Mumbai: Apparel brand Lifestyle has launched an all-new festive collection for Diwali, along with a new film #DilSeDiwali, which is a celebration of unique moments with loved ones, sparked by the joy of dressing up in gorgeous festive wear.
The film is a continuation of the brand’s successful ‘Dil Se Diwali’ campaign and it depicts a story about the joy of dressing up and wearing festive finest that makes it a memorable Diwali. The campaign attempts to bring this moment alive with a memorable song.
“Dil Se Diwali comes back for the third year, this time looking a little inward to capture the real spirit of the festive season. Fact is, we have spent many months in our tracks and comfy clothes and there is a longing to play dress up and recapture that magic of mirror and self, transforming into a version of ourselves we look forward to meeting,” said Wunderman Thompson India national creative director Priya Shivakumar.
“This season, Lifestyle celebrates the joy of dressing up, and the light that hope brings, as a promise of better times and a return to normalcy. While we don our festive sparkle to mark the season, Lifestyle does its bit once again, to ensure it’s a Diwali that’s all heart,” she added.
The all-new festive collection by Lifestyle comprises trendy apparel and accessories that are handpicked keeping Diwali in mind.
“The Dil Se Diwali film is a celebration of all the unique moments that come together in this festival – from emotions, feelings right down to fashion, the video will remind everybody of their favourite Diwali moments,” remarked Lifestyle assistant VP marketing Rohini Haldea. “Our all-new festive collection has also been curated keeping in mind the occasions that Diwali brings forth. We are ensuring that no matter what the consumer mindset is, they will be dressed to stand out.”
