foodie presents low-calorie, delicious and contemporary recipes. Style Chef features simple, exotic and unusual recipes using appliances and resources readily available in every Indian kitchen. Hi Tea focuses on effortless, fool-proof recipes guaranteed to enrich family evenings.

    Discovery has been entertaining Indian audiences with its high-quality and differentiated content for the last 20 years. The company currently operates 11 channels in India: Discovery Channel, Animal Planet, TLC, Discovery Kids, ID-Investigation Discovery, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery HD World, TLC HD World and Animal Planet HD World.

  • Kids channels bring alive superheroes with experiential marketing

    Kids channels bring alive superheroes with experiential marketing

    MUMBAI: Kids have a special bond with their fictional superheroes that often calls for a reel to real life interaction. There is a certain charm about a Motu and Patlu surprising kids in a mall or a Chhota Bheem paying a special visit at a child’s home to celebrate its birthday. This is a bond, a charm that on-air promotions can seldom create.

    Channels understand this well, and over the last few years have been very proactive in making their flagship characters larger than life and iconic for their fans. Activities can range from a simple meet and greet, retail activities, costume parades, to creation of entire fantasy lands to be enjoyed by the tiny tots at the channel’s expense.

    “With our constant experiential marketing initiatives we have taken our characters out of television screens, thus making them a part of every child’s daily life.  A significant part of our marketing initiatives through school contact programmes, meet and greets, retail activities etc., are focused  at creating  memorable experience on ground for children with our toons,” shared Viacom18’s kids cluster EVP & and business head Nina Elavia Jaipuria.

    Not too long ago, Nickelodeon and ABP came together with plans to give kids in Kolkata a chance to not only meet Motu Patlu but also engage at the carnival with loads of games. The entire City Centre mall was converted to get the look of Furfuri Nagar and kids got a chance to win super cool Motu Patlu merchandise as well.

    Turner International, that owns popular children’s channels Cartoon Network and Pogo, has been known to reinvent the wheel for connecting with their audience through innovative on ground activations. In 2014, Cartoon Network organized the first ever CN Super Toons award in Mumbai, it was a spectacle to witness performances, cartoon characters and an audience of over 9,000 kids and parents.

    For Pogo, last year the network had engaged the consumers through Bheem ka Fitness Formula and Mighty Raju Ka Space Station. Both the activities were based on highly relevant themes and proved to be very engaging.

    The network also makes it a point to have regular touch points at schools and education centres or School Contact Programs (SCPs).  “Over the past decade, Cartoon Network and Pogo have been conducting annual SCPs that target students across the country with innovative and socially relevant concepts packaged around the brands. SCPs by both these channels reach out to over 1 million students across 11 cities — Mumbai, Delhi, Bangalore, Hyderabad, Ahmedabad, Lucknow, Kanpur, Ludhiana; (CN only): Coimbatore, Amritsar; (Pogo only): Chennai,” revealed Turner International, executive director and kids network head, Krishna Desai.

    For a very long time kids have grown up watching reading and playing with international super stars. Therefore it was a challenge for kids channels to have their home grown characters inspire the same awe that their international characters did. Solidifying the connect that kids shared with these onscreen characters and making them aware of the ease to relate with them was a fine way to do it.

    In fact Discovery Kids revved up its experiential marketing in 2015 and heavily promoted its home grown character Kisna through it. In December 2015, the network launched the Discovery Kids Joy Express in partnership with Rapid Metro Gurgaon and so far over 3000 kids and their parents have so far come on board and enjoyed the DiscoveryKids Joy Express.

    “The initiative includes many activities such as exciting games, art and craft, puppet shows, magic shows and a chance for kids to meet their favourite character Kisna. The Discovery Kids Joy Express is operational every weekend from 12noon to 4pm from the Sikanderpur Rapid Metro Station. In addition to this, Kisna has visited several cities across the country to celebrate festivals and other occasions with kids in that city. Kisna visited Jaipur in January to celebrate Makar Sankranti and joined kids in kite-flying,” shared a Discovery Kids spokesperson.  Kisna also regularly visits malls, amusement parks in various cities to connect with young audiences. The aim of these activities is to bring alive the on-screen experience and get children to meet their favourite character Kisna, face-to-face.

