Mumbai: Nutella, the hazelnut cocoa spread, has delighted consumers for over years and has made the mornings better. Continuing the ‘60 years of smiles’, Nutella brings to life the diverse culinary landscape of India, with the recently introduced limited-edition landscape jars featuring some of the most popular landscapes of states across India.
To further elevate this celebratory campaign, Nutella announces its collaboration with Chef Pooja Dhingra who has curated special breakfast recipes, combining each state’s local bread with Nutella, creating a delectable fusion of traditional and modern flavours for your breakfast table.
The 10-episode series will air on Discovery India every Tuesday at 7:00 PM IST and on TLC India every Wednesday at 8:00 PM IST. It will also stream on discovery+ starting June 28th. The first episode will feature Chef Pooja cooking up a delicious breakfast with Punjab’s Kulcha paired with Nutella. The episodes will showcase exciting recipes pairing Nutella with other local breakfast carrier/ breads from states of Uttar Pradesh, Kashmir, Rajasthan, Maharashtra, Goa, Karnataka, Kerala, Tamil Nadu and West Bengal.
“Good Morning India with Nutella”
Episode
Airing
Ep 1 Punjab’s Kulcha with Nutella
25 June
Ep 2 Uttar Pradesh’s Sheermal with Nutella
2 July
Ep 3 Kashmir’s Bakarkhani with Nutella
9 July
Ep 4 Rajasthan’s Khooba roti with Nutella
16 July
Ep 5Maharashtra’s Puran Poli with Nutella
23 July
Ep 6 Goa’s Poie with Nutella
30 July
Ep 7 Karnataka’s Neer Dosa with Nutella
6 Aug
Ep 8- Kerala’s Appam with Nutella
13 Aug
Ep 9- Tamil Nadu’s Idli with Nutella
20 Aug
Ep 10- Darjeeling’s Momos with Nutella
27 Aug
The innovative culinary series will unlock breakfast traditions infused with a Nutella twist. Get ready to make your mornings truly bright and cheery!
Consumers can access recipes by easily scanning the QR Code on the Nutella landscape jars.
Mumbai: The newly formed Warner Bros. Discovery has announced its international leadership team under head Gerhard Zeiler. Earlier, he held the position of International President for WarnerMedia and currently he will oversee Discovery globally. Zeiler announced his regional team on Thursday.
In the major changes, Clement Schwebig was named as Warner Bros. Discovery President and Managing Director of South-East Asia, Korea and India. Schwebig is based in Singapore.
Anil Jhingan who was Discovery Asia Pacific’s President and Managing Director will lead business development for the enlarged Warner Bros. Discovery group across international markets.
“Our combined international business has significant scale, and a diversified portfolio – both geographically and across lines of business. As a result, when deciding the new leadership structure, we wanted to ensure that we had dedicated regional leads, to reflect the scale and complexity of the business which would, in turn, increase focus on key markets” Zeiler wrote in a staff memo.
Priya Dogra who was WarnerMedia Europe, Middle East, Africa and Asia (excluding China) President will now head Warner Bros. Discovery Europe, Middle East and Africa (excluding Poland). James Gibbons who earlier oversaw operations in the UK and Nordics is now Warnermedia Discovery’s President and Managing Director for Australia, New Zealand and Japan. Gibbons will continue to manage the Nordics for an interim period.
Fernando Media is Warner Bros. Discovery Latin American and US Hispanic President and Managing Director. He replaces Whit Richardson who is leaving the company. Kasia Kieli is Warner Bros. Discovery President and Managing Director of Poland and CEO of TVN. She was earlier Central and Eastern Europe, Middle East and African President and Managing Director.
Gillian Zhao will continue as WarnerMedia China president. Andrew Georgiou will still be Warner Bros. Discovery President and Managing Director for Sports Europe based in London. Robert Blair will lead licensing as International Television Distribution President. Ronald Goes will stay in his role as Executive Vice-President and Head of International TV production.
“As JB and I committed in our original note to you all, our decisions are the result of a thought-through process which included ensuring that the leadership team reflected the breadth of experience and talent across the two businesses. None of these decisions were easy or taken lightly,” wrote Zeiler in his memo.
Mumbai: Streaming platform discovery+ is coming up with its all-new original titled “India’s Space Odyssey.” The documentary premiering on 7 October, celebrates the 60-year-long successful journey of India’s space programme.
