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Tag: Diljit Dosanjh

  • Diljit’s got the right Aura as fans inspire his global groove

    Diljit’s got the right Aura as fans inspire his global groove

    MUMBAI: When Diljit Dosanjh talks music, even silence feels like a rhythm waiting to drop. In a candid and characteristically cheeky chat on Gal Baat with Spotify, the global Punjabi superstar revealed that his latest album and world tour Aura owes its name to his fans. “They’d say they felt a special energy at my shows, that’s how Aura happened,” he smiled.

    Dosanjh, who’s been effortlessly blending bhangra beats with pop swagger across continents, spoke about how India’s soundscape is a musical buffet. “Indian music is so diverse,” he said, “but Punjabi music… it just dominates the world.” The statement, delivered with his signature grin, was less brag and more truth considering his sold-out arenas from Vancouver to Wembley.

    Amid all the spotlight and studio sessions, the Lover hitmaker admitted that his creative fuel often comes from quieter, humbler places. “I don’t get much time in my schedule, so whenever I find an escape, I go to this park where people sing free music and sometimes I just join them,” he shared. It’s a glimpse of the artist beyond the stage lights, someone who finds melody in the everyday.

    Reflecting on the roots that anchor his global fame, Diljit also paid tribute to Punjab’s musical legends. “Chamkila’s beats stay unmatched,” he said, nodding to the folk icon whose raw storytelling continues to echo through contemporary soundscapes.

    Through his easy humour and grounded wisdom, Diljit offered more than just anecdotes, he gave fans a peek into the soul of an artist who’s rewriting what it means to be desi and global at once. From farm fields to festival stages, his Aura clearly resonates far beyond language or borders.

    Watch the full Gal Baat on Spotify.
     

  • Levi’s® signs Diljit Dosanjh, blending denim with global stardom

    Levi’s® signs Diljit Dosanjh, blending denim with global stardom

    MUMBAI: If there’s one thing that stands the test of time, it’s denim. And if there’s one artist redefining music, style, and cinema—it’s Diljit Dosanjh. Now, these two icons unite as Levi’s® proudly welcomes Diljit as its newest global brand ambassador, making history as the first Punjabi artist to join the brand’s star-studded creative family.

    Fresh from his record-breaking ‘Dil-Luminati Tour’ and a groundbreaking Coachella debut, Diljit steps into this partnership with the same effortless cool he brings to his music and fashion. This collaboration isn’t just about style—it’s about legacy. Like Levi’s®, which has been a symbol of self-expression for over 170 years, Diljit has transcended borders, blending Punjabi beats with international appeal. The result? A partnership as timeless as a pair of classic 501 jeans.

    For Diljit, this collaboration is about more than just fashion. “I’ve always admired Levi’s® for the way it blends heritage with modern style,” says the superstar. “Denim is more than just clothing to me—it’s a statement. Partnering with Levi’s® feels like the perfect fit.”

    Levi Strauss & Co. MD & SVP, south Asia, middle east, Africa, and non-EU, Amisha Jain echoes this sentiment, “Diljit Dosanjh perfectly embodies the progressive spirit of Levi’s®. His phenomenal journey aligns with our brand’s spirit of empowering self-expression through music, fashion, and culture. Together, we’re set to create something truly iconic.”

    This partnership highlights Levi’s® expanding menswear range, featuring trend-forward new loose and relaxed fits—a natural extension of Diljit’s signature style. Following the massive success of his ‘Dil-Luminati Tour’ merchandise, this collaboration seamlessly merges music, fashion, and cultural impact.

    As Levi’s® continues redefining what it means to #LiveInLevis, and Diljit continues shattering records, this is only the beginning. Two global icons, one cultural movement—denim has never looked this good.

  • Jatt and Juliet 3 to stream on ZEE5 Global add-ons from 19 September

    Jatt and Juliet 3 to stream on ZEE5 Global add-ons from 19 September

    Mumbai: ZEE5 Global will bring fans the highly anticipated sequel in the Jatt and Juliet series. Jatt and Juliet 3 will stream exclusively on the ZEE5 Global add-ons platform Chaupal starting September 19. The characters Pooja and Fateh return, played again by Diljit Dosanjh and Neeru Bajwa. This installment promises to engage audiences with its storyline and performances.

