Tag: Discovery Communications India

  • Discovery to launch digital channels, ties up with telcos

    Discovery to launch digital channels, ties up with telcos

    Mumbai: Discovery Communications India (DCIN) is planning to disrupt the digital space with the launch of bespoke direct-to-consumer and mobile-first channels in February 2018. The new mobile-first channels will focus on four core-interest areas—military, girlist, automotive and food. The first two channels to launch will be Veer by Discovery and Rise by TLC in the first quarter of 2018. These will be followed by specialist automotive and food-focussed mobile-first channels later in the year.

    With an unrivalled content library across these areas, DCIN is uniquely positioned to launch and further develop these special-interest verticals across various social and mobile platforms while also nurturing and nourishing these audience communities with meaningful content. The initiative leverages on the unprecedented growth of passionate online communities that is driving a sizeable 15 per cent of digital video consumption in India in the lifestyle/factual genre.

    Zulfia Waris, VP, premium and digital networks, Discovery Communications India, said, “The clutter-breaking digital-first content proposition of Veer and Rise is designed to help us achieve our ambition of being the number one mobile content brand in the country. These will be independent digital channels and not catch-up TV—from the best in military to girl power to automobiles and world food, our aim is to create and nurture passionate interest-based communities with edgy world-class content that resonates.”

    DCIN has identified a big market opportunity in this space in India, which has no major at scale digital/mobile-first channels and all OTT services mostly offer long-form linear content on digital even though the consumption trends indicate that 76 per cent of all online videos watched are short-form (less than 10 minutes long). In the first year, Veer by Discovery and Rise by TLC will offer consumers more than 100 hours of original content in India.

    DCIN has partnered YouTube, Reliance Jio, and Vodafone Play to optimise the launch of these channels and maximise its reach across social and mobile platforms.

    Karan Bajaj, senior VP and GM, Discovery Communications India, said, “We are thrilled to take Discovery digital in India and accelerate engagement with the growing base of young consumers who are increasingly snacking short-form content. These passionate communities form an integral part of the consumption pattern across digital media and we see this trend accentuating further in future. Our digital channels will help us ramp up reach across linear and digital platforms by almost three times making it an irresistible proposition for the advertisers who will now have the option to reach out to premium consumers across our linear network and presence across the most popular social and mobile platforms.”

    Also Read:

    Discovery APAC MD & president Arthur Bastings resigns

    Kids prefer entertainment over edutainment on TV

  • DSport bags broadcast rights of Mexican pro-wrestling series ‘Lucha Underground’

    DSport bags broadcast rights of Mexican pro-wrestling series ‘Lucha Underground’

    MUMBAI: DSport, a premium sports TV channel launched by Discovery Communications India, has acquired exclusive broadcast rights of famous Mexican Pro-Wrestling series,Lucha Undergorund. DSport will broadcast all the three seasons of Lucha underground, 98 episodes across three seasons, every Friday at 8:00 pm starting 1 September, 2017.

    Commenting on the acquisition, Karan Bajaj, Sr. Vice President and General Manager, South Asia, Discovery Communications India, said, “We are working towards creating a bouquet of Wrestling properties on DSport. Lucha Underground is a significant addition to ‘Ring of Honour’ and helps us offer a wholesome experience to the Wrestling fans in India. We are also targeting to develop a specific time slot on DSport for the Wrestling fans.”

    Lucha Underground is based on the lucha libre style of wrestling popular in Mexico. Each week, a new episode contains multiple acrobatic fights with many famous luchadors whose “mythic” beginnings are told in cinematic vignettes throughout. Lucha Underground is popular for its action and the fashion quotient which the storyline and format brings to young audiences worldwide.

    The show is affiliated to Mexico’s Lucha Libre AAA Worldwide and features some of the best AAA Lucha fighters from around the world like Luchadores Fenix, Sexy Star, Pentagon Jr., Drago, and the legendary Blue Demon Jr.

  • New Discovery India chief joins office; verticals created under two VPs

    New Discovery India chief joins office; verticals created under two VPs

    NEW DELHI: Discovery Networks Asia Pacific, home to iconic brands like TLC, Animal Planet, ID, Discovery channel and Discovery Life, has effected a restructuring in its Indian operations, after its Indian head Rahul Johri quit earlier this year, by creating two verticals under two vice-presidents which will now report to the newly-appointed South Asia Senior Vice President & General Manager Karan Bajaj.

