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Tag: Discover

  • Star World Premiere launches Facebook app

    Star World Premiere launches Facebook app

    MUMBAI: Star World Premiere takes consumer engagement up to the next level with the introduction of its brand new Facebook app that gives their fans a chance to be on their favorite show.

    The hit show Person of Interest, starring Michael Emerson and Jim Caviezel, revolves around the US government’s special mass surveillance computer system that predicts crimes before they happen. The system involves a close scrutiny of individuals with the use of what is known as ‘The Machine’. The Machine attempts to discern a potential victim through its analytical prowess classified as “Irrelevant” and the protagonists prevent the crime.

    Fans of the show that have seen the Machine relocate its operations at the end of the second season may soon discover that its whereabouts are much closer than they realise through the use of an integrated Facebook app. The successful surveillance drama will engage viewers by giving them a chance to be a Person of Interest.

    Viewers can go to Star World Premiere Facebook page and go to the ‘You May Be A Person Of Interest’ Tab and submit their own photo. After editing their photo through the app, it will be given to the “Machine” that will add the location and the ‘threat level’ to their image via colour-coded boxes: white for no threat or an irrelevant threat, red for perceived threats to the Machine and red-and-white for individuals predicted to be or currently violent. This entitles them to be featured on the show as a Person of Interest in the upcoming season after the producers pick the winning candidates.

    The Person of Interest app is certainly the next level in consumer engagement via a social-media platform creating a connection both on-screen as well as online for its fans.

  • Discover the change at Effie Awards 2013.

    Discover the change at Effie Awards 2013.

    MUMBAI: The Advertising Club invites entries for 2013 EFFIE India Awards. The EFFIE 2013 AWARDS is the premiere and the most coveted showcase for marketing and creative strategies that work. The Award plays a tripartite role of giving unyielding acknowledgement to an agency for showcasing its power to build brands that lead to business, demonstrating the highest level of leadership in brand communication for the clients and most significantly celebrating effective advertising and marketing in India.

    While the International EFFIE Awards are hosted every year in New York, since 2001 The Advertising Club has been the Asian partner that has helped to organize the EFFIEs in our part of the world. Incidentally EFFIEs is the only award that is bestowed on both the client and agency to jointly share the celebration of their effective communication and perseverance.

    Says Ajay Kakar, Chairperson – EFFIE 2013 Committee, “Since inception in 2001, we have seen a significant increase in entries from 53 in 2001 to 357 in 2012. Also we have seen a substantial increase in the number of agencies participating and last year 50 agencies participating in EFFIE. This year to further enrich the award and bring greater creative focus to emerging and significant categories, we have introduced a few new categories while redefining a few. I am sure that this will help in recognizing effective work done across many more categories.”

    This year in addition to the existing categories some new ones have also been included, to give recognition to their importance and potential.The changes announced in the categories at EFFIEs 2013 are as follows:

    Consumer Products category has been divided amongst sub categories of:
    • Beverages/Drink
    • Confectionary and Food
    • Cosmetics & Toiletries, Personal Hygiene.
    • Others

    Services Category has been redesigned to include:
    • Media and Entertainment
    • Telecom and Related products
    • Financial Services
    • Others

    Marks the introduction of two new categories:
    • Experiential Marketing / Brand Experience
    • EFFIE for Good

    Also, Corporate Advertising category renamed as Corporate Advertising / Corporate Reputation.

    With this, EFFIEs 2013 open the door for all agencies across creative, media, digital and PR to demonstrate the leadership role in more effective brand communication.

    • Last date of Entries for EFFIEs Award 2013 : Monday, 25th November, 2013. 

    • Entries should pertain to work done between 1st July 2012 to 30th June 2013.

    • The award ceremony will be held on Wednesday, 15th January 2014, at the Royal Western Turf Club, Enclosure II, Mahalaxmi, Mumbai. 

    To know more about EFFIE 2013, please visit http://www.theadvertisingclub.net or write to us at adclub@vsnl.com.

  • Dive with Deadliest Sharks and Discover some lesser-known animals on Animal Planets marvellous

    Dive with Deadliest Sharks and Discover some lesser-known animals on Animal Planets marvellous

    MUMBAI: Nigel Marven is one of the most celebrated zoologists, wildlife adventurer, film maker and a television presenter. He has encountered killer whales, has come face to face with polar bears andhas dived with bull sharks. This November, Animal Planet brings viewers closer to animal kingdom with MARVELLOUS MARVEN, a month-long programming special in which Nigel encounters some of the world’s most interesting and sometimes misunderstood creatures.