    Building on its predecessors’ success, ‘Jatt and Juliet 3’ has already made waves at the box office, solidifying its status as a blockbuster hit. The film’s strong performance underscores the enduring love and excitement for the Jatt and Juliet franchise among fans worldwide.

    This time around, the duo’s adventures take them to London, where they are tasked with catching a con artist named Daisy, played by the talented Jasmin Bajwa. As they navigate through the chaotic and humorous twists of their mission, viewers can expect a whirlwind of laughter, love, and unforgettable moments. The film also features comedic powerhouses like Jaswinder Bhalla, Rana Ranbir, and B.N. Sharma, ensuring that every scene delivers the humor that fans have come to expect from the series. Under the direction of Jagdeep Sidhu, known for his masterful storytelling and attention to detail, Jatt and Juliet 3 stays true to the spirit of the franchise while introducing fresh elements that keep the narrative lively and engaging. Sidhu’s vision not only meets fans’ high expectations but exceeds them, making this sequel another memorable chapter in the beloved series.

    Notably, this is the first 100-crore film for Diljit Dosanjh and Neeru Bajwa as a duo, further proving the unmatched popularity of their on-screen chemistry. Packed with humor, heartwarming moments, and the perfect blend of romance and comedy, Jatt and Juliet 3 promises to be one of the funniest films in the franchise.

    ZEE5 Global chief business officer Archana Anand expressed, “We are excited to announce the addition of ‘Jatt and Juliet 3’ on ZEE5 Global Add-Ons platform Chaupal. With this film, we’re not only adding a major blockbuster to our lineup but also celebrating the international impact of Punjabi cinema. The powerful collaboration between Diljit Dosanjh and Neeru Bajwa, has led to the film becoming India’s highest-grossing Punjabi movie ever. The standard of Punjabi content and the best of regional cinema is now available for all our users in the US and we are confident that viewers will enjoy this film.”

  • Yas Island Abu Dhabi to host Diljit Dosanjh’s ‘Dil-Luminati Tour’ on 9 November

    Yas Island Abu Dhabi to host Diljit Dosanjh’s ‘Dil-Luminati Tour’ on 9 November

    Mumbai: Yas Island Abu Dhabi, the region’s leading leisure and entertainment destination, will welcome Punjabi music icon Diljit Dosanjh to Etihad Park on 9 November 2024, as part of the eagerly awaited Dil-Luminati Tour. Saregama and Ripple Effect Studios have partnered with the Department of Culture and Tourism – Abu Dhabi, and Miral, the leading creator of immersive destinations and experiences in Abu Dhabi to bring this eagerly anticipated concert to the UAE. The event is proudly presented by Emirates NBD.

    Diljit Dosanjh, a global music sensation who recently made history as the first Indian artist on ‘The Tonight Show with Jimmy Fallon’ and the first Punjabi artist at Coachella, is bringing his electrifying Dil-Luminati tour to the UAE this November. Following record-breaking shows in North America, and with upcoming performances in the UK in September, Europe in October and India in Oct-Dec, Diljit is set to captivate audiences with his unparalleled talent.

    Diljit Dosanjh on his upcoming show in UAE said, “I am beyond excited to bring the Dil-Luminati Tour to Abu Dhabi for the very first time. This is something I’ve been looking forward to, and I can’t wait to share the magic with my fans at Etihad Park. I’m ready for an unforgettable night of music and celebration because Punjabi UAE aa gaye oye!! I am incredibly humbled by the overwhelming love and support I’ve received from fans across the world. I promise to continue working hard to bring you the best music experience and create something truly special on stage.  I encourage you all to bring your energy and enthusiasm because Abu Dhabi, we’re going to make this night extraordinary!”

    Saregama India Ltd Sr vice president – films, events & A&R Siddharth Anand Kumar said, “We are beyond excited to bring Diljit Dosanjh’s Dil-Luminati Tour to Yas Island, Abu Dhabi, marking his debut performance in the city. Diljit is a global sensation and his ability to connect with audiences is incredible. At Saregama, we are committed to delivering world-class entertainment experiences, and this concert, just like the ones we’ve produced across North America, Australia and India is set to be a milestone event. We look forward to creating an immersive and spectacular experience for fans, in partnership with the Department of Culture and Tourism – Abu Dhabi and Miral.”