    Bajaj in turn  reports to Discovery Networks Asia Pacific president & managing director Arthur Bastings, who has been charged with the responsibility of scaling up the network’s operations in the region and steering it into the digital ecosystem.

    The Delhi-based heads of the two verticals under Discovery South Asia — Rajiv Bakshi and Richard Pembroke — female & family entertainment product and real world entertainment product, respectively — report to Bajaj who joined duties a couple of days ago. TLC, ID, Kids, and their HD and other language cousins fall under the female, & family entertainment product, while Discovery, Science, Turbo, Animal Planet, and their HD and language versions come under the Real World vertical.

    According to Discovery sources, the changes that came into effect in recent months are aimed at revitalising the Indian operations, which the Asian regional head office located in Singapore felt was necessary after a period of slow growth in Asia’s biggest market, India.

    Discovery, which broadcasts in English and several Indian languages aimed at increasing the reach beyond the English speaking areas, has also been increasing generation of local content for broadcast in South Asia and also on its global network.

    The sources, however, clarified that the changes are interim in nature and as Bajaj settles down in his new assignment more rejigs may be in the offing.

    Discovery, which launched its operations in India in the mid-1990s with former ISRO executive Kiran Karnik at the helm, has been witnessing churn since long-time executive Johri quit the organisation early 2016, which was also part of changes taking place in Discovery after Singapore-based Tom Keaveny, President and MD for Discovery Networks Asia-Pacific, was relocated to London in 2013 and Discovery bought over Eurosport subsequently.

    Still, Indian broadcast industry observers said that Johri, a protégé of former India head Deepak Shourie (he was at the helm after Karnik departed in 2001), had navigated Discovery’s India operations quite ably during challenging times in the first decade of 2000.

    In recent times, the whole Discovery group has been focusing on initiatives to keep pace with the changing technological space, including recently announcing a U$100 million investment in a digital JV as a minority stakeholder in Group Nine Media.

    ALSO READ:

    Marketing wizkid Karan Bajaj to head Discovery India

    Discovery APAC EVP & GM – South Asia Rahul Johri quits
     

  • New Discovery India chief joins office; verticals created under two VPs

    New Discovery India chief joins office; verticals created under two VPs

    NEW DELHI: Discovery Networks Asia Pacific, home to iconic brands like TLC, Animal Planet, ID, Discovery channel and Discovery Life, has effected a restructuring in its Indian operations, after its Indian head Rahul Johri quit earlier this year, by creating two verticals under two vice-presidents which will now report to the newly-appointed South Asia Senior Vice President & General Manager Karan Bajaj.

    Bajaj in turn  reports to Discovery Networks Asia Pacific president & managing director Arthur Bastings, who has been charged with the responsibility of scaling up the network’s operations in the region and steering it into the digital ecosystem.

    The Delhi-based heads of the two verticals under Discovery South Asia — Rajiv Bakshi and Richard Pembroke — female & family entertainment product and real world entertainment product, respectively — report to Bajaj who joined duties a couple of days ago. TLC, ID, Kids, and their HD and other language cousins fall under the female, & family entertainment product, while Discovery, Science, Turbo, Animal Planet, and their HD and language versions come under the Real World vertical.

    According to Discovery sources, the changes that came into effect in recent months are aimed at revitalising the Indian operations, which the Asian regional head office located in Singapore felt was necessary after a period of slow growth in Asia’s biggest market, India.

    Discovery, which broadcasts in English and several Indian languages aimed at increasing the reach beyond the English speaking areas, has also been increasing generation of local content for broadcast in South Asia and also on its global network.

    The sources, however, clarified that the changes are interim in nature and as Bajaj settles down in his new assignment more rejigs may be in the offing.

    Discovery, which launched its operations in India in the mid-1990s with former ISRO executive Kiran Karnik at the helm, has been witnessing churn since long-time executive Johri quit the organisation early 2016, which was also part of changes taking place in Discovery after Singapore-based Tom Keaveny, President and MD for Discovery Networks Asia-Pacific, was relocated to London in 2013 and Discovery bought over Eurosport subsequently.