Produced by Miditech Studios, “India’s Space Odyssey” features former chairman of the Indian Space Research Organisation (ISRO) Dr G Madhavan Nair, along with other ISRO experts and space historians and researchers.
Using a combination of expert interviews, archive footage and graphic representations, the film documents India’s journey to pioneering space technology and becoming a leader in space exploration that was started by Dr Homi J Bhabha and Dr Vikram Sarabhai, and how their able successors like former president of India Dr APJ Abdul Kalam, Prof Satish Dhawan, and Dr G Madhavan Nair scripted the success story with the SLV3- India’s first individual rocket launch vehicle, and more recently the ‘Chandraayan’ and ‘Mangalyaan’ missions.
“Since its inception the Indian Space programme has achieved significant feats, thanks to the contribution of all the people who have worked on it. We are delighted that a platform like Discovery is taking these initiatives to the people in an attempt to encourage and inspire them,” stated ISRO chairman and DOS secretary Dr K Sivan.
The docu-film will showcase the different technologies developed by ISRO including the Polar Satellite Launch Vehicle (PSLV) which recorded a success rate of 95 per cent and is the workhorse of ISRO’s satellite launch programme, and its most ambitious ‘Gaganyaan’ programme which will be India’s first manned mission to space.
The actor and space enthusiast R Madhavan will narrate the film in Hindi. “Curiosity has brought humans to where we are today, and it will continue to do so. I thank Discovery India for this wonderful learning opportunity, and I feel honoured to have lent my voice to a project that could inspire future generations to embark on their quest to explore space,” said the actor.
“Discovery is invested in being a worldwide leader of original edutainment with an immersive range of space-related documentaries and is now bringing a detailed and truly inspirational documentary on the much-appreciated Indian Space Programme,” said Discovery Inc South Asia original content head Sai Abhishek. “We believe India’s Space Odyssey will delight Discovery fans and draw in all the space enthusiasts from across the country.”
Mumbai: The ‘great reset of 2020’ had the media and entertainment industry witnessing one of the most peculiar anomalies ever in history where the burgeoning demand and consumption of content was accompanied by an unprecedented fall in advertising revenues.
While the English infotainment genre also benefited by the overall growth in viewership, Discovery India registered a near 50 per cent dip in advertising in AMJ 2020 owing to the slump in both ad volumes and ad rates, which, according to Discovery Inc, head of advertising, sales, South Asia, Shaun Nanjappa Chendira “reduced to a trickle” in that period. However, with the picking up of the economy around August-September 2020, the scenario began to ease out. Despite the second wave earlier this year, the entertainment brand has reached a near normalisation of business riding on the back of two strategy pillars – branded content and the hybrid business model.
Spotting Early Revival Trends – Branded Content & the Hybrid Business Model
Shaun Nanjappa Chendira was promoted as the head of advertising, sales, South Asia, Discovery Inc in October 2020. That was the time when industries across the board, M&E included, were showing signs of recovery and the opportunities opened up by the pandemic had taken precedence over the challenges posed by it. As the economy began to revive, people resorted to revenge buying giving a much-needed fillip to business across categories. While the spurt in FMCG was expected, two-wheelers and other auto brands were also able to drive sales despite the pandemic. Segments such as telecom and handsets assumed greater relevance.
“The difference this time around was that brands weren’t looking for visibility alone; they wanted better engagement with the consumers. Because branded content works wonderfully well in that space, we saw our branded solutions business grow by leaps and bounds. Clocking in a three-fold growth since 2019, today it contributes 25-30% of Discovery’s overall revenue,” stated Chendira.
Commenting further on whether there were new advertisers coming in after the pandemic, he added, “Our client base undergoes a change every year with new categories coming onboard. Recently edtech, pharma and BFSI brands have been quite active on our OTT as well as linear platforms. Another trend we witnessed was that of deeper penetration happening in each category. If there were one or two mobile handset brands advertising earlier, today there are three or four of them.”
Discovery has created branded content with a number of start-ups, one of the most noteworthy examples being ‘Discovery School Super League with BYJU’S’. It has also undertaken similar projects with Mi India (Feelin Alive Season 2), Oppo (Life Unscene), Hyundai (Emission Impossible) and more.
