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Tag: Dinesh Gulati

  • Bidding wars and business wins as Indiamart dares buyers to shart

    Bidding wars and business wins as Indiamart dares buyers to shart

    MUMBAI: Betting on business just got a digital upgrade and it starts with a “Lagi Shart?.” Indiamart, the country’s largest online B2B marketplace, has dropped a cheeky new campaign that’s all bets, banter, and business. Titled ‘Kaam Yahin Banta Hai’, the campaign reimagines the age-old generational faceoff old-school dad vs digital-savvy son through a series of playful ad films that land one punchline repeatedly: when it comes to business, Indiamart just gets it done.

    The campaign hinges on the classic Indian dare Lagi Shart? as the son consistently outsmarts the father by sourcing better deals, bulk buys, and trustworthy suppliers on Indiamart. The punchline: every bet ends in a win thanks to tech, transparency, and trust.

    And the numbers back the brag. Indiamart now serves over 211 million registered buyers, connecting them with a massive network of 8 million plus suppliers across the country. With a staggering 119 million plus products listed, the platform ensures variety and depth like no other. Trust is baked in, too thanks to over 8 million product reviews and ratings, and the fact that 40 per cent of sellers are GST-verified. All of this has earned Indiamart a solid 4.8 rating on the Play Store, reinforcing its position as the go-to digital marketplace for Indian businesses.  

    The campaign cleverly flips the script on how Indian businesses traditionally operate, highlighting how shifting from offline chaos to digital clarity can be a game-changer. The creative brain behind the campaign, ART-E Mediatech, used this generational gap as creative gold, striking a tone that’s both nostalgic and now.

    With nearly three decades of presence, Indiamart has evolved into more than just a listings site, it’s a matchmaking engine for MSMEs and large enterprises alike, connecting demand and supply with digital precision.

    So, the next time someone challenges your sourcing smarts, you know what to say, Lagi Shart?
     

  • IndiaMART’s Dinesh Gulati joins DigiBoxx India’s board of directors

    IndiaMART’s Dinesh Gulati joins DigiBoxx India’s board of directors

    Mumbai: DigiBoxx, a made-in-India storage-as-a-service platform, is pleased to announce that Dinesh Gulati, chief operating officer at IndiaMART, has been appointed to serve on the company’s board of directors (the “Board”), effective 1 January  2024.

    Dinesh is an established business leader who has played a pivotal role in transforming the telecom and online commerce businesses in the country. With his vision to make doing business easy, Dinesh has been one of the key leaders in the industry, involved in continuous innovation and digital transformation for businesses. His disruptive outlook and astute decision-making have not only made IndiaMART a one-stop expert solution, serving more than 100 million customers but has also unlocked huge value for all the stakeholders.

    Before joining IndiaMART, Dinesh served as the group president at Indian Express, managing the entire operations and revenue streams. With a vast entrepreneurship experience spanning over 22 years, he has also worked with leading brands like Airtel, Reliance Communications, and Eastman Kodak in key roles.

    “Dinesh is an exceptional industry leader, intrapreneur, and an investor and we are excited to welcome him to the Board,” said DigiBoxx founder and CEO Arnab Mitra. “Dinesh’s insights and experience will be an additional force to serve the Company well as we continue advancing our footprint as a world-class IT platform for both our enterprise and individual users, offering exceptional, frictionless, and seamless experiences while increasing efficiencies. We look forward to leaning on Dinesh’s experience in our journey to reshape and reimagine the way we provide services to our clients.”

    “I’m excited to join DigiBoxx as a director at this juncture of their growth and to have the opportunity to work with a talented group of thought leaders,” said Dinesh. “I look forward to serving on the board of DigiBoxx and helping to take it to the next level of its digital and transformational journey.”

    A management postgraduate from FMS Delhi with a bachelor’s degree in technology from HBTI Kanpur, Dinesh’s interests include reading, travelling and trekking.

