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Tag: Dil To Pagal Hai

  • YRF partners Snapdeal to launch home decor merchandise

    YRF partners Snapdeal to launch home decor merchandise

    MUMBAI: Yash Raj Films (YRF) has launched its latest official Home Décor Merchandise Collection on Snapdeal.

     

    Snapdeal will now showcase ‘The BollyHome Project’ by YRF featuring more than 100 products including cushion covers, bean bags, stationary products, posters, coffee mugs and a host of other home décor products.

     

    The collection is inspired by YRF classics such as Silsila, Dil To Pagal Hai, Dilwale Dulhania Le Jayenge as well as recent hits like Rocket Singh, Band Baaja Baaraat and Jab Tak Hai Jaan. The products will be featured on the dedicated YRF store on Snapdeal (http://yrf.snapdeal.com/).

     

    YRF vice president – marketing and merchandising Manan Mehta said, “Through this collaboration with Snapdeal, YRF can now reach it’s consumers at their doorstep. We constantly work towards engaging our communities in exciting ways and now the Bollywood inspired Home Décor collection will provide a YRF brand experience for one and all! And who better than a partner like Snapdeal.”

     

    “We are constantly looking to bring on-board brands on our platform that customers associate with closely. We are extremely thrilled to bring to our customers Bollywood inspired home décor and furnishing options in partnership with Yash Raj Films Licensing, a pioneer in Bollywood merchandise,” added Snapdeal head of strategic partnerships Vibhu Arya.

  • Max2 presents the ‘Baadshah’ of movie festivals this March

    Max2 presents the ‘Baadshah’ of movie festivals this March

    MUMBAI: King Khan fans can’t get enough of their idol this March. Starting 22 March until the 28, fans will be privy to some of the most acclaimed and evergreen movies of the star airing during prime time slots on India’s iconic Hindi movie channel Max2.

     

    The channel has carefully handpicked films for its viewers that showcase the ‘Baadshah of Bollywood’ in unforgettable roles with its ‘Shah Rukh Film Festival’.

     

    The SRK movie festival showcases the actor’s repertoire of films celebrating his versatility across genres. The weeklong festival showcases some of the star’s best movies ranging from  Indian cinema’s iconic love story Dilwale Dulhaniya Le Jayenge to the thriller blockbuster- Darr which happens to be the star’s debut film, to the musical romantic Dil To Pagal Hai and the action thriller Karan Arjun amongst others.

     

    Commenting on this film festival Max and Max2 Sr EVP and business head said, “With the fan following that he has, King khan commands the respect that only a few in the industry can boast of. His films resonate through the ages and just like the channel continues to stay ‘evergreen’ with his films. In fact, he is one of the few actors whose charm works on audiences and who continues to be loved. We look forward to audiences enjoying these evergreen hits all this month in the comfort of their homes”.

  • Bangladesh lifts 39-year old ban on Indian films

    Bangladesh lifts 39-year old ban on Indian films

    MUMBAI: In a welcome sign, the Bangladeshi High Court has lifted the 39-year old ban on Indian film exhibition in the country.


    Expressing his happiness at the move of the Bangladeshi High Court, producer Mukesh Bhatt said, “That‘s great news! This move will provide a death knell to the pirates there who make merry by selling the latest Bollywood fare.”


    “We were always of the view that there should be mutual coordination between all SAARC countries (Afghanistan, Bangladesh, Bhutan, India, Pakistan Maldives and Nepal). Bangladesh and India can be of good use to each other by mutual coordination. Who knows, one day we might see a joint Indo-Bangla film being rolled out,” Bhatt added.
     
    After Eid-Ul-Fitr festival that ends on 10 September, cinemas in Bangladesh will start screening Indian films. This will start with the release of three Bengali films – Jour, Badla and Sangram, that are currently awaiting approval from the Bangladesh Censor Board.


    Later, Bollywood‘s biggest hits including Sholay, Dilwale Dulhania Le Jayenge, Dil To Pagal Hai, Kuch Kuch Hota Hai, Kabhi Khushi Kabhie Gham, Dhoom:2, Don, Wanted and 3 Idiots would be exhibited.


    The Bangladesh Cinema Halls Owners Association has welcomed the move by saying that the Court‘s decision was “the best thing to have happened” to the country‘s cinemas. Cinema hall owners have expressed hope that they would be able to start showing new Indian films shortly.