The demand for high-impact formats and India-centric content, led Discovery to bringing one of its largest IPs ‘Into The Wild With Bear Grylls” into play during the pandemic. The new episode with Akshay Kumar helped the channel in “getting five or six new clients from across categories on board, thus scaling ad revenues.” Chendira shared that ‘Into the Wild’ has consistently helped Discovery in growing its advertising base.
Also coming in handy for the media brand was the timely launch of its OTT platform. “We launched discovery+ in March, just before the pandemic hit. From a business perspective, it gave us an opportunity to offer linear plus digital solutions to marketers, bundled as one. The success of this hybrid model has made it a norm for us today and we will continue to push forward in this direction,” asserted Chendira. “However, we do believe that TV is still irreplaceable as the only way of catching a mass audience in the shortest period of time. The large-screen family viewing experience cannot be replicated on digital, which is more about solo viewership, catch-up TV and watching anywhere.”
The Road Ahead – Recovery and Growth
Chendira is hopeful of achieving pre-pandemic revenue levels by the end of 2021. By September, Discovery Inc had started seeing a growth trajectory of 5 per cent which soon jumped to 10 per cent, and the channel was able to recoup a lot of the actual pandemic-hit very fast, driven by the market recovery as well as its product and business propositions.
“A combination of these helped us in stabilising revenues. The trend carried on until March end, when the second wave and lockdowns came into force. However, with consumers and marketers having learnt to innovate and adopt in response to the challenge, this time the recovery has been fairly quick. There was marked improvement in June and July, and we are expecting things to further normalise in August,” he said, while taking a look at the recovery so far.
Going ahead, India-centric content, sports, and regional will be the added focus for Discovery India. On the business front, the efforts will be directed towards ‘working more closely with clients and not just agencies’, said Chendira.
“Discovery’s strength has been in the direct-relationship it has nurtured with brands which has resulted in building credibility and mutual respect over a period of time. This played out to our advantage during the tough times. When marketers started to advertise, we were able to leverage this relationship and thus we could bounce back almost instantly. Our proposition to our partners will continue to evolve in accordance with the market trends,” Chendira signed off.
Mumbai: Real life entertainment channel Discovery India on Saturday launched its #StopTheMelt campaign in partnership with UN India and WWF India to urge people to do their bit to slow down global warming.
The theme of this year’s World Environment Day is ‘Ecosystem Restoration’ and the channel hopes to throw light on the ailing state of the planet on the occasion. So, for the first time, it has also decided to change its logo to deepen understanding of the impact of global warming, and to encourage people to take action today for a better tomorrow.
A special film was also released in partnership with UN India and WWF India to raise awareness and rekindle hope within every individual with simple yet impactful call to action like tree plantation, avoiding plastics usage et al.
Speaking about the campaign, Discovery Inc- South Asia, managing director, Megha Tata said, “We remain steadfast in our commitment to driving awareness about the need for reduction of human impact on the environment. We are proud to extend our partnership with UN India and WWF India, two most powerful and recognized forces working relentlessly towards environment conservation. As leaders in real-life entertainment, it is also our responsibility to continue drawing attention towards important issues beyond this day alone.”
The campaign is backed by captivating creatives across Discovery Network social media platforms which symbolises the harsh effects of Global Warming. Several celebrities including Malaika Arora, Suresh Raina, Rana Daggubati, Dia Mirza, Pratik Gandhi, Neeraj Pandey (Filmmaker), Shital Bhatia (Film producer), Sania Mirza and environmentalist Ivan Carter, Nigel Marven among many others have lent their support to champion the cause of self-reflection to re-analyse habits and save the environment.
UN resident coordinator in India, Renata Dessallien said, “2020 was a year of reckoning – a global pandemic that’s wreaked havoc in every part of the world, and a climate crisis that continues to deepen. This year, as we enter the UN Decade of Ecosystem Restoration, we must vigorously renew our commitment to tackle climate change head-on through collective action – plant more trees, change our diet, say no to plastic and pledge to re-use, reduce and recycle.”
Sharing his thoughts, WWF India, secretary general & CEO, Ravi Singh said, “The focus is to invest our efforts to conserve, protect and restore our ecosystems, which is the solution to a sustainable future. WWF India has always taken pride to partner with Discovery India for campaigns driving the message to conserve nature and to secure a better future by putting both the health of people and our planet first.”
