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Tag: Discovery Kids

  • No child’s play: Discovery Kids on the rise, but ad rates need to pick up too

    No child’s play: Discovery Kids on the rise, but ad rates need to pick up too

    MUMBAI: With schools shut for most part of the year due to the deadly virus doing the rounds, kids remained confined to their homes in 2020. Parents, too, were busy juggling the demands of working from home, leaving kids with little choice other than to spend most of their time in front of TV screens. While that drove the viewership of kids' channels, it was not entirely a joyful ride for linear broadcasters, who faced multiple challenges. The implementation of new tariff order (NTO) by the Telecom Regulatory Authority of India (TRAI) hit the revenues and viewership also witnessed a decline. The kids' genre was no exception.

    Discovery Kids head Uttam Pal Singh delved upon some of these challenges in an exclusive conversation with indiantelevision.com. “We spent 2019 consolidating our little strength and 2020 laid the foundation of what we could do next. During the pandemic, kids' channels saw phenomenal growth, and in that period Discovery Kids Channel over skewed in that growth. We grew by 35 to 40 per cent in 2020,” said Singh, adding that the channel fared well last year, but post-NTO, broadcasters had to re-group themselves to decide on new content and create new IPs.

    Talking about the challenges thrown by the lockdown, Singh said, “We were able to adapt quickly. The animation studios were working from home, which kept us going. We built on the base created in 2019 and 2020, and planned the entire strategy for 2021. We are still in the consolidation phase in quarter one of this year and getting ready for the summer holiday season starting from April to June.”

    With the next academic session all set to begin and summer vacations only a month away, Discovery Kids channel has already prepared its line-up to capitalise on the opportunity. The channel has launched the fourth edition of Kaal movie franchise titled Kaal Ki Shatir Chaal. Kaal ka Badla was the highest-rated Indian animation movie in 2020, highlighted Singh, which he said instilled confidence in the makers to make a film on the negative character Kaal who is equally loved by kids.

    Kaal Ki Shatir Chaal is co-powered by brands such as leading ed-tech firm Byju's, Yakult and Act II popcorn, who intend to target young viewers through the film. The story revolves around Little Singham’s biggest enemy Kaal who uses his negative powers to invoke feelings of anger and greed in the minds of people. Made in collaboration with Reliance Animation and Rohit Shetty Picturez, Discovery Kids is all set to premiere the kids’ special movie on 20 March at 11:30 am. To ensure maximum reach and uptake across regional demographics, the animated film will be available in five different languages.

    Singh said the makers have attempted to make the show more adventurous while staying true to the wholesome theme of good vs evil. To ramp up viewer engagement, Discovery Kids will also host ‘Kaal Fan Fest’, a hunt for the biggest Kaal fan. 

    Over the course of the coming months, the channel plans to bring back hit shows and launch new IPs. Singh said, “Last year, we were still building the characters and the stories around our very popular IP Fukreyy Boyzzz. It has been more than a year since the IP is on television. Now we are launching season two of the series on 1 April by celebrating Chucha’s birthday since he is one of the kid’s favourite characters. Post this, we will launch a movie called Bhago Chucha Aaya. This will allow us to experiment with the spooky genre within the Fukrey Boyzzz franchise."

    When the holiday season kicks in, the channel will launch 15 new movies, and over a 100 episodes to entertain audiences. “The movies will premiere every week alternatively between Little Singham and Fukrey Boyzzz,” added Singh.

    As far as brand integration goes, the channel has a longstanding relationship with chocolate brand Hershey’s for its show Little Singham. Going forward, Singh said he believes the kids genre will become an integral part of the industry; supporting the business, generating the revenue and slowly holding the attention of gatekeepers of the channel which are parents.

    According to BARC India, the overall viewership share of the kids' genre grew from 6.4 per cent in 2019 to 7.4 per cent in 2020. However, in terms of advertising, it gets only three per cent of the total ad volumes. But Singh is optimistic that from here on, things will only pick up for the kids segment.

