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Tag: Discovery Channel

  • Discovery channel partners Chaupal marathon in sonepat to encourage healthy living

    Discovery channel partners Chaupal marathon in sonepat to encourage healthy living

    MUMBAI: Discovery Channelin association with Chaupal, a non-government organisation is organising the 3rdChaupal Marathon to be held on Sunday, November 17 at Sonepat, Haryana. Themarathon aims to encourage people to imbibe principles of good health and hygiene, protect the environment for better living and fight against social evils like female foeticide.

    Discovery Channel will support the initiative of Chaupal, an internationally recognised non-governmental organisation (NGO) run by health professionals (www.chaupalindia.org) to organise the Chapual Marathon. In its 3rd year, Chaupal Marathon is an effort to raise awareness amongst rural people of Haryana on various issues related to general health, hygiene and to promote wellbeing awareness. The theme of this year’s marathon is “drive carefully to secure families”, aiming to spread consciousness about road traffic accidents which are amongst the major causes of morbidities and mortalities in India, adding financial burden on the families and the health care system. In its previous year, Discovery Channel supported Chaupal Marathon on issues such as the health of the girl child, empowerment of women, and an end to female foeticide.

    The race will commence on Sunday, November 17 at 7:30 am from Murthal University (DeenBandhuChotu Ram University) and end at the Chaupal Health Center in village Banyapur, Sonepat, covering a total distance of 12 kms. Approximately ten thousand runners from North India, including national and international athletes are expected to participate in the marathon. Leading personalities like Dr.KiranBedi (IPS);Ms.Jaya Prada, Member Parliament & former actress; and Olympics wrestler Sushil Kumar are expected to participate in the marathon. A cash price of Rs. 41,000 will be awarded to the runner placing first in the open race. Many other cash awards will be given to the winners in different race categories.

    Commenting on Discovery Channel’s association with Chaupal, Rahul Johri, Senior Vice President and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacificsaid, “Discovery Channel is committed to making a difference in the lives of people, be it through its programming or socially relevant events. The channel in collaboration with Chaupalstrives to bring awareness amongst people towards a healthy and better social environment.”

    Dr. Rajinder Singh Tonk, Chairperson of Chaupal and eminent physician, said, “Chaupal has been working tirelessly to provide healthy living and medical benefits to people thorough community outreach camps, mobile clinics and health centers. An annual event, the ChaupalMarathon is an initiative to raise awareness on healthy living. We are thankful to Discovery Channel for their continued participation in this initiative.”

  • Discovery Channel sifts the ultimate man-made marvel in Worlds top 5

    Discovery Channel sifts the ultimate man-made marvel in Worlds top 5

    Discovery Channel, India’s favourite factual entertainment network, goes on a global hunt for the ultimate engineering geniuses. Bringing the greatest man-made machines, from super plane and trains to mega factories built to an unimaginable scale. WORLD’S TOP 5 will pit these super machines against each other, measuring them in five major categories, to reveal the very best of the best.

     

    Starting 21st October, 2013, the ten-part series, WORLD’S TOP 5, premieres every Monday to Friday at 8PM, only on Discovery Channel.

     

    With the help of scientific experts from across the world, audiences are treated to spectacular visuals and unprecedented behind-the-scenes access to these life-changing technological titans. Find out how a train without wheels reaches world-beating speeds, or what powers the world’s fastest cars. A panel of expert judges tests, analyses and rates each machine in five categories; all the while, revealing the secrets of their innovative success.

     

    WORLD’S TOP 5 will shine the spotlight on the top 5 super cars – pitting the fastest against the most powerful, and the Al Anabi Dragster with an explosive accelerator against the ultimate racing gems. While each is a marvel of engineering, which one will lead in the five key automotive categories? Which will be crowned the world’s Ultimate Super Car? In mega factories, NASA, the hub of USA’s Space Program,will go head-to-head with the world’s largest oil refinery, India’s Reliance Factory, among other engineering giants. The expert panel will enter the premises; rate each mega factory on five industrial categories, and countdown to the ultimate winner.

     

    Find out who takes the lead on WORLD’S TOP 5 starting Monday, 21st October, 2013, at 8PM only on Discovery Channel.

