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Tag: Dineout

  • Dineout’s #FEMTASTIC to celebrate women’s day till 31 March

    Dineout’s #FEMTASTIC to celebrate women’s day till 31 March

    MUMBAI: Dineout’s premium membership program – Gourmet Passport celebrated International Women's Day (8th March) with the theme – “Do it like a woman and be #Femtastic” to  honour the women in the F&B industry who have shattered barriers, both personal and professional, to become leaders in the industry. Their campaign compliments IWD’s (International Women's Day) 2020 theme which is #EachForEqual that promotes an equal world is an enabled world and celebrates those who choose to challenge stereotypes, fight bias, broaden perceptions, improve situations, and celebrate women's achievements.

    Gourmet Passport recently hosted an event called "In Conversation with Gourmet Passport: Women  Breaking Barriers", at The Lalit, New Delhi. The discussion kicked-off the month-long campaign as it brought together young women achievers from the F&B industry on a single platform. The panellists included Chef Megha Kohli (Lavaash by Saby), Chef Nandita Karan (The Lalit in Chandigarh), Chef Bani Nanda (Miam), Chef Vanishka Bhatia (Together at 12th), and Palki Singh (General Manager, Indian Accent). 

    They talked about the changing face of the F&B space in India, the gradual rise of women in a conventionally male-dominated profession, the personal and professional barriers women have to cross to thrive in the industry, evolving palates of diners and the responsibility that women professionals in the industry shoulder in a world that's changing rapidly. 

    As a part of the month-long celebration, Gourmet Passport is also highlighting its women-run partner restaurants on the Dineout app throughout the month, encouraging its members to visit these restaurants. On social media, they will be continuously featuring women in the industry who are leaders in their fields and in their own might. As an added privilege to its member-base, Gourmet Passport is hosting several curated events for their partner restaurants and consumers. 

    Speaking on this initiative, Dineout co-founder and CEO Ankit Mehrotra said “During the month of March, we are hosting 'Gourmet Passport Experiences' that are events curated to highlight women in the F&B industry and to promote equal opportunities, inclusivity, and gender equality. On 8 March we also launched a brand new film that defies stereotypes and celebrates women who break gender barriers.”

  • Now ‘No Drama, Only Khaana’ at restaurants with Dineout

    Now ‘No Drama, Only Khaana’ at restaurants with Dineout

    MUMBAI: Dineout, India’s largest dining out and restaurant tech solutions company has launched a 360 campaign rolled out across 20 cities in India to promote their 5th edition of Great Indian Restaurant Festival (GIRF) starting from 31st January to 1st March. Driven from a simple insight of diners often using various influences, dramas or excuses such as knowing the owner or saying it’s their birthday to seek discounts at restaurants. Dineout wants their diners to experience the #JoyOfDiningOut with “No Drama Only Khaana” thanks to the biggest discounts on GIRF.

    In their digital film, Dineout takes a playful dig at social behaviors by storytelling through the lens of a restaurant waiter who entertains customers doing drama for discounts on a regular basis. This film features celebrities and social influencers like Atul Srivastava, Sahil Anand, Kusha Kapila and Ankush Bahuguna. Developed by Dineout’s in-house team and executed by their agencies Animal and Cellar Door, the film showcases a series of real-life incidents – social media influencer using her Instagram profile, a young man bragging his friendship with the owner and a jolly old man over dramatically using senior citizenship as a means to get a better deal on the bill. The full brand film can be watched here:

    Taking cues from digital trends, Dineout used popular meme formats in traditional mainline media like Newspaper ads, OOH, Airport branding, Corporate branding, Metros & more, using the same celebrities and social influencers from their digital film, thereby creating consistency, recall and consideration in a first of its kind format. 

    Dineout in their pre buzz phase also coined a new age millennial term – #JODO similar to YOLO and FOMO which received some curious conversations:

    To which Dineout which later revealed as Joy Of Dining Out, and is now a part of Urban Dictionary:

    https://twitter.com/dineout_india/status/1218461859289817088?s=20  

    Mr. Ankit Mehrotra, CEO & co-founder of Dineout comments, “Dineout has always been the custodian of value for money for its customers and restaurant partners. To further build on to this legacy and position ourselves, we simply said it out loud – With Dineout, experience the #JoyOfDiningOut with no drama, only khaana! With every edition of GIRF, we continue to put together a joint force of best deals from Sales, user experience from Product and experiment with newer formats from Marketing.”

    Founder and Creative Director at Animal – Kunel Gaur added, ‘This is such an incredible offer that we always knew we had space to do something cheeky—who doesn’t love half their bill off? It's an age-old desi tradition to pull our weight to snag a good deal, so this device of using everyday characters doing these tired things to get a simple discount became a fun, relatable device.’