    “As far as ad rate goes, the kids genre is in a much better position now. The struggle of getting good rates is still on for the entire genre, but we are on the right path. There is a need for more participation from the brands’ side, and a lot of effort is going from the broadcaster’s side. As the advertisers realise the scale and frequency kids' channels provide, the price correction will happen,” he signed off.

  • Little Singham to battle it out against ‘Kaal Ki Shatir Chaal’

    Little Singham to battle it out against ‘Kaal Ki Shatir Chaal’

    MUMBAI: Little Singham's biggest enemy, the demon Kaal, is back with a vengeance. After three Kaal movie franchises with Kaal ka Badla being the highest rated Indian animation movie in 2020, this powerful villain is back with its fourth edition titled Kaal Ki Shatir Chaal. In collaboration with Reliance Animation and Rohit Shetty Picturez, Discovery Kids is all set to premiere this special movie on 20 March at 11:30 am. With characters that have enthralled and kept kids at the edge of their seat, this film will see Little Singham and friends on yet another mission to keep their nemesis Kaal Rakshas from accomplishing his villainous plans.  

    Kaal Ki Shatir Chaal is co-powered by leading brands such as Byju's, Yakult, Act II popcorn, and revolves around Little Singham’s biggest enemy Kaal who uses his Buri Shaktiyaan (Krodha and Lobheena) to spread anger and greed in the world. While our superhero cop goes after the Buri Shaktiyaan to destroy them, he ends up losing all his powers and gets pulled into Pataal lok instead. Will Kaal succeed in destroying the world by defeating the world’s best cop and our very favourite Little Singham? It will be interesting for the audience to watch how the tiny hero will be able to save the world this time without his powers, in this exciting mega hit.  

    Discovery Kids head Uttam Pal Singh said, “Bigger and more terrifying the villain, the bigger and more iconic emerges the Hero. Very rarely do we see a villain hold such a sway over kids imagination, ‘Kaal’ is one of those iconic villains. Little Singham V/s Kaal Ki Shatir Chaal is an edge of the seat action adventure. The raging popularity of Little Singham, his swag, action and humour has aided the character to emerge as a foremost IP and also inspired young viewers to be good citizens, be brave, be a good friend, care for fellow citizens and we take immense pride in that.”

    Reliance Animation CEO Tejonidhi Bhandare said, “We’re excited to bring yet another thrilling adventure from one of our most successful franchises, Little Singham, to the Discovery Kids Channel. We’ve managed to create such unique characters that they have been able to stand on their own and Kaal is definitely one of them. He may be a villain for the most part, but our younger audiences seem to truly enjoy the role he plays in challenging Little Singham on his adventures.”

    To celebrate the success of Kaal franchise and in anticipation of the premiere of its next big film, Discovery Kids is all set to host ‘Kaal Fan Fest’ – a hunt for the biggest Kaal dan. The fest co-powered by Byju’s and Britannia Tiger Krunch will be a non-stop 12-hour fan quiz on Discovery Kids channel, giving viewers a chance to win every hour. Exciting prizes and a title of ‘Kaal ka Sabse Bada Fan’ that will be featured through a video across Discovery Kids’ social channels, await one lucky winner.  

  • Holiday fun: Discovery Kids gets new Little Singham & Fukrey Boyzzz movies

    Holiday fun: Discovery Kids gets new Little Singham & Fukrey Boyzzz movies

    MUMBAI: Discovery Kids is all set to end the year on an exciting note, with the launch of new movies and episodes of popular shows Little Singham and Fukrey Boyzzz. Kids across the country will get to hang out with their favourite characters – superhero cop Little Singham and the naughty bunch Choocha, Laali, Hunny and Bholi – as they go on some cool new adventures this December. 

