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Tag: Dipika Bhasin

  • Wavemaker India bolsters its North leadership team

    Wavemaker India bolsters its North leadership team

    Mumbai: Wavemaker India, GroupM’s most awarded agency, has announced key appointments to further strengthen its North leadership team. The agency has appointed Jasmine Sachdeva as managing partner and Dipika Bhasin as head for Team Reckitt.  

    The move is aimed at strengthening the agency’s position in the region and enhancing its capabilities to deliver impactful solutions to clients.

    Sachdeva, a highly experienced media professional with over two decades of industry expertise joins back at GroupM after a short stint with Publicis Media. She is a skilled strategist with expertise in crafting integrated media strategies, audience planning, and designing ROI-focused campaigns. She has a remarkable track record of spearheading award-winning campaigns for brands such as Nestle, Haleon, MamaEarth, Hero Moto Corp, Google, and Airtel.

    Bhasin, a media and marketing expert, has played pivotal roles across agencies including Dentsu, Omnicom Media Group and Carat. With over two decades of experience, she has successfully led media practices for renowned brands such as Apple, LG, Vivo, Royal Enfield, HP, Perfetti Van Melle, Maruti, Snapdeal, Nissan and many more.

    Wavemaker CEO – South Asia Ajay Gupte said, “Wavemaker India is currently on a strong growth trajectory. Our goal is to drive positive provocation within the industry and continue to expand our reach across the landscape. I am delighted to welcome two highly experienced leaders to take on critical roles within the organization and drive further growth. Their unwavering focus on clients and people development is truly commendable.”

    Commenting on the appointment, Wavemaker India chief client officer & office head – West, North & East Shekhar Banerjee  said, “I am excited to welcome Jasmine and Dipika to the Wavemaker family. Their impressive industry experience and diverse skill sets make them a valuable addition to our organization. We are confident that their expertise will contribute significantly to our ongoing efforts to drive innovation, excellence, and transformation for our clients. We look forward to achieving great success together”.

    In their new roles, both Sachdeva and Bhasin will be reporting to Banerjee.  

  • Carat India appoints Dipika Bhasin as executive vice president

    Carat India appoints Dipika Bhasin as executive vice president

    MUMBAI: Dentsu International’s media agency Carat India has brought on Dipika Bhasin as executive vice president. In her new role, Dipika will lead the agency’s north and east offices, drive growth in these regions, and focus on developing and managing Carat's senior client relationship. She will report into Carat India CEO Anita Kotwani.

    Armed with more than 20 years’ experience, Bhasin has expertise in working with diverse teams, functions, industries, and has worked on challenging business leadership roles to drive business growth. In her previous stint with PHD Worldwide, she held the position of senior vice president and was responsible for media management. She pivoted the digital media operations and their effectiveness for marketers in the media mix.

    Bhasin has handled top brands like LG, Vivo, Royal Enfield, HP, SC Johnson, Perfetti, Maruti, Snapdeal, SAP, Adidas, Nissan and also various non-profit organisations. Additionally, she has also worked with Aircel and on brands that include consumer durables, FMCG, e-commerce and auto.

    CEO Anita Kotwani said, “As we strengthen and reshape the Carat offering for the Indian market, we needed a leader who is well networked, connected and understands the nuances of the Northern markets. Dipika, with her expansive and stellar work done across brands and categories, was our ideal choice as she brings in an integrated experience of the new-age eco-system. Her strong connections with the brands and marketers will ensure that the growth path crafted for Carat gets delivered in this market.”

    Bhasin added, “I would want to focus on expanding our footprint by strengthening seamless planning, digital transformation and innovation in the media space to help our clients grow. The commitment of the Carat team to deliver value for clients and partners are reckoned by the industry. It is a homecoming for me and I really look forward to strengthening the portfolio of our team offerings in collaboration with dentsu international.”

  • PHD makes two Delhi appointments

    PHD makes two Delhi appointments

    MUMBAI: PHD India has strengthened its leadership team in Delhi with the appointment of Dipika Bhasin as the new head of Delhi office while Anuj Madan has been elevated to Delhi digital lead.

    PHD India CEO Jyoti Kumar Bansal says, “The appointments reflect the growing demands of our clients based in North India and the volume of activity the Delhi office now manages, especially after the Vivo digital account win and the growth in mandates from HP, SC Johnson and other clients. With Dipika’s deep-rooted knowledge of the North India market and how to make brands thrive there, as well as Anuj’s digital prowess, I am confident that we will continue to see more impressive wins come out of our office in Delhi.”

    Bhasin brings over 17 years of experience, joining from sister-agency, OMD, where she spent six years and most recently served as vice president for the Delhi office. Prior to joining Omnicom Media Group in 2011, Bhasin developed extensive media experience through roles at Zee Telefilms, Carat and Aircel.

    Dipika Bhasin mentions, “PHD has demonstrated impressive growth, having been recognised as Campaign’s Agency of the Year last year and won prominent international and local business in recent years. I am excited to be joining the team and continuing the momentum in Delhi and North India.”

    Madan has an experience in transforming digital businesses for brands like Renault, HP India, Samsung, Amex, Lufthansa and Swatch, among others, over the last 12 years. Prior to joining Omnicom Media Group in 2015, Madan served as a business director at Cheil Worldwide and Mindshare, leading the digital business to build brands by driving high performance marketing.

    Anuj Madan adds, “It’s been great to have played a part in PHD’s growth journey in Delhi during my role at Omnicom Media Group, with the recent Vivo win a testament to the agency’s superior digital offering in the market. I look forward to working with Vivo and our other clients in North India on raising their digital credentials and driving real business performance for them as a result.”