    Starting November 04, join MARVELLOUS MARVEN on his incredible journeys,Monday to Friday at 9:00 PM on Animal Planet.

    Nigel has travelled corners of the world in search of animals, observing their natural way of life in their natural habitats.Animal Planet’s MARVELLOUS MARVEN captures hisnew quest to find-out andtackle-down some of the most unusualanimals and follows him to unravel mystery of the shark islands off Costa Rica. Viewers experience Nigel’s thrilling adventuresas he gets upclose and personal with hammerhead sharks in the vast expanses of Pacific Ocean, visits the far flung corners of Yunnan province in Southern China in search of rarest creatures like snub-nosed monkeys and tracks some awkward looking animals in Southern America.

    MARVELLOUS MARVENkicks off on November 4 with the episode Ugly Animals as Nigel devotes time to find some of the weirdest looking animals and offers a platform to demonstrate their remarkable traits. He meets a massive male ‘warthog’, bristling with hair and covered in facial lumps or warts and explains how these lumps act as shock absorbers during battles.He reveals that these odd-looking animals have certain unique features which make them successful survivors in the wild. Nigel tracks frogs, elephant seals, wolf fish, naked mole rats, storks and star-nosed moles and finds them far more fascinating than a lot of beautiful creatures often seen by viewerson theirtelevision screens.

    Nigel jets off to the Yunnan, China’s most southern-most province, which hosts over 600 rivers and most spectacular mountain landscapes. Nigel braves those inhospitable terrains to uncover some of the rarest animals in his mission Yunnan Adventure. He meets a host of peculiar creatures likered pandas, rare turtles, snub-nosed monkeys and giant salamanders, and other animals found nowhere else in the country.

    Nigel risks his life to unravel the mystery that lies beneath of waters of Cocos Island, off the coast of Costa Rica. In Shark Islands, he tickles a Reef Shark on the nose, joins a school of Hammerheads for lunch, gives a Giant Ray a bubble bath and nearly gets swallowed by a sperm whale as he begins his quest to find out why sharks come to Shark Island. As he searches for the answer he meets creatures that also call this island their home – rays, turtles, booby birds, pigs and discovers the secrets behind the island, said to be the inspiration for both Jurassic Park and Treasure Island.

    For the most deadliest adventures of Nigel Marven, tune in to MARVELLOUS MARVENMonday to Friday at 9:00 PM, only on Animal Planet.

  • Its Mipcom time again

    Its Mipcom time again

    CANNES: Frenzy marks Nice Airport as staff is in a tearing hurry to attend to the 1,200-odd delegates who’ve flown in from 60 countries across the globe to participate in the world’s largest content fair.

    Indeed, the city of Cannes is draped in finery as it gears up to host Mipcom 2013 and Mip Junior – the biggest event(s) in the television trade.

    Flagging off the extravaganza on 5 October at the Carlton is Mip Junior; a two-day content sale market-cum-conference whose focus is children’s content.

    A significant precursor to Mipcom, Mip Junior sees influential international buyers, sellers and producers of kids’ programmes converge to present, screen, license, discover and acquire the latest content. A platform that aims to offer maximum exposure to all participating companies, while focussing on new opportunities, business models and challenges facing the creative world, Mip Junior is a huge draw. Statistics-wise, 520 buyers, 44,000 screenings, 1,000 programmes and 700 companies certainly make it a not-to-be-missed event.

    This year, the who’s who of the animation industry will be in attendance, both their ongoing and upcoming shows in tow. So while, there will be Unicorn Black with Burka Avenger and Marvista Entertainment with Digimon and Power Rangers, they will share space with say a Kumanta Animation Studios that is bringing its all new Miles and Stones to Mip Junior.

    What’s more, a special workshop will be held on the first day to offer insights to producers and distributors as to how to make the most of the mainstream online platform.

    Day One of the 2013 edition will also see the return of the international competition for newest projects created for children. In the race are Being Zeth by Source Animation, India; Goris the Gorilla by Split, Brazil & Gong, Chile; Koouka by Aldebaran Distribution and Vallaround, Italy; Nelly and Nora by Geronimo, Ireland and The Little Train Choo Choo by JM Animation, Korea.

    Add to all this, participants will get an opportunity to understand and unveil new trends in kids’ content in Russia. Not to mention, Argentina, the country of honour this year, will be partnering with the Argentine National Film Board to showcase original animation, live action and digital series produced by independent Argentina-based producers.

    In case you thought a day of showcasing, networking, buying and selling was it, no way… Reed Midem hosts a night party to present Argentina as this year’s country of honour. So, time to get your LBD and dancing shoes out…