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Tag: Dippak Khurana

  • Vserv to offer solutions to telcos & DTH operators

    Vserv to offer solutions to telcos & DTH operators

    MUMBAI: Smart data platform for mobile marketing in India and Southeast Asia – Vserv has forayed into the burgeoning commerce space.

     

    In an industry-first move, Vserv will now provide an end-to-end solution for telcos and DTH operators, right from the discovery of customers to the transaction of services. This step will empower consumer-facing companies to utilize the combined power of Vserv Smart Data platform and commerce solution.

     

    With this added capability, Vserv will enable telcos to promote segmented offers across data and voice. By driving these transactions, Vserv enhances average revenue per user (ARPU) for telcos. For DTH operators, this translates into selling segmented channel packs leading to a major jump in subscriptions and higher revenue.

     

    Vserv co-founder and CEO Dippak Khurana said, “We saw the opportunity to redefine the relevance, simplicity and convenience of these services for the customer. Vserv’s massive reach of 120 million unique users in India combined with this commerce solution creates a disruptive development in the mobile Internet ecosystem. While our Smart Data platform is a revolutionary offering for mobile marketing, with our commerce solution, we now complete a user’s journey from intent to purchase. This unique proposition provides a powerful opportunity for consumer-facing companies, which are seeking to tap into the growing mobile Internet user base. We have always challenged the status quo and this offering is a gigantic leap towards bringing about a radical shift in the ecosystem.”

     

    The Vserv commerce solution delivering relevance, simplicity and convenience works on a four- pronged approach of: discovery (identifying the right user with Vserv Smart Data), promotion (engaging the user with segmented offers), payment (enabling seamless transaction for the user) and activation (quick and easy activation of the service).

     

    The total revenue of telco and DTH services in India stood at around $31 billion in 2014, and is currently growing at a rate of 10 per cent per annum. Within this, the share of digital commerce is close to 10 per cent and is expected to grow by 300 per cent in the next four years. This growth will be fuelled by the rapidly expanding Internet user base, which is expected to reach 500 million users by 2018, 80 per cent of which will be contributed by mobile users. With the largest mobile Internet user base in India and its unique proposition of enabling commerce for consumer-facing companies, Vserv is strategically positioned to capture a sizeable market share.

  • Vserv inks mobile ad deal with Yahoo for Southeast Asia

    MUMBAI: Yahoo! has forged a strategic alliance with Vserv.mobi, a leading global mobile ad network, to monetise Yahoo‘s premium mobile inventory in Southeast Asian including Singapore, Malaysia, Philippines, Thailand and Vietnam.

    Commenting on the partnership, Vserv.mobi VP – Business Development, Southeast Asia Vikas Gulati said, “Reflecting our strategic vision of enabling a win-win proposition for all our stake-holders, we believe that today‘s announcement will rake in lucrative benefits for both Yahoo! and the advertiser ecosystem.

    “Being a premium digital publisher with a phenomenal number of loyal viewers, Yahoo will be able to effectively offer their mobile inventory to our wide advertiser base across Southeast Asia, while being able to monetise it with optimal yields within the region.”

    Vserv.mobi CEO and co-founder Dippak Khurana further added, “With this partnership, our advertisers will be able to leverage the powerful combination of our network‘s superior audience targeting capabilities with Yahoo‘s premium inventory.”

  • Vserv.mobi to help US app developers monetise in emerging markets

    Vserv.mobi to help US app developers monetise in emerging markets

    MUMBAI: Vserv.mobi, a global mobile Ad network for app developers, publishers, advertisers and telecom providers, has announced the appointment of Lance Johnson as VP business development, US. This appointment comes at a time when the company plans to add over 100 employees this year across the globe.

    Vserv.mobi CEO, co-founder Dippak Khurana said, “Apps and games of developers based in USA are increasingly being downloaded by users in emerging markets. With Lance coming on board, developers in North America will be able to leverage Vserv‘s extensive network in emerging markets to monetize such App users effectively. We are excited to have a mobile industry veteran like Lance join our company at this critical juncture and wish him a rewarding and successful stint.”

