MUMBAI: Enterprise Ireland (EI), the Irish government body charged with the development and expansion of Irish enterprises into global markets, has appointed communications consultancy Eulogy on a new two-year contract.
Following an open tender process, Eulogy has been tasked with raising the profile of Ireland as a destination for higher education amongst a growing Indian student population. Eulogy will deliver greater profile for the Education in Ireland brand, which is managed by Enterprise Ireland, and promote the opportunities available to Indian students seeking to further their education overseas.
There are currently 2,000 Indian students studying in Ireland’s higher education institutions, and Education in Ireland predicts this to grow significantly in the next two years.
Managing Director of Eulogy India, Cyrus Jogina said, ‘It is an exciting time to be working with Enterprise Ireland, as they seek to deepen their engagement with India’s student population. Our work with them over the last four years has allowed us get close to their core student audience and we are excited to build on that experience, deploying a digital communications programme which will help match India’s growing student body to Ireland’s world-class education sector.”
Rory Power, Director – India / South Asia, Enterprise Ireland said ‘The Indian market is a key focus of our Education in Ireland strategy, and we are delighted to be building on the great work delivered with Eulogy India over recent years.”
The team will deploy an integrated marketing communications strategy, aimed at engaging a greater student population through a digitally-led channel mix.