To drive a deeper engagement with audiences, Discovery Channel will also air a five hour-long gripping slate of content specially curated for World Environment Day, including Wild Karnataka, The Story of Plastic, Jeremy Wade – Mighty Ganga, Great Global Clean-up, and India 2050 on 5 June from 12 Noon to 5 PM.
MUMBAI: Every year, 22 April is celebrated as Earth Day all over the world. The practice dates back to 1970, when scores of people took to the streets on this day in protest of the negative impacts of 150 years of industrial development. With the world reeling under a global health crisis, this day is a reminder that everyone can contribute to a better, safer, and consequently healthier planet.
Ahead of World Earth Day, several brands launched campaigns and even new products to demonstrate their support for the environment:
The Google Doodle Search engine Google on Thursday marked the annual Earth Day through a video doodle on its home page highlighting how everyone can plant the seed to a brighter future—one sapling at a time. The film shows how just one sapling planted by each of us can turn into a forest of trees, even outliving the humans who planted them. The underlying message is: ‘This Earth Day—and everyday—we encourage everyone to find one small act they can do to restore our Earth. It’s bound to take root and blossom into something beautiful.’
MTV says ‘Using Plastic is a Crime’
MTV India launched a new satirical film ahead of World Earth Day 2021 giving out a powerful message that “Using Plastic is a Crime” and people who continue to use plastic carelessly, without any thought, should be treated on par with criminals. The film opens to a setting of a potential crime scene, where a masked killer is all set to choke a man with a plastic sheet. Much to the victim and the killer’s surprise, the police arrive at the scene, leading on to an unexpected discourse by the cop on the evils of using plastic, rather than focusing on the crime itself. It concludes with the masked man pledging never to use plastic so carelessly again.
Godrej #TwoDegreesCooler on global warming
The Godrej Group, through a digital film, urges individuals and industry owners to help slow down climate change, by turning to smart usage of resources. The film titled #TwoDegreesCooler showcases the brand’s commitment to limit global warming to well-below two degrees Celsius by 2050 and help India keep her part of the Paris agreement. Whether we can succeed in this mission or not, depends on each one of us, the film says. It ends by reminding us that ‘it’s all we need to restore our Earth’.
Animal Planet bats for all animals
On Earth Day, Animal Planet lived up to its name and reached out to all pet lovers on behalf of the wild animals inhabiting our planet, through a series of telling posts on its Instagram handle. The message it strove to spread via this digital campaign, featuring different species of wild birds and animals in their natural habitats, being : Just like our pets, they too deserve our unconditional love. And we can do so by protecting their home. They may not be our pets, but they’re just as precious. And if we don’t take care of the Earth, then we’re not taking care of them. Let’s act towards saving the planet and all its wonders, together.
Discovery India too shared a poignant digital campaign to mark Earth day, with some moving posts revolving around the trees and marine life of our planet. It posts said:
“When trees are cut, it affects all species. Deforestation contributes to climate change and threatens life on earth. This #EarthDay let’s support more sustainably produced products and pledge to protect our friends, the trees.” And “If the disposal of plastic materials & packaging into our oceans continues, it is estimated that by the year 2050 there will be more plastic in the oceans than there are fish (by weight). This #EarthDay let’s rethink plastic disposal & support effective methods of recycling plastic.”
L’Oréal for the Future, because our Planet is Worth it
Global cosmetics giant L’Oréal Paris has unveiled a new sustainability program, ‘L’Oréal for the Future, because our Planet is Worth it’, on the occasion of World Earth Day. The beauty brand pledged to reduce its carbon footprint by 50 per cent by year 2030. Among the key goals set by the brand include its aim to use 100 per cent recycled plastic, 100 per cent sustainable cardboard and operate 100 per cent carbon neutral factories by 2030. The beauty brand has also announced its decision to contribute €10 million to environmental projects around the world.
Reebok launches sustainable eco-friendly shoe:
Sports brand Reebok’s Floatride Energy GROW is a plant-based running shoe for high-performance. It combines the award-winning Forever Floatride Energy model with the commitment and responsibility to protect the environment and strives to create a fitter planet.
In a bid to up its sustainability efforts, Reebok is focusing on creating products using recycled or repurposed materials. The global sportswear brand is committed to reducing virgin polyester from its material mix and eliminating it altogether by 2024.