    Ripple Effect Studios founder & Diljit Dosanjh’s business manager Sonali said, “Working with Diljit on the Dil-Luminati Tour has been an extraordinary experience. His passion for his craft and his dedication to his fans are truly inspiring. Bringing this tour to Yas Island, Abu Dhabi, for the first time ever, is a momentous occasion, and we are excited to see how the energy of the UAE will resonate with Diljit’s electrifying performances. We’re committed to making this show an unforgettable experience for everyone involved.”

    Yas Island has a proven track record of hosting global superstars, from the Backstreet Boys and Guns N’ Roses to Amr Diab. This impressive legacy sets the stage for Diljit Dosanjh’s Dil-Luminati Tour, promising an unforgettable experience for fans as the latest addition to the venue’s star-studded lineup.

    Pre-registration is now live from www.platinumlist.net with the public pre-sale for registered users from Tuesday, 27 August 12 noon UAE time.

    Emirates NBD customers will have an exclusive early access pre-sale on Monday, 26 August from noon UAE time.

    The public general sale will commence on Wednesday, 28 August at 12 noon UAE time.

  • Torex cough syrup teams up with Jatt and Juliet 3 for new ad film

    Torex cough syrup teams up with Jatt and Juliet 3 for new ad film

    Mumbai: Torque Pharma, a pharmaceutical company, has collaborated with the much-anticipated Punjabi blockbuster “Jatt and Juliet 3,” which is set to release on 27 June 2024. This collaboration marks a unique synergy between healthcare and entertainment, bringing together Torex’s trusted legacy in cough relief with the vibrant and popular world of Punjabi cinema.

    “Jatt and Juliet 3” stars the charismatic duo Diljit Dosanjh and Neeru Bajwa, who are beloved by audiences for their dynamic on-screen chemistry and entertaining performances. Torex Cough Syrup’s popularity aligns seamlessly with the movie’s appeal, creating a connection that binds the audience together and enhances brand recall.

    Commenting on the ad film launch,  Torque Pharma director Abhay Iqbal Singh Bedi said, “We are thrilled to collaborate with ‘Jatt and Juliet 3,’ a film that has a wide set of fanbase, much like Torex Cough Syrup that embodies health and wellness. This partnership enhances our brand presence while reaffirming our commitment to delivering effective cough relief, allowing our customers to savour life’s moments free from the discomfort of a cough. We are confident that this co-branding initiative with ‘Jatt & Juliet 3’ will forge a deep and lasting connection with audiences.”

    “We’re excited to partner with Torex Pharmaceuticals for ‘Jatt & Juliet 3.’ This collaboration brings together two trusted brands to deliver an unforgettable experience to our audience. We look forward to a successful journey together and can’t wait for everyone to experience the magic of ‘Jatt & Juliet 3’ in theatres.” said Manmord Singh Sidhu, the MD of White Hill Studios and the producer of the film.

     

     

  • Raghavendra Rathore and Diljit Dosanjh: Champions of Indian heritage globally

    Raghavendra Rathore and Diljit Dosanjh: Champions of Indian heritage globally

    Mumbai: Raghavendra Rathore, India’s celebrated couturier and designer of bespoke clothing, collaborated with Punjabi singer and actor Diljit Dosanjh for his ongoing Dil-luminati North America tour. The lifestyle designer showcased Indian heritage and craftsmanship on a global platform through Dosanjh’s powerful connection with audiences worldwide. The tour kicked off in Vancouver, Canada, on April 27th and will continue across major cities in Canada and the United States until July 13th, 2024.

    For the Vancouver opener, Dosanjh donned Rathore’s signature black Jodhpur bandhgala collared kurta, featuring intricate tonal thread work. This black handcrafted kurta was paired with a lustrous pure silk chadra (traditional Punjabi, thoughtfully crafted to complement the ensemble. The look was completed with a turle wali pagri (Punjabi turban) styled by renowned turban artist Gurpartap Singh Kang.

