ITV

Tag: Dil Bole Oberoi

  • Star India shows now travel to West Asia, tripling ratings

    MUMBAI: Indian television shows and serials are becoming popular in several parts of the globe. Other than the Indian sub-continent, the US and the UK, West Asia too is gradually wanting to watch engaging and entertaining Indian content.

    One of the serials debuting in Armenia is — Iss Pyaar Ko Kya Naam Doon. This “What Do You Call This Love” is Star India’s original drama which has debuted on television in Armenia.

    The intense love-hate relationship and the romantic drama between Arnav and Khushi, who have separate and independent ideologies that do not match. The ratings for the television slot of this show on Armenia TV has tripled, and gone beyond as well.

    Star India will be heading to MIPTV with a few chosen titles that includes Dil Bole Oberoi (translated as — My heart goes out to Oberoi ) and Ishqbaaz (which could be called as ‘The love pundit’) produced by the creators of Iss Pyaar.

    Star India’s president of international business Gurjeev Kapoor has said that irrespective of geographies and culture, powerful stories would make a lasting impression on the audience. It had been crucial idea in making Star India’s content a winner which traveled to over 100 countries in the world. He said they were elated with the success of Iss Pyaar Ko Kya Naam Doon in Armenia.

    Intellecta CEO Christina Vlahova and Star India’s long-standing partner in Russia, the CIS and Europe said that television slot ratings tripled or quadrupled wherever the series went. She said she worked on the introduction of the Indian drama series in the last six years and witnessed a number of successful territory launches. She said they could say for sure that “Iss Pyaar…” was one of the most successful series to start with in a new international territory.

    Pan Armenian group – international relations officer Liana Muradyan said that Armenia TV left no stone unturned to offer the best content to its viewers, be it in-house production or a foreign one — “Iss Pyaar…” was one of them. Being one of the topmost Indian TV series showing gratitude and revenge, love and hate, respect and disrespect, Muradyan added, that the Armenian viewers loved it from the first episode.

    The show focused on morals and high values of the characters along with love-hate relationship, also depicting traditions and rich culture of India, she said.

  • Five TV shows that impressed in week 7 of BARC

    MUMBAI: Indian TV audience is like the spectators who took part in deciding the fate of a gladiator who lost a duel in the infamous Roman games encouraged by many a Ceaser. Thumbs down meant death; thumbs up meant the vanquished could live on – to entertain them another day.  

    BARC’s weekly viewership monitoring of Indian TV viewing habits gives us the insight into what judgments the audience delivered for the Indian TV shows.

    Let’s  take a peek at the shows  that India’s viewers lapped up, giving them handsome growth numbers (in excess of 1.5  times)  in week 7 of BARC’s report.  The data has been provided by the ratings agency.

    The top-most ranker was Star Plus’ Dil Bole Oberoi, the launch episode of which on Monday at 10:30 am garnered 6228 impressions (in 000s)  as against the average for the previous four weeks of 1,228 impressions for P.O.W – Bandi Yuddh Ke. The new TV soap runs six days a week, and is a sequel of the earlier successful TV show Ishqbaaz.

    The viewership for the 10:30 slot rose 5.1 times, clearly indicating that the Indian audience is continuing its romance with soaps and soppy family fare, rather than high class, well-written limited series. P.O.W – Bandi Yuddh Ke  (an adaptation of Israeli format Hatufim, Khatufim did brilliantly well in Israel and even in its US adaptation as Homeland) had very high production values and appealed to the watchers of serious television. But, its ratings were nothing to write home about.

    The WWE Elimination Chamber leapt 2.4 times, with 3,742 impressions (in 000s) in week 7 on Monday between 6 pm and 9:24 pm on Ten 1 SD+HD. The average for the previous four weeks was 1,556 impressions. The Smackdown brand-exclusive event “Elimination Chamber” had some major wrestling stars battling it out for the winners podium. The Kickoff match was between Mojo Rawley and Curt Hawkins which saw the former getting through. The second bout was between Apollo Crews & Kalisto vs. Dolph Ziggler (2-on-1 Handicap Match) which, as per expectation, was won by the former team. The Elimination Chamber matches featured: Baron Corbin, Dean Ambrose, John Cena (c), AJ Styles, Bray Wyatt, & The Miz (for the WWE Championship).

    The Telugu film Businessman 2 which premiered on Zee Cinema on Friday 17 February between 19:59 and 23:02 dubbed in Hinid saw its viewership swell by 2.2 times with 4,496 impressions (as against 2,072 impressions for the previous four week average.) The action drama starring Ram Pothineni, Sonal Chouhan and Rakul Preet Singh. Business tycoon Ram aka Karthik based in Portugal heads to India to solve a case registered by Rakul (Divya). While in India, he tries to get her to withdraw the case, falls in love with her, despite being engaged to Sonal. and also reunites his family business. The Gopichand Malineni directed film obviously lured the audience.

    The fourth top chart breaker during week 7 was the 19th Vivo Asianet Film Awards which aired on Asianet on Saturday and Sunday from 7 pm to 10:45 and from 18:59 to 10:42 respectively. The increase was 1.4 times to 5,945 impressions (4,139 impressions previous four weeks average) and twice to 5033 impressions (2,461 impressions).

    The fifth noteworthy performer was Life OK’s launch episode of “Har Mard Ka Dard” between 8 and 8:30 pm on Tuesday which saw the slot’s viewership shoot up by 1.7 times  to 2,080 impressions (as against 1,260 impressions in the previous four weeks).

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