Wildermart, an online grocery store that aims to be a truly sustainable model, opened its doors in India on Earth Day with a hard-hitting digital launch campaign to raise awareness about the current state of our planet, the impact of clean consumption and what we can do to be a part of the solution with the click of a button. Calling itself ‘your clean grocery store’ it claims to offer a conscious solution to help everyday consumption be clean, green and earth-friendly. Launched in Bangalore, with an offering of over 1,000+ products across 30+ categories the brand aims to take this sustainable model to conscious consumers across the country within the next 3 years. In a show of support, animal rights activist and environmentalist Maneka Sanjay Gandhi made the first purchase on the portal today.
Bombay Shaving Company on the environmental cost of disposable razors
Personal care brand for men & women Bombay Shaving Co released a short, factual video on its social media platforms to encourage “shaving responsibly”.
The video talks about some hard hitting facts regarding disposable plastic razors prevalent in the personal care industry like: “Did you know, that over 2 billion disposable razors are produced in the world and almost 200 million razors are bought and disposed of every year. A normal disposable razor is made completely out of plastic.” It wraps up with the message: “It poses a health hazard for animals, marine life, and even safety workers.”
The solution? Switch to metal. The brand declares that their precision safety razor is recycle-ready, reduces plastic waste, and gives you a much better shaving experience, without hurting the environment.
MUMBAI: Discovery Kids is all set to end the year on an exciting note, with the launch of new movies and episodes of popular shows Little Singham and Fukrey Boyzzz. Kids across the country will get to hang out with their favourite characters – superhero cop Little Singham and the naughty bunch Choocha, Laali, Hunny and Bholi – as they go on some cool new adventures this December.
Starting with Little Singham Super Squad, which debuts on 19 December, kids will be able to see Little Singham collaborating with other superhero kids like him from various parts of India, to overcome threats together as the ‘Super Squad.’ Right after that, Fukrey Boyzzz will be seen in a new avatar in the blockbuster Bade Miyaan Chote Miyaan, launching on 25 December and featuring Choocha as a giant! Following this, in a puzzling turn of events, Choocha and Hunny become rats and go on a mission to save their rat friends. The fun isn’t over yet. Fans of Fukrey Boyzzz will get to witness the premiere of Choocha in Wonderland on 26 December. The blockbuster features Choocha entering his own dream world, leading to a series of fantastical events, turning into a snooty frog princess, uncovering secrets from a talking tree, being granted three wishes from a magical genie, and much more.
Ending the year with a bang, Discovery Kids will also launch brand new episodes of Little Singham and Fukrey Boyzzz on 27 December and 29 December respectively.
Discovery Kids further aims to keep children engaged with its initiative The Superhero Academy, aimed at celebrating the superpower of kids who in their own innocent and courageous ways have been helping their family and the community. The initiative aims to recognise the little efforts children put in at home to give their family a helping hand.
“Discovery Kids brings a perfect end to an eventful year with the thrilling new blockbusters featuring some of the most beloved characters on the channel,” said Discovery Kids head Uttam Pal Singh. “Especially after the year everyone has had, including kids, we thought it was time to bring back some cheer. It’s holiday season and kids deserve to have some fun. The blockbusters and episodes that we’re launching this December, have been created keeping in mind the love our young viewers have for Little Singham and Fukrey Boyzzz. We want to continue to engage with our audience and ‘super squad fans’ through innovative content and give them what they ask for – including a whole host of exciting new adventures featuring their favourite characters.”
MUMBAI: Entertainment network Discovery India has brought onboard wildlife enthusiast and actor Randeep Hooda to urge India to exit the lockdown in a responsible manner with a unique campaign titled ‘Restart Responsibly’. The campaign is Discovery’s humble appeal to the citizens of India to restart life, post the lockdown, due to pandemic, and subsequent unlocking, with a regard to environment. The campaign video, which is being played across all Discovery Network channels, has Hooda taking daily routine, but important actions, including placing water for birds, riding a bicycle, taking care of his pet, etc while enlightening citizens about the impact that human action has had on the environment.
