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Tag: Dinesh Swamy

  • Vertical Horizontal launches full-service digital agency for connected consumers

    Vertical Horizontal launches full-service digital agency for connected consumers

    Mumbai: Vertical Horizontal, a cutting-edge digital agency, emerges with a mission to navigate the dynamic digital realm and create meaningful connections between brands and their audiences keeping digital at the heart of its communication. The advent of multiple screens has brought a new wave of communication, making digital experiences seamless and fluid for consumers. Every piece of information, content, data, and human story is viewed, consumed, and experienced vertically & horizontally. Centered around this philosophy, Vertical Horizontal is all set to bring storytelling with an interactive twist for brands as well as digital consumers.

    Vertical Horizontal founder & MD Pranav Pathak with almost a decade of entrepreneurial experience, helming the agency said, “Embarking on the journey of launching a digital agency is like investing in the future of innovation and connectivity. It’s not just about creating a business; it’s about catalyzing the transformation of ideas into a digital reality. Digital agency means betting on the power of creativity, technology, and strategic vision to shape the digital landscape and drive success in the ever-evolving marketplace.”

    Bringing a deep understanding of the digital landscape, coupled with business strategy and transformation experience, Vertical Horizontal founder & MD Pranav Pathak serves as a mentor, guiding aspiring entrepreneurs and startup founders.

    While the company will see itself immersing in small & medium businesses, it will also foray into investing in startups, partnering with young brands, right from its product evolution phase. Vertical Horizontal co-founder & CCO Dinesh Swamy has been a pivotal force in driving the agency’s growth since its inception. He stated, “We aren’t just storytellers; we are interactive storytellers. We are in the business of creating perceptions, letting the connected consumer have a choice of viewing – Vertical / Horizontal”.

    With over two decades of experience, Dinesh Swamy has been a trailblazer, pioneering breakthrough digital campaigns across renowned agencies. His expertise spans prestigious brands such as Idea Cellular, MTV, Reliance Mobile, Volkswagen, Renault, Hero MotoCorp, Visa, UltraTech Cement, Dabur, Kokuyo Camlin, Madhur Sugar and many others. Having supervised and executed numerous campaigns, he has contributed to over 200 awards and served as a judge at esteemed events like Adfest Asia Awards, Abbys Goafest, IDMA, IDA, Foxglove Awards, and the Grand Jury at New York Festivals.

    Partnering with Swamy & Pathak in building the workforce is Vertical Horizontal executive creative director Sanket Mhatre said, “Blending technology, data and strategy, Vertical Horizontal aims to craft communication that combines a robust balance of emotional triggers and digital experiences. Launching Vertical Horizontal isn’t just about creating a digital agency; it’s about orchestrating a symphony of innovation, where creativity and strategy intersect to craft experiences that transcend the ordinary and redefine the digital landscape. It’s a commitment to rewrite the narrative of brands through rich storytelling”.

    With over 15 years of experience in digital advertising, Sanket Mhatre has worked on campaigns for prominent brands like Star Movies, HBO, SAB TV, Star Sports, Axis Bank, Bajaj Auto, Pampers, Hero Motocorp, Nerolac, Parle, Asian Paints, and Diageo, among others. Beyond his advertising expertise, Sanket is a bilingual spoken poet and acclaimed lyricist who has represented India at prestigious Literature Festivals.

  • BC Web Wise appoints Chagas Ferdinando as the Senior Creative Director

    BC Web Wise appoints Chagas Ferdinando as the Senior Creative Director

    MUMBAI: A leading independent digital marketing agency BC Web Wise appoints Chagas Ferdinando as senior creative director. Chagas will be responsible for planning and overseeing the creative brand campaigns for BC Web Wise. 

    He has been part of the digital advertising industry since 2003. Chagas began his career at BC Web Wise before moving to Law & Kenneth, Techshastra and then to Saatchi & Saatchi part of the Publicis Group. He has worked with brands across FMCG, telecom, insurance, fashion, reality, and entertainment verticals – BigBazaar, Idea Cellular, IDBI Federal Life Insurance, Steve Madden, Tata Value Homes, NEWish, to name a few.

