Tag: Discovery Channel

  • Discovery Channel partners to organise MTB Shimla 2014

    Discovery Channel partners to organise MTB Shimla 2014

    MUMBAI: Discovery Channel has partnered with Himalayan Adventure Sports and Tourism Promotion Association (HASPTA) to organise MTB Shimla 2014, one of its kind ever – evolving mountain biking races, in Shimla. 

     

    MTB Shimla is scheduled from 12 to 13 April 2014 and will cover 58 kilometers in two days with a competitive design of 43 kilometers, traveling through villages, small towns and forests. Through this association Discovery Channel and MTB Shimla aim to promote mountain biking and inspire cycling enthusiasts across the nation. The promotional partnership will be leveraged through press, on-ground events, digital and social media platforms.

     

    Commenting on the association, Discovery Networks Asia-Pacific executive VP & GM, South Asia and head of revenue, pan-regional ad sales and Southeast Asia, Rahul Johri said in a statement: “Discovery Channel’s partnership with MTB Shimla 2014 complements our brand promise to offer our consumers an experience of thrill, adventure and entertainment.”

     

    MTB Shimla has come up as one of the pioneer events in India in a very short span of three years. Like the past two editions, it will take participants around routes, most of them undiscovered and some specially earmarked for maximum thrill to the riders. The race track consists of river bed sections, speedy downhill and gut wrenching uphill stretches with ninety percent of the track being off road which will allow riders to experience the real adventure of mountain biking in the soothing ambience of nature.

  • Discovery Channel’s special,Flight 370: The Missing Links, investigates the disappearance of MH370

    Discovery Channel’s special,Flight 370: The Missing Links, investigates the disappearance of MH370

    MUMBAI: Discovery Channel presentsa special one-hour programme- FLIGHT 370: THE MISSING LINKS – which gathers the foremost thinkers in aviation and security to explore key questions surrounding the disappearance of Malaysia Airlines flight MH370.

     

    The mystery of flight MH370 has garnered worldwide attention and generated widespread speculation about how the events unfolded. FLIGHT 370: THE MISSING LINKS looks to industry experts to account for just how it is possible to lose track of an airliner – analysing evidence, deliberating the global frailties of aviation and divulging potential solutions to prevent the disappearance of an aircraft from ever happening again.
     

    In an age when we can use apps to locate handheld devices, the special also looks at how a state-of-the-art airliner and its 239 passengers and crew can simply vanish. Since flight MH370 went off the grid on 8 March 2014, questions about flight safety have once again taken centre stage. In an attempt to answer some of these questions, FLIGHT 370: THE MISSING LINKS addresses seven missing links: airport security, air traffic control, on-board communication systems, mechanical failure, tracking – both radar and satellite, international cooperation and the black box.

     

    FLIGHT 370: THE MISSING LINKS is produced by ITN Productions and will air in more than 220 countries and territories worldwide on Discovery Channel.

     

    The programme will premiere on Monday, 21st April at 9 pm only on Discovery Channel.

     
    Tom Gorham, Executive Producer for Discovery Networks International, comments: “The mystery of flight MH370 serves as a tragic reminder that technology is indeed fallible.  With the help of seasoned aviation, tracking and satellite industry experts, FLIGHT 370: THE MISSING LINKS explores the events which have unfolded, focusing on just how this could have happened, and examining the inherent flaws in the eco-system of modern international travel.”

     

    Emma Read, Head of Factual and Features, ITN Productions, adds: “The disappearance of flight MH370 challenges everything we know about modern aviation technology. This documentary reveals what every passenger should know and the technology being developed now to protect us in the future.”
    FLIGHT 370: THE MISSING LINKSis commissioned by Elizabeth McIntyre for Discovery Networks International, and executive produced by Tom Gorham for Discovery Networks International and Emma Read for ITN Productions.

     

  • Discovery Channel to air six-part series ‘Bear Grylls: Escape From Hell’

    Discovery Channel to air six-part series ‘Bear Grylls: Escape From Hell’

    NEW DELHI: The world-renowned survival extraordinaire Bear Grylls will feature in a new series BEAR GRYLLS: ESCAPE FROM HELL on Discovery Channel where he will apply his expertise one step further by pitting himself against real-life dangers faced by ordinary people stranded in devastatingly dire situations in the world’s most desolate landscapes.

