ITV

Tag: Digital

  • Shobhit Gaur joins Madison Digital as VP

    Shobhit Gaur joins Madison Digital as VP

    Mumbai: Madison World’s digital unit, Madison Digital, has announced the return of Shobhit Gaur as vice president. Gaur will report to Madison Digital & Madison Media Alpha CEO Vishal Chinchankar.

    Gaur has over 14 years of experience in various facets of the digital world including ROI, business development, data science, integrated, online, mobile and performance marketing, social media, brand planning, digital strategy and analytics. He joins the agency after a brief stint with PHD. In addition to PHD, he has also worked at MEC, Interactive Avenues, Starcom – Mediavest Group and Omnicom. He holds a bachelor’s degree in commerce from the Delhi University, a master’s degree in business administration from Sydenham Institute of Management, Mumbai and an IT diploma from National Institute of Information Technology (NIIT).

    Madison Digital & Madison Media Alpha CEO Vishal Chinchankar said, “We’re glad to have Shobhit back on board. Having worked with various categories, he brings a wealth of experience to Madison. I am confident that we will be able to take our work to the next level with new business and continue to delight existing clients.”

    Says Gaur on rejoining Madison, “I am excited to be returning to Madison Digital and look forward to contributing to the organisation in my new role and responsibilities. Madison Digital offers me exciting challenges and opportunities as I look forward to unlocking our clients’ growth with data, technology, and talent.”

  • Parle Agro launches ‘Smoodh Hazelnut Chocolate’ campaign; provides rich taste to consumers

    Parle Agro launches ‘Smoodh Hazelnut Chocolate’ campaign; provides rich taste to consumers

    Mumbai: Beverage giant Parle Agro has introduced a delicious new variant to their disruptive flavoured milk portfolio – Smoodh Hazelnut Chocolate. The new offering is the fourth addition to their widely loved dairy beverage range.

    Parle Agro has also introduced a high-intensity campaign for the new offering targeting consumers across India. This includes visibility in 90+ channels, digital platforms as well as across one-third of cinemas across India. 

    Crafted by combining the irresistible taste of top-quality hazelnuts and chocolate and blended with the goodness of milk, the new Smoodh Hazelnut Chocolate is a wholesome, energy-boosting, and nourishing drink. Its creamy and silky texture coupled with the rich taste of hazelnut chocolate is a complete delight to the taste buds and will light up your day in a healthy way. 

    Smoodh Hazelnut Chocolate is available in Parle Agro’s classic and convenient, single serve Tetra Pak at the price of Rs 10 for an 85 ml pack. Hazelnut-based offerings are typically priced higher than others. Driven by their resolute mission to bring best-in-class products to consumers across India, Parle Agro has been able to once again, draw on their innovative and technology-driven approach to offer a hazelnut flavoured chocolate milk drink at the incredible value of Rs 10, a price dominated by Parle Agro in the beverage category. 

    Commenting on the launch of the new flavour, Parle Agro joint managing director & CMO Nadia Chauhan said, “We are delighted to introduce Smoodh Hazelnut Chocolate and bring the rich taste of hazelnut and chocolate to consumers across India. This offering is another unique innovation from Parle Agro and we are confident it’ll see much love and acceptance from consumers.”

    Apart from Hazelnut Chocolate, the other three flavours that Smoodh is available in are ‘Chocolate Milk’, ‘Toffee Caramel’ and ‘Coffee Frappe’.

  • CaratLane releases catchy Rap Anthem; takes twitter by storm

    CaratLane releases catchy Rap Anthem; takes twitter by storm

    Mumbai: The leading omni-channel jewellery brand, CaratLane, has launched its very own rap anthem on YouTube, starring the employees in their natural element. 

    The rap antthem #YehHaiApnaTime highlights how the essence & spirit of the people is what makes CaratLane so unique.

    The digital anthem recently created a buzz on Twitter as it trended in the top five conversations.

    The anthem goes on to showcase a glimpse of the fun & culture at their office.

    The brand released the rap anthem to give a sneak-peek into CaratLane’s work culture to its consumer base and connect with like-minded people. While the treatment of the video is very fun, inclusive and full of energy, the anthem also makes some strong statements that represent the overall brand values on omnipresence, priority of consumer experience and being accessible, to name a few. 