    As per Disney India Content and Communications, Media Networks – head and VP Vijay Subramaniam, it is not enough to engage with the character but it should be within the world that the story is set in. “The affinity loop is very straight forward for us at Disney India. We are constantly researching awareness, likeability and favourites. Experiential is critical when it comes to driving likeability of characters as well as shows. We have proprietary research that we constantly carry out to measure these three attributes, which have shown that it is important to give an opportunity to engage with their favourite characters once that is established,” Subramaniam explained.

    Disney took the third season of Arjun, its first home grown show, to the kids by having engaging mall greets that also included performance and kids were allowed to interact with their superhero Arjun in an immersive and fictional environment.

    While no amount of marketing spends can earn an eight-year-old’s loyalty towards a favourite star, channels are increasingly considering setting aside a part of their marketing budget annually for outdoor activities. “Though the plans are pretty dynamic depending on the need of the hour or our focus point, approximately 40 to 50 per cent of our marketing budget goes into creating experiential engagements for our target audience for both Disney Kids and Hungama,” Subramaniam shared.

    On the other hand Nick usually sets aside 20 to 25 per cent of its marketing budget for on ground and experiential marketing efforts as per Jaipuria.

    However creating an amazing on ground experience alone isn’t enough for the kids’ channels.  Without backing it up with a well strategized social media and digital follow up, some of these events could turn into missed opportunities. Therefore each one the players keeps a ready social feed to take its experiential interaction online and create more impressions on its characters and shows.

     

  • Kids channels bring alive superheroes with experiential marketing

    Kids channels bring alive superheroes with experiential marketing

    MUMBAI: Kids have a special bond with their fictional superheroes that often calls for a reel to real life interaction. There is a certain charm about a Motu and Patlu surprising kids in a mall or a Chhota Bheem paying a special visit at a child’s home to celebrate its birthday. This is a bond, a charm that on-air promotions can seldom create.

    Channels understand this well, and over the last few years have been very proactive in making their flagship characters larger than life and iconic for their fans. Activities can range from a simple meet and greet, retail activities, costume parades, to creation of entire fantasy lands to be enjoyed by the tiny tots at the channel’s expense.

    “With our constant experiential marketing initiatives we have taken our characters out of television screens, thus making them a part of every child’s daily life.  A significant part of our marketing initiatives through school contact programmes, meet and greets, retail activities etc., are focused  at creating  memorable experience on ground for children with our toons,” shared Viacom18’s kids cluster EVP & and business head Nina Elavia Jaipuria.

    Not too long ago, Nickelodeon and ABP came together with plans to give kids in Kolkata a chance to not only meet Motu Patlu but also engage at the carnival with loads of games. The entire City Centre mall was converted to get the look of Furfuri Nagar and kids got a chance to win super cool Motu Patlu merchandise as well.

    Turner International, that owns popular children’s channels Cartoon Network and Pogo, has been known to reinvent the wheel for connecting with their audience through innovative on ground activations. In 2014, Cartoon Network organized the first ever CN Super Toons award in Mumbai, it was a spectacle to witness performances, cartoon characters and an audience of over 9,000 kids and parents.

    For Pogo, last year the network had engaged the consumers through Bheem ka Fitness Formula and Mighty Raju Ka Space Station. Both the activities were based on highly relevant themes and proved to be very engaging.

    The network also makes it a point to have regular touch points at schools and education centres or School Contact Programs (SCPs).  “Over the past decade, Cartoon Network and Pogo have been conducting annual SCPs that target students across the country with innovative and socially relevant concepts packaged around the brands. SCPs by both these channels reach out to over 1 million students across 11 cities — Mumbai, Delhi, Bangalore, Hyderabad, Ahmedabad, Lucknow, Kanpur, Ludhiana; (CN only): Coimbatore, Amritsar; (Pogo only): Chennai,” revealed Turner International, executive director and kids network head, Krishna Desai.

    For a very long time kids have grown up watching reading and playing with international super stars. Therefore it was a challenge for kids channels to have their home grown characters inspire the same awe that their international characters did. Solidifying the connect that kids shared with these onscreen characters and making them aware of the ease to relate with them was a fine way to do it.

    In fact Discovery Kids revved up its experiential marketing in 2015 and heavily promoted its home grown character Kisna through it. In December 2015, the network launched the Discovery Kids Joy Express in partnership with Rapid Metro Gurgaon and so far over 3000 kids and their parents have so far come on board and enjoyed the DiscoveryKids Joy Express.