     

    Coupled with incredible archive footage and intimate interviews with the survivors – including a British scientist who was lost and alone in the deep jungles of Malaysia, Bear will show how they survived by attempting to recreate and reliving their fateful journeys through firsthand experience and demonstrating the best possible strategies for survival.

     

    The six-part series will air every night at 9.00 pm starting 9 March.

     

    Bear risks his life by trekking in the shoes of the amateur adventurers across the most inhospitable locations on Earth and through the harshest weathers, dissecting and analysing the survival techniques they employed and providing expert advice and tips on what could have been done to completely elude or alleviate the severity of these unfortunate circumstances. From a plane crash in the Amazon, to remote crevasses of the European Alps, scorching North African desert and more, Bear will toss himself into the same unforgiving landscapes where these incidents took place and attempt to live, sleep, survive and navigate to safety.

     

    He traces and reconstructs the steps and actions of these survivors – and even suggests what he thought they could have done better – including throwing himself into mini-avalanches, leaping off from cliff ledges to tree tops, hunting and eating animals and insects unique to each terrain, creating shelters and making weapons.

     

    Senior vice president & general manager, India, Discovery Networks Asia-Pacific, Rahul Johri said, “Bear Grylls: Escape From Hell presents Bear Grylls taking on bigger challenges as he throws himself into the harshest of situations using his vast knowledge of life-saving techniques. An extremely thrilling series, it will attract high appointment viewing from both men and women.”

     

    “In this new format series, viewers can also look forward to more inspiring stories of endurance and persistence from the iconic explorer.” Johri added.

     

    While each landscape presents its own unique set of challenges, they also share universal themes of survival; hydration, shelter, warmth, food and navigation. Bear uncovers how each survivor cheated death using ingenuity and persistence to ensure they had at least one of these necessities. Along the way, he demonstrates crucial life-saving skills that can be easily executed by inexperienced adventurers, including drinking the blood of a snake for crucial hydration in the scorching desert, minimising the loss of mobile phone battery energy by warming it up underneath your armpits, hunting tarantulas in the jungle for vital caloric intake, creating tepee shelters from tree branches, fighting off frostbites by creating improvised hot water bottles with zip lock bags and your pee, amongst others.

     

    The series marries emotion with real experience in a no holds barred series that celebrates instinct, courage, ingenuity and sheer determination in the face of extreme dangers and phenomenal pressure, revealing insight into the human spirit and our instinct to survive.

     

    Highlights from Episodes

     

    ·Bear enters the Guatemalan jungle to relive the experiences of three groups of jungle survivors. Mexican archaeologist Armando Anaya tells how his team were attacked by bandits as they excavated Mayan ruins, then stripped of their belongings and forced across a dangerous river. In Malaysia, British microbiologist John Gillat had only set out on a short walk from his hotel when he got lost in the jungle. It was soon clear he would have to stay in the jungle for the night. Two Frenchmen, Loic Pillois and Guilhem Nayral, went on an expedition into the Amazon rainforest which turned into a gruelling 52 day ordeal. Bear experiences their toughest challenges and demonstrates the survival skills they used to stay alive – from river crossings, to tarantula hunting and lighting signal fires.

     

    ·Bear heads to Canada’s snow-covered Pacific Coast mountain range to explore incredible real life survival stories in this hostile, unforgiving terrain. He throws himself into mini avalanches, jumps into freezing cold rivers and leaps from a cliff ledge into a tree top as he retraces the steps of three remarkable men – Sébastien Boucher, Eric Le Marque and Charles Horton – who all found themselves in the ultimate battle for survival. They faced freezing temperatures, life threatening injuries, severe dehydration and extreme exhaustion but showed courage, ingenuity and sheer determination to escape from hell.

     

    ·Bear travels to Morocco’s searing Sahara Desert where he recreates the brute force of a Saharan sandstorm, scales crumbling desert cliffs, drinks the blood from a snake and his own urine for vital rehydration, as he retraces the steps of three remarkable men – Mauro Prosperi, Ed Rosenthal and Merritt Myers – who each found themselves in the battle for survival. They all faced scorching temperatures, the constant search for water, severe dehydration and heat exhaustion, and accepted that death was inevitable, before pulling back from the brink and surviving despite the odds.

  • SRK relives the KKR moments with a documentary

    SRK relives the KKR moments with a documentary

    MUMBAI: When failure struck him while handling his Indian Premiere League (IPL) team – Kolkata Knight Riders (KKR) – he took it in his stride. Except for few times, the king Khan always came across as an encouraging team leader, who did everything needed to gear up “his boys”. In the last six editions of the IPL, the team has seen many ups and downs.

