ITV

Tag: Dinesh Gupta

  • Novamax Appliances unveils Ad Campaign

    Novamax Appliances unveils Ad Campaign

    Mumbai: Novamax Appliances, an electric appliances manufacturer, has launched its latest advertising campaign around Election in India. This 24-second commercial utilises the idea of elections to illustrate the burning heat that prevails throughout the election season.

    The brand tagline, ‘Ek Hei Naam Gunje Ga Jab Chalegi Hawa,’ aims to resonate with consumers and highlight the relief offered by Novamax Air Coolers in combating the summer heat. The mastermind behind the creative execution of the ad film goes to Dinesh Gupta Productions.

    Commenting on the Ad Film, Novamax Air Coolers founder & CEO Harshit Aggarwal stated, “With the ‘Election’ ad film, we not only capture the essence of the electoral season but also showcase how our products provide respite from the sweltering heat. We are hopeful that this campaign will connect the public with the ongoing election heat-up season while also increasing the brand’s recall value through our products’ engaging tagline.”

    In response to this, Dinesh Gupta Productions founder Dinesh Gupta said, “It has been a pleasure working with the Novamax team to bring their creative vision to life. The ‘Election’ ad film presented a unique challenge that we embraced wholeheartedly. Through impactful visuals and storytelling, we have crafted an advertisement that will leave a lasting impression on viewers.”

    Previously, the brand successfully launched another ad film ‘Newsroom’ which targeted consumers who are looking for a refreshing summer experience. Novamax Air Coolers continues to innovate in the air cooling industry, offering reliable and efficient solutions for consumers across India.

  • Novamax Air Cooler launches new campaign

    Novamax Air Cooler launches new campaign

    Mumbai: Novamax Air Coolers, one of the top air cooler brands launched its latest Ad Film ‘Newsroom’. With the Ad Film, the brand targets consumers vying for a pleasant summer experience.

    Through clever storytelling and a touch of humour, the ad film uses a comic element to highlight the daily chaos of a newsroom while connecting the entire concept with an engaging jingle which features the brand’s original tagline “Ek Hei Naam Gunje Ga Jab Chalegi Hawa.”  

    “At Novamax, we believe in not only providing cutting-edge cooling solutions but also in creating experiences that resonate with our customers. The ‘Newsroom’ captures the uniqueness of our brand, showing how conflicts can transform into harmony with the refreshing breeze of Novamax Air Coolers. We are proud to present this unique advertising campaign that reflects our commitment to innovation and customer satisfaction,” said Novamax founder & CEO Harshit Aggarwal.

    The credit for the entire Ad film goes to the  Dinesh Gupta Productions In response to this, Dinesh Gupta, founder of the agency said, “We are thrilled to have got the opportunity to create the ‘Newsroom’ Ad film for Novamax. Our goal was to infuse creativity and humour into the ad film to make it funny and memorable for the audience. Novamax’s commitment to innovation aligns perfectly with our creative approach and we are excited to contribute to delivering a refreshing and enjoyable experience to consumers.”

    Novamax Air Coolers is one of the country’s leading air-cooler and components brands and is known to sell top-quality products at an affordable price with the launch of its latest advertising campaign, the brand is set to promise an unforgettable summer experience for its viewers.