    Starting with Little Singham Super Squad, which debuts on 19 December, kids will be able to see Little Singham collaborating with other superhero kids like him from various parts of India, to overcome threats together as the ‘Super Squad.’ Right after that, Fukrey Boyzzz will be seen in a new avatar in the blockbuster Bade Miyaan Chote Miyaan, launching on 25 December and featuring Choocha as a giant! Following this, in a puzzling turn of events, Choocha and Hunny become rats and go on a mission to save their rat friends. The fun isn’t over yet. Fans of Fukrey Boyzzz will get to witness the premiere of Choocha in Wonderland on 26 December. The blockbuster features Choocha entering his own dream world, leading to a series of fantastical events, turning into a snooty frog princess, uncovering secrets from a talking tree, being granted three wishes from a magical genie, and much more.

    Ending the year with a bang, Discovery Kids will also launch brand new episodes of Little Singham and Fukrey Boyzzz on 27 December and 29 December respectively.

    Discovery Kids further aims to keep children engaged with its initiative The Superhero Academy, aimed at celebrating the superpower of kids who in their own innocent and courageous ways have been helping their family and the community. The initiative aims to recognise the little efforts children put in at home to give their family a helping hand.

    “Discovery Kids brings a perfect end to an eventful year with the thrilling new blockbusters featuring some of the most beloved characters on the channel,” said Discovery Kids head Uttam Pal Singh. “Especially after the year everyone has had, including kids, we thought it was time to bring back some cheer. It’s holiday season and kids deserve to have some fun. The blockbusters and episodes that we’re launching this December, have been created keeping in mind the love our young viewers have for Little Singham and Fukrey Boyzzz. We want to continue to engage with our audience and ‘super squad fans’ through innovative content and give them what they ask for – including a whole host of exciting new adventures featuring their favourite characters.”

  • Discovery Kids partners with Doordarshan to inspire & entertain children across the country

    Discovery Kids partners with Doordarshan to inspire & entertain children across the country

    MUMBAI: Discovery Kids ass partnered with  national broadcaster Doordarshan with an aim to inspire and entertain children across the country.  As part of the understanding, starting July, select episodes of animated series, Little Singham, Kisna and Sheikh Chilli and Friendz are being showcased on National broadcaster at 8 am on DD National, every day.

    “Discovery Kids is committed to bringing high-quality content for the little minds that also keeps them inspired,” said Discovery MD – south Asia Megha Tata. “We are sharing some of the most exciting Indian animation with Doordarshan to give another reason for children who don’t have access to Discovery Kids to stay at home even as the lockdown is over.”

    Prasar Bharati CEO Shashi Shekhar Vempati said, “Over the last three months, we have showcased iconic programming to engage and entertain audiences even as the country braced with a pandemic. Discovery Kids’ programming on Doordarshan is another important chapter in this journey. I am grateful to Discovery for coming forward and sharing this content for the larger good of society.”

    Little Singham, launched by Discovery Kids in collaboration with Rohit Shetty Picturez and Reliance Animation, is an animated adaptation of ‘Singham’, India’s most successful supercop brand and biggest Bollywood blockbusters of all time, showcases the fun and thrilling adventures of a brave kid super-cop with Lion powers as he defends his town, country and the world from Bad guys, scary mutants and alien invasions. Sheikh Chilli and Friendz, co-produced by Apsons Entertainment Pvt Ltd, revolves around the adventures of an innocent boy Sheikh Chilli and his friends of Jhunjhun Nagar. His heart in the right place, but his plans and actions are a source of humor as well as trouble for his friends. Kisna, co-produced by Cosmos Maya, is a story of an adventurous and amusing young boy from Anandnagri and his adversary the wicked Raja Durjan of Andhernagri. Using his superpowers, Kisna, along with his friends, try to solve every problem with wit and valour.

  • Discovery Kids launches second edition of ‘Little Singham Squad’

    Discovery Kids launches second edition of ‘Little Singham Squad’

    MUMBAI: Discovery Kids, leading kids’ animation channel from Discovery India, is all set to launch an even bigger edition of its immensely successful and award-winning all India school outreach programme called ‘Little Singham Squad’. In its second edition, Little Singham Squad will reach out and teach the importance of self-defense to more than 3 lakh students across 700+ schools in 13 cities across India including Delhi, Lucknow, Kanpur, Bangalore, Chennai, Coimbatore, Madurai, Mumbai, Pune, Surat, Ahmedabad, Rajkot and Baroda.