     

    Shah Rukh Khan finds his team’s story to be an “incredibly compelling one” from start to finish and thus as the IPL is set to enter its seventh edition, Discovery Channel will present the riveting story of the team’s transformation – from a group of struggling players in the early years to their emergence as formidable champion of the league – in a four-part series, titled Living with KKR from 24 February to 27 February at 8 pm.

     

    “When you’ve won once, and you see yourself on the verge of loss, just overcome your difficulties. I may sound materialistic, but forget emotions, and go ahead and bloody well win, or else you wouldn’t have your own documentary!” quipped Shah Rukh while launching the series on Friday at Taj Lands End.

     

    When asked if he has a say in the management and functioning of the team? “Well, there is no creative input from my side in cricket as compared to films, where I do have a say.”

     

    And like always, he was at his witty best when asked if being a Bollywood superstar has helped in making the team more popular. “Nobody remembers the excellent captaincy of Gautam Gambhir during that last match, where the ball went out the boundary, but people remember me picking up my daughter. So, yes, being popular has its own advantages,” he cheekily remarked.

     

    Not just that, when a question was raised on the much talked about “superstition” surrounding the decisions being taken regarding the team, he had few interesting anecdotes to share. “When people don’t have anything to blame, they blame superstition. There were moments when people said, ‘kale ko neela kardo, jeet jaaoge’, and in fact, Juhi (Chawla) felt quite strongly about the colour! Also, when our team used to bat first, I used to leave late from the hotel thinking if we lose wickets early it is difficult to smile and cheer in front of people. And during that last match when Gautam Gambhir was out, I prayed, and there haven’t been a lot of time where I’ve had to pray because I know, whenever I pray, it comes true, or damn close to it.”

     

    Khan also remarked that the IPL matches have been the most watched program on Indian television in the last five years, making it one of the most successful ventures of his career. During this year’s IPL auctions, KKR lost three of its veteran ball players – Laxmi Ratan Shukla, Mohammed Shami and Manoj Tiwary – but Khan remains undeterred, “We hope all the very best for Laxmi, Shami and Manoj. I do hope they flourish in their respective teams, and hope they can make it for our matches.” He continued, “And we have quite a good team on our hands now with younger Bengali players. We have a strong team town with Gautam Gambhir heading it.”

  • Discovery channel presents its new india series LIVING WITH KKR

    Discovery channel presents its new india series LIVING WITH KKR

    Discovery Channel will present the riveting story of IPL Team Kolkata Knight Riders’ transformation, from a group of struggling players in the early years to their emergence as formidable champion of the league in its new series LIVING WITH KKR.

    The four-part series LIVING WITH KKRwill air from February 24 to 27 at 8 pm on Discovery Channel.

    The series traces the emotional journey of the team from its unsuccessful first three years to its ultimate redemption as IPL champions. The viewers will witness candid admission by their favourite star Shah Rukh Khan – his worst fears, heart-rendingmoments and record celebrations. They will hear straight from Shah Rukh Khan the reasons for selecting Kolkata for his team, itsarduous climb, the tears from constant defeats, adapting to new format and relationships that didn’t last.

    The series also brings to the fore the unseen role played by co-owners Juhi Chawla and Jay Mehta, the daring new decisions of its CEO Venky Mysore, the immense pressure absorbed by its captain Gautam Gambhir and the passion of the players, coaches and fans. In the series, Discovery Channel will also provide insights into the IPL phenomenon; the electrifying passion, poignant drama, astonishing opportunities and consummate glitz.

    Shah Rukh Khan, owner of KKR and Bollywood superstar,said, “Kolkata Knight Riders is not just a cricket team of IPL for us. It has been a family since the inception. Each and everyone involved with KKR since the beginning has had a journey worth a mention. I am thrilled to share this journey of tears, sorrow, strength and victory with everyone. On behalf of Juhi, Jay and myself, I would like to thank the different players from all seasons of IPL, the coaches, physicians, the management and everyone else who has been a part of this wonderful team for doing what they have done over the years. I also thank the very loyal fans who have supported us and loved us no matter what. And special thanks to Discovery for getting our story across to the people around the world.”