  • Dineout’s Great Indian Restaurant Festival brings the Joy Of Dining Out

    Dineout’s Great Indian Restaurant Festival brings the Joy Of Dining Out

    MUMBAI : Dineout, India’s largest dining out and restaurant tech solutions platform is back with the 5th edition of their Great Indian Restaurant Festival (GIRF) from 31st January to 1st March. With GIRF India will experience the #JoyOfDiningOut (JODO) with the biggest discounts on total bill, food, drinks, buffet and more, at 10000+ restaurants across 20 cities namely Delhi, Mumbai, Bangalore, Pune, Chennai, Hyderabad, Ahmedabad, Kolkata, Chandigarh, Goa, Jaipur, Indore, Lucknow, Ludhiana, Nagpur, Kochi, Surat, Agra, Udaipur, and Vadodara. Users can also additionally avail 20% cashback on their restaurant bills using Dineout Pay. With GIRF, Dineout aims to provide maximum savings for diners with exclusive partner offers from HDFC bank and bonus miles from Intermiles (formerly JetPrivilege).

    Dineout has also released a digital film around the festival focusing on “No Drama, Only Khaana” as a solution to diners who want value for their money without any drama, excuses or influences like birthdays, anniversaries and more, often used by people to get the best deals at restaurants.

    The full brand film can be watched here: https://youtu.be/yKw6z2CAljE

    To further encourage the dining out culture in the country, Dineout also coined the new millennial lingo JODO which is similar to FOMO and YOLO.

    Commenting on the latest edition of GIRF, Mr. Ankit Mehrotra, CEO & Co-founder, Dineout said,  “GIRF over the years has gained an unparalleled reputation of being one of the largest restaurant festivals in India. GIRF’s popularity affirms that Indians love dining out and are no more restricted to just occasions. With the biggest discounts and offers, we want to extend the #JoyOfDiningOut in the truest sense to our users across 20 cities, especially millennials who will resonate with the language of #JODO.” 5th Edition of GIRF: Biggest discounts on top rated 10,000+ restaurants across 20 cities Exclusive partner offers from HDFC bank and bonus miles from InterMiles (formerly JetPrivilege) Gourmet Passport members got early access to GIRF deals from 22nd -24th January

    Dineout has successfully organized 4 editions of GIRF since 2017. Last year, GIRF was introduced twice in the same year in the months of February & August, seating close to 2.5 million & 4 million diners respectively. It also helped its participating restaurants garner revenue higher than the usual days during both the editions. The participating restaurants witnessed 3x rise in their revenue in their most recent edition. GIRF deals for all can be bought starting 25th Jan for dining between 31st January to 1st March 2020 at restaurants like Social, Lord of the Drinks, Mainland China, Mamagoto, Smoke House Deli, Indigo Delicatessen, Radisson, Roseate, Burger King, McDonald’s, Pizza Hut & more.

    Speaking on the association, a spokesperson from HDFC Bank said, “We are happy to be associated with Dineout’s Great Indian Restaurant festival for 3rd consecutive year. The festival in a short span of time has been instrumental in driving change towards the dining culture of India. The festival’s popularity has helped us build a strong connect with our customers also as they look for offers & cashbacks. While GIRF offers great deals, HDFC Bank customers can additionally enjoy exclusive deals & cashbacks during the festival.

    Vikas Chandak, Senior Vice-President, Strategic Business & Partnerships of InterMiles, said,

    We, at InterMiles, are committed to building strong partnerships that drive significant value & enriching experiences for our members. Our long-standing partnership with Dineout is immensely popular with our members and we witness a remarkable increase in engagement during the Great Indian Restaurant Festival. We are happy to participate in the 5th edition of GIRF as Food Sponsors & Reward Partners. We are confident that this year, once again, our members will enjoy the GIRF deals and the additional benefits brought to them by InterMiles.”

    So, get ready to experience a month full of dining out at great discounts with no hidden agendas. Enjoy hassle-free experiences and without stressing about over-budget bills.

  • This cricket season ‘dineout’ launches ‘Predict online & eat offline’ campaign

    This cricket season ‘dineout’ launches ‘Predict online & eat offline’ campaign

    MUMBAI: Full-stack technology service provider in the online restaurant-booking space, dineout after having launched its ‘predict online & eat offline’ campaign on the sidelines of IPL 12th edition, has already crossed over 10 crore cashback to users within the first week of the series.

    The new campaign is launched with a focus to bring people together during cricket matches and encourage them to dine-out at their favourite restaurant.

    Speaking on the campaign, dineout co-founder and CEO Ankit Mehrotra said, “Cricket is like a religion in India, and people love watching it. Through this campaign, we are stressing towards a cultural and lifestyle shift. We somewhere feel that the whole era of going out and enjoying cricket matches at a restaurant with your loved ones is fading away. Therefore with this campaign, we wish to see a change in our lives. We are not just saying to go out and have food, but make more memories over a meal while enjoying your favorite sport at a restaurant.”

