ITV

Tag: Dil Hi Toh Hai

  • ALTBalaji’s new daily show ‘Dil Hi Toh Hai’ streaming now on the app and website

    ALTBalaji’s new daily show ‘Dil Hi Toh Hai’ streaming now on the app and website

    MUMBAI: ALTBalaji, India’s largest platform for original and exclusive digital content, is now streaming its first ever daily show ‘Dil Hi Toh Hai’. The OTT platform will stream a new episode every Tuesday to Saturday at 10:30PM. By leveraging the digital rights of this show, Balaji Telefilms and ALTBalaji have become game changers in the Indian media and entertainment industry. 

    Starring TV heartthrob Karan Kundra in the lead, ‘Dil Hi Toh Hai’ is a story about the Noon’s – a family with values, traditions, and legacy. The show revolves around Rithwik (Karan Kundra), the eldest son of the family, and how his life is all about work and family, leaving no room for love, especially since he doesn’t believe in it. But will a perfect son always be this perfect? Or will love trap him? Also starring Poonam Dhillon, Bijay Anand, Pooja Banerjee, Akshay Dogra, Sudeepa Singh, Gurpreet Bedi, YogitaBihani, Nyra Banerjee, and AsmitaSood in pivotal roles, the show has a look and feel that is undoubtedly magnificent.

    Commenting on this development, ALTBalaji – Chief Marketing Officer, Mr. Manav Sethi said, “We are front-runners in creating original and exclusive digital content. Over the years, Balaji Telefilms has crafted unique stories for several television networks and recently, we retained the rights of the TV show ‘Dil Hi Toh Hai’. Streaming a daily show on a homegrown OTT platform is one of the many firsts for us. It’s also for the first time, that a content producer has earmarked the intellectual property of a TV show and this marks a major shift in the industry. With this, ALTBalaji aims to drive its expansion in the B2C segment for a promising digital future.”

    ALTBalaji has already acquired a leadership position as India’s largest platform for original and exclusive digital shows with more than 15 million viewers from over 90 countries on both mobileand web platforms. The digital platform currently offers 20 original shows in Indian languages across various genres such as romance, mystery, drama, and comedy. The platform also offers entertaining original shows for kids, along with short, hilarious regional stand-up comedy videos in Marathi, Punjabi, Hindi, Gujarati, Tamil, and Telugu.

    With a new episode streaming every Tuesday to Saturday at 10:30PM, ‘Dil Hi Toh’ is now streaming on the ALTBalaji app and the website.

  • Balaji Telefilms’ next show titled ‘Dil Hi Toh Hai’ to debut online on ALTBalaji after telecast on Sony TV

    Balaji Telefilms’ next show titled ‘Dil Hi Toh Hai’ to debut online on ALTBalaji after telecast on Sony TV

    MUMBAI: Balaji Telefilms Limited, India’s leading entertainment content producer operating across television, movies, and digital platforms, has announced the upcoming show, Dil Hi Toh Hai, will air on Sony Entertainment Television, while retaining the intellectual property to the show with itself. After its telecast on Sony, the show will be available to be consumed on the company’s OTT platform, ALTBalaji. Now, viewers of this show will be able to watch it whenever and wherever they want on their smartphones and laptops, even if they have missed watching it on TV. This is a pioneering step by the company as it aims to drive its digital future and expansion in the B2C segment through ALTBalaji.  

    Starring Karan Kundra in the lead, ‘Dil Hi Toh Hai’ is a family drama centered around an industrialist family that deals in pharmaceuticals. It’s a story about siblings who love and respect each other despite differences. It also stars Poonam Dhillon, Akshay Dogra, Sudeepa Singh, Gurpreet Bedi, Yogita Bihani, Nyra Banerjee, and Asmita Sood in pivotal roles.

    By exploiting the digital rights of this show by itself, Balaji Telefilms and ALTBalaji have become the game changers in the Indian media and entertainment industry. As a content producer, Balaji Telefilms, for the very first time, has retained the intellectual property to a show produced by Balaji and licensed to Sony Entertainment Television to exploit the same on their TV Channel.

    Commenting on this development Group COO and CEO ALTBalaji, Mr. Nachiket Pantvaidya said, “We are front-runners in creating original content and have crafted unique stories for numerous television networks. With widespread penetration of the internet and smartphones in India, we launched ALTBalaji to acquire new viewers globally, as these users are not encumbered by restrictions posed by TV – both as a device and as a format. The retention of a TV show’s rights by Balaji marks a major shift in the industry and one of many firsts for us. This strategic move is in line with our vision to transform the company from a B2B production company to a B2C consumer and digital company.”

    ALTBalaji has already acquired a leadership position as India’s largest platform for original and exclusive digital shows with more than 15 million mobile plus web viewers across 90 countries. The digital platform currently offers 20 original shows in Indian languages across various genres such as romance, mystery, drama, and comedy. The platform also offers entertaining original shows for kids, along with short, hilarious regional stand-up comedy videos in Marathi, Punjabi, Hindi, Gujarati, Tamil, and Telugu.