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Tag: Diipa Büller-Khosla

  • Diipa Büller-Khosla reunites India’s supermodels for Inde Wild’s new haircare launch

    Diipa Büller-Khosla reunites India’s supermodels for Inde Wild’s new haircare launch

    MUMBAI: When heritage meets high science, the result can be strikingly beautiful. Inde wild, the Ayurvedistry-driven beauty brand founded by Diipa Büller-Khosla, has unveiled its latest innovation, the Champi bond repair duo, a next-generation shampoo and conditioner that fuse Ayurveda and biotechnology for advanced bond repair.

    In a nod to Indian beauty’s golden era, the campaign reunites Carol Gracias, Lisa Haydon, Ujjwala Raut and Indrani Dasgupta:  supermodels who once defined the country’s fashion landscape, alongside Büller-Khosla herself. The visuals celebrate resilience, grace, and timeless Indian beauty.

    Building on the viral success of its Champi Oil, the new Duo harnesses 21 Ayurvedic super herbs such as bhringraj, amla and brahmi, combined with biotech actives including fiberhance, sani scalp, xylishine and ceramides. The result: a lightweight formula designed to rebuild broken bonds, smooth frizz, and strengthen strands from within, without stripping or residue.

    Priced at Rs 1,150 each for 130 ml, the products are available on Tira, Nykaa, and globally via Sephora and [indewild.com](https://www.indewild.com).

    “With Indian consumers now benchmarking local brands against global standards, we wanted to go beyond expectation,” said founder and CEO Diipa Büller-Khosla. “This isn’t about proving India belongs in the global beauty conversation, it’s about proving we can lead it.”

    Founded in 2021, Inde wild has rapidly scaled from a kitchen-table idea to a projected Rs 100 crore brand by 2025, with investors including Sogal Ventures, True Ventures, and Unilever Ventures. With Sephora retail partnerships across the UK and the brand’s US launch slated for 2026, Indie Wild continues to position Indian beauty at the forefront of global innovation, where ancient ritual meets future-ready science.

  • indē wild secures $5 million investment to fuel global expansion

    indē wild secures $5 million investment to fuel global expansion

    MUMBAI: indē wild, the beauty brand pioneering Ayurvedistry skincare and haircare, has secured $5 million in a funding round led by Unilever Ventures, the company announced  on 6 Marc 2025. 

    The investment round saw significant reinvestment from existing backers SoGal Ventures and True, marking a pivotal moment for the brand co-founded by entrepreneur and media personality Diipa Büller-Khosla.

    Within just two years of launching, indē wild’s signature Champi Hair Oil has claimed the top bestseller position on Nykaa, India’s leading beauty e-commerce platform, outperforming established brands including Olaplex, L’Oréal and Kama Ayurveda.

    The brand, which blends traditional Ayurvedic principles with modern chemistry, has achieved remarkable growth across India, the US and UK markets. Its community-driven approach involves extensive consumer engagement through focus groups across these regions, ensuring products align with consumer needs.

    “Today’s generation seeks brands that reflect their identity,” said indē wild founder Diipa Büller-Khosla. “The most impactful brands are built on deep listening, constant evolution, and empowering communities to co-create their journey.”

    Since its exclusive launch on Nykaa in India and direct-to-consumer platforms in the US and UK 18 months ago, indē wild has reported selling more than one unit per minute. This momentum has driven revenue growth of 400 per cent, with the company achieving double-digit contribution margins and EBITDA profitability during select periods last year.

    Unilever Ventures  partner Rachel Harris,  who led the deal, commented: “By blending the age-old wisdom of Ayurveda with the efficacy of modern science,indē wild meeting the holistic needs of today’s beauty consumer in an accessible way.”

    The fresh capital will primarily fund indē wild’s international expansion plans, focusing on its existing partnership with Sephora in the UK and upcoming launch in Sephora US. The company has also appointed Archit Vijoy, who served as the exclusive financial advisor on the funding deal, as finance director.

    “With Unilever Ventures’ expertise in the beauty space and deep understanding of consumer needs, ind? wild will scale even faster in this rapidly evolving market,” added Oleg Büller-Khosla, CEO of indē wild.

    SoGal Ventures  managing partner Pocket Sun  described iindē wild as “more than a beauty brand—it’s a symbol of the global South Asian community’s rise,” that honours heritage while embracing global ambition.

    The brand’s recognition continues to grow, having been invited to join Sephora’s prestigious Accelerate program alongside securing a strategic retail partnership with the beauty giant.

  • indē wild gets wild with Ishaan Khatter

    indē wild gets wild with Ishaan Khatter

    MUMBAI: Luxury ayurvedic beauty brand indē wild, spearheaded by startup entrepreneur Diipa Büller-Khosla, today announced a brand endorsement partnership with film personality and youth icon Ishaan Khatter.