     

    Highlights from the series: Super Planes: World’s Top 5 shines the spotlight on the world’s greatest mechanical marvels and pits them against each other to reveal the very best of the best. Some of the Super Planes featured in the episode : Ukraine’s monster mover – the Antonov 225; French giant double-decker – the Airbus A380; America’s high altitude spy plane – the Global Hawk; The Eurofighter Typhoon– the world’s most manoeuvrable jet fighter – and the backbone of the US military – the Lockheed C5 Galaxy.

     

    Super Trains: French super high-speed double decker – the TGV Duplex; Japan’s tilting record-breaker – the aerodynamic N700 Bullet; North America’s mega-load bearer – the QNSL; China’s floating vision of the future – the Maglev – and the death-defying mountain climber that spans two countries – the Qingzang train.

     

    Earthmovers: The TakrafBaggar – a goliath of an excavator; Enormous earthworm – the Crossrail Tunnel Borer; The supercomputer mega-digger – the Komatsu WA 1200; The CAT 8750 – a walking mega-mover – and its smaller, but just as impressive, cousin the CAT 797F – the world’s biggest dumper truck. Each is a monster machine in its own right.

     

    Mega Ships: The Mighty Servant 1 – a heavy-lifting transporter like no other; The Allure of the Seas – the world’s biggest Cruise Liner; TI Europe – a vast double-hulled oil tanker; The Ebba Maersk – the world’s biggest container ship and the world’s deadliest warship – the USS GHW Bush. Each is a titan of the seas. But how will they fare in head-to-head battles in five key nautical categories?

     

    Super Cars: Thrust SSC – the world’s fastest car; The most powerful road car every built – the Bugatti Veyron; Explosive accelerator – the Al Anabi Dragster; The ultimate in racing cars – the F1 McLaren Mercedes and the Tesla Roadster – the electric car that’s re-writing the rulebook. Each is a giant of engineering. But how will they fare in head-to-head battles in five key automotive categories?

  • Discovery Channel investigates the most mysterious occurrences across the world in The Unexplained Files

    Discovery Channel investigates the most mysterious occurrences across the world in The Unexplained Files

    What is the truth behind some of the world’s strangest abductions, mutated species and alien occurrences? Do these unheard of phenomena’s go beyond the realm of nature and science? Discovery Channel’s new series THE UNEXPLAINED FILESunveilswhat lies beyond the shock and awe of truly bewildering experiences. Every Monday to Friday 10PM, Discovery Channel featuresunsolved disappearances and UFO encounters, the world’s most mysterious manuscripts and reported curses. It’s time to investigate actual, inexplicable happenings that have confounded scientists and inspired legends.

     

    THE UNEXPLAINED FILES airs Monday to Friday at 10 PM only on Discovery Channel.

     

    Each episode offers captivating explanations that will leave even the most skeptical viewers leaning forward wondering what is and is not possible. The series kicks off with an age-old enigma: ‘Have UFOs made contact with human beings?’ and investigates the story of Frederick Valentich, a pilot on a routine training flight, who reported the sighting of a strange unidentifiable aircraft hovering over him. This was only minutes before he disappeared. Since then, Valentich and his plane were never to be seen again.

     

    In Texas, THE UNEXPLAINED FILES describes a bizarre hairless, blue-skinned, blue-eyed and hunchbacked creature that preys on local livestock and farm animals. Heading to a remote village in Sicily, the series explores the random combustion of household objects. Viewers can find out what these strange animals could possibly be; and why televisions and wardrobes were bursting into flames at random. The series also takes a look at the world’s most puzzling tome, the Voynich Manuscript, which is hundreds of years old. It appears to be written in an unknown language and contains images of things we never knew existed.

     

    Join renowned scientists, credible experts and first-hand eyewitnesses as they present never-before-seen footage and share their mystifying experiences in THE UNEXPLAINED FILES every Monday to Friday 10 PM, only on Discovery Channel.

  • Discovery Channel follows the journey of Indias holiest river in Ganga: River Divine

    Discovery Channel follows the journey of Indias holiest river in Ganga: River Divine

    India’s holiest river, Ganga, has an enigmatic story to tell, starting from its source in the mighty Garhwal Himalaya and flowing downwards to the Northern Indian plains. On the night of October 13th, Discovery Channel will exclusively feature this pious journey, showcasing incredible footage and narratives in GANGA: RIVER DIVINE. The narrative will explore not only the myths surrounding the river’s origins, but also the geological and geographical aspects of the area.