    For Diljit’s illustrious DilLuminati tour, the choice of designer was clear: Raghavendra Rathore. Renowned for his impeccable craftsmanship and deep reverence for Indian heritage, Rathore, along with his eponymous brand, embodies a commitment to preserving and celebrating cultural roots. This synergy aligns perfectly with Diljit, whose music and persona are deeply intertwined with the rich traditions of Punjab. Together, they create a seamless blend of fashion and music, paying homage to their heritage while captivating a global audience.

    The iconic bandhgala kurta, a quintessential Raghavendra Rathore design, has been reimagined for contemporary audiences As Dosanjh’s massive 20 million followers witness this celebration of Indian sartorial elegance, it cements India’s position as an emerging powerhouse in the luxury fashion industry.

    “Diljit Dosanjh is an unstoppable force, not just as one of India’s biggest musical sensations but also as a proud ambassador of our rich cultural heritage,” remarked Raghavendra Rathore. “By seamlessly blending his Punjabi roots with a modern sensibility, Diljit has struck a chord with the AI-Gen-Z audience who crave authentic experiences that pay homage to their traditions while pushing creative boundaries. Our collaboration for the Dil-luminati tour is a celebration of this very spirit – fusing timeless Indian craftsmanship with contemporary global appeal. As Diljit takes the stage in my bespoke ensembles, we are showcasing to the world the unparalleled artistry of Indian haute couture on prestigious international platforms.”

    India’s apparel market, valued at a staggering $59.3 billion in 2022, has firmly established itself on the global fashion stage, standing shoulder to shoulder with fashion powerhouses like the UK ($65 billion) and Germany ($63.1 billion), according to data from McKinsey’s FashionScope. As India continues to assert its place on the world stage, trendsetters like Dosanjh and Rathore prove that the country’s rich cultural heritage is not just a source of pride but a powerful tool for growth and innovation.

    With their bold vision and uncompromising commitment to excellence, they are paving the way for a new era of Indian dominance in the global fashion industry, one that celebrates the past while fearlessly embracing the future. 

  • Coke Studio Bharat Season 2 to elevate sonic and visual storytelling

    Coke Studio Bharat Season 2 to elevate sonic and visual storytelling

    Mumbai: Building on the international acclaim garnered by Coke Studio Bharat Season 1, featuring viral tracks like Khalasi, Holi Re Rasiya and Kya Karie Korimol, the eagerly awaited Season 2 is scheduled for launch on 9 February 2024. Focused on elevating the global success of its debut season, Coke Studio Bharat is geared up to bring a fresh perspective to its core idea of Apna Sunao- an idea that empowers voices and stories from the heartland of India to take their rightful places with global audiences.

    Continuing with the ethos of #ApnaSunao our stellar team for Season 2 features the award winning musician and sought-after songwriter Ankur Tewari, who serves as the creative architect. Alongside this creative force, we have a think tank comprising prominent lyricist Swanand Kirkire, joining the distinguished lyricist Kausar Munir and award-winning sound engineer and music producer KJ Singh. This dynamic team, led by Ankur, has once again curated a diverse lineup of artists for an unparalleled musical experience that mirrors the heartbeat of India’s youth. With a focus on Gen Z and their emotional spectrum, this season delves into themes of happiness, sadness, and fast-paced lives, promising an immersive journey through soul-stirring songs that resonate as the quintessential soundtrack to our  lives.

    Introducing a fusion of established and emerging talents like Diljit Dosanjh, Neha Kakkar, Digvijay Singh, Shreya Ghoshal, Kanishk Seth, Cyli Khare, MC Square, Mohito, Komorebi, The Quick Style, Ikky, Raf Sappera and many more. The season promises to create a sonic journey that transcends boundaries, celebrating the rich diversity of India’s musical landscape.

    Taking it to the next level, unlike ever witnessed before, season 2 of Coke Studio Bharat introduces a groundbreaking transformation by creating a unique storyline for each individual musical symphony breaking away from its traditional studio setting for the very first time. Thematically, this season pioneers visual storytelling hoping to delight and expand its narrative reach. This captivating exploration spans diverse traditions, from Marathi and Kumaoni to Punjabi and Hindi, ensuring a unique and compelling experience for audiences across India.

