ITV

Tag: Discovery Asia

  • Discovery Asia partners VS Media & Tabilabo

    MUMBAI: Discovery Networks Asia Pacific has announced two new partnerships across Asia, with VS Media – a top MultiChannel Network (MCN) that super-serves digital natives in Greater China with more than 120 million subscribers and 320 million video views a month, and Tabilabo – one of the leading and rapidly growing digital media businesses in Japan.

    These initiatives are in keeping with Discovery’s ambitions to transform and accelerate its big growth across Asia Pacific, by providing access to amazing content that is being truly customised for “mobile-first” millennial audiences.

    Last August, Discovery took a minority investment in VS Media. Together, they are now launching TAN BA, a unique digital brand solution specifically targeting millennials, that make up over a quarter of the Chinese population. TAN BA aims to deliver smart entertainment through highly customised short-form video content that stimulates curiosity and new learning every day.

    Content is sourced exclusively from Discovery’s extensive global catalogue and localised by VS Media to deliver an unrivalled short-form, digital-video solution with a multi-genre focus including Health & Wellness, Science & Technology, Travel & Lifestyle, Art & Fashion, History, and Nature. These specially crafted videos will be distributed across the most popular online / social platforms in China including Bilibili, Eyepitizer, Meipai, Miaopao, Pear Video, Penguin, QQ, Toutiao, WeChat, Weibo, and Youku as well as Facebook and YouTube across other markets in Asia.

    Established in 2014, Tabilabo is a rapidly expanding digital media business, which has over nine million monthly active users and delivers high quality lifestyle-centric content. Tabilabo’s proven expertise in creating content that engages audiences across social and mobile platforms. The partnership between Discovery and Tabilabo includes a commercial agreement that will enable collaboration to bring solutions to advertisers to reach their desired audience via true 360 opportunities across linear, digital, and on social platforms leveraging Tabilabo’s innovative advertising technology and formats, and Discovery’s world-class stable of advertisers.

    “I am thrilled to officially launch the first of many exciting initiatives with Discovery. Tan Ba delivers unique, highly engaging and truly compelling content in a breakthrough format – that has been developed with our local creators and designed specifically for digital savvy, millennial audiences,” said VS Media founder & CEO Ivy Wong.

    “During beta testing, Tanba generated over 120 million unique views in less than a month with no marketing at all. The average views per video exceeded 2 million. This is exciting, especially as we look to create new engagement opportunities for audiences and our valued sponsor communities.”

    Tabilabo CEO Shotaro Kushi said, “We are thrilled to partner with Discovery Networks to launch the industry’s first premium video advertising solution across both digital and linear platforms. Through this endeavor, we will be able to drive higher engagement amongst Japanese audiences by focusing on media brands and world-class content quality that cannot be realized only with digital–targeted marketing alone.”

    “These exciting digital-first initiatives are the first steps in Discovery’s long-term strategy to accelerate our growth in Asia with digital at the core,” said Discovery Asia president & MD Arthur Bastings.

    “We are deeply committed to engaging more viewers across more screens than ever before, building our presence on new platforms and attracting young passionate communities that advertisers want to reach with unique branded content opportunities through VS Media and Tabilabo’s extensive networks and strong base of millennial audiences.”

  • Discovery science to air true stories of air crashes in ‘Why Planes Crash’

    Discovery science to air true stories of air crashes in ‘Why Planes Crash’

    MUMBAI: In this world of real time connectivity and technology, Discovery Science presents a captivating new series on the distressing and terrifying true accounts of airborne disasters in Why Planes Crash. Pilots, crew and passengers will relive their near-death experiences in which routine flights turned into nightmares.

     

    Why Planes Crash will bring alive some of the hair-raising true stories of air crashes imaginable with the aid of shocking archive footage and dramatic animated reconstructions. The series will feature planes colliding mid-air, a corporate jet running into a 737 over the Amazon River, cargo door explosion in a 747 amongst many other air crashes.

     

    Why Planes Crash will premiere on 9 March, and will air every Monday to Friday at 10 pm, only on Discovery Science.

     

    Commenting on the series, Discovery Networks Asia-Pacific Executive Vice President and General Manager – South Asia & South East Asia Rahul Johri said, “Discovery Science is home to the most cutting edge, captivating and exclusive content based on everyday science that goes beyond imagination to find answers. Why Planes Crash is an investigative series that brings to light mysterious causes of severe air-borne disasters.”

    The series will investigate different kinds of aviation disasters with high quality animations to help tell the story. Each one-hour episode will focus on a theme, like flying in severe weather, communication problems that turn deadly and pilots that rely too much on automation. Why Planes Crash will also include small planes and helicopters, which have their own set of dangers.

    Some of the episodes in the series feature:

     

    Brace For Impact

     

    The series kicks off with a look at what causes some pilots to risk ditching their planes in the water, and how they and their passengers can survive the experience.

     

    Collision Course

     

    Eyewitnesses and survivors share their accounts of planes colliding in mid-air, and there is a look at when a corporate jet ran into a 737 over the Amazon River.

     

    Human Error

     

    Mistakes, oversights and distractions can have consequences. This show features the jet which ran out of fuel and smashed into a hillside just miles from a runway.

     

    Breaking Point

     

    Nine passengers are sucked out of a 747 flying over the Pacific when a cargo door explodes. This is just one of the sudden structural failures in this episode, which also sees a DC-10 lose an engine on take-off!

     

    Fire In The Sky

     

    The Federal Aviation Administration has found that up to three flights out of 100,000 are diverted due to smoke or fire in flight, but the situation is no less dangerous for being commonplace. Witness some of the disastrous consequences in this episode.

  • Fremantle Media signs deal for ‘Project Runway’ with Discovery Asia

    Fremantle Media signs deal for ‘Project Runway’ with Discovery Asia

    MUMBAI: Fremantle International Distribution (FID), the distribution arm of global production outfit FremantleMedia, has announced that the hit US reality series Project Runway, has been sold in 21 territories worldwide.

    The Asian channels that picked it up include Discovery Asia, Austalian channel Lifestyle, TVB in Hong Kong and Jak TV in Indonesia.

    For the uninitiated the Emmy-nominated Project Runway gives talented and hungry fashion designers the opportunity of a lifetime – a chance to have their designs shown in front of the global fashion community in New York and displayed in the pages of Elle magazine.

    To earn this honour they have to compete against each other in a series of challenges that will determine who has what it takes to be the next “It” designer. Through each challenge, a designer is eliminated, ultimately leaving one to claim their rightful place in fashion’s spotlight.