     

    GANGA: RIVER DIVINE premieres Sunday, 13th October, 9 PM only on Discovery Channel.

     

    As the leading factual entertainment network, Discovery Channel celebrates the wonders of India and brings to viewers exciting and relevant content. The film explores the many facets of river Ganges; from the spiritual, to the social and geological.

     

    The film opens at the source, where River Ganga emerges from the glacial peaks of Shivling and Bhagirathi. This region attracts believers from across India and abroad, who undertake a profound journey along the river to explore their faith and purpose. The first manifestation of the river, the Gangotri Temple, is one of four key Char Dhams or Hindu pilgrimage sites. It is located in India’s land of Gods, Devbhoomi. The narrative will flow with the river, from one Char Dham to the next. It will settle upon Badrinath, capturing rare footage of the Mata Murti Mela for viewers across India. Then, it will take a turn to reach the tributary Ramganga near the white water rapids of Devprayag.

     

    The banks of Ramganga support a massive ecotourism industry, alluring tourists and wildlife lovers to the Jim Corbett National Park. From here, the film will take us to the Northern Indian plains at Rishikesh, the world’s Yoga Capital; and ultimately land at Har Ki Pouri in Haridwar where the locals congregate for the Aarti ceremony. The footage captures the brilliance of River Ganga accentuating its ever-present holiness and sharing exquisite stories that bring to life its dramatic history.

     

    Watch GANGA – RIVER DIVINE on October 13th at 9PM, only on Discovery Channel.

  • The Gator Boys are back on Discovery Channel with new episodes

    The Gator Boys are back on Discovery Channel with new episodes

    New Delhi, August 26, 2013: India’s leading factual entertainment network, Discovery Channel brings the all new exciting series ‘Gator Boys’ with the boisterous duo Paul Bedard and Jimmy Riffle. The rugged duo returns to their home base in Florida for all-new exciting episodes filled with non-stop action and even more monster-sized gators.
    GATOR BOYS premieres every Monday to Friday at 10 pm, only on Discovery Channel.


    The Florida Everglades is home to hundreds of thousands of these prehistoric beasts, so it isn’t unusual for residents to spot gators of all shapes and sizes waddling across everywhere. Luckily the GATOR BOYS have returned and they’re back on call to rescue these nuisance reptiles from trappers, who would otherwise kill them for their skins and meat.
    As the GATOR BOYS attempt to settle back into their lives in Florida, the balance of the team is upset when Paul abruptly introduces a newbie into the fold. With previous gator experience, Kayla is off to a quick start as she helps Paul capture a massive gator and discovers it has a bullet wound and must be handled with care.


    The viewers will enjoy the underwater catches for which Paul is known. Viewers can feel wrangling the gator themselves and they won’t even need a snorkel and wet suit! The new installments also travel alongside Jimmy, who has been gator wrestling since childhood, as he grows his road-show business and heads out across the country.
    With 30 years of wild-animal experience between them and a long personal history, Paul and Jimmy are like brothers; they don’t always agree and are constantly at logger heads. Sometimes wrestling an 800-pound alligator is the easy part, but there’s no question – the GATOR BOYS are just regular guys doing what they love to do. So we can’t call them crazy either.

  • The Splendour of Rashtrapati Bhavan revealed on Discovery Channel

    The Splendour of Rashtrapati Bhavan revealed on Discovery Channel

    NEW DELHI: Coinciding with India’s 67th Independence Day celebration on 15 August, Discovery Channel is telecasting a series with an exclusive journey inside the majestic Rashtrapati Bhavan.

    Having its premiere at 9 pm on 15 August, Revealed: Rashtrapati Bhavan captures the story of Rashtrapati Bhavan from its conception to its completion and the changes undergone as the home of the respective Indian Presidents. Rashtrapati Bhavan, which is amongst the largest presidential estates of the world, was the heart of the British plan for a new imperial capital.

