ITV

Tag: Dilip Kumar Singh

  • Live Times clocks in as No. 1 in ATS, making news worth watching

    Live Times clocks in as No. 1 in ATS, making news worth watching

    MUMBAI: No noise, just news and viewers are tuning in longer than ever. In a remarkable broadcast milestone, Live Times, India’s first global multicast news hub, has emerged as the No. 1 channel in Average Time Spent (ATS) across six key Hindi-speaking markets, according to BARC Week 23 data (HH Universe).

    The channel recorded an impressive ATS of 59 plus minutes across Bihar/Jharkhand, Madhya Pradesh/Chhattisgarh, and Maharashtra/Goa (TG 15–21), with an overall viewership rating of 1.07 in HSM markets leaving long-standing legacy news brands trailing behind.

    In television news, where impressions often steal the spotlight, ATS is the true test of content quality and viewer loyalty. While many channels compete for eyeballs, Live Times seems to have captured hearts and attention spans. With viewers sticking around for nearly an hour, it’s clear that substance is winning over sensation.

    What makes the feat more impressive is the channel’s youth. In an arena long dominated by veteran networks, Live Times is still relatively new but it’s already made a big impression. Its formula? Fact-first journalism, minus the noise, drama, or bias. In a cluttered media landscape, Live Times is emerging as the quiet but powerful voice of truth.

    Live Times, founder Dilip Kumar Singh said, “We set out to create a news hub that puts authenticity above all else. This milestone 59 plus minutes of ATS and No. 1 position across six key markets tells us that viewers are responding to that vision.”

    With audiences clearly hungry for fact-based reporting, Live Times might just be setting the tone for a new era in Indian news: one where credibility holds attention and earns it too.

  • Live Times hits 500 million views news hub surges

    Live Times hits 500 million views news hub surges

    MUMBAI: Live Times, has achieved 500 million views in just 200 days, demonstrating significant audience trust and demand for fact-based journalism. This milestone underscores the channel’s growing influence and its commitment to delivering accurate and authentic news.

    In the Delhi market, Live Times has secured a Gross Rating Point (GRP) of 2.3 and an Average Time Spent (ATS) of 16 minutes in Week six, highlighting its increasing audience engagement. The channel maintains an average time spent of over 12 minutes across viewer segments, exceeding 16 minutes in some, indicating deep and meaningful audience interaction.

    This achievement reflects Live Times’ emergence as a credible source of news and information in India. The channel remains dedicated to delivering truthful content and supporting core democratic values.

    Live Times founder Dilip Kumar Singh expressed, “Feeling more humbled, with such a large number of viewers placing their trust with Live Times. These numbers are huge encouragement to Our mission of delivering truth. This achievement belongs to our viewers alone. At Live Times, we stand committed to provide authentic and impactful news and information that continues to empowers citizens.”

    Live Times is accessible across multiple platforms, including Tata Play (Channel 539), DishTV (Channel 665), Airtel Digital TV (Channel 385), Jio TV (Channel 3069), and Sikka Cable TV (Channel 319).

  • Live Times: Journalism that sparks action

    Live Times: Journalism that sparks action

    MUMBAI:  In an era where news doesn’t just report events but shapes them, Live Times, India’s first global multicast news hub, is setting the standard for fearless, impact-driven journalism. By prioritising public interest and accountability, the platform has compelled policymakers to act on pressing issues, from inflated airline fares to systemic failures in healthcare and education.

    By exposing skyrocketing travel costs during peak seasons and highlighting the dire state of public hospitals, Live Times has prompted regulatory scrutiny and government action, including increased funding and policy interventions.    

    The Power of Responsible Journalism

    Founder Dilip Kumar Singh reaffirmed the organisation’s commitment to uncompromising reporting: “We stand by our motto-Complete Truth, Whatever It Takes. This is not just a tagline; it’s the DNA of our newsroom. Our AI- and HI-driven verification system ensures 100% factual reporting, actively combating misinformation in an era of uncertainty.”    

    Innovation in News Delivery

    Live Times is pioneering a new era of journalism through multicast technology, integrating real-time coverage, data analytics, and audience-driven content. By harnessing digital innovation, the platform aims to inform, mobilise, and hold decision-makers accountable.  

