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Tag: Dilsher Singh Malhi

  • ‘Zupee Ludo Fest’ is Set to Transform Kolkata into a Gaming Hotspot

    ‘Zupee Ludo Fest’ is Set to Transform Kolkata into a Gaming Hotspot

    Kolkata : Zupee, India’s leading skill-based gaming platform launched a week-long gaming festival – Ludo Fest on Monday, 10th February. Zupee Ludo Fest is a series of engaging roadshows and a grand finale event is scheduled for Saturday, 22nd February in Kolkata. Zupee will conduct mini-Ludo board games across 7 coolest spots of the city where the participants will have an opportunity to win exciting prizes including tickets to the main event. These mini games will be hosted in spots like College street; Salt Lake Sector V; Mohun Bagan/ East Bengal Club; Hogg Market; Park Street; Howrah Bridge; Prinsep Ghat.  

    The grand gaming spectacle will feature over 150 influencers, making it one of the most anticipated offline gaming events in the city.  Additionally, players will get a chance to win a range of prizes, including a grand prize bike worth INR 2 lakhs and vouchers valued at up to INR 20,000 rupees making it a total pool of over INR 6 Lakhs. Players will also compete for hourly prizes ranging from INR 1,000 to INR 10,000. Adding to the excitement, the event will be attended by a popular influencer and top 12 winners will have the unique opportunity to compete alongside a celebrity player, renowned actor Jisshu Sengupta.

    Commenting on the event, Zupee’s spokesperson said, “We are excited to host the Zupee Ludo Fest in the city of Joy and bring together the vibrant skilled gaming community in Kolkata. We look forward to seeing both seasoned players and new participants come together, compete with celebrities, showcase their skills and win amazing prizes.”

    Zupee consistently encourages responsible gaming and this Ludo fest provides an exciting, engaging, and responsible environment for its users. Therefore, whether you are a Ludo legend or just looking for some fun, join the Zupee Ludo Fest at any of the given locations.  

    About Zupee:Zupee is the largest skill-based ludo platform in India. Zupee offers ‘games of skill’ in which a player’s skill, knowledge, attention, experience and capabilities are crucial to success. Zupee’s product portfolio of skill-based board games is redefining the online real-money gaming ecosystem by providing meaningful entertainment and bringing moments of joy. Zupee seeks to offer a learning-driven gaming ecosystem in the country. Founded by IIT Kanpur graduates, Dilsher Singh Malhi and Siddhant Saurabh in 2018, Zupee is backed by marquee investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, & Orios Venture Partners. Recently, Zupee was also recognized and applauded as the ‘Future Ready Organization’.  

    Zupee, a responsible gaming platform, adheres to a transparent communication policy and outlines clear guidelines on its website regarding Do’s &Dont’s. Zupee advocates for responsible gaming practices, emphasizing that gaming should be enjoyed primarily for entertainment purposes, rather than solely for monetary gains.  

    Media Contact:amrit.anand@zupee.in
     

  • Zupee partners with ONDC

    Zupee partners with ONDC

    Mumbai: In its bid to promote Indian board games, Zupee, an Indian skill-based Ludo platform, has entered into an agreement with the government-backed e-commerce platform, ONDC (Open Network for Digital Commerce) to make skill-based games from Zupee more accessible to the masses.

    Under the agreement, Zupee is registered as a seller application on the platform, with the pioneering gaming company offering its popular game of Ludo, through ONDC.

    Speaking about the partnership, Zupee founder & CEO Dilsher Singh Malhi said, “We are delighted to partner with ONDC and be listed on the platform. This collaboration strengthens our efforts to bring the joy of playing culturally relevant Indian games, responsibly, to a larger audience. We are excited to test the potential of the partnership for both Zupee and ONDC users.”

    The partnership will also help the leading game developer to build trust around online gaming amidst existing and future gamers.

    ONDC MD & CEO T Koshy said, “ONDC has been committed to delivering a range of products and services through a democratized digital commerce and a neutral ecosystem for sellers.  The integration of Zupee, one of the largest skill-based online gaming companies in India, on ONDC Network will be a critical step to strengthen the open and diverse digital marketplace. Zupee’s integration on ONDC Network will not only facilitate offering of value entertainment to larger users in India but also allow them to access a wider range of products and services at a right price from a single, unified platform.”

    In conclusion, this partnership will empower ONDC and Zupee to expand their reach, accelerate customer acquisition, and provide even greater value to their growing user base.

  • Zupee unveils ‘Sadiyon Se India Ka Apna Game’ campaign

    Zupee unveils ‘Sadiyon Se India Ka Apna Game’ campaign

    Mumbai: Zupee has unveiled its latest campaign, ‘Sadiyon Se India Ka Apna Game,’ celebrating the timeless appeal of Ludo, India’s most beloved board game. This campaign is more than just a launch, it’s a heartfelt narrative that creatively captures Ludo’s evolution through the ages, with engaging storytelling and humor, culminating in its modern-day skill-based avatar on Zupee.

    From the ancient stone age to grandeur of royal courts to the golden era of black and white and the funky retro era, Zupee’s campaign creatively illustrates Ludo’s enduring journey. It also underscores Zupee’s innovation in offering skill-based variations that enable players to win real money on Zupee Ludo in today’s digital age, contrasting with a past where there were no meaningful rewards.