    Ankur Tewari, acclaimed musician and sought-after songwriter, shares his thoughts on the upcoming second season of Coke Studio Bharat, ”As we embark on the second season of Coke Studio Bharat after a fantastic first run, let the music speak, weaving together the rich threads of our cultural mosaic. Get ready for another season filled with soulful tunes and vibrant melodies! In the vast realm of music, the fusion of diverse tunes becomes a grand celebration of emotions and cultures. My association with Coke Studio Bharat has been enriching and has brought me profound joy, as it unfolds as a dynamic arena where a multitude of musical threads interweave, crafting a symphony that resonates with the intricate hues of our collective human narrative”.

    Coca-Cola India, and Southwest Asia VP marketing Arnab Roy said “We’re delighted to announce the launch of Coke Studio Bharat season 2.0 which will continue to celebrate the richness of regional music of Bharat . We will strive to provide a platform to emerging , independent artists this season in partnership with some established iconic names. The soundtracks have been curated to capture the spirit of a young , energetic and optimistic Bharat.”

    Universal Music India (UMI) as executive producers of Coke Studio Bharat spoke of the association. Universal Music Group chairman & CEO, India & South Asia, SVP strategy- AMEA Devraj Sanyal shared, “Coke Studio Bharat Season 1 surpassed our expectations, garnering immense love and appreciation on Songs like ‘Khalasi,’ ‘Holi Re Rasiya,’ and ‘Kya Karie Korimol’ that seamlessly integrated into the ever-changing soundscape of our nation, propelled by the influence of Gen Z and Gen Alpha. The success can be attributed to the exceptional storytelling and musical integrity.

    As we embark on Season 2, our commitment is to elevate creativity and consistency in the synergy of music and artistry. The resonance of Bharat’s sound has transcended borders, celebrating global recognition and that brings us immense joy, fortifying our mission and purpose on a grand scale.”

    Listeners can tune into Coke Studio Bharat across all audio OTT platforms including Spotify, Gaana, Saavn, Wynk Music etc. with creation & distribution managed by UMI. UMI has collaborated with Colosceum Media for video production, breathing life into Ankur Tewari’s vision.  

    The first song of the season will be “Magic” by Diljit Dosanjh going live on 9 Feb. Come join in the celebration by scanning the QR code on a Coca-Cola pack to directly reach the dedicated Coke Studio Hub. This hub hosts exclusive content created by the artists, along with behind-the-scenes visuals. Additionally, enjoy live access to videos 48 hours before their global release, explore unreleased content, and participate in engagement-led activities, such as karaoke sessions on your favorite Coke Studio Bharat tracks. Share your renditions and be a part of amplifying the musical celebration across the nation.

  • Warner Music India and Warner Music Canada Come Together To Launch 91 RECORDS

    Warner Music India and Warner Music Canada Come Together To Launch 91 RECORDS

    Mumbai:  Warner Music Canada and Warner Music India have come together to launch a new joint venture, 91 NORTH RECORDS, aimed at supporting artists of South Asian heritage.  The new entity will be guided by renowned artist and producer Ikky, who has come onboard as Creative Director.  

    Ikky has already made huge waves across the industry, racking up more than two billion streams worldwide with songs such as Shubh’s “Baller”, Diljit Dosanjh’s “Chauffeur” and Sidhu Moose Wala’s “Bambiha Bole”.  He launched his own label, 4N Records, in partnership with Warner Music and Coalition Music in 2021.    

    91 NORTH RECORDS’ first signings are Canadian-based Punjabi stars Karan Aujla and Jonita Gandhi. Both artists will work closely with Ikky as well as A&R Director, Charlie B.

    Karan released his new album Making Memories last Friday and over the last five years has become one of the scenes biggest artists. Since his first major hit “Don’t Worry” in 2018, he’s received almost three billion views on YouTube, has garnered over one billion audio streams and eight million followers across his social media channels.

    The name 91 NORTH RECORDS references both countries with a nod to India’s country code and Canada’s geographical location and the logo is inspired by India’s national flower the lotus.

     

    The label held a launch event at Warner Music Canada’s offices in Toronto on Tuesday, August 22.  

    91 NORTH RECORDS creative director Ikky said, “I’ve always been fascinated by the blending of Indian and Western sounds into culturally impactful, innovative music. 91 NORTH RECORDS exists to elevate artists pursuing this fusion. Punjabi and South Asian music already competes worldwide, and I’m thrilled to collaborate with emerging talents, showcasing and amplifying what they have to offer. This is no experiment; it’s the future.”