    Little Singham animation series, inspired by ‘Singham’, one of Bollywood’s biggest blockbusters and mentored by ace director Rohit Shetty, is extremely popular amongst children. Little Singham, as the face of the school contact program, will guide and educate students to become self-aware and learn best ways to protect themselves in case of an emergency. ITC Candyman Fantastik has come on-board as the Presenting Sponsor while Britannia Treat Croissant is the Powered by Sponsor and Tata Salt as the Special Partner of Little Singham Squad.

    “The Little Singham Squad generated huge traction on-ground last year. The effort is to educate children to learn the importance of self-defense; understand basics of what to do in case of an emergency. It is a worthy cause delivered in a fun-way leveraging Little Singham,” said, Discovery  South Asia advertising sales head Vikram Tanna. “The advertisers too love the engagement that Little Singham Squad has been able to deliver.  Our endeavor is to increase the scale and impact of the program with each passing edition.”

    “Self-defense is an important art every kid must learn. Tata Salt has partnered with Discovery Kids for the Little Singham Squad to help the kids understand the importance of internal self-defence of the body. For this it is very crucial that they consume adequately iodised salt which helps in their mental development. We believe this is a step towards building the health of kids that lay the foundation for health and development of the nation" said, Tata Chemicals marketing head Sagar Boke.

    The School Contact Programme which was first launched in 2018 has been much appreciated by the participating schools and has also been the recipient of several awards including the Gold Award winner of ‘Successful use of CSR activity’ at (ACEF) Asian Customer Engagement Forum 2018, the bronze award winner for ‘Effectiveness’ at (ACEF) Asian Customer Engagement Forum 2018 and ‘Best Experiential Marketing’ at ANN Awards in 2019.

  • Kids’ channels and Children’s Day programming

    Kids’ channels and Children’s Day programming

    MUMBAI: For kids’ channels, Children’s Day is the most important day of the year. Despite not raking in any special reach or viewership, channels yet air special episodes for their young audiences.

    Discovery Kids and Sony YAY! will be airing special episodes throughout the day. Sony YAY! will run a Movies Marathon with back to back Honey Bunny movies right from 9 am throughout the day. Similarly, Discovery Kids will have new episodes on two IPs- Fukrey Boyzzz and Little Singham. The channels are promoting their fresh line-up across their networks.

    Sony YAY! business head Leena Lele Dutta said, “We keep doing activities and initiatives for our audience on their special day being the most significant day. I don't know why schools don't give a holiday. It is actually a full day for children but we keep them entertained. With Movie Marathon, the entire day is going to be filled with movies from our Honey Bunny catalogue which is Crazy Family Adventure, Train Chase to Haunted House, etc. So it will be playing on a loop for the entire day. We will be promoting the same on our channel and our network channels like Sab for appointment viewing.”

    Discovery Kids head Uttam Pal Singh said, “We are doing an extension of our recently-launched show Fukrey Boyzzz. When we launched our new IP, we had its extension plan for Children’s Day also. We have new episodes for Fukrey Boyzzz as a Children’s Day special. We have a second IP Little Singham for which we have a 60-min long special episode – Junglee Joker Jaayega Rokar on 14 November at 11.30 am. Kids will enjoy both our IPs together. Children’s Day is not a designated holiday. Kids have school that day so we have extended the flavour of our new episodes from 14 to 17 November – four-day long programming.”

    With regards to ratings and viewership on Children’s Day, channels don’t see any significant changes in the numbers. “We celebrate children throughout the year; it's not just one day. For us, it's an everyday effort of how do we connect with kids and how can we celebrate that. In terms of reach and ratings, Children’s Day does not shape up well. It’s our efforts because we club it not just for a day but for the week, so that we, hopefully, see some spark coming up for the channel with this programming,” said Singh.

    Even Dutta agreed that the channel doesn’t see any rise in viewership on Children’s Day as kids have school. She said, “The important thing is for them to be associated with Children's Day possibly extending the day over the weekend. That is why our association with the leading hotel chain is also over the weekend over brunch. There is no spike in viewership as such. It's not a special holiday for them to sit and binge-watch.”