    Talking about the catchy release, CaratLane COO and co-founder Avnish Anand said, “the last 13 years have been nothing short of epic. They say it takes a village but for us it’s been an army of soldiers who have given all their heart, grit and determination in making every day and every year better than the other. From starting out in Chennai to now growing at a global scale, every milestone is a story of multiple heated (or passionate) discussions, the willingness to step into the unknown, the dedication to keep climbing mountain after mountain and being uncomfortably excited about every possibility and challenge thrown at us (and unlimited cups of chai!).”

  • Madison Public Relations names Abhinav Srivastava as CEO

    Madison Public Relations names Abhinav Srivastava as CEO

    Mumbai: Madison PR, a unit of Madison World, has announced the appointment of Abhinav Krishna Srivastava as its chief executive officer. He will be based in the agency’s Mumbai office.

    With over 21 years of experience, Srivastava is an expert in internal and external communications covering public relations, public affairs/advocacy, digital, advertising and integrated marketing campaigns, according to the agency.

    He also comes with enriched experience of stakeholder engagement, CSR, financial & investor relations, crisis management and media training. He has led integrated marketing and communications strategies across sectors like consumer, lifestyle,  food, pharma & healthcare, technology, telecom, energy, infrastructure, finance & banking, aviation, automobile, realty, retail and hospitality. Having worked with some of the world’s most respected brands, he has experience with multiple consumer market mechanisms and managing complex corporate reputation programs for businesses.

    Prior to joining Madison PR, he spent almost two years working at SPAG Asia and D Yellow Elephant as chief operating officer. Aside from SPG Group, he has been part of leadership teams at Avian WE, Edelman India, Comma Consulting and Rediffusion DYR.

    Madison World chairman Sam Balsara said, “I am delighted to have Abhinav lead our very capable and experienced Madison PR team as CEO. Am sure he will take Madison PR to new heights and will add a lot of value to our client’s business.”

    On joining Madison and commencing his new role, Srivastava said, “I’m beyond excited to join Madison Public Relations and be a part of such a respected, mission-driven team of India’s leading homegrown agency group. I look forward to developing our business by building on established clients and finding new opportunities for growth. As the communications domain has got revamped in the past two years, I believe Madison’s might and my multi sectoral experience will help us expand our growth horizon and get into the big league!”

  • Harman India appoints 80dB Communications as its PR Partner

    Harman India appoints 80dB Communications as its PR Partner

    Mumbai: Harman International, a wholly-owned subsidiary of Samsung Electronics focused on connected technologies for automotive, consumer and enterprise markets, has awarded its PR account in India to 80dB Communications, an integrated reputation management advisory.

    80dB Communications will be responsible for developing all PR and external communications programs aimed at showcasing the company’s innovations across its three businesses – automotive, lifestyle and digital transformation solutions.  

    Harman started its operation in India in 2009. Today, the company has more than 10,000 employees across India. In line with Prime Minister Narendra Modi’s ‘Make in India’ vision, Harman has invested significant resources in building its R&D and manufacturing capabilities in India, including a state-of-the-art factory in Pune, Maharashtra, that delivers cutting-edge infotainment and audio solutions for Harman’s automotive partners.

    “We chose to partner with 80dB Communications for their creativity, insights and integrated communications approach. We look forward to working with them to create greater connections and engagement with our stakeholders and share more of our incredible brand stories”, said Harman India & DTS senior director (corporate communications) Jasleen K Makker.

    80dB Communications co-founder and Joint managing director Kiran Ray Chaudhury said, “We are thrilled to begin this exciting journey with HARMAN and look forward to this partnership to manage their strategic communications.”

  • IN10 media network’s channel Gubbare launches online games for kids, to understand digital consumption

    IN10 media network’s channel Gubbare launches online games for kids, to understand digital consumption

    Mumbai: IN10 Media Network’s kids’ channel Gubbare has launched two games and GIFs based on its successful show Roro Aur Hero Bhoot Mast Zabardast.

    The interactive digital assets have been launched keeping in mind today’s digital consumption and usage among kids and teens.

    With online games gaining popularity and their ‘always-on’ identity providing an opportunity for brands to drive value, the channel has developed two competitive games around its main characters – Roro and Hero. ‘Race Ka Case’ is based on a simple kids-friendly game wherein the players have to make Roro and Hero cross numerous hurdles on a race track to win. Additionally, ‘Rocket Ka Attack’ is an adventure game where Roro and Hero have to save themselves from rockets falling from the sky after a school project goes wrong!

