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Tag: Dimpy Yadav

  • Dimpy Yadav joins Mindshare as Head of Digital Strategy

    Dimpy Yadav joins Mindshare as Head of Digital Strategy

    Mumbai: Mindshare, the media services company that is part of GroupM and WPP, today announces the appointment of Dimpy Yadav as the new Head of Digital Strategy. Dimpy’s expertise and experience will play a pivotal role in shaping Mindshare’s digital narrative and enhancing our digital product offerings for both existing and new clients.

    Dimpy brings with her a wealth of knowledge and experience in driving impactful and data-driven strategies for brands. Her passion for leveraging cutting-edge technologies to optimize advertising efforts has been evident throughout her career. In her previous role as General Manager at Xaxis India, Dimpy successfully navigated the ever-evolving landscape of programmatic advertising, demonstrating her ability to stay ahead of industry trends and deliver results.

    With a track record spanning 15 years in the industry, Dimpy has honed her skills in designing and executing digital and media strategies across various channels and streams. Her specialization in Artificial intelligence tools and frameworks further strengthens Mindshare’s capabilities in delivering innovative solutions to clients.

    Mindshare – South Asia CEO Amin Lakhani said, “Dimpy’s wealth of experience and expertise will be invaluable in propelling our digital strategy forward. Her deep understanding of the digital landscape and track record of driving impactful results align perfectly with our vision for innovation and growth.

    Yadav expressed, “I’m optimistic to be part of such a dynamic team at Mindshare. The opportunity to craft innovative digital strategies and drive meaningful results is both motivating and inspiring. I look forward to starting this journey, full of possibilities, making impactful contributions, and achieving great success together.”

    Dimpy will be based out of Mindshare’s Gurgaon office.

  • Xaxis elevates Dimpy Yadav to general manager, India

    Xaxis elevates Dimpy Yadav to general manager, India

    Mumbai: Xaxis, GroupM’s outcome media specialist, on Thursday announced the elevation of Dimpy Yadav as general manager of Xaxis India. She will be based out of Gurugram and will report to GroupM India president of data, performance, and digital products Atique Kazi.

    In this new role, Yadav will be responsible for leading the agency and its clients through India’s rapidly growing digital media landscape. This includes an online retail market that is expected to triple its volume over the next five years, stated the agency.

    According to a statement, she will focus on three main areas of strategic development: Integration, Intelligence, and Innovation. This will include the continued development of advanced, omnichannel digital media solutions optimised with data and artificial intelligence technology to help brands earn valuable business outcomes.

    “In line with global trends, we are dedicated to driving cutting-edge omnichannel solutions powered by seamless integration of data-driven creative solutions that will help brands extract the maximum value from their media investments,” said Yadav. “I’d like to thank Xaxis for having the faith in me and I look forward to helping our clients address the growing complexity of the media landscape and earn real business outcomes.”

    Yadav’s journey with Xaxis began in 2017 as an engagement manager and evolved through several roles; her most recent position was national head for client engagement.

    “Dimpy has a first-rate knowledge of data, integration, and new age media. She has been leading client engagement for Xaxis India proficiently and has driven impactful solutions for our clients,” stated Atique Kazi. “She has always stayed ahead of the curve with her expertise and continuous innovation in client solutions. We are confident that she will play a pivotal role as the lead for Xaxis India.”