    Sony YAY! also associated with a leading hotel chain for children's day where they will have a Honey Bunny sponsored brunch. It will be called Brunch with Honey Bunny. The toons will be present and the entire menu and dishes will be based on shows and movies of the channel. “We are also doing an association with Crossword. Parents and kids come together and for a day, the parent becomes the child. So we are not only celebrating Children’s Day for kids, but also the child in a parent,” informed Dutta.

    The channel also has a CSR initiative with an NGO. The kids will watch movies, play games and solve crosswords and puzzles.

    Kids-specific plot points will be played out on Sony Marathi’s Maharashtrachya Hasya Jatraa and on Sony SAB TV’s Aladdin – NaamTohSunaHoga. Again, it will be centred on Honey Bunny, kids and Aladdin. “So we are doing an all-rounded association that year on year we keep building in order to make it bigger and better. This year, unfortunately, Children's Day is on a weekday. Had it been on a weekend it would have been more robust. Having said that, the scale at which we are doing on-air and on-ground is quite large,” opined Dutta.

    Even Nickelodeon India has launched the campaign – #Khulke Bolo – encouraging kids to be themselves and speak openly without any fear and filter. Speaking about the campaign, Viacom18 Hindi Mass Entertainment & Kids TV Network Nina Elavia Jaipuria said, “We at Nickelodeon keep children at the core of all that we do and on their special day, we want to celebrate kids with all their quirks and innocence. With this innovative campaign, we want to encourage and empower children to speak their mind openly and fearlessly. This Children’s Day, Nickelodeon urges all to speak their mind and bring out the child within.”
     

    Apart from kids’ channels some of the English GECs have also planned a special line-up for kids. Romedy NOW has curated a special property ‘Naughty & Nice’, which will showcase a line-up of animated movies including Mune, Sherlock Gnomes, Cloudy With A Chance Of Meatballs and Sing from 10.15 am to 4.15 pm.

    Star Movies also unveiled its exciting line-up with the “Pop-Up Theatre: For the Kids” property. A line-up of interesting movies will air on 13 and 14 November 2019 from 4 pm onwards. Besides this, the channel is also bringing Deadpool for the very first time on Indian television on 17 November at 1 pm and 9 pm. Star Movies’ Pop-Up Theatre will air movies like The Boss Baby, COCO, Ferdinand, Incredibles 2, Baby’s Day Out and The Toy Story 3.

  • Discovery India appoints Black White Orange as L & M partner for Fukrey Boyzzz

    Discovery India appoints Black White Orange as L & M partner for Fukrey Boyzzz

    MUMBAI: Fukrey Boyzzz, a rib-tickling production from Discovery Kids, launched in association with Excel Entertainment, which helped the channel reach the top 3 position in the first week of launch itself, has attracted lots of queries in the Licensing & Merchandising space. Discovery India has appointed Black White Orange (BWO) as the Licencing partner to harness the full potential of the newly launched IP beyond TV.

    BWO is working closely with Discovery India and Excel Entertainment to conceptualise designs and represent the IP across a wide range of categories. BWO is targeting to reach out to interested partners in back-to-school, apparel, toys and novelty products’ space.

    “Fukrey franchise extends beyond demographics; Fukrey Boyzzz has added another level of zing to it – which is what we are targeting to leverage in the L&M space,” said, Discovery Managing Director – South Asia Megha Tata. “We are delighted to partner with BWO in our endeavour to ensure that Fukrey Boyzzz fans get to experience and engage with the iconic characters beyond TV, both online as well as offline, by early 2020.”

    “Fukrey Boyzzz has opened new vistas; new horizons for us. An L&M partnership is a natural extension to fully tap the hidden potential of this iconic franchise whose following transcends varied demographics,” said, Excel Entertainment  Co-Founder Ritesh Sidhwani. “We are keen
    to work with partners who understand and imbibe the ethos of the Fukrey franchise.”