  • IndiaMART bags 1 lakh customers, launches digital campaign to elevate SMEs

    IndiaMART bags 1 lakh customers, launches digital campaign to elevate SMEs

    NEW DELHI: Online marketplace IndiaMART has launched a digital video campaign that brings these emerging entrepreneurs to the limelight in a concise montage.

     

    Acknowledged as the true heroes of India’s growth story, these entrepreneurs share their journey to success while on how IndiaMART helped them scale their business effectively with the reiteration of ‘#IBelieveInIM.’

     

    A mammoth 1,00,000 premium customers have enrolled on the platform. IndiaMART has always endeavoured to give speed to its mission to ‘make doing business, easy.’

     

    The campaign brings to the fore these individuals who have gone on to not only survive but sustain and scale their businesses pushing the boundaries of how they trade today and achieving full-fledged sustainability for their venture. The campaign kick starts the new year on a note of promise and positivity and will run for 21 days across digital platforms including Facebook, Twitter and YouTube among others.

     

    Highlighting IndiaMART’s crucial role in the Small and Medium Enterprises sector, the campaign will showcase how small enterprises grew with increased profitability and size through the business matchmaker. The campaign videos showcase how sellers from various segments of enterprises have achieved real time growth and productivity. The videos focus on sellers who have built their brands and expanded their businesses on IndiaMART. They also talk about how coming on to the online platform has helped them to acquire new businesses, higher lead generation and also export their products.

     

    IndiaMART director Dinesh Gulati said, “By coming on board with IndiaMART, we have enabled the MSMEs of India with an Opportunity to Innovate. Through the launch of this digital campaign, we want to showcase the pride our customers take in associating with IndiaMART. As their business growth has multiplied over the years, their belief and trust in us has grown even stronger. SMBs see the highest Return on Investment with IndiaMART with an increased profitability and wider geographic reach. We aspired to put a face to the millions of stories we have experienced in our journey so far and what better way to do so than through social media. People will be able to easily relate to these stories as the campaign encompasses real people talking about how they achieved real growth in real businesses!”

  • IndiaMART bags 1 lakh customers, launches digital campaign to elevate SMEs

    IndiaMART bags 1 lakh customers, launches digital campaign to elevate SMEs

    NEW DELHI: Online marketplace IndiaMART has launched a digital video campaign that brings these emerging entrepreneurs to the limelight in a concise montage.

     

    Acknowledged as the true heroes of India’s growth story, these entrepreneurs share their journey to success while on how IndiaMART helped them scale their business effectively with the reiteration of ‘#IBelieveInIM.’

     

    A mammoth 1,00,000 premium customers have enrolled on the platform. IndiaMART has always endeavoured to give speed to its mission to ‘make doing business, easy.’

     

    The campaign brings to the fore these individuals who have gone on to not only survive but sustain and scale their businesses pushing the boundaries of how they trade today and achieving full-fledged sustainability for their venture. The campaign kick starts the new year on a note of promise and positivity and will run for 21 days across digital platforms including Facebook, Twitter and YouTube among others.

     

    Highlighting IndiaMART’s crucial role in the Small and Medium Enterprises sector, the campaign will showcase how small enterprises grew with increased profitability and size through the business matchmaker. The campaign videos showcase how sellers from various segments of enterprises have achieved real time growth and productivity. The videos focus on sellers who have built their brands and expanded their businesses on IndiaMART. They also talk about how coming on to the online platform has helped them to acquire new businesses, higher lead generation and also export their products.

     

    IndiaMART director Dinesh Gulati said, “By coming on board with IndiaMART, we have enabled the MSMEs of India with an Opportunity to Innovate. Through the launch of this digital campaign, we want to showcase the pride our customers take in associating with IndiaMART. As their business growth has multiplied over the years, their belief and trust in us has grown even stronger. SMBs see the highest Return on Investment with IndiaMART with an increased profitability and wider geographic reach. We aspired to put a face to the millions of stories we have experienced in our journey so far and what better way to do so than through social media. People will be able to easily relate to these stories as the campaign encompasses real people talking about how they achieved real growth in real businesses!”