    “The initiative includes many activities such as exciting games, art and craft, puppet shows, magic shows and a chance for kids to meet their favourite character Kisna. The Discovery Kids Joy Express is operational every weekend from 12noon to 4pm from the Sikanderpur Rapid Metro Station. In addition to this, Kisna has visited several cities across the country to celebrate festivals and other occasions with kids in that city. Kisna visited Jaipur in January to celebrate Makar Sankranti and joined kids in kite-flying,” shared a Discovery Kids spokesperson.  Kisna also regularly visits malls, amusement parks in various cities to connect with young audiences. The aim of these activities is to bring alive the on-screen experience and get children to meet their favourite character Kisna, face-to-face.

    As per Disney India Content and Communications, Media Networks – head and VP Vijay Subramaniam, it is not enough to engage with the character but it should be within the world that the story is set in. “The affinity loop is very straight forward for us at Disney India. We are constantly researching awareness, likeability and favourites. Experiential is critical when it comes to driving likeability of characters as well as shows. We have proprietary research that we constantly carry out to measure these three attributes, which have shown that it is important to give an opportunity to engage with their favourite characters once that is established,” Subramaniam explained.

    Disney took the third season of Arjun, its first home grown show, to the kids by having engaging mall greets that also included performance and kids were allowed to interact with their superhero Arjun in an immersive and fictional environment.

    While no amount of marketing spends can earn an eight-year-old’s loyalty towards a favourite star, channels are increasingly considering setting aside a part of their marketing budget annually for outdoor activities. “Though the plans are pretty dynamic depending on the need of the hour or our focus point, approximately 40 to 50 per cent of our marketing budget goes into creating experiential engagements for our target audience for both Disney Kids and Hungama,” Subramaniam shared.

    On the other hand Nick usually sets aside 20 to 25 per cent of its marketing budget for on ground and experiential marketing efforts as per Jaipuria.

    However creating an amazing on ground experience alone isn’t enough for the kids’ channels.  Without backing it up with a well strategized social media and digital follow up, some of these events could turn into missed opportunities. Therefore each one the players keeps a ready social feed to take its experiential interaction online and create more impressions on its characters and shows.

     

  • Discovery to showcase Indian content across the world, to further strengthen local programming

    Discovery to showcase Indian content across the world, to further strengthen local programming

    MUMBAI: The flagship Discovery Network is all set to optimise the content programming and channels under its stable, even as the network foresees a growth in India’s GDP in the year 2016 and plans to broaden its portfolio in the nation.

    The network is re-focusing on expanding its scale in India by coming up with better programming line-up, catering to the regional market and by going local using the local talent available in India.

    Discovery Communications, which launched in India back in 1995 with only one channel, has now grown into a conglomerate with as many as 11 channels in five languages. The leader in the factual entertainment genre, Discovery roughly has 550 advertisers on board with approximately 275 million cumulative households across India.

    The company’s portfolio in South Asia comprises Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery Kids, Investigation Discovery, and three high-definition channels namely Discovery HD World, Animal Planet HD World and TLC HD World.

    “No other market in the entire world has shown a growth like India. We want to become a multi-genre platform and want to grow as a media company. With the fresh content line-up, we are broadening our portfolio from what it looks like and are targeting the local audience”, said Discovery Networks International president J B Perrette.

    The network believes that the strong brands under them are extremely powerful and are doing economically well for them.

    Discovery Networks is also considering launch of its over-the-top (OTT) platform in India soon once the bandwidth stabilizes and once 4G gets in place in the country. The network is dependent on the response from the market rather than following one particular model.

    The network already has two direct-to-customer OTT products offering in Europe – Dplay and Eurosport – which are doing exceptionally well for them. “The consumption of video content is rapidly increasing in Norway. The country has proved to be a beneficiary market for us”, added Perrette.

    Known for providing high quality content to its viewers across the nation, Discovery is embarking on a very ambitious content production programme with $2 billion global investment. “We are seeing enormous traffic in India. This year, we have invested $2½ billion on our content programming globally to provide good quality shows on our flagship channels”, added Perrette.

    As it is not a platform only for documentaries, the network will bring new non-fiction genres like sports, kids, non-organic fiction, etc to India. For the first time, the network will broadcast shows produced in India to the rest of the world.

    “Over the years we have increased our local productions in India, and will continue to invest in content to better serve our viewers and clients. Some of the local programmes also find resonance around the world, just like the global content which is viewed in India,” Perrette said.

