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Tag: Dil Ki Suno

  • Tata Tea Gold’s Dil ki Suno honours women’s potential for Women’s Day

    Tata Tea Gold’s Dil ki Suno honours women’s potential for Women’s Day

    Mumbai: This Women’s Day, Tata Tea Gold has launched a new Dil ki Suno campaign that empowers women to listen to their hearts as they have the potential to achieve more. The latest film from Tata Tea Gold delicately captures the predicaments faced by women and encourages them to listen to their hearts and believe in their ability to do more.

    The film depicts the journey of four women in different stages of their lives, each facing a dilemma of choosing between their aspirations and present-day realities. The film portrays the story of a seasoned cricketer who has just tied the knot and struggles with the thought of balancing her professional and personal commitments. It also depicts the journey of a 50-year-old woman who is passionate about dancing but worries if pursuing dancing at her age would be perceived as appropriate. A successful corporate professional who wants to resume her musical journey, and a homemaker who is taking her first steps in stock trading and feels uncertain about the likelihood of success. The film beautifully unfolds the conflicts a woman faces as she tries to balance her passion with familial, career or societal obligations. Nevertheless, what binds them together is their willingness to listen to their hearts and recognize that they have it in them to attain more.

    Commenting on Tata Tea Gold’s new film, released on International Women’s Day, Tata Consumer Products president – Packaged Beverages (India and South Asia) Puneet Das said, “Tata Tea Gold, a premium tea blend that gives you rich taste and irresistible aroma, has been bringing to life inspiring stories of today’s empowered women as it acknowledges the unique challenges faced by contemporary Indian women. Navigating through career and familial responsibilities, varied interests, and social circles within the confines of 24 hours can be overwhelming. Despite the challenges, today women are excelling across diverse fields – Leading Fortune 500 companies, building unicorns, scaling more peaks at Mountaineering, shining through Sports and creative fields like filmmaking, Music etc.  Hence, Tata Tea Gold, which propagates ‘Apne Dil ki Suno’ endeavours to motivate today’s women to listen to their hearts and unlock their true potential.”

    Commenting on the creative thought behind the campaign, Azaz-Ul-Haque, Chief Content Officer, Media Monks said “Aurat Bani Hai Aur Se. Discovering such hidden gems in language and a brand narrative that just perfectly echoes the thought is a rare occurrence in advertising. Tata Tea Gold urges women to listen to their hearts and follow what it says, and so it was just the right brand to convey that only when you listen to your heart, you will discover there is more to you. Tata Tea Gold has always told the most beautiful narratives of women’s empowerment. Aurat bani hai Aur se is just another reflection of that singular, strong brand narrative”.

  • Wavemaker brings alive inspiring celebrity stories for Tata Tea Gold’s‘Dil Ki Suno’ campaign in partnership with IIFA

    Wavemaker brings alive inspiring celebrity stories for Tata Tea Gold’s‘Dil Ki Suno’ campaign in partnership with IIFA

    MUMBAI: Tata Tea Gold has partnered with IIFA 2019, the biggest Bollywood platform to launch #DilKiSuno stories as part of the brand’s ‘Dil ki Suno’ Campaign. Crafted and executed by Wavemaker, the media, content and technology agency of GroupM, the campaign will showcase inspiriting stories by many leading celebrities at IIFA 2019, encouraging consumers to share their inspiring stories and experiences.

    Tata Tea Gold #DilKiSuno campaign, in its first phase, invited consumers to buy a pack of Tata Tea Gold and win a chance to attend the exciting IIFA 2019 awards event in person. Some lucky consumers have won the opportunity to witness the glitz and glamour and watch their favourite stars up, close and personal.

    #DilKiSuno campaign of Tata Tea Gold aims to bring alive the inspiring stories of consumers who have listened to their hearts and made their own path.

    Puneet Das – Vice President Marketing – (India), Tata Global Beverages Ltd. said, “Tata Global Beverages’ iconic brand, Tata Tea Gold, has stood for the ‘Gold standard’ in tea drinking experience with its rich taste and an irresistible aroma. The brand Proposition talks about ‘Dil ko na kahoge toh pachtaoge’; encouraging consumers to listen to their heart and have no regrets. We continue to build on that proposition with an exciting partnership with IIFA 2019, by sharing inspiring #DilkiSuno stories of your favorite celebrities… and inviting consumers to share theirs.”

    Speaking on this successful collaboration, Kishan Kumar M S, Vice President, Wavemaker India said, “Tata Tea has always brought difference to the lives of millions of consumers through their purpose-driven marketing. For the latest Tata Tea Gold ‘Dil Ki Suno’ campaign, our objective is to inspire our consumers to follow their dreams by listening to their heart. 

    To bring this alive, Wavemaker partnered with IIFA to bring out inspirational stories from self-made stars who listened to their hearts. Using the trinity of media, content & technology, we will leverage these Bollywood stories to trigger, create, curate and amplify real-life #DilKiSuno examples which will then create a domino effect.”

    These celebrity stories will be showcased during IIFA telecast scheduled on 20th October, 2019 on the Viacom Network.