        
    Speaking on the series, Rahul Johri, senior vice president and general manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific says, “Discovery Channel is recognised for its path-breaking and entertaining programmes. There is immense appetite amongst millions of cricket fans in India to gain up-close and personal access on what goes beyond the cricketing field.LIVING WITH KKRwill present the inspiring story of the team’s defeat, endeavour and absolute triumph. It will provide anunparalleled access to the all-embracing and dreamlike journey made by KKR players, coaches, fans and Shah Rukh Khan.”

    “There are moments in our lives that we always want to have with us as a memory of that time. Living With KKR is exactly that for us. The journey that KKR has had since the beginning of IPL has been unique. I am glad that we have a story to tell and with the help of Discovery Channel we will share it with the world. Hope everyone enjoys watching it as much as we enjoyed being a part of this journey that continues.” – saysVenky Mysore, CEO and MD, KKR.

    LIVING WITH KKRhas been produced for Discovery Channel by Engage Sports Media.

     

  • Discovery channel magazine is “now in india”  in association with india today group

    Discovery channel magazine is “now in india” in association with india today group

    MUMBAI: Discovery expands its portfolio in India beyond television with the launch of Discovery Channel Magazine in association with the India Today Group, who will be the publishers of the magazine in India.

     

    Discovery Channel Magazine will deliver an original mix of content, spanning science, adventure, culture and oddities from around the globe. It will include a wide range of topics including nature, adventure, marvels, sci-tech, history, the universe, forensics, survival, psychology and the environment.  From truly in-depth feature treatments, to research and fun facts; the magazine will feature world-class photography and info-graphics, brought together in a visually splendid mix that blends insight and humour.

     

    A three-time winner at the globally acclaimed Society of Publishers in Asia (SOPA) Awards for Editorial Excellence, Discovery Channel magazine will cover a wide spectrum of engaging stories from India and around the world. The inaugural issue of the magazine celebrates India with an exhilarating cover feature on the Taj Mahal. It also offers an exclusive access to the next generation skylines, the new world of immersive gaming and emergence of megafoods that resist certain diseases longer than the regular food. The magazine has appointed Jamal Shaikh as the Editor. The editorial board for the magazine in India from Discovery includes Rahul Johri and Rajiv Bakshi.

     

    Rahul Johri, SVP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific, said, “The launch of Discovery Channel Magazine is a natural extension of our strategy to inform and entertain consumers with compelling content across platforms. We are delighted to partner with the India Today Group and are confident that we will be able to combine our strengths to satisfy the aspirational consumers. An insightful read on a wide range of subjects, the magazine will stand out for its energetic and exciting layout, distinct content and mesmerizing photographs.”

    Ashish Bagga, Group CEO, The India Today Group, added, “Discovery Channel Magazine will encompass the DNA of Discovery’s channels into a more in-depth look that only print medium can offer. Covering science, urban lifestyles, wildlife, technology and history, the magazine avatar of this iconic global brand will inform, intrigue and challenge the thinking of information-driven individuals into the direction of the future. It will also add a new dimension to the diverse portfolio of magazines already published by The India Today Group. The magazine will address a high quality audience and our readers can be assured that, like all other magazines from our stable, Discovery Channel Magazine India will also maintain the highest levels of editorial quality and rigour.”

     

    A monthly magazine, it will be available for sale on newsstands and leading book stores around the country at a cover price of Rs. 150. The magazine will also be available via annual subscription. It will be published in English language.

     

    Discovery Channel Magazine is available throughout Asia in countries including Singapore, Malaysia, Taiwan, the Philippines, Australia, Hong Kong, Macau and New Zealand.

     

  • Discovery channel enters one of the finest institutions of the world -national defence academy

    Discovery channel enters one of the finest institutions of the world -national defence academy

    MUMBAI: One of the most reputed training academies globally, the National Defence Academy, popularly known as the NDA, holds the distinction of being the first tri-services academy in the world. The cadets of all three defence services – army, air force and navy are trained together before proceeding further to their individual training academies. For the first time ever, Discovery Channel’s REVEALED: NATIONAL DEFENCE ACADEMY takes viewers on an exploratory journey through one of the country’s finest institutions, the National Defence Academy.

    Watch the special REVEALED: NATIONAL DEFENCE ACADEMY on Sunday, January 26 at 9 PM, only on Discovery Channel.

    Discovery Channel takes viewers inside this fascinating and enigmatic institution, to understand what makes the NDA so exceptional. Steeped in tradition and lore, the one-hour long film delves into the academy’s focus of instilling the qualities of a soldier into a young cadet who in the future will go onto serving his nation with courage and pride and covers the three-year journey of cadets as they make their way through the course.