    Targeting the younger generation at large, the network plans to providing content across all its platforms in an easy, simple, accessible way providing various options of entertainment.

     

  • Discovery to showcase Indian content across the world, to further strengthen local programming

    Discovery to showcase Indian content across the world, to further strengthen local programming

    MUMBAI: The flagship Discovery Network is all set to optimise the content programming and channels under its stable, even as the network foresees a growth in India’s GDP in the year 2016 and plans to broaden its portfolio in the nation.

    The network is re-focusing on expanding its scale in India by coming up with better programming line-up, catering to the regional market and by going local using the local talent available in India.

    Discovery Communications, which launched in India back in 1995 with only one channel, has now grown into a conglomerate with as many as 11 channels in five languages. The leader in the factual entertainment genre, Discovery roughly has 550 advertisers on board with approximately 275 million cumulative households across India.

    The company’s portfolio in South Asia comprises Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery Kids, Investigation Discovery, and three high-definition channels namely Discovery HD World, Animal Planet HD World and TLC HD World.

    “No other market in the entire world has shown a growth like India. We want to become a multi-genre platform and want to grow as a media company. With the fresh content line-up, we are broadening our portfolio from what it looks like and are targeting the local audience”, said Discovery Networks International president J B Perrette.

    The network believes that the strong brands under them are extremely powerful and are doing economically well for them.

    Discovery Networks is also considering launch of its over-the-top (OTT) platform in India soon once the bandwidth stabilizes and once 4G gets in place in the country. The network is dependent on the response from the market rather than following one particular model.

    The network already has two direct-to-customer OTT products offering in Europe – Dplay and Eurosport – which are doing exceptionally well for them. “The consumption of video content is rapidly increasing in Norway. The country has proved to be a beneficiary market for us”, added Perrette.

    Known for providing high quality content to its viewers across the nation, Discovery is embarking on a very ambitious content production programme with $2 billion global investment. “We are seeing enormous traffic in India. This year, we have invested $2½ billion on our content programming globally to provide good quality shows on our flagship channels”, added Perrette.

    As it is not a platform only for documentaries, the network will bring new non-fiction genres like sports, kids, non-organic fiction, etc to India. For the first time, the network will broadcast shows produced in India to the rest of the world.

    “Over the years we have increased our local productions in India, and will continue to invest in content to better serve our viewers and clients. Some of the local programmes also find resonance around the world, just like the global content which is viewed in India,” Perrette said.

    Targeting the younger generation at large, the network plans to providing content across all its platforms in an easy, simple, accessible way providing various options of entertainment.

     

  • BARC Week 11: Nick continues to dominate genre, while Doraemon on top of program list

    BARC Week 11: Nick continues to dominate genre, while Doraemon on top of program list

    MUMBAI: Viacom 18’s Nick held firm to the top position in week 11 as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category. Two of Doraemon shows climbed to the top two positions in the top five program list.

    Nick bagged 81322 (000s sums) ratings, which is a considerable jump from the previous week’s 77946(000s sums). Nick was followed by Turner International’s Pogo TV with 78603 (000s sums). Disney Channel came third in the list with a viewership rating of 64638 (000s sums) ratings.

    Turner’s Cartoon Network maintained its fourth spot with a viewership rating of 56542 (000s sums), while Hungama continued to be the fifth in the list of most watched channels in the genre with a rating of 54574 (000s sums).

    Program wise, it was Disney Channel’s Doraemon Movie: Galaxy Super Express [1996 – Animated] that took up the lead spot with a viewership rating of 803(000s sums), followed by the same channel’s Doraemon The Movie : Toofani Adventure [2003 – Animated] with 799 (000s sums). The usual genre lead, Motu Patlu, more specifically Motu Patlu Mission Moon (2013) took the third spot in the list with 779(000s sums) while Pogo TV’s Chhota Bheem: Dholakpur Ka Bodyguard was fourth in the list with 721(000s sums) ratings.

    Last among the top five most watched shows in week 11 was Motu Patlu in Wonderland [2013 – Animated] with 671(000s sums). Overall the week saw improvement in terms of viewership in the genre.

  • BARC Week 11: Nick continues to dominate genre, while Doraemon on top of program list

    BARC Week 11: Nick continues to dominate genre, while Doraemon on top of program list

    MUMBAI: Viacom 18’s Nick held firm to the top position in week 11 as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category. Two of Doraemon shows climbed to the top two positions in the top five program list.