    Jay Mehta, Managing Director, Warner Music India managing director Jay Mehta said, “We’re so excited by the launch of 91 NORTH RECORDS. This venture not only celebrates the musical styles of artists with South Asian heritage but also leverages the market potential of uniting two distinct fan bases to bring this music to the global stage. This is certainly going to be a gamechanger initiative for artists who will now have global support from A&R, marketing, collaborations and more.”

    Warner Music Canada president Kristen Burke added, “91 NORTH RECORDS is dedicated to celebrating and amplifying Indian culture. There is an incredible new generation of talent rising, influenced by their South Asian heritage, and we want to make sure these artists are represented both here and around the world. This new venture allows artists to be truly authentic, and our global network gives us the opportunity to showcase their culture on a global stage.”

    Warner Music president- emerging markets Alfonso Perez-Soto concluded: “Punjabi music is currently going through a vibrant evolution, having been supported by multicultural Canada, it is now transforming from a regional and diaspora-based genre into a global force. This growth is thanks to exceptional production and artistry from the likes of Ikky and the ambition and understanding from Jay, Kristen and the teams at WM India and WM Canada. 91 NORTH RECORDS will act as the vital bridge between East and West – uniting talent, cultures, and ideas, and cementing a movement that is here to stay. At Warner Music we will continue to champion initiatives like this for the love of music, artists, and fans alike.”

    There are almost 2.6 million people of South Asian heritage living in Canada and a new generation of artists from these communities are starting to have a massive impact in the country and internationally. There is also a strong musical connection between the South Asian diaspora in Canada and the subcontinent.  Three of the Top 10 tracks in India in 2022 were by Punjabi-Canadian artists according to IFPI figures.  

  • Chingari, Scope Entertainment collaborate to promote budding artists

    Chingari, Scope Entertainment collaborate to promote budding artists

    Mumbai: On-chain social app, Chingari, powered by Gari, has announced a partnership with Scope Entertainment. As a part of this arrangement, Scope Entertainment’s content library will be available to the Chingari community and will enable its creators to create content. These new-age songs from Scope Entertainment will be promoted by Chingari to increase their exposure. This will be accomplished by utilising 360-degree promotions for all their tracks and promoting their upcoming musicians via Chingari’s other avenues like Chingari Gupshupp, Kahi Unkahi audio session or Chingari Live interviews.

    Chingari is a short video app that allows users to create and share videos. Chingari has introduced Gari Tokens and a Gari Wallet, thereby establishing the creator’s economy.

    Meanwhile, Scope Entertainment is a destination that caters to all aspects of music and entertainment, including production, artist management, brand building, distribution, international events, and IP festivals. Their industry specialists and leaders are actively involved in managing and growing in-house talent/artists through services like music production, promotion, digital distribution, and social media marketing. Some of the most affluent names that have been associated with Scope Entertainment include AP Dhillon (The Takeover Tour), Jasmine Sandlas, Diljit Dosanjh (Born to Shine-India Tour), and Lil Pump (Time Stamp). They also exclusively manage celebrated artists like Simran Kaur Dhadli, Ashish Bhatia, Kaka Ji, Nav Sandhu and more from the Punjabi music scene.

    Scope Entertainment is launching four new artists this year, including Rawme Hooda, Agam Aulakh, and Jaymeet, under their upcoming record label and as part of their management.

    Chingari co-founder & CEO Sumit Ghosh remarked, “We are delighted to have Scope Entertainment as our valued partners. This partnership brings original content from new and upcoming artists to our creators. Nurturing and promoting upcoming talent has been one of the core beliefs at Chingari, and we will continue to do that along with making our content library even more exhaustive for our 160M+ creators and users.”

    Scope Entertainment CEO Ajay Bansal said, “Our core vision is to emerge as the revolutionary leaders of the entertainment world. Our intention is to volte-face the traditional culture of show business, to rewrite a brand-new inspiring tale, and we have managed to find an ideal match with Chingari. Through its extensive reach and strong monthly active user community across tier II, III, and metros alike, Scope Entertainment’s content will travel far and wide. We’re looking forward to amplifying our reach and connecting with a larger fanbase by utilising the platforms’ popularity.”