    Still, Indian broadcast industry observers said that Johri, a protégé of former India head Deepak Shourie (he was at the helm after Karnik departed in 2001), had navigated Discovery’s India operations quite ably during challenging times in the first decade of 2000.

    In recent times, the whole Discovery group has been focusing on initiatives to keep pace with the changing technological space, including recently announcing a U$100 million investment in a digital JV as a minority stakeholder in Group Nine Media.

    ALSO READ:

    Marketing wizkid Karan Bajaj to head Discovery India

    Discovery APAC EVP & GM – South Asia Rahul Johri quits
     

  • Discovery Communications launches ID, TLC HD and Animal Planet HD World

    Discovery Communications launches ID, TLC HD and Animal Planet HD World

    MUMBAI: Further expanding its reach and distribution, Discovery Communications has launched three new channels in India taking its network portfolio to 11 channels in all. The first is a Hindi entertainment channel ID Investigation Discovery dedicated to offer compelling true stories of crime and suspense, the second is TLC HD World and Animal Planet HD World.

     

    ID is already available across the country on digital and analogue networks including leading platforms like Hathway (channel no. 24), Siticable (channel no. 127) and Dish TV (channel no. 128). On the other hand, TLC HD World and Animal Planet HD World are available on Dish TV (49 and 52) respectively.

     

    Discovery Communications India EVP and general manager south Asia, Rahul Johri believes that with this move it will now satisfy the curiosity of millions of viewers in India.  “We have had a fantastic growth trajectory in India. We have consistently enhanced our product offerings, successfully implemented our localisation strategy and presented path-breaking India productions.”

     

    He is confident that ID will deliver unmatched entertainment through its impactful and investigative programming. “Strengthening our leadership in the HD genre, TLC HD World and Animal Planet HD World will accelerate the high definition drive in the country,” adds Johri.

     

    Providing fascinating stories of human nature, ID’s alluring series, in-depth specials and thought-provoking one-offs will challenge viewers’ perceptions. Some of the fascinating series that will premiere on ID include stories of married couples where one spouse has hidden a shocking secret that will have viewers shake their heads in disbelief in Who The (Bleep) Did I Marry?

     

    Follow the unpredictable twists of missing person cases and track investigations aimed at solving how and why people simply vanish in Disappeared. Watch how great marriages are nearly ruined when a maniacal, meddling mother-in-law oversteps her bounds in Evil-In-Law. Exciting true-crime series, Blood Relatives investigates homespun murder mysteries where everyone is a suspect and every suspect shares a last name. Watch forensic analysts, trace evidence experts, crime scene technicians, handwriting experts and more as they work together to help solve compelling murder cases in Solved.

     

    Viewers can prepare for a culinary adventure, set out on an immersive journey, gain myriad experiences; all in all Live More through TLC HD World’s programmes such as: Great Cruises that offers an inside view of the multi-billion dollar cruise industry; savour jaw dropping stories, histories, people and places behind your favourite Asian cuisines in Culinary Asia; feast to The World’s Greenest Homes where luxury and ecology co-exist to create a harmonious balance and watch the interesting story of Karl as he travels to the Seven Wonders in An Idiot Abroad.

     

    With its ‘Surprisingly Human’ proposition, Animal Planet HD World will offer audience an exciting and new blend of programming that will unravel mysteries, discover unexplored habitats, enjoy cuddly pets and witness extraordinary adventures of wildlife enthusiasts.

     

    Some of the immersive launches scheduled include Wildest Arctic that will showcase the last great wilderness on earth – arctic, explore the unique hidden worlds lying beneath the seas and oceans of the seven continents and Tanked follows business partners, best friends and arch rivals Wayde King and Brett Raymer, as they run the largest aquarium manufacturing company in America. Witness the sport of catching catfish with your bare hands with Hillbillies in Hillbilly Handfisn’ and tune in to the most comprehensive dog encyclopedia showing over 800 dog breeds recognised worldwide in Dogs 101.

     

    Discovery’s existing portfolio in India includes 11 channels: Discovery Channel, Animal Planet, Investigation Discovery-ID, TLC, Discovery Kids, Discovery Science, Discovery Tamil, Discovery Turbo, Discovery HD World, TLC HD World and Animal Planet HD World.