    ‘Predict online & eat offline’ allows users to predict the winning team every day along with the scores for each team to stand a chance to win up to Rs. 900 dineout earnings every day. The results of predictions will be revealed at the end of every match along with the credit of the earnings won. Earnings worth Rs. 50,000 can be won this season. The top scorer in ‘Predict and win’ will win a trip for 2 to London powered by Ixigo.

  • Dineout’s chic GIRF 2019 #MonthOfMore Campaign is a visual treat for every foodie

    Dineout’s chic GIRF 2019 #MonthOfMore Campaign is a visual treat for every foodie

    MUMBAI: Dineout is back with the third edition of the Great Indian Restaurant Festival offering Flat 50% off deals at 6000+ restaurants. Their ‘MonthOfMore’ campaign is live for the entire month of February on ATL, TV, digital & social media across 11 cities. Aimed at the urban millennial, the campaign highlights how customers would want to eat more when they save more at India’s largest and most awaited food festival. 

    Conceptualised by the creative agency Animal along with the Dineout marketing team, the campaign’s brand film showcases montages of individuals indulging in more food and more happiness in a dramatic yet romanticising way. This film awakens the foodie in you, to eat at restaurants like no one’s watching. The visual treatment used is differentiated and clutter breaking to establish the month of more, where everything is extravagant, from the way people are dining out, to the discounts and to the savings they can avail. 

    Ankit Mehrotra, Founder & CEO – Dineout says, “February is a month of fun & frolic, and we wanted to make it even more special for foodies across the country. At Dineout, we believe the only thing better than your favourite food is more of it at half the price. This led us to our GIRF theme for the year – the ‘MonthOfMore’. We have gone out of our way to ensure foodies are able to get more food, avail more savings and experience more happiness with the most lucrative restaurant promotions & bank offers, and we invite them to indulge in a month of lavish binge eating.” 

    Kunel Gaur, Founder and Creative Director at Animal says, "Dineout’s Great Indian Restaurant Festival is a nationwide phenomenon. So when Dineout approached us to take it to the next level, we knew we had to do more than just promoting great offers on dining out. We had to highlight the experience itself, which is how we came up with the idea of glorifying February as the #MonthOfMore. We’re ecstatic to see it come to life so beautifully across print, film, and social, it looks and sounds stunning, and we’re very happy with the outcome." 

  • NewsPoint launches a reward program ‘NewsPoint Tokens’ for its users

    NewsPoint launches a reward program ‘NewsPoint Tokens’ for its users

    New Delhi: Keeping in line with its promise of providing a delightful experience to its consumers, Times Internet's multilingual information & engagement platform, NewsPoint today announced the launch of an unique customer gratification programme. Newspoint Tokens is a virtual currency powered by TimesPoints, that users can redeem for exciting offers at several brand partners including Amazon Pay, BookMyShow, Paytm Travel, ixigo, Myntra, Dineout, Gaana and TimesPrime among others. The reward program will soon add more exciting offers and benefits to its fold.

    With a wide variety of services available for redemption, NewsPoint Tokens aims to build more consumer loyalty while adding additional engagement layers to the app.

    “We are delighted to announce the launch of NewsPoint Tokens. The program seamlessly  integrates with the core experience of the NewsPoint app.  Users earn tokens as they read stories and /or watch videos. Further, bonus tokens are awarded for our most loyal users who use the app daily for 7 days or more ” said Ruchir Khanna, Product Head, NewsPoint.

    This is in line with our aim to drive engagement and consumer loyalty. Over the last one year, Newspoint has witnessed already 5X growth in users and hopefully consumer gratification will allow us to not only keep the reader constantly engage but also provide a wow experience across the NewsPoint platforms” said Ruchir Khanna,Product Head,NewsPoint.

  • Dineout launches FIFA contest for fans

    Dineout launches FIFA contest for fans

    MUMBAI: India’s premier table reservation platform, Dineout, has just made the 2018 FIFA World Cup more exciting for football fans in India who couldn’t make it to Russia for the games by presenting the ‘Dineout Predict and Win’ contest.

    It requires users to simply download the Dineout app, make their daily score predictions and win daily Dineout Earnings. Instead of points and coupons with fine print, a user can win Dineout Earnings of up to Rs 1500 every single day during the World Cup. For the uninitiated, Dineout Earnings can be used to pay your restaurant bill at top restaurants in any city where Dineout’s services are available.

    To add more, Dineout Earnings can be used to pay up to 50 per cent of your restaurant bill. Besides this, it can also be used to earn your entry to watch the World Cup matches at top restaurants in the cities where Dineout’s services are available. Dineout will have a special listing of top restaurants screening the FIFA World Cup matches in the cities where Dineout is present.

    To participate in ‘Dineout Predict and Win’ contest, users need to download the Dineout App and click on the Football icon to start playing. Users win even if their team loses despite their prediction.

    To top it all, the user with the most number of accurate predictions and the highest earnings stands to win a ‘free trip to Spain for two – powered by Paytm Travel.’