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Tag: Director Marketing

  • Zee onboards Sandeep Pillai as director of marketing – music cluster

    Zee onboards Sandeep Pillai as director of marketing – music cluster

    Mumbai: Zee Entertainment Enterprises Ltd (Zeel) has brought on board Sandeep Pillai as director of marketing for its music cluster.

    In this new role at Zee, Pillai will be leading the brand strategy, management and new launches for Zing across ATL/BTL/digital/PR.

    He previously served at Times Network for eight years as deputy general manager for Movies Now, MN+, and MNX.

    An engineer turned marketer, Pillai has over 14 years of experience in building brands, creating award-winning marketing campaigns and driving growth across categories.

    His expertise lies in media planning, brand management and consumer marketing strategy with a mix of above-the-line, digital, below-the-line and strategic partnerships.

  • Rahul Madanan joins Zee as director of marketing

    Rahul Madanan joins Zee as director of marketing

    Mumbai: Zee Entertainment Enterprises Ltd (Zeel) has appointed Rahul Madanan as the new director of marketing, according to his LinkedIn update.

    In this new role, he will be based out of Kerala and oversee brand strategy, management and show launch marketing for the Malayalam TV business – Zee Keralam, across ATL/BTL/digital/PR.

    Madanan is a brand strategist, business management and integrated marketing communication specialist.  

    Before joining Zeel, he was associated with Bhima Jewels, where he worked as senior manager – marketing for a year. He has also worked with media companies such as Sun TV Network, Star TV Network, Carat Media, Maxus, Lodestar Universal, and DDB Mudra Group.

  • Mayank Dayal joins SPN’s sports side

    Mayank Dayal joins SPN’s sports side

    MUMBAI: Mayank Dayal has joined Sony Pictures Networks India as associate vice president, where he is responsible for handling the sports cluster’s marketing and communications strategies as well as overall branding and imagery. He also handles the annual marketing plans, creating a calendar of campaigns and events, setting the marketing budget and analysing the market and competitors. Dayal replaces Murtuza Madraswala who quit the organisation in April this year.

    Previously, Dayal was working with Viacom18 as director, marketing of kids’ cluster. He joined the organisation on December 2012 and worked for more than nine years and held several positions. Before handling kids cluster, he was director marketing – Comedy Central and Vh1. Prior to that he was senior manager marketing for more than four years and before that, he worked with the organisation as manager – marketing.

    Dayal started his career with Linterland Rural as an executive trainee and also worked with Star India for more than seven years. Before joining Viacom18, he was working with Star India as an assistant manager. In the past, he has also worked with Bharat Petroleum and served the organisation for four months as a trainee in marketing.

    Also reads:

    Viacom18 celebrations: Mukesh Ambani sets the roadmap for next 10 years

    Sony Pictures Networks India (SPN) to telecast the India Tour of Ireland 2018 live and exclusive on SONY SIX and SONY TEN 3 channels