Tag: Dilip Venkatraman

  • Channel7 re-launches with new on-air look

    Channel7 re-launches with new on-air look

    MUMBAI: Starting 5 June, Hindi news channel Channel7 will relaunch donning a new on-air look.

    Florida-based VDO has developed the new look for the channel where the management control was recently taken over by the Television Eighteen Group from Jagran TV.

    The new logo, look and packaging are designed to contemporize the network, informs an official release from Channel7.

    The entire on-air environment, which includes the channel identity, show openers and on-air graphic packages, has been created keeping in consideration the changing preferences of the viewers, the channel claimed.

    The channel’s director marketing Dilip Venkatraman said in a statement, “The idea behind the new logo is to give it a contemporary look. The new logo is also aimed at communicating the core brand values of the channel and its
    philosophy.”

    According to VDO senior producer Dianne Streyer, “The idea behind changing the on-air look of the channel was to make it more modern and connect with the viewers. The Indian market is cluttered with plethora of news channels and it was important to give it a distinctive look to create a unique identity for Channel 7.”

    VDO was also instrumental in developing the on-air look for CNN-IBN. The company designs brand packaging solutions for networks, broadcast groups, stations and cable channels. Its client portfolio boasts of well known
    broadcasters such as NBC, CBS, ABC and Fox.

  • PR Pundit appointed communications partner to CNN-IBN, in addition to Channel7

    PR Pundit appointed communications partner to CNN-IBN, in addition to Channel7

    New Delhi, May 30, 2006: CNN-IBN, the English news channel from Television Eighteen (TV 18) network, in a move to strengthen its external communications strategy has appointed PR Pundit to manage its Public Relations across India.

    Sharing his views on this appointment, Dilip Venkatraman, Director Marketing, said, “Tailoring communications to meet the local needs of every individual market is crucial in overcoming business challenges. PR Pundit is already working on our other brand Channel7 and we are confident that their appointment will add further impetus in raising the external communications profile of CNN-IBN.”

    “We are delighted to work with CNN IBN which displays an unmatched passion for news. The robust objectives of communicating news and views are indeed exciting. We look forward to being an integral part of this challenge,” added Archana Jain, Director, PR Pundit

    PR Pundit is a full service dedicated public relations company offering an exhaustive range of services to meet strategic communication needs in a challenging operating environment. PR Pundit advises AT Kearney, Bvlgari, Moet-Hennessy, Oriflame India, Pizza Hut, Radio Mirchi, Royal Sundaram, Swarovski CCB, etc. are some of the other client handled by them. For further information on PR Pundit visit www.prpundit.com

    For further information please contact:
    Supriti Sinha, PR Pundit, New Delhi
    Tel: 2656 0415, 2651 3075, 9810960590