    Talking about the new appointment BC Web Wise founder and MD Chaya Bhardawaj said,  “Chagas Ferdinando has to lead our creative team as creative director before he ventured off on his own a few years back and then did a few stints in network agencies.  He has always been a part of our family, no matter where he was, we share a very closely-knit family connection with members like him, right from what he did for the brands we serviced, to fathering his twins. He has always been a designer who thinks out of the box, with a keen eye on branding and consumer connects, coupled with what’s trending on digital. He has always had really cool ideas that break the clutter in the market. He won a lot of metals for us in his earlier stint with us and we are all excitedly looking forward to more of such delightful work from him.”

    Commenting on the new appointment, BC Web Wise chief creative officer Dinesh Swamy said, “The creative act is a responsibility, where the end-user gets to not only witness but experience ideas. It has become challenging to combine emotions and Call To Actions for a better impact. Appointing Chagas as the senior creative director will add a new dimension to our creative process and solve our challenges with his new-age design knowledge of storytelling. I have worked with him earlier and am excited for him to be part of the team and create magical work”

    Speaking about his new appointment BC Web Wise senior creative director Chagas Ferdinando said, “I am super excited to be back in this fishpond after a decade to work with Chaaya and team. 2020 is a momentous year and brands will need to work harder than ever to provide value across platforms to become a part of their target audience consideration and stay there." 

  • Dinesh Swamy joins iProspect India as NCD

    Dinesh Swamy joins iProspect India as NCD

    MUMBAI: iProspect India, the digital agency of Dentsu Aegis Network recently announced  Dinesh Swamy as national creative director. In his new role he will be reporting to iProspect India CEO Rubeena Singh and will be based out of the Mumbai office of the company. 

    Swamy brings with him more than 17 years of experience working with the agencies such as SapientRazorfish, Digital Law and Kenneth, Tribal DDB Mudra, Proximity India and BBDO. 

    Swamy started his career as a senior multimedia developer at Red Apple Communication. Prior to his successfull stint at Liqvd Asia, he had worked as a senior creative director at SapientRazorfish for over two years. Dinesh was also the digital creative head at Proximity India for three years prior to that. 

    Swamy’s ever-growing portfolio spans strong strategic innovations and served clients like Idea Cellular, MTV, Reliance Mobile, Volkswagen, Renault, Hero MotoCorp, Visa, Tourism Australia, UltraTech Cement, Sanctum, Jeep, amongst others.

    Over the years he has supervised over 200 campaigns nationally and contributed innumerable accolades to the agencies. He has been invited to judge Adfest Asia Awards twice in the year 2012 and 2016, Abby Awards Goafest, Media Apac, Tambuli and  Grand Jury at New York Festivals.

  • Razorfish India names Dinesh Swamy as senior creative director

    Razorfish India names Dinesh Swamy as senior creative director

    MUMBAI: Razorfish India has appointed Dinesh Swamy as senior creative director, based out of Mumbai.

     

    Speaking on the appointment, Razorfish CEO Charulata Ravi Kumar said, “With his credentials already preceding him, what struck me most about Dinesh was his childlike curiosity and energy that evidently add interesting dimensions to his creative ideas. His passion for photography and dancing tell me that he sees beyond the obvious and uses the insight for a story worth swinging to.”

     

    Razorfish India COO Gaurav Pathak added, “Dinesh is not only an excellent creative talent but also brings with him the strategic bent of mind that makes his work stand out with an innovative relevance that aligns perfectly with our philosophy at Razorfish.”

     

    Swamy said, “Razorfish has always inspired me and been on my list; it’s a great opportunity to breathe pure Digital. Razorfish has the passion to blend idea and technology to create innovative solutions. I want to take it ahead and showcase great case studies along with the team and be part of taking it to its next level of creative excellence that transforms business.”

     

    Swamy’s portfolio spans strategic innovations and integrated solutions across CRM, Social Media and Online Integrated campaigns for multiple clients. He has previously worked with companies like Flip Media Corp, Tribal DDB India and Digital Law & Kenneth. Most recently he was with BBDO Proximity as digital creative leader.

  • Last word for Orkut before it retires!

    Last word for Orkut before it retires!

    MUMBAI: It was in 2004 when internet got one of its first social media network – Orkut. Google, the online media giant that had launched Orkut, picked up its business from then. With competitiveness creeping in the online space, the popularity of Orkut gradually fell. Thanks to Facebook and Twitter that has grabbed the attention of netizens during the course of time.