    The campaign showcases a star-studded ensemble including Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol, with each celebrity embodying a different era, bringing alive the idea that Ludo is truly ‘Sadiyon Se India Ka Apna Game’ in their own creative way.

    Zupee founder and CEO Dilsher Singh Malhi said, “We are delighted to introduce ‘Sadiyon Se India Ka Apna Game,’ a campaign celebrating Ludo’s enduring legacy. As a beloved classic, Ludo has united people across generations. This campaign not only highlights Ludo’s journey from ancient times to its modern avatar on Zupee, but also underscores our commitment to blending tradition with innovation in skill-based gaming. Collaborating with esteemed talents like Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol adds a unique touch to amplify the joy of playing Ludo to an even wider audience!”

    Bollywood star, Saif Ali Khan added, “Zupee’s dedication to offering enjoyable and innovative gaming experiences resonates with me. Their distinctive approach to skill-based gaming sets them apart, and Ludo, a beloved classic, perfectly captures the spirit of joyful entertainment.

    I am excited to contribute to an endeavor that celebrates our traditional board games while embracing contemporary gaming trends, all while weaving a playful narrative around our shared love for Ludo.”

    On his association with the brand, Indian actor & comedian, Sunil Grover added, “Ludo is indeed sadiyon se India ka apna game, a timeless favorite that has brought people together for generations. Working on this campaign was definitely a blast, mixing laughs with good old memories. Working with Saif Ali Khan, Vijay Raaz, Mouni Roy and Abhay Deol to bring different eras to life and give our favorite Ludo a modern twist was a delight.”

    The ‘Sadiyon Se India Ka Apna Game’ campaign is conceptualised and produced by Leo Burnett India and will span across TV, digital, print, radio, and outdoor platforms, complemented by a series of short films.

  • Rajeev Chandrasekhar to deliver keynote at India’s largest online gaming convention on 5 Dec

    Rajeev Chandrasekhar to deliver keynote at India’s largest online gaming convention on 5 Dec

    Mumbai: The Internet and Mobile Association of India (IAMAI), in collaboration with the Federation of Indian Fantasy Sports (FIFS) and the E-Gaming Federation (EGF) is all set to organise the first edition of the nation’s largest gaming conference, the Indian Gaming Convention (IGC), on December 5, 2023, at the Taj Palace, New Delhi. Shri Rajeev Chandrasekhar, Minister of State for Skill Development and Entrepreneurship, and Electronics and Information Technology, Government of India, will deliver the keynote address at the valedictory session.

    Leading policymakers, regulators, gaming industry captains, marketers, game developers and service providers will converge on one platform to address the IGC, which is expected to draw more than 700 delegates, including senior professionals of the online gaming ecosystem of the country.

    Among stalwarts of the gaming landscape who will share their insights at the IGC will be Dr. Trivikraman Thampy, Co-founder, Games24x7; Dilsher Singh Malhi, Founder & CEO, Zupee; Salone Sehgal, General Partner, Lumikai; Ishita Grover, Director (Marketing), Oneplus; Deepak Jacob, General Counsel, DreamSports, and Anuraag Saxena, CEO, EGF.

    International speakers, addressing the IGC will include Jean Major, a former Canadian regulator currently on the Board of the Ontario Lottery and Gaming Commission, and Sarah Ramansaukas, a player safety expert from the UK, who co-founded The Game Safety Institute.

    Elaborating on the context of the convention IAMAI chairman and Dream Sports CEO and co-founder Harsh Jain said, “2023 has been a defining year for India’s Online Gaming industry, marked by multiple positive developments like MeitY’s appointment as our nodal ministry, notification of the IT regulations and clarity on taxation. These developments will facilitate the industry’s sustainable and responsible growth over the long term. I look forward to insightful discussions at IGC, where the focus will be on exploring collaborative strategies between industry, Government, and the ecosystem to enable a safe, trusted, and accountable Indian online gaming industry that can emerge as the global hub for gaming.”

    IAMAI Online Gaming Committee chairman and Games24X7 Co-founder & Co-CEO Bhavin Pandya said, “The Indian online gaming industry is going through a tectonic shift, with 2023 being a landmark year in its evolution. Key tax and policy frameworks have laid a robust foundation for the online gaming sector, but there is a long way to go from here. This underscores the need for platforms like the Indian Gaming Convention (IGC) where open and honest dialogues between industry and government, stakeholders and partners, and visionaries and innovators are earnestly facilitated. Such platforms are crucial for our industry to seize opportunities and face challenges collectively. I’m confident that the IGC will evolve into a central platform which will play an instrumental role in shaping the future of the online gaming industry in India.”

    More than 35 of subject-experts will deliberate upon the opportunities and challenges before India’s online gaming industry 360 degrees in 10 of sessions, including keynotes, fireside chats, and panel discussions. Some of the key sessions of the IGC will be on “Future of Gaming: Fuelling Innovation to Make India a Global Gaming Hub”, “Empowering the Digital Landscape: Online Gaming’s Role in Fueling Digital India”, ”Building a Robust National Regulatory Framework for Online Gaming”, “Investor Insights: How Can the Industry Build Through Regulatory Shifts”, “Gaming’s Role in Promoting Culture, Education, and sports”, and “Voices of the game: Online gaming in India, a user-speaks experience”.

    Value Leaf is the Platinum Partner of the IGC, and it is being supported by the Government of Telangana.