    To further build on the connection between the audience and the characters of the show, the channel has created numerous GIFs depicting various moods and situations. Today GIFs have become an integral part of online communication and will help to spread awareness about the show as they easily capture attention and have a strong capacity for virality.

    The channel has created a robust plan to promote them on social media and television channels.

     

  • Kallie Purie launches new digital venture ‘India Today North-East’ to showcase the area in a better way

    Kallie Purie launches new digital venture ‘India Today North-East’ to showcase the area in a better way

    MUMBAI: India Today Group vice-chairperson Kallie Purie has launched the Group’s special digital venture ‘India Today North-East’ at the fifth edition of the India Today Conclave East.

    Speaking at the Conclave, Purie said, “This is our India Today conclave fifth edition. It has been a fantastic orientation to the region. Thank you. I mean it’s basically because of the audience and the people that we have here.”

    “And it made us realise this area is just so rich and so diverse, it’s almost impossible for us to showcase all its talents and its issues in just two days. These eight states are known as the North East and if I may, I borrow it from our prime minister’s Akshaya Lakshmi, I think deserves more of a spotlight. So, with that in mind, today I am very proud to launch our latest and newest venture, focused on the North-East, called ‘India Today North-East’,” Kallie Purie said.

    Purie also stated that the new venture will be based out of the North-East and with its launch, India Today Group hopes that it will be better equipped to showcase the area and its USPs.

    “We will be looking at this region with this new venture, it will be based out of the North-East. And I hope that it will be able to showcase the area better, as well as, I think, to a certain extent, correct some of the misnomers that exist out of the region and its very beautiful people,” she said.

  • Publicis Groupe media agency Zenith wins Eureka Forbes biz

    Publicis Groupe media agency Zenith wins Eureka Forbes biz

    Mumbai: Consumer goods company Eureka Forbes has appointed Zenith India, the ROI agency of Publicis Groupe as its media AOR (agency of records). Zenith won this business in a competitive and comprehensive multi-agency pitch process which began in February this year and saw leading groups participate.

    Zenith won this business on the back of its integrated, differentiated approach to planning and powerful suite of proprietary multi-channel tools.

    Zenith will handle the entire gamut of integrated media-planning, buying and implementation, which includes performance marketing, digital, SEO, commerce, data, technology, analytics, and insight transformation (DTAI) initiatives for Eureka Forbes. The scope of work will focus on driving business growth and media engagement for the brand in a dynamic, ever-shifting technology landscape.

    Zenith India CEO Jai Lala said, “We are delighted to partner with Eureka Forbes, a consumer goods company that has carved a niche for itself and needs no introduction. Zenith through its strong integrated approach and data driven decision-making will help accelerate business growth and help them stay true to its brand mission and purpose. Zenith has an ROI-focused approach, delivering on real outcomes and measurable results and through our differentiated thinking, diverse capabilities and data and analytics skills, we look forward to partnering with the brand on its expansion plans and helping them lead and excel in an era of new consumer and market realities.”

    Eureka Forbes India CMO Sameer Wanchoo said, “Eureka Forbes leads its respective categories in water and cleaning, through brand and proposition differentiation, continuous innovation, digital enabled business process and its execution rigor, driving both effectiveness and efficiency. With dynamic consumer media habits and extensive multi-media fragmentation, our partnership with Zenith will help us maximize effective reach amongst relevant target audiences. We are confident that our partnership with Zenith will further fuel brand growth and drive business metrics.”

  • ASCI processes 5532 complaints in 2021-22; education remains most violative sector

    ASCI processes 5532 complaints in 2021-22; education remains most violative sector

    Mumbai: The Advertising Standards Council of India (ASCI) released its annual complaints report for the period April’ 21 – March’ 22, during which it processed 5,532 advertisements across mediums including print, digital, and television. Education at 33 per cent remains the single largest violative sector, followed by health care (16 per cent), and personal care (11 per cent).

    The digital ecosystem took centre stage with new categories like crypto and gaming in the top five violative categories, and nearly 48 per cent of the ads processed belong to the medium.

    In 2021-22, ASCI processed a whopping 62 per cent more ads compared to the previous year, and 25 per cent more complaints. The self-regulatory body saw an overall compliance rate of 94 per cent.