    Nick bagged 81322 (000s sums) ratings, which is a considerable jump from the previous week’s 77946(000s sums). Nick was followed by Turner International’s Pogo TV with 78603 (000s sums). Disney Channel came third in the list with a viewership rating of 64638 (000s sums) ratings.

    Turner’s Cartoon Network maintained its fourth spot with a viewership rating of 56542 (000s sums), while Hungama continued to be the fifth in the list of most watched channels in the genre with a rating of 54574 (000s sums).

    Program wise, it was Disney Channel’s Doraemon Movie: Galaxy Super Express [1996 – Animated] that took up the lead spot with a viewership rating of 803(000s sums), followed by the same channel’s Doraemon The Movie : Toofani Adventure [2003 – Animated] with 799 (000s sums). The usual genre lead, Motu Patlu, more specifically Motu Patlu Mission Moon (2013) took the third spot in the list with 779(000s sums) while Pogo TV’s Chhota Bheem: Dholakpur Ka Bodyguard was fourth in the list with 721(000s sums) ratings.

    Last among the top five most watched shows in week 11 was Motu Patlu in Wonderland [2013 – Animated] with 671(000s sums). Overall the week saw improvement in terms of viewership in the genre.

  • Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

    Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

    MUMBAI: No drastic movements were witnessed in the top five positions in the kids channels’ genre as per the all India (U+R) data published by Broadcast Audience Research Council (BARC) India for week 4 in NCCS All 4-14 Individuals category.

    Seeing a slight dip in ratings, Nick continued to lead the brat pack with 82521 (‘000s sums). On the other hand, Cartoon Network maintained its position in the second place with 62316 (000s sums), which is an improvement from last week. The third most rated channel on the list was Pogo TV with 59544(‘000s sums) viewership ratings.

    Hungama takes the fourth spot with viewership ratings of 53317 (‘000s sums) followed by Disney Channel with viewership ratingss of 44504 (‘000 sums).

    When it comes to the five most watched programmings in the genre, the battle for the top slot between two of Nick’s shows — Motu Patlu series and Shiva continues.

    Week 4 sees Motu Patlu 36 Ghantey Race Against Time taking the lead with 746 (000s sums), which is a huge jump from its last week’s ratings of 576 (‘000 sums). It is closely followed by last week’s chart topper teen adventure series Shiva with 573 (‘000s sums).

    The third spot on the rankings list has been taken over by Pogo TV’s Once Upon a Time in Dholakpur with viewership ratings of 506 (‘000 sums), followed by Bheem Mastana from the same channel in the fourth position with 470 (000 sums) ratings. Last but not the least, is Pogo TV’s Bheem Krishna Aur Balaram with viewership ratings of 453 (‘000 sums).

  • Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

    Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

    MUMBAI: No drastic movements were witnessed in the top five positions in the kids channels’ genre as per the all India (U+R) data published by Broadcast Audience Research Council (BARC) India for week 4 in NCCS All 4-14 Individuals category.

    Seeing a slight dip in ratings, Nick continued to lead the brat pack with 82521 (‘000s sums). On the other hand, Cartoon Network maintained its position in the second place with 62316 (000s sums), which is an improvement from last week. The third most rated channel on the list was Pogo TV with 59544(‘000s sums) viewership ratings.

    Hungama takes the fourth spot with viewership ratings of 53317 (‘000s sums) followed by Disney Channel with viewership ratingss of 44504 (‘000 sums).

    When it comes to the five most watched programmings in the genre, the battle for the top slot between two of Nick’s shows — Motu Patlu series and Shiva continues.

    Week 4 sees Motu Patlu 36 Ghantey Race Against Time taking the lead with 746 (000s sums), which is a huge jump from its last week’s ratings of 576 (‘000 sums). It is closely followed by last week’s chart topper teen adventure series Shiva with 573 (‘000s sums).

    The third spot on the rankings list has been taken over by Pogo TV’s Once Upon a Time in Dholakpur with viewership ratings of 506 (‘000 sums), followed by Bheem Mastana from the same channel in the fourth position with 470 (000 sums) ratings. Last but not the least, is Pogo TV’s Bheem Krishna Aur Balaram with viewership ratings of 453 (‘000 sums).