    “The Fukrey franchise has a huge fan base in India and Fukrey Boyzzz is a treat for kids with extremely entertaining content! We are excited to work with the Discovery Kids team to take the brand to the next level with merchandise and interesting licensing partnerships,” said,  Black White Orange Brands Pvt. Ltd Founder & CEO Bhavik Vora.

    ‘Fukrey Boyzzz’ features characters from the Excel Entertainment film – Choocha, Hunny, Laali and Bholi Punjaban – in their animated avatars. At the press launch of Fukrey Boyzzz, all lead actors including Richa Chadha, Pulkit Samrat, Varun Sharma and Manjot Singh were seen in
    Fukrey Boyzzz inspired fashion wear. The style guide being developed for the L&M leverages the well-defined characters of the franchise in a fun way.

  • Discovery Kids’ eyes top 3, improved time spent with ‘Fukrey Boyzzz’

    Discovery Kids’ eyes top 3, improved time spent with ‘Fukrey Boyzzz’

    MUMBAI: Discovery Kids is all set to achieve its goal to be in the top three positions of the kids' genre and probably address the issue of time spent on the channel with the strategic launch of Fukrey Boyzzz. In an interaction with Indiantelevision.com, Discovery Kids business head Uttam Pal Singh informed that the channel has gained its viewership back post NTO regime but it needs to address the challenge of time spent and hopes the new show will help there.

    When Discovery managing director South Asia Megha Tata joined the company in April 2019, she made the kids genre as a crucial focus area with an aim to raise its level to the top three channels.

    Tata admitted that the kids' genre hasn't grown dramatically in the last few years. It is stuck in a particular space and has become more competitive. As a result, there are more players entering the space but the share is not growing.

    Singh said that the aim is to invest, invent and innovate the content to engage with as well as expand audiences. “In the kids’ genre, there is a plethora of content targeted at 4-8 years, however, there is a prominent white space for content targeted at pre-teens broadly bracketed between 8-14 years old. With Fukrey Boyzzz and its hilarious ensemble of Choocha, Hunny, Lalli and Bholi, we are launching a new contemporary series which will have a much wider appeal. In fact, we are confident that this innocent fun feast will attract co-viewing – parents watching along with their children.”

    “Fukrey Boyzzz is an apt representation of our ambition in the kids’ genre.  We will continue to innovate and invest heavily in the genre with an aim to be a consistent top 3 player,” said, Tata at the launch of the series. “We are also working towards skinning the Fukrey Boyzzz IP in multiple ways including launching branded merchandise.”
     
    “The launch of Fukrey Boyzzz opens new horizons for us. We are making our foray into animation and are enamoured with how this series has shaped-up. I am extremely excited to have characters from our film Fukrey spread joy to everyone with their crazy antics at school,” said Excel Entertainment co-founder Ritesh Sidhwani as the show preview was unveiled.

    Last year, the channel also premiered a similar animated series called Little Singham which was adopted from the Bollywood movie Singham.

    "Little Singham has done really well for us; it was a Bollywood movie which became a fabulous kids franchise making Little Singham the most-loved animated character in the country today. One of the things that we learned from Little Singham is that it’s not just about creating an animated series out of a successful Bollywood movie, it’s important to make it relatable to our target audience i.e., kids and package it with the right storytelling. We have got all those things in place with Fukrey Boyzzz. The series will bring another disruption like Little Singham in the kids genre and it will also take us to towards our goal to be in the top three positions," she said.

    Fukrey Boyzzz is the animated series of Bollywood franchise Fukrey and Fukrey Returns which is set to premiere on 12 October on Discovery Kids. Discovery Kids will air 156 episodes in season 1 at 1.30 pm and 7.30 pm every day in six languages – Hindi, Tamil, Telugu, Malayalam, Kannada and English.  The channel will launch an aggressive marketing campaign based on the core ethos of the show ‘Friends + Masti = Fukrapanti’.  Fukrey Boyzzz is produced by award-winning production house Paper Boat for Discovery Kids. 

  • Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

    Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

    MUMBAI: Discovery Kids is all set to up the ante with the introduction of fun filled animated series ‘Fukrey Boyzzz’ based on superhit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’. The channel will start broadcasting the series ‘Fukrey Boyzzz’ on October 12th, 2019 onwards at 1.30 PM and 7.30 PM everyday.

    Furkey Boyzzz is the second series inspired by the bollywood movie Fukrey and Fukrey Returns. Similarly, before this the channel also laucnhed ‘Little Singham’ – an animation series inspired by India’s most successful Supercop brand ‘Singham’.

    Excel Entertainment’s movie Fukrey, a fun-filled comic caper with quirky characters, captured the imagination of the audiences. Fukery Boyzzz is all set to take the fun and quirk quotient higher with the animated avatars of Hunny, Choocha, Laali and Bholi Punjaban along with all other characters in the movie. Fukrey Boyzzz will be launched in 6 languages, English, Hindi, Tamil, Telugu, Malayalam and Kannada only on the Discovery Kids Channel.

    “For the first time ever, Excel Entertainment will be extending itself to developing content for kids with Fukrey Boyzzz. This is a huge step forward for us and brings with it, its own sense of accomplishment,” said, Excel Entertainment Co-Founder Ritesh Sidhwani. “The nuances of Kids TV are very different from that of cinema; it requires adapting characters, their scenarios in a different yet relatable setting. However, the good part is that the plot and characters of the movie Fukrey lend themselves beautifully to interpretation in animation. Fukrey Boyzzz will take you on an endless laugh riot!”

    “We are confident ‘Fukrey Boyzzz’ will be our next big disrupter in the Kids genre. The Indian animation industry has done extremely well over the last year and has delivered great IPs however almost all of them are targeted at children ranging from 4-8 years. Fukrey Boyzzz is based on friendship, massti and slice of fukrapanti with quirky characters, it has the potential to expand our audience base beyond kids with parents watching the show along with them and sharing a great laugh together,” said, Discovery Kids Business Head Uttam Pal Singh.  “We will work with Excel entertainment to skin the full potential of this IP in the most impactful manner.”

    The crazy trio Hunny, Choocha and Laali, are a true embodiment of Discovery Kids’ brand purpose – Super Heropanti with their crazy cute antics and their jugaad ideas while trying to navigate through school life and outwit their arch-nemesis Bholi Punjaban.

  • Dream Theatre wins Licensing Mandate for ‘Little Singham’

    Dream Theatre wins Licensing Mandate for ‘Little Singham’

    Mumbai:  India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt.  Ltd., India’s foremost licensing and branding representation company, has won the mandate for licensing and merchandising for Little Singham, a show inspired by the popular Hindi film Singham. 

    Reliance Animation & Rohit Shetty Picturez’s Little Singham, was launched in collaboration with Discovery Kids in summer 2018. It soon became the country’s favorite show in a very short span of time and helped propel Discovery Kids ratings, making it the fastest-growing channel in the kids' genre in 2018. The Little Singham Mobile Game has further added to the IP’s success,  hitting the top of the charts in the Arcade section by garnering more than 10 million downloads. The show is broadcast in English, Hindi, Tamil and Telegu and continues its trailblazing success story.

    The  Licensing and merchandising partnership with Dream Theatre will further extend the franchise by building a large and comprehensive licensing portfolio comprising toys, apparel, back to school, footwear, fashion accessories,  bags, sporting accessories, FMCG promotions, retail partnerships and more.

    “Little Singham is a phenomenal success story, showcasing the coming together of the best in business in India and Dream Theatre is thrilled to manage the licensing portfolio for the franchise. It has all the tick marks of engaging Indian storytelling, vast content library, popularity and platforms, making it a top licensing choice for partners,” said Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd.

    Commenting on the partnership Tejonidhi Bhandare, COO, Reliance Animation,  said, “We are excited to work with Dream Theatre to bring Little Singham products and services to our fans. The licensing program will offer them another opportunity of engaging with the brand beyond the screen and make Little Singham a part of their lives with authentic products across a wide-ranging portfolio.”