    As the media landscape continues to evolve, Live Times remains dedicated to its mission—delivering journalism that doesn’t just inform but drives real change. The platform encourages citizens to share stories that matter, amplify unheard voices, and demand accountability from those in power.
     

  • Live Times Surpasses 100 Million Reach in 120 Days

    Live Times Surpasses 100 Million Reach in 120 Days

    MUMBAI: TV news channel Live Times is having the time of its life. It has achieved a remarkable milestone, reaching over 100 million viewers and recording 300 million views across its digital platforms within just 120 days of launch, according to Google and Facebook Analytics.

    The platform’s rapid growth underscores its commitment to truth-based journalism and technological innovation. By leveraging advanced multicast technology and AI-driven verification systems, Live Times ensures highly accurate news delivery, effectively countering misinformation.

    Founder Dilip Kumar Singh attributed the success to the platform’s credibility: “Free, fair, and fact-based reporting is attracting large numbers of viewers across social media, where misinformation and deep fakes are prevalent. Live Times ensures only authentic news reaches users.”

    Accessible via Tata Play (Channel 539), Airtel Digital (Channel 385), Dish TV (Channel 665), JioTV (Channel 3069), and Sikka Cable (Channel 319), Live Times offers a valuable platform for brands to engage with diverse audiences. Its AI-driven insights and multi-channel presence position it as a leading player in digital news broadcasting.

  • Live Times enlists Aidem Ventures as its ad sales partner

    Live Times enlists Aidem Ventures as its ad sales partner

    MUMBAI:  TV news network Live Times has signed on media concessionaire  and marketing consultancy Aidem Ventures as the agency on record for advertising sales.
    With over two decades of experience managing advertising sales for leading news media brands, Aidem Ventures will enhance Live Times’ capabilities by employing innovative sales strategies to boost ROI for advertisers. The collaboration will leverage Aidem’s extensive network, research, and technology to expand Live Times’ revenue and market presence.
    This partnership comes as Live Times gains recognition for its delivery of authentic news. By combining Aidem’s marketing expertise with Live Times’ vision for truthful journalism, the collaboration aims to disrupt the media news ecosystem.
    Said Live Times founder Dilip Kumar Singh:  “Our partnership with Aidem aligns with our quality-driven approach and allows us to scale our advertising efforts. Together, we are poised to set new benchmarks in the media industry and create greater value for advertisers and viewers alike.”
    Aidem Ventures director Karan Gupta, added:  “We believe that their dedication to delivering credible news will resonate with consumers and brands, and we look forward to ensuring their content receives the recognition it deserves in the advertising community.”

  • Live Times founder Dilip Kumar Singh and his news story

    Live Times founder Dilip Kumar Singh and his news story

    MUMBAI: This is a news channel that seems to be getting Indian viewers’ attention. At least if one goes by BARC numbers for average time spent  (ATS) among the 15+ demographic.

    A press release issued by Live Times, says the global multicast news hub, managed to get an ATS of around 10 minutes  across India and Hindi speaking markets in the past four weeks.The ATS for urban areas like Mumbai was at a remarkable 21 minutes while for Delhi it was  over eight minutes in week 51.  

    “The exceptional ATS numbers are a testament to the trust and loyalty of our viewers, who turn to us for news that not only respects their intelligence but also prioritises the truth. This accomplishment strongly affirms Live Times’ commitment to providing news that people can rely on. Our audience seeks more than just headlines; they desire information that empowers, educates, and inspires,” says Live Times founder & CEO Dilip Kumar Singh. 

    According to him, Live Times’ success is rooted in its unique value proposition—delivering real-time, authentic and accurate news and information that connects deeply with audiences across demographics. With a steadfast commitment to uncovering the truth and addressing public issues that matter, Live Times has become a beacon of reliable news for millions, adds Singh. 

    He points out that at Live Times, it’s all about the interest of viewers. Flagship shows like Live Pradesh, Delhi Ke Dil Mein Kya Hai, and Live Express bring the news closer to home, diving into the stories that shape the audience’s day and impact their future. “Whether it’s breaking headlines, in-depth analyses, or uncovering the stories behind the scenes, Live Times delivers journalism that connects and empowers.” he says. 

    Singh believes that “for advertisers, Live Times offers a golden opportunity to connect with an engaged, diverse audience. By aligning with a platform rooted in integrity and trust, brands can ensure their message resonates deeply and authentically.”

    Are  advertisers listening?