    Discovery Networks Asia-Pacific senior vice president and general manager – South Asia Rahul Johri said, “Discovery Channel is privileged to present the breathtaking splendour of the Rashtrapati Bhavan – the office and residence of the President of the largest democracy in the world. On the occasion of this Independence Day, we are delighted to take viewers inside the corridors of the presidential palace rarely seen on the Indian television.”

    Especially produced for Discovery Channel by AIM Television, Revealed: Rashtrapati Bhavan charts the history of this building on two parallels. One story follows the shift of the capital and the efforts of Edwin Landseer Lutyens as the architect of this house while the other takes viewers through the sprawling palace and its magnificent rooms. Every element in the Rashtrapati Bhavan has evolved over the past eight decades where the building has witnessed the transition from an imperial occupation to being the home of the head of the largest democracy in the world.

    The palatial residence is an extended expression of architect Edward Lutyen’s passion and finesse. From the most spectacular room in the palace, Ashoka Hall, to the Dwarka Suite now used for serving the state guests – this exclusive insight into the President’s house answers a spectrum of questions on what lies behind the high gates. The programme also brings to light the design of the residence, the creative culinary quotient as well as the history and intense security.

  • Discovery Channel to air the event live on monday, June 24

    Discovery Channel to air the event live on monday, June 24

    New Delhi, 14th June 2013: Nik Wallenda, King of the HighWire and seventh generation descendent of the legendary Wallenda Family acrobatic troupe, is on a mission of a death-defying act. It will be one of the most daring and captivating live events in history when Nik will traverse the majestic Grand Canyon, without using a harness.

    Discovery Channel will capture the nail-biting, play-by-play live event on Monday, June 24th, at 5:30 am with a special repeat at 8 pm.

    Announcing the event, Rahul Johri, senior vice president and general manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said, “Discovery Channel is renowned for celebrating extraordinary people and topical events through its entertaining programmes. Skywire Live with Nik Wallenda will be one of the most unique and spectacular acts in the history of world television and for the first time, Discovery Channel will bring the experience live for its viewers in India.”

    Wallenda will tightrope walk higher than he’s ever attempted before at 1,500 feet above the Little Colorado River, a height greater than the Empire State Building. In 2012, Wallenda became the first person to tightrope walk directly over Niagara Falls from the U.S. to Canada at a height of 200 feet.

    “The stakes don’t get much higher than this,” saidWallenda. “The only thing that stands between me and the bottom of the canyon is a two-inch thick wire. I’m looking forward to showing the audience a view of the canyon they‘ve never seen before.”

    Wallenda, 34, said that this latest event will be the fulfillment of a lifelong dream to walk at such a great height as well as a chance to honor his great-grandfather, the legendary Karl Wallenda, who died after falling from a tightrope in Puerto Rico in 1978. His family has been doing this for seven generations. He was born doing it literally!

    The Grand Canyon, one of America’s most visited tourist destinations, provides a spectacular backdrop to the event. The tightrope crossing will take place in a remote section of the canyon operated by the Navajo Nation Parks and Recreation.

  • Brandlogist launches a new design unit

    Brandlogist launches a new design unit

    MUMBAI: Brandlogist, a Delhi-based brand communications consultancy, has started a new vertical focussed on inculcating design and video in their various marketing strategies.

    This vertical will not be on the same lines as most video production houses or design setups in ad agencies. Commenting on the differentiation Brandlogist business head Abhik Choudhury said, “The big challenge today is that though there is a lot of opportunity for creating great video content on digital but most digital agencies don‘t go beyond virals or video campaigns on YouTube whereas the production houses end up creating something which is very TVC like. Real storytelling i.e. branded content on video has a lot of opportunity and needs people who understand digital, branding and of course video production.That‘s where we now come in.”

    Brandlogist now has Abbas Shameal Rizvi on board visual communicator. He was earlier working with NDTV Good Times and Discovery Channel.

    From a design communication perspective the company has brought on board Raman Bhandari, who has earlier assisted the likes of Manish Arora, Sunil Sethi and previously was the graphics head at Lecoanet Hemant. He is designated as a designer. The focus in terms of design would be to create something right from the brand identity-logo, packaging, website to integrating design in the regular marketing communication exercise.