“This campaign is close to my heart, as we are not asking people to take a pledge without any specific outcomes. The campaign aims to inspire people to take thoughtful steps, which can easily be added to their daily routines, in a more thoughtful way. Because, if everyone does small things right, then the overall impact on the environment will be huge,” said Hooda. “We all need to, and I can’t emphasise this enough, play our part to ensure that we create less pollution to ensure better quality air and water. An important observation we all need to make is that humans are not center of the universe, we are all a part of it, along with all flora and fauna – If we all just respect this fact and get on with life, I am sure tomorrow will be better.”
“Discovery is a powerful platform to tell critical stories, elevate cultural discourse, and do the right thing. Through this campaign, we aim to bring the importance of individual behavior in shaping our environment. Often, we look at others for solutions, let’s do our part – simple yet thoughtful steps – is our key message,” said Discovery south Asia head of marketing Vednarayan Sirdeshpande, “Randeep is a perfect face of our campaign. He is a passionate star, who lives the concept of responsible living, and has been actively contributing for the cause of environment both on and off the screen.”
To watch the campaign video for Restart Responsibly,
MUMBAI: ZEUX Innovation, outcome-driven UX design firm, has partnered with Discovery India to design the Discovery+ app. The app was launched on 18 March 2020 and continues to garner rave reviews across major app stores for its content and user experience.
Discovery India business head Issac John said: “As a product, our team was very conscious of solving barriers for user adoption in a cluttered OTT market like India. The various researches and design workshops that ZEUX led for us, placed user motivations at the heart for solving these barriers. The iterative work, completed over several months, has paid rich dividends for us as expressed by the umpteen user reviews that have highlighted the rich yet simple to navigate UI & UX of Discovery Plus”.
ZEUX designed the Discovery+ app with an end objective to deliver a best-in-class and differentiated OTT experience.
The ZEUX Edge: 5 key UX design pillars for Discovery+
One-stop-shop
As a first step, ZEUX conducted foundational research with target users across India to ascertain Discovery’s app consolidated strategy. Other insights gathered regarding content preferences, subscription models, pricing, etc. also helped establish a clear app strategy and laid down a solid foundation for the design effort.
Discoverability
ZEUX completely re-imagined the content categorisation approach for Discovery+ and created several innovative content buckets and micro-genres (such as: time of day, emotion, content length, life stage, brag value, etc.). This not only ensured that the overall information architecture of the app matches the target users’ mental models but also enhanced content findability.
Stickiness
The unique ”Shorts” feature was an innovation crafted specifically to enhance engagement for the new-age generation. Never seen before on any OTT platform, Shorts brought snackable non-fiction content & infinite scrolling to offer a unique engagement strategy for Discovery+
Shareability
ZEUX built a hyper-simple sharing experience by seamlessly integrating user’s most preferred sharing channel (WhatsApp) into the app interface. This innovation has proven to be a key factor in enhancing content share-ability resulting in higher organic user acquisitions for Discovery+
Intelligence
Circular content toggles at the top of key pages were created by ZEUX to ensure that the home & landing pages for core content categories showcase Discovery’s vast content breadth and depth. Click-data from the toggles also fortified the app’s intelligence gathering mechanism and fuelled its content personalisation & recommendation engines.
Saurabh Gupta, co-founder, ZEUX Innovation, said: “We are proud to be the UX design partner for Discovery+. We leveraged the science of human performance & persuasion design to craft an OTT experience that is a perfect balance between delivering specific business outcomes, addressing diverse user needs and effectively managing technology considerations”.
Adding to the perspective, Hemal Gathani, co-founder, ZEUX Innovation, said: “Client support was the key factor in transforming our thoughts into reality. The fact that the Discovery team supported our thought process and empowered us to think laterally, led to a seamless delivery from our end”.
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MUMBAI: Discovery India’s sports channel DSport will broadcast Davis Cup World Group Qualifier between India and Croatia live, which is scheduled to play on 06-07 March 2020 from 7:30 pm onwards.
India now faces world number two Croatia for the qualifiers after routing Pakistan 4-0 in November last year. The Indian team includes Prajnesh Gunneswaran, Sumit Nagal and Ramkumar Ramanthan for singles. Leander Paes, Rohan Bopanna and Divij Sharan will represent India in doubles.
Discovery – South Asia senior vice president – affiliate sales and head of sports business, Vijay Rajput said: “Tennis fans across the country will be rooting for the national team in this important tie as India tries to make it to the World Group stage.”
This is the seventh time in as many years that the Indian team has made it to the qualifier stage of the elite team competition but is yet to make it to the world group.