    Rahul Johri, senior vice president and general manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said, “We are delighted to present REVEALED: NATIONAL DEFENCE ACADEMY which goes behind the scene to understand what makes it such a unique institution. The film charts out the history of the institution as the cradle of military leadership and the qualities the academy instills into a young cadet who in future goes onto serving the nation with courage and pride. It’s another first from Discovery Channel.”

    Though the idea for a Joint Services Military Academy had taken root at the conclusion of the Second World War and a Joint Services Wing was first established in Dehradun in 1949, the National Defence Academy was established in 1955.  Besides a brief history of the NDA and the fact that the Academy, located in Khadakwasla, near Pune, is spread over 8000 acres with the Sinhgad Fort in its backdrop.

    This unique institution today is the pride of not only this country but also for the various other countries which send their cadets there for training.After graduating from NDA, the cadets either join the Indian Military Academy, the Air Force Academy or the Indian Naval Academy. These young men become Guardians, Protectors and Defenders of the Republic of India.

     

  • The real story behind the catastrophic himalayan disaster

    The real story behind the catastrophic himalayan disaster

    MUMBAI: On the 16th and 17th of June, India declared a state of national crisis when Uttarakhand was struck by one of the worst flood hits in history. The catastrophe killed over 6,000 people, left 100,000 stranded and almost half of the state,ravaged by unprecedented floods. The tragic events also triggered one of the largest rescue operations the world has ever seen. As the state reels from the unparalleled destruction, Discovery Channel presentsa one hour programme that investigates the event and explains ‘what really happened’ and ‘why’.

    Watch the special HIMALAYAN TSUNAMI on Monday, December 23 at 9PM, only on Discovery Channel.

    Announcing the premiere, Rahul Johri, senior vice president and general manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said, “HIMALAYAN TSUNAMI is dedicated to every Indian who was affected by this catastrophe. The programme addresses several unanswered questions about the calamity and retraces the disastrous event through the eyes of first-hand witnesses who recount harrowing tales of survival.”
    Alongside, scientific investigators piece together and unravel the natural forces that led to such devastating proportions. This will be the first geological research team to enter the flood ravaged Himalayas and unlock the true causes of the giant, tsunami-like wave that tore through Northern Indian villages, causing unprecedented death and destruction.

  • Discovery channel takes viewers on a driving challenge

    Discovery channel takes viewers on a driving challenge

    MUMBAI:  Who doesn’t like to be in-charge of the steering wheel? Discovery Channel will do so by transporting viewers to the world’s most extreme environments in an all new series, World’s Toughest Driving Tests.

     

    On the driver’s seat will be actor, Will Mellor and comedian, Kirsten O’Brien, both of whom have swapped their safe rides and suburban streets in a bid to discover ‘who is the better driver’.

     

    In this action-packed thriller, Mellor and O’Brien will maneuver army tanks in Romania, amphibious rescue vehicles in Canada, gravity defying snow groomers in France and, among other tricky vehicles, they will tackle massive dump trucks in Scotland. The pair must compete in a series of tantalizing and terrifying challenges and the one who has lived and breathed the vehicle. Who has learnt from the locals and shown nerves of steel despite the odds, will be crowned the winner.

     

    The show starts from 2 December, and will be aired every Monday to Friday at 10:00 pm.

  • Discovery channel and tlc ranked as the most attractive factual entertainment & lifestyle brands by Trust Research Advisory

    Discovery channel and tlc ranked as the most attractive factual entertainment & lifestyle brands by Trust Research Advisory

    MUMBAI : Discovery’s flagship networks in India – Discovery Channel and TLC have been awarded the most Attractive Brands in the Factual Entertainment and Lifestyle category, respectively, in the India’s Most Attractive Brands Report 2013, conducted by Trust Research Advisory (TRA).

    Rahul Johri, Senior Vice President and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific, said, “This recognition reiterates our unmatched leadership in the factual and lifestyle genres and demonstrates the brands’ nationwide allure. It truly reflects the immense contribution and the continuous ingenuity applied by the Discovery employees.”

    The report is based on primary research conducted with ‘consumer-influencers’ from across 16 cities based on TRA’s proprietary matrix of 36 brand attractive traits. With this report, Trust Research Advisory wants to highlight a critical differentiator for brands in a highly competitive and fragmented market – attractiveness. The report presents concepts to bring forth ‘Brand Attractiveness’ and classifies the top brands across various genres by analysing stakeholder behavior.