    While television and print ads remained in focus, ASCI greatly broadened its ambit by proactively monitoring advertising in the digital landscape. With the influencer guidelines coming into force last year, complaints against influencers constituted 29 per cent of the total grievances. Complaints regarding misleading claims in ads featuring celebrities saw a 41 per cent increase out of which a staggering 92 per cent were found to be violating ASCI’s guidelines.  

    Given its focus on digital monitoring, emerging categories included the relatively new categories of virtual digital assets and online real money gaming, contributing significantly to objectionable ads at eight per cent each.

    ASCI continued its proactive surveillance and 75 per cent of ads processed were picked up suo-motu. This included the AI-based monitoring that ASCI has set up for digital tracking. Complaints from consumers constituted 21 per cent of complaints, followed by intra-industry at two per cent and CSO/government complaints at 2 per cent. Out of the 5,532 total ads processed, 39 per cent were not contested by the advertiser, 55 per cent of them were found to be objectionable after investigation, and complaints against four per cent of ads were dismissed as not violating the ASCI code. 94 per cent of ads that ASCI processed needed changes so as not to violate the ASCI code.

    Talking about the annual report, ASCI chairman Subhash Kamath shared: “2021-22 was the year we followed through on our promise of increasingly monitoring the digital media given the way it has been dominating the advertising landscape. We invested heavily in technology and that has worked quite well. We also upgraded our complaints system which has made it very easy for consumers to register their complaints and for advertisers to respond to it. Going ahead, we will continue to be at the forefront in understanding how best to regulate and monitor the digital frontier, even as we keep streamlining our processes to become more responsive, and more proactive.”

    Sharing her thoughts about the annual report, ASCI CEO & secretary general Manisha Kapoor, said: “The ASCI team, the Consumer Complaints Council, the Honourable ex-high court judges on our review panel, and our domain experts have debated the nuances of advertising and scientificnevidence of thousands of ads to ensure that the process and outcomes are fair to both consumers as well as advertisers. Simultaneously, the constant update to our code ensures that we constantly offer guidance and transparency to consumers and advertisers on newer and emerging formats and categories. This helps in keeping self-regulation at the frontier of advertising developments.”

    ASCI has also upgraded its complaints system “TARA” in order to offer a seamless experience to both consumers and advertisers in the management and resolution of complaints. Features like real-time tracking of complaints aim to make the experience similar to what one would expect from any contemporary tech platform.

    Read the report here: https://ascionline.in/images/pdf/complaint-report-2021-22.pdf

  • OMTV appoints Sahil Kiran Vaidya as head-business & strategy

    OMTV appoints Sahil Kiran Vaidya as head-business & strategy

    Mumbai: OMTV, which claims to be India’s first sanatan storytelling platform, has announced the appointment of Sahil Kiran Vaidya as head business & strategy. In this new role, Vaidya will take care of overall growth of the company via various associations and collaborations where increasing the subscription base & reaching out to wider audience via various creative ideas is his core competency. He will look after the distribution of content & revenue generation via syndication.

    Vaidya holds 20 years of experience as a business professional with a demonstrated history of working in the marketing and digital industry. He previously worked with VSERV as DGM Operator Alliances. Sahil is a strong business development professional skilled in business strategy, business operations management, customer lifecycle management, mobile applications, B2B and D2C Account Management. An inspirational leader with a strong track record of business transformation, integration and turn-around, majorly across the telecom, media, BFSI and SME sector. He has delivered fantastic results across geographies, cultures, scales and environments as a business owner. Has had a significant role in onboarding investors, raising capital, and evaluating investment and M&A deals.

    Vaidya said, ”Thrilled, excited to be a significant part of OMTV.  It’s content with knowledge, pride and enlightenment. I have a firm belief that very soon OMTV is going to be competing with the top most OTT platforms in India. It shall soon spread its wide wings across the globe. When Nitin and I discussed this whole proposition for the first time I just remember saying one word on the opportunity “Enormous”. Going forward, there will be challenges but nothing can withstand the strength of OMTV.”

    OMTV  founder & managing director Nitin Jai Shukla commented, “I’m excited to have Sahil as a significant part of OMTV, he will add to the growth of the company with his enormous experience in the media industry. We have ambitious growth plans to expand and monetize the content as we are ready with our first original big ticket show. Right now, we are a free app and soon with OMTV originals and library of our acquired content we will be coming in the market in a big way. Sahil has huge experience in syndicating the content and with his expertise I’m sure OMTV is bound to grow leaps and bounds.”