MUMBAI: Amit Lall, a digital marketing stalwart with over two decades in the trenches, has traded his principal partner role at Mindshare for a planning lead position at WPP Media, overseeing the conglomerate’s western and southern Indian operations from Mumbai.
The move in September ends Lall’s four-year-eight-month stint at Mindshare, where he commanded a team of over 30 professionals whilst juggling a diverse client roster spanning consumer durables, fintech, telecom, pharmaceuticals, and banking. His portfolio included marquee accounts across multiple sectors, positioning him as one of the agency’s key rainmakers in the fiercely competitive western market.
Before his Mindshare tenure, Lall spent just over a year as senior vice president at DigitalKites Global, where he steered a pioneering audience intelligence platform touching 250 million profiled users—India’s largest first-party audience marketplace. The role saw him managing full profit-and-loss responsibility across markets whilst delivering digital transformation solutions to brands and agencies.
He has had a fascinating career trajectory. At Omnicom Media Group, he spent over five years crafting digital strategies for western India’s premium clients, earning local and global accolades including Foma and James Burke awards. Earlier, at Mobile2win, he turbocharged mobile advertising revenue by 260 per cent year-on-year during a recession, whilst onboarding 50 new accounts and slashing overheads by 30 per cent.
Lall’s appointment signals WPP Media’s intent to consolidate its Indian operations under seasoned digital natives who’ve witnessed the subcontinent’s advertising metamorphosis from traditional media to mobile-first strategies. His deep understanding of India’s fragmented media landscape—from pioneering SMS ad networks at Mauj Telecom to managing channel partnerships at Reliance Communications—positions him well to navigate WPP’s evolving client demands.
The hire comes as global advertising giants scramble to retain top talent in India’s booming digital advertising market, where homegrown expertise commands premium valuations.