    Chingari recently introduced Chingari Audio Rooms, through which fans can interact directly with the stars. It also has show formats such as Gupshupp and Chingari Live, through which the platform will be promoting Scope Entertainment’s content and shows.

  • Indian superstar Diljit Dosanjh signs deal with Warner Music

    Indian superstar Diljit Dosanjh signs deal with Warner Music

    Mumbai: Diljit Dosanjh, widely known as the ‘Super Singh of Punjab,’ has announced a partnership with Warner Music, the first time he’s signed a deal with a major record company.  Dosanjh is one of India’s leading stars and has found fame as an actor, singer, songwriter, and television presenter. 

    Dosanjh will be working with Warner Music to amplify his global music career. He has forthcoming singles with Canadian rapper Tory Lanez and the Tanzanian star Diamond Platnumz, who announced his own partnership with Warner Music last year.

    He has starred in some of the most critically acclaimed and commercially successful Bollywood and Punjabi films of all time – appearing in the likes of “Honsla Rakh,” “Jatt & Juliet,” “Jatt & Juliet 2,” “Punjab 1984,” “Sardaar Ji,” “Super Singh,” “Sajjan Singh Rangroot,” “Shadaa” and “Udta Punjab.”

    Dosanjh also enjoys a parallel stellar music career. He has recorded 13 studio albums and established himself as one of Punjabi music’s biggest stars.  His 2020 album “GOAT” was featured on Billboard’sGlobal Chart and went Top 20 in Canada. His latest track “Lover” has already generated more than 68 million views on YouTube.

    “I’m delighted to be collaborating with Warner Music.  Together, we’ll take Indian music way beyond the usual diaspora audiences to the top of the global charts,” said  Diljit Dosanjh. “I’ve already started working with some of Warner Music’s artists from other countries and it’s proving an exhilarating creative process.  I’m just so proud to be playing my part in putting Indian music firmly on the global map.”

    Diljit Dosanjh’s manager Sonali Singh added, “Diljit Dosanjh is a cultural phenomenon.He has sold-out venues in the UK such as the SSE Arena, Wembley, the First Direct Arena in Leeds and the Birmingham Arena. Diljit’s growth as a global artist has been unprecedented and we’re hopeful that this partnership with Warner Music India will take us one step closer to making Diljit a global music star.”

    “Punjabi music has long been popular in India and it’s now igniting international interest. You don’t get many bigger names in the genre than Diljit Dosanjh and with our creative expertise and global marketing network, we can help him reach new audiences worldwide andbecome a truly global name,” stated Warner Recorded Music CEO Max Lousada.

    “Just signing this deal has been an exhilarating process.  From our first midnight meeting to pulling together two music videos in our first weekend of working together, Diljit brings a passion and creativity that draws you into his world,” commented Warner Recorded Music president – emerging markets Alfonso Perez-Soto. “We’ve already had our Indian, Canadian and Latin American teams working on his campaigns and our ambition for him is truly global.”

    Jay Mehta, Managing Director, Warner Music India, concludes: “We’re excited to partner with the versatile and supremely talented Diljit Dosanjh. He’s a true entertainer and has struck a chord with the audiences across the globe with both his acting and singing prowess – a true rarity.His songs are already a rage with anybody who enjoys Punjabi music across the globe.”

    The partnership is the latest landmark move from Warner Music India, which launched just two years ago in March 2020.  The company swiftly signed a licensing deal with Tips Music, which owns the rights to some of the most popular Bollywood films ever produced; founded the Maati label, dedicated to the fast-growing Indian folk music genre; signed several distribution deals focused on labels from India’s different cultural and linguistic traditions.  In the Punjabi music scene, Warner Music has signed partnerships with Ziiki Media and Sky Digital.  

    Warner Music India is growing its domestic roster of superstar and developing artists, hitting the headlines last month when it signed a partnership with Armaan Malik, setting up the Always Music Global label dedicated to homegrown talent, and arranging to release his non-film music.  The company has also had success with Warner Music’s international roster in India, helping the likes of Alec Benjamin, CKay, Dua Lipa and Masked Wolf storm the charts.