    Lance has over 10 years of experience across US, Europe and Latin America in the Mobile Ecosystem and will establish Vserv‘s presence in the Silicon Valley. He will focus on forging and strengthening strategic partnerships with developers, publishers and advertisers across the US.

    He started his career at Yahoo where he held several senior level positions across Munich and London. He subsequently led the advertising business for Nokia globally and his last assignment was with MIH group where he focused on group M&A activities and building portfolio-company relationships in the US.

    Vserv.mobi VP business development US Lance Johnson said, “I am excited to be a part of the Vserv.mobi team, at a stage when the company is growing rapidly and expanding globally. I look forward to engaging with the mobile ecosystem stakeholders in North America to expand their horizons and help them tap the massive opportunity in emerging markets.”

  • Vserv.mobi introduces AudiencePro for targeted advertising

    MUMBAI: Vserv.mobi, a global mobile advertising network, has launched AudiencePro, allowing advertisers to target their ads based on demographics, spending power, network usage, location, content relevance and device specific data.

    AudencePro will also allow advertisers to reach mobile subscribers with highly relevant ads, displayed on multiple inventory sources across the Vserv.mobi network, including 20,000+ Apps powered by its innovative AppWrapper technology, thus enabling targeted advertising at a massive scale. The platform will include support for all creative formats, including impactful rich media formats such as Full Screen Ads, Video and HTLM5 interactive ads.

    The company has signed up Airtel as its first Telco partner for this platform.

    Vserv.mobi CEO and co-founder Dippak Khurana said, “The AudiencePro is the World’s first platform that brings together the power of Mobile Ad Networks with credible user data from Telcos, to enable unprecedented levels of audience targeting for advertisers. After the revolutionary AppWrapper monetization platform, this is our second game changing technology that will unlock tremendous value across the entire mobile ecosystem. Given our understanding and presence across emerging markets, we are already working towards rolling out the AudiencePro platform with partners across the globe.”

    The new platform will enable advertisers to reach the right audience they want via premium ads across mobile sites, apps and games. The platform will also appeal to Vserv.mobi’s publishers and developers, who will experience higher levels of monetisation, due to the audience profile layer being enabled on their inventory, without any additional cost.

    It will also benefit Mobile Internet users, who will get relevant ads aligned with their consumption needs.

    Vserv.mobi VP – telecom Rohit Verma said, ”Telcos, especially in emerging markets, have been looking for Mobile Advertising opportunities in today’s ‘APP’ified world, and advertisers are always seeking richer audience profile insights, thus the AudiencePro platform provides a powerful solution to both these challenges, while delivering higher monetization to our publisher & developer partners. AudiencePro offers telcos a unique innovative approach to Mobile Advertising and help move forward the Mobile ecosystem.”

  • Vikas Gulati joins Vserv.mobi as VP – biz development SEA

    MUMBAI: Global mobile advertising network Vserv.mobi, which has a strong focus on emerging markets, has announced the appointment of Vikas Gulati as vice president – business development for South East Asia.

    Gulati will be based in Singapore and spearhead the company‘s growth in the region.

    He comes with over 14 years of experience in media and marketing. He moves from Sprice.com, an online travel network (now a part of Travelport), where he was VP – marketing and business development, Asia.

    He was instrumental in raising Sprice‘s revenues and company profile in Asia Pacific through business development, partnerships and marketing programs.

    He has also held various leadership roles at ZenithOptimedia and Carat India amongst other companies.

    Vserv.mobi co-founder and CEO Dippak Khurana said, “Expanding our operations in the burgeoning mobile market of South East Asia is a key phase of our growth strategy. Vikas‘ solid experience and customer relationships in this region will help us leverage newer opportunities and strengthen our goal of being the #1 mobile ad network in emerging markets.”

    Gulati added, “Over the last two years, Vserv.mobi has grown to be an admirable company in the segment, and I am excited to join them at this opportune time. Given the growth momentum the company is witnessing, I look forward to being part of the success story. With our differentiating proposition in the marketplace, we are attractively poised to capitalise on this growing demand of the mobile medium amongst developers, publishers and advertisers in South East Asia.”