    After a decade, Google has decided to shut down the social networking site which got its user base from countries like India and Brazil. The company took the decision so that it could focus on its other social businesses such as Google+ and YouTube. Internet users will not be able to log on to their Orkut account post 30 September 2014.

    Indiantelevision.com goes down the memory lane with digital professionals and notes few things that will be missed about Orkut.

    Scraps, communities and profile views will always be remembered!

    Messages in the Orkut era were called scraps. Like-minded people could create communities. One could even see who all viewed his/her profile. The number of testimonials defined the popularity quotient.  

    Mindshift Interactive founder & CEO Zafar Rais recalls scrapping as a fun tool to interact with friends and the profile visits as a great way to know who’s keeping a check on your profile; a feature that is consistently famous on social networks, till date. 

    For ibs managing director Sabyasachi Mitter the site was our introduction to social media. “The funniest memory I have of Orkut is to login every day and see who has viewed my profile. And, then go across and see who they were. Some new friends were made that way. Also, to count the number of scraps and compare this with friends was something I remembering doing. The numerous discussions in groups and the sheer volume of conversations were fond memories,” he recalls. 

    Similarly, FoxyMoron creative head – north Kumar Abhishek who also belongs to the Orkut generation that looked forward to know who viewed his profile. “It was always exciting and fun to find a girl I may have liked or had a crush on in the list of those who viewed my profile,” he mentions.  

    According to BBDO Proximity India Digital creative leader Dinesh Swamy when Orkut began, it was one of its kind experiences. “It was ‘cool’ to be there. One memory which I can recall is that we created a group only for family members, just for gossiping.  We enjoyed that phase,  but by the time brands started leveraging, people lost interest in it and moved on to other social networking sites. I don’t remember when was the last time I scrapped,” says Swamy.

    Advertising wish list!

    There were a few brands that partnered with the social networking site for display ads. However, it can be noted that Google had pulled all AdSense ads from Orkut in 2007.

    If given a chance to endorse a brand on Orkut, Rais would have endorsed brands with a larger mass and youth appeal so anything within the FMCG to retail sector would have done exceptionally well. 

    “The one brand would have loved to have seen on Orkut is Oreo,” said Mitter. “If I had the chance to endorse a brand on Orkut, it would be Foster’s as a ‘daaaamn cold’ beer is best enjoyed with friends only,” adds Abhishek.

    Having said this, Orkut will always remain special for early Internet users!

    We will miss you Orkut.

     

  • Proximity India appoints Dinesh Swamy as creative leader

    MUMBAI: BBDO‘s CRM, digital and data arm Proximity India has appointed Dinesh Swamy as the creative leader.

    Swamy moves in from Law & Kenneth where he was working as the creative director- digital.

    He will report to BBDO India chairman and national creative director Josy Paul.

    Confirming the news to Indiantelevision.com Paul said, “Dinesh will take our philosophy of advertising ahead and explode it in the digital world. He will look after the social media, mobile and online activities.”

    Swamy began his digital journey as a web and graphic designer. In his career, spanning over 13 years, he has worked for brands such as Mercedes Benz, Emaar, Idea Cellular, MTV, Honda, Reliance Mobile, LIC, Volkswagen, Parle, Renault and Hero Motocorp. Prior to joining Law & Kenneth, he had also worked with Tribal DDB India, Flip Media and Red Apple Communications.

  • Dinesh Swamy is creative director of Digital Law & Kenneth

    Dinesh Swamy is creative director of Digital Law & Kenneth

    MUMBAI: Digital Law & Kenneth has appointed Dinesh Swamy as its creative director. Swamy will report to Anil K Nair, managing partner of agency. 
     
    Earlier, Swamy was the associate creative director at Tribal DDB Mumbai. In his four years stint at the agency, he worked with brands such as Reliance Mobile, Idea Cellular, LIC, MTV, Volkswagen, JW Marriott and Mercedes-Benz among others. 
     
    In his career spanning over 11 years in the web space, he has also worked with Flip Media for about a year. 
     
    Swamy has also won a Creative Abby (gold for MTV Roadies 5.0 in 2008 and silver for Reliance Mobile‘s ‘Go for it‘ campaign in 2010), and Yahoo! Big Idea Chair award for Idea Cellular‘s ‘Use Idea Save Paper‘ campaign in 2010.