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Tag: #DigiYatra

  • Digi Yatra launches d-KYC campaign

    Digi Yatra launches d-KYC campaign

    Mumbai: Digi Yatra has launched its d-KYC campaign, a self-sovereign identity (SSI) ecosystem using face biometric technology for contactless passenger processing at airports. The campaign, titled ‘Don’t Know Your Customer,’ emphasizes Digi Yatra’s commitment to meeting customer needs without storing their personal information. In an era of data breaches, Digi Yatra sets a standard for secure data management.

    Digi Yatra operates on SSI principles and adheres to world wide web consortium (W3C) standards, utilising verifiable credentials (VCs), decentralized identifiers (DIDs), and distributed ledger technology (DLT) to ensure travelers maintain control over their personal data. Sensitive information is securely deleted within 24 hours of departure, following global data protection standards.

    The marketing strategy encourages user engagement through social media with hashtags like #DontKnowYourCustomer and #DigiYatra, along with video testimonials from satisfied customers and infographics highlighting the app’s privacy features and benefits, establishing Digi Yatra as a travel companion.

    Digi Yatra Foundation CEO Suresh Khadakbhavi said, “Our primary goal is to make travel seamless and hassle-free, while ensuring that users feel confident and secure about using our app. The launch of this campaign represents a major step forward as we prepare for our future growth. With ambitious expansion plans ahead, we are dedicated to reaching a wider audience educating our users about Digi Yatra’s Privacy By Design approach, which ensures the safety and reliability of our services”.

    With 6.4 million app users and operations spanning 24 locations across India, Digi Yatra continues to emphasise the importance of trust, offering travellers an ecosystem where convenience and privacy are equally prioritised.

  • What if, asks Kyoorius Designyatra

    What if, asks Kyoorius Designyatra

    MUMBAI: All great things are achieved by making that extra effort. Kyoorius Designyatra, in its ninth year, will explore what it takes to create something new and unprecedented.

     

    The annual conferences on creativity, themed ‘What if?’ will bring together speakers from around the world who redefine conventions and use radical approaches that push people to think beyond clichés. Where others see risks and obstacles, they see opportunities.

     

    Kyoorius founder and CEO Rajesh Kejriwal said, “If you are looking to discuss the latest trends in digital, design and brand strategy or simply expose yourself to the most radical thinkers today, Designyatra is the platform to do just that. Here the barriers between young and old, senior and junior are dissolved, and interaction between designers, marketers, brands as well as young professionals and students, is welcomed and encouraged.”

     

    The event will be held from 11 to 13 September and will be attended by 1300 delegates over three days at the Grand Hyatt in Goa. Kyoorius Designyatra brings radical and divergent ideas into focus through formats ranging from talks and workshops, breakout sessions to portfolio reviews, allowing the audience multiple levels of interaction.

     

    Speakers will curate talks keeping in mind the Indian context.

     

    IAA Kyoorius Digiyatra will look at the latest in digital – discovering new ways to realise its potential as a marketing and communication tool for India’s mobile audiences. An entire day will be dedicated to deconstructing the newest technological innovations, decoding online marketing, exploring content strategy for consumer engagement and ways to humanise digital.

     

    Kyoorius Designyatra will engage in stimulating discussions, creative collaborations and interactions. Designyatra offers the opportunity to expand professional networks, meet the most innovative entrepreneurs and mingle with industry professionals.