    Choudhury added, “The key question for us here was can we use design to solve a marketing communication challenge.Not just looking great but doing something which delivers great business value. Also we are intentionally boutique, so that we can treat every client with special care and deliver customise design solutions”

    Bhandari said, “What interested me about Brandlogist was that they were not looking at design as print, digital or merchandise. Their perspective on design is quite medium agnostic and combined with their in depth understanding of marketing we hope to do some great work.”

    Brandlogist‘s client list includes: India today group, Square Root Hospitalities, Aamby Valley City, RC Cola, Sahara Star, OfiiceYes, Peperone Handbags, Q Shop and Zee TV.

  • Discovery in licensing deal with AOL On Network

    Discovery in licensing deal with AOL On Network

    MUMBAI: AOL has announced a strategic partnership with non fiction media company Discovery. The partnership brings short-form videos from Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science Channel, Military Channel to The AOL On Network’s library of more than 470,000 premium videos.

    Content from Discovery’s networks will be programmed into The AOL On Network’s 14 channels and shared across the AOL On video hub, AOL’s owned and operated properties and publisher partners, bolstering the company’s science, technology, lifestyle and history offerings. Now fans on these sites will be able to enjoy excerpts from their favourite shows and series, like Discovery Channel’s ‘MythBusters’ and annual ‘Shark Week’ to TLC’s ‘Say Yes to the Dress’ and Animal Planet’s ‘River Monsters’ as well as other titles from Discovery’s programming library. Additionally, The AOL On Network and Discovery will offer content from Discovery and Revision3’s recently launched online video series, DNews.

    Discovery senior VP, digital distribution, partnerships Rebecca Glashow said, "Discovery Communications always has been committed to engaging audiences on all consumer distribution platforms, which are supported by a strong business model. This partnership with The AOL Network not only introduces new audiences to our award-winning programming, but allows loyal fans access to clips from all of their favorite shows. It is a terrific complement to our current array of multi-channel video services."

    The AOL On Network senior VP Ran Harnevo said, "We’ve long been advocates of the idea that content providers need to distribute their offerings to multiple platforms in order to maximise exposure and ROI. Over the last few months, we’ve seen this vision rewarded through market traction and recognition, although there’s no better validation than when an industry leader like Discovery turns to us to help distribute their video content around the web."

    Launched in April 2012, The AOL On Network brings AOL’s entire video offering under one umbrella and reaches more than 68 million unique visitors per month. It is one of the top 10 video platforms on the web according to comScore and is number one in content-only categories including TV, Lifestyle, Home, Beauty/Fashion/Style, Food, Education, Travel Information, Autos, Health, Maps, and Technology. The network claims to attract nearly 700 million video streams per month.

  • Discovery integrates brand in YRF film ‘Jab Tak Hai Jaan’

    MUMBAI: Infotainment channel Discovery Channel and Yash Raj Films have entered into a brand association for the forthcoming film ‘Jab Tak Hai Jaan’.

    Releasing this Diwali on 13 November, the film will have one of its lead female characters, Akira, played by Anushka Sharma, portrayed as an employee of Discovery who wants to make a documentary on the male lead of the film – Shah Rukh Khan.

    In the film, Akira’s goal is to work for Discovery. She chances upon the opportunity, in the form of Shah Rukh Khan, employed with a special unit of the forces. She goes on to convince the Discovery team to produce a documentary on him – ‘The Man Who Cannot Die’. The audience will discover the entire story of the film through Akira’s eyes.

    Discovery senior VP, GM South Asia Rahul Johri said, “We are honoured to have associated with one of India’s foremost film stalwarts – the late Shri Yash Chopra.”

    “This association reflects the immense popularity and credibility that Discovery Channel enjoys in India and around the world where this film will be released”.

    Yash Raj Films VP Ashish Patil said, “We wanted to associate with the leading non-fiction channel and we are happy to partner with the world renowned Discovery Channel. We are certain that viewers will enjoy Anushka’s refreshing character as a Discovery Channel employee.”

    Besides shooting in various locales, Sharma also shot at the Discovery’s office to make the experience as real as possible for the viewers.

    In real life Discovery in the past had made ‘Living with a Superstar’, a special series that featured Shah Rukh Khan which was aired on the lifestyle channel TLC.