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MUMBAI: Even as the Indian media and entertainment (M&E) sector is projected to cross $31 billion by 2020, Minister for Information and Broadcasting (MIB) Smriti Irani...
MUMBAI: The Zee Group’s much anticipated new digital platform ZEE5 (Z5) has finally launched, a few months down the brand refresh that was given to media...
MUMBAI: International major FMCG player Unilever has threatened Facebook and Google that it will withdraw its advertising on the social media platforms if they fail to...
MUMBAI: Kerala Communicators Cable Ltd (KCCL) CEO Shaji Mathews believes dual local channel numbers (LCN) is helping consumers and that its fate should be left to...
MUMBAI: One of the key points that came out of Finance Minister Arun Jaitley’s Union Budget 2018-19 was the focus on Digital India. The allocation was...
MUMBAI: Mahindra & Mahindra (M&M), India’s largest utility vehicle maker, has decided to revamp it’s digital platform by engaging with experts BCG, Microsoft and Dassualt to...
MUMBAI: Leading digital real estate business QuikrHomes has released a comprehensive report that captures consumer sentiments for the year 2018. The report was conceptualised to understand...
MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website...
MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before....
MUMBAI: The year 2017 is behind us and, as we peek into 2018, there is so much to look forward to. The digital landscape is so...
MUMBAI: Today’s marketers are working in a complex environment with increasing consumer choice and fragmenting media environment. With mobile becoming central to our lives, content consumption...
NEW DELHI: An Open House Discussion is being held later this month on the Consultation Paper issued earlier this year on Digital Radio Broadcasting by the...
MUMBAI: One Digital Entertainment has come up with its brand new documentary web series titled ‘SOS’- Survivors Of Suicide. The series brings forth stories of people...
MUMBAI: NDTV’s digital business, NDTV Convergence, has enjoyed spectacular growth. Its revenue has jumped by 65 per cent to Rs. 380 million from Rs. 230 million...
With the convergence of technology and media, we are witnessing tremendous activity in the start-up space. From content to distribution to broadcast to affiliate opportunities, there...
The Indian M&E industry is growing at 15 per cent CAGR and is expected to double in size over the next five years. Almost all the sub-segments...
MUMBAI: Droom, an online automobile transactional platform, has come out all guns blazing in its latest announcement of initiating a massive Rs 2250 million marketing budget....
MUMBAI: Audit Bureau of Circulation (ABC) has been continuously certifying circulation figures of member publications every six months. The trend of certified circulation figures by ABC...
MUMBAI: SABGROUP’s Marathi channel Maiboli is set to entertain the audience with the broadcast of the Marathi Blockbuster ‘Shortcut –Disto pan Nasto’a moviefeaturing for the first...
MUMBAI: BARC India today announced the phased roll-out of its much-awaited digital measurement service along with the brand name and logo of its digital measurement products....
MUMBAI: As a smartphone player that harbors ambitions of captivating the populace of this country with its offerings, Gionee has done itself proud by emerging a...
MUMBAI: Association of Mutual Funds in India (AMFI), the trade association of Asset Management Companies (AMCs) of all Mutual Funds in India today launched a comprehensive...
MUMBAI: Even as India’s only television rating body BARC India plans to get into digital measurement arena, Star India has made a major splash and taken...
MUMBAI: Hyatt Hotels Corporation has announced the launch of World of Hyatt, Hyatt’s new global platform grounded in the simple idea that a little understanding goes...
MUMBAI: Isobar India has been appointed as the digital partner for Fox Networks Group’s flagship channel brands, National Geographic and Fox Life. The agency will handle...
MUMBAI: Global Sports Commerce (GSC) and its affiliate Techfront International, a supplier of in-stadium LED screens, as well as integrated sponsorship and digital solutions for sports...
MUMBAI: The BCCI has opened the tender process for the digital and television rights of the Indian Premier League. The previous 10-year deal with Sony Pictures...
MUMBAI: Wisconsin-based VideoPropulsion® Interactive Television, Inc. OTCVPTV and New Delhi-based MultiVirt India Pvt Ltd are now demonstrating a new, low-cost headend system for Local Cable television...
MUMBAI: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the...
MUMBAI: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the...
MUMBAI: Confederation of Indian Industry (CII) and KPMG in India unveiled today a report titled ‘Digital – The New Normal of Marketing’, at CII National Marketing...
MUMBAI: Confederation of Indian Industry (CII) and KPMG in India unveiled today a report titled ‘Digital – The New Normal of Marketing’, at CII National Marketing...
As a digital marketing specialist, I often get asked by peers, clients and friends alike: “What can marketers look out for in the digital space next...
As a digital marketing specialist, I often get asked by peers, clients and friends alike: “What can marketers look out for in the digital space next...
MUMBAI: Samsung India recently launched a nationwide digital and television campaign showcasing its initiative to take customer service to the doorsteps of consumers in the hinterlands....
MUMBAI: Samsung India recently launched a nationwide digital and television campaign showcasing its initiative to take customer service to the doorsteps of consumers in the hinterlands....
MUMBAI: Award-winning global agency Gutenberg has appointed Neil Ashurst as the director and country head for UK. This follows the company’s recent rebranding which formalises their...
MUMBAI: Award-winning global agency Gutenberg has appointed Neil Ashurst as the director and country head for UK. This follows the company’s recent rebranding which formalises their...
MUMBAI: Bajaj Allianz General Insurance has launched a one-month digital campaign #HealthKaNotification, to create awareness about the importance of Health Insurance amongst consumers. Conceptualised and executed...
MUMBAI: Bajaj Allianz General Insurance has launched a one-month digital campaign #HealthKaNotification, to create awareness about the importance of Health Insurance amongst consumers. Conceptualised and executed...
MUMBAI: Operative, Inc. today announced its acquisition by SintecMedia and the transaction would create largest SaaS TV and digital advertising management offering for media companies globally....
MUMBAI: Operative, Inc. today announced its acquisition by SintecMedia and the transaction would create largest SaaS TV and digital advertising management offering for media companies globally....
MUMBAI: Creativity seems to be in their genes. Urban Yoga, India’s first home-grown yoga apparel brand from the Future Group, has entrusted ColourCraft Studio (CCS) to...
MUMBAI: Creativity seems to be in their genes. Urban Yoga, India’s first home-grown yoga apparel brand from the Future Group, has entrusted ColourCraft Studio (CCS) to...
MUMBAI: A first of its kind study of pre-paid smartphone users by IAMAI & Times Internet Limited has revealed that pre-paid smartphone users spend nearly 72...
MUMBAI: A first of its kind study of pre-paid smartphone users by IAMAI & Times Internet Limited has revealed that pre-paid smartphone users spend nearly 72...
MUMBAI: The Delhi High Court has asked two cable operators to ensure that all analogue connections are converted to digital by 24 November while denying grant...
MUMBAI: The Delhi High Court has asked two cable operators to ensure that all analogue connections are converted to digital by 24 November while denying grant...
MUMBAI: It is not just for entertainment. It’s for education too. Professors from the Indian Institute of Technology (IIT) will be giving coaching classes to engineering...
MUMBAI: It is not just for entertainment. It’s for education too. Professors from the Indian Institute of Technology (IIT) will be giving coaching classes to engineering...