  • IndiaMart targets revenue of Rs 2000 crore by 2020; tots 1 lakh customers

    IndiaMart targets revenue of Rs 2000 crore by 2020; tots 1 lakh customers

    MUMBAI: Online market place IndiaMart has accomplished one lakh premium customers on its online platform and is looking at net revenues of Rs 2000 crore by the year 2020.

     

    IndiaMart director Dinesh Gulati said, “We have recalibrated our strategy to enhance our focus on the big businesses. This will lend a fillip to our vision of IndiaMart 2.0, wherein we are looking at net revenue of Rs 365 crore in 365 days this year and take it to Rs 2000 crore by 2020. With our Big Brands initiative, we are moving from the motto of ‘More buyers, More Sellers and More Business’ to ‘Big Buyers, Big Sellers and Big Business.’ We are now focusing to cater to the procurement needs of bigger businesses and bigger orders.”

     

    IndiaMart’s big brands programme, an integral part of vision 2.0, will be a major growth area for the online marketplace, which initially built the Rs 200 crore businesses by catering to small and medium enterprises. Currently, IndiaMart has about one crore buyers, 15 lakh suppliers, 3.5 crore products listed on its platform.

     

    From April 2006, with about 10,000 premium customers online, the journey to 50,000 till July 2014 was painstaking, what with economic slowdown and inflation dogging businesses. Since April 2014, the paid-customer size saw a steep and steady twin-fold rise. Regular and timely innovative adaptations enabled IndiaMart harness the advantages of rising internet penetration & proliferation of smart devices. The milestone is best described a phenomenon never seen before in the e-commerce ecosystem.

     

    IndiaMart founder and CEO Dinesh Agarwal added, “I am extremely pleased to announce the milestone and I would like to thank everyone associated with us who have helped us reach this important landmark. 100,000 premium customers marks a watershed moment in our journey to become the undisputed e-marketplace leader. We will continue to innovate and grow to serve our customers in newer and better ways.”

     

    IndiaMart has been empowering MSMEs and unrelenting in innovating to add to their customers’ profitability. The brand is recognised for its pioneering role in the Internet business for inclusive growth and has mentored over two million MSMEs across India since its launch in 1996.

  • Irrfan Khan, the face of IndiaMART’s new campaign

    Irrfan Khan, the face of IndiaMART’s new campaign

    NEW DELHI: Renowned actor Irrfan Khan is the new face for the upcoming mega brand campaign of IndiaMART, the online marketplace for businesses, set to be rolled out soon.

     

    Popularly known for playing dynamic roles as an actor, Irrfan Khan will be the luminary pull in IndiaMART’s 360 degree brand campaign.

     

    Driving the brand’s philosophy forward, this new campaign would seek to highlight IndiaMART as the gateway to fulfill all the key requirements of buyers across the globe.

     

    Speaking on the association, IndiaMART director Dinesh Gulati said, “IndiaMART has always stood apart for its deep commitment towards its clients, along with displaying responsibility, integrity and passion. Irrfan’s persona speaks a lot in line with these principles, and he also brings with him a certain sense of familiarity that a common man is able to connect with. Getting him on board was a natural and popular choice towards elevating the company’s corporate identity. We welcome him to the IndiaMART family and sincerely hope to create a strong impact in the minds of our SMEs and people at large.”

     

    On his association with IndiaMART, Khan said, “It feels great to be associated with a brand which actually kick-started and triggered the dotcom wave in India, and has been helping millions of buyers fulfill their needs, whether business or personal. IndiaMART offers simplicity and convenience to the masses, with help of just a click.”

     
    The company aims to generate a high buzz across all the mediums through its 360 degree brand campaign and seeks to connect with millions of buyers and sellers across the country.