    The reason, according to Diipa is that Ishaan Khatter, as indē wild’s first-ever male brand ambassador, embodies the brand’s core values. His youthful vitality, international appeal, and artistic sensibility resonate deeply with the brand’s forward-thinking identity.

    The campaign launches globally this month, featuring the inde wild Champi hair oil and Dewy Lip treatment—products that have already garnered significant attention in the clean beauty category.  The campaign’s imagery moves beyond conventional advertising, presenting a sophisticated and evocative exploration of self-care. The visuals reimagine self-care rituals with a contemporary minimalist aesthetic, skilfully blending sensuality and strength. The overarching message emphasises intentionality, showcasing grooming rituals that seamlessly integrate effortless ease with inclusive and holistic self-care practices.

    The TVC centers on Ishaan Khatter, presenting him as the embodiment of the female gaze, and redefining male grooming within a contemporary context. The intimate and minimalist aesthetic emphasises texture—bare skin and the Champi hair oil—with the product’s circular bottle becoming a natural extension of Khatter’s persona. These images seamlessly capture moments of reflection, movement and playful spontaneity.

    An elated Diipa Büller-Khosla who launched indē wild three years ago states, “As we celebrate our launch in Sephora UK and prepare for our US debut, we’re not just expanding our retail presence—we’re amplifying our mission of inclusive beauty rooted in south Asian heritage. This campaign is a testament to our commitment to challenging outdated beauty norms.. Through this partnership, we’re showing the world that ayurvedic beauty rituals are universal, genderless, and ready for their global big moment.”

    Ishaan Khatter shares his personal connection to the Champi ritual, stating, “It’s a deeply rooted tradition, and something I fondly remember from childhood, like countless others. Balancing self-care with a busy schedule can be tough, but indē wild has helped me rediscover this ritual. It’s more than just a product; it’s a way to reconnect with myself. I love that these products aren’t just cosmetics but tools for holistic self-care accessible to everyone, regardless of gender.”.

    Hailing from a background rooted in ayurvedic principles through family heritage, and with a mother who is an aurvedic practitioner and dermatologist, it was a natural progression for Diipa to recognise the importance of combining ancient practices with modern-day wellness and clean science earlier on in her life.

    indē wild is a proud Ayurvedistry  brand – a term which has been trademarked to recognise how the brand represents a fusion of ancient Indian wisdom and modern-day science. Its  approach  combines Ayurvedic practices with biochemistry to create products that are both effective and culturally significant. 

    indē wild s journey from a self-funded Indian beauty startup in 2022 to a multi-million-dollar empire collaborating with global establishments today serves as a testament to the growing global interest in holistic Indian beauty practices and products.
     

  • Diipa Büller-Khosla’s date with Paris Fashion Week & Sephora

    Diipa Büller-Khosla’s date with Paris Fashion Week & Sephora

    MUMBAI: Netherlands-based Indian origin beauty entrepreneur Diipa Büller-Khosla  has two reasons to be pleased as punch.

    The first: her three year old brand indē wild, has recently entered into a ground-breaking global partnership with Sephora, the world’s leading prestige beauty retailer. This collaboration marks a historic moment for Indian beauty brands, as indē wild is the first to feature Ayurveda as its core ethos. The partnership will bring Khosla’s innovative and sustainable skincare products to a global audience.

    The second reason for the broad smile on her face:  Büller-Khosla, according to a press release, was the only Indian celebrity invited to Dior’s Spring/Summer 2025 women’s ready-to-wear showcase at the prestigious 50th anniversary of Paris Fashion Week.

    “This exclusive invitation underscores her immense social media popularity, her ability to connect with audiences worldwide, and her profound impact on the fashion industry as a key opinion leader,” says the release.

    Büller-Khosla expresses her excitement and gratitude for Dior’s invitation and states, “This invitation is a testament to the growing influence of Indian talent on the global fashion stage. It’s a proud moment for our country. Dior’s commitment to innovation and elegance perfectly complements my brand’s ethos. I’m excited to see how our collaboration will redefine the boundaries of luxury fashion.”

    Büller-Khosla journey to global recognition began in 2017 when she became the face of Maybelline and had her billboard on Piccadilly circus, London. Since then, she has consistently made her mark at both Cannes and Venice Film Festivals, solidifying her position as a fixture in the international fashion scene.

    Today, Büller-Khosla, has 2.1 million followers on Instagram, among whom figure some big names from India including Masaba Gupta, Manish Malhotra,  Navya Nanda, Madhu Sapre, Suhana Khan, Ananya Pandey, and Prajakta Kohli. She spends her time travelling all over the world for magazine cover shoots and to promote her brand, when she is not at home with her Dutch diplomat husband Oleg Büller and her daughter Dua.