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BENGALURU: In India, getting home interiors done is generally regarded as a significant but chaotic exercise. As a result, the business segment remains highly unorganised and...
MUMBAI: BARC India CEO Sunil Lulla is in a unique position, being at the helm of a body which is the only industry currency for the...
BENGALURU: Dinamalar, Eenadu, ManoramaOnline and Prajavaninews media publishers have come together to form South Premium Publishers (SPP), India’s first and biggest ‘south languages’ digital advertising package....
MUMBAI: Homegrown e-sports platform WinZO has come onboard as the official co-powered sponsor of the India tour of Australia on SonyLIV. This is the first time...
New Delhi: Ferns N Petals has forayed into the digital video content segment with the launch of FNP Media, the brand’s new digital content house. FNP...
MUMBAI: On a long trip, the mode of travel may encompass an assortment including air, train, road, boat. Even within these legs, the experience could differ...
MUMBAI: Republic Media Network has announced its expansion into Hindi news in the digital space with the launch of Republic Bharat’s online platform. It aims to...
MUMBAI: Brand Sentry has bagged the digital and PR mandate for Orchids International. It is a leading name in the hygiene product industry. They started their...
NEW DELHI: The next big market is beyond metros’. Non-metros, rural, tier 1, 2, & 3 are driving the next wave of consumption in the country....
New Delhi: Network18 has made key changes in its editorial leadership, with Karthik Subbaraman being tapped as managing editor of the network’s digital news operations and...
MUMBAI: Eight years ago India’s viewership monitoring agency Broadcast Audience Research Council (BARC) was born. Its conception was the result of an unhappy industry and several...
MUMBAI: Media planners and buyers and marketers have repeatedly expressed their desire to have a way of tracking how much video is being watched, on TV,...
KOLKATA: Pocket Aces, India’s leading digital entertainment company, unveiled new branding for its talent management division, labeling it “Clout”.Clout, which means the ability to influence, will...
MUMBAI: Screenwriters Association (SWA), the Indian guild of screenwriters and lyricists has announced the 13 nominees for the original series category of SWA Awards 2020. These...
MUMBAI: Director and producer Samar Khan, who is known for his critically acclaimed war drama film Shaurya, is now weaving stories for digital platforms. Khan has...
Many believe this is the golden age for content creators. Applause Entertainment is one of those at the forefront of creating digital content today. However, the...
Two-decade old PR and brand communications company Actimedia|PR & Digital, is launching a new vertical ‘ActiMedia Earth’ offering brand building, PR and digital expertise at highly...
MUMBAI: Retailers around the globe recognise that the outbreak of COVID-19 will have a significant impact on their business. Sensing this need, FCB, India in collaboration...
MUMBAI: As per the third edition of the BARC-Nielsen report on digital advertising, there is no drop in the count of creatives even after the COVID-19...
MUMBAI: Public broadcaster Prasar Bharati is making all efforts to educate and inform its viewers regarding the Covid-19 pandemic by leveraging its vast network of broadcast,...
NEW DELHI: One of the leading independent advertising agencies, serving clients like TikTok ads, BC Web Wise recently completed two decades of its fabulous journey. On...
MUMBAI: The Indian Media and Entertainment (M&E) sector reached RS 1.82 trillion (US$25.7 billion) in 2019, a growth of 9 per cent over 2018 states the...
MUMBAI: Mumbai’s content producers were in for a shock. When they reached the gates of Film City this morning, they found them shut. Until late last...
MUMBAI: There was a time not so long ago when TV was the main medium to consume content. All that one had to do was create...
MUMBAI: For the last three-four quarters, Shemaroo Entertainment Ltd has been guiding for softer margins due to investments in multiple initiatives. Among other initiatives, the new...
MUMBAI: The digital segment of the India media and entertainment industry is projected to reach Rs 386 billion by FY22 from Rs 173 billion in FY19....
MUMBAI: Hotstar, Star India's online streaming platform, has withdrawn as an associate sponsor of the Indian Premier League (IPL). A BCCI source told India Today that...
MUMBAI: The general elections is the best time for news channels and the past four-five months have been a big gain for news broadcasters. A few...
MUMBAI: If reinvention is the key skill for surviving any business, 56-year-old company Shemaroo Entertainment Ltd (Shemaroo) has exemplified this art. The company, which embarked on...
MUMBAI: Initiating a new beginning in the Indian marketing space, Keventer, the largest Banana brand in India, has launched the nation’s first ever marketing campaign to...
MUMBAI: “Is it viral yet?” More often than not, this is what you will hear from marketers and agencies soon after they make a brand campaign...
MUMBAI: Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News. Concept BIU is...
MUMBAI: Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing...
MUMBAI: Unabated and utterly unafraid – Koffee with Karan is back for its 6th season. The longest running chat show on Indian television sets new benchmarks with...
MUMBAI: BBC GoodFood India has strengthened its top-level management by appointing Pritam Jit Das to expand their presence in Print, Digital, TV, Social Media and Events....
MUMBAI: The #IndiaInvited campaign by Kotak 811 builds on the insight of inclusiveness for everyone irrespective of personal or physical characteristics and draws attention to how...
MUMBAI: An outstanding script, a big production house backing you or roping in lead actors don’t ensure a Bollywood movie’s success today. The aim is to...
MUMBAI: In an industry first in the BFSI sector, YES Bank has opted for iCubesWire’s AI enabled solution, Instatalk, which provides an accurate platform for the...
EMI Records India recently launched its own unique platform VYRL Originals which completed six months on 12 July. Every month, a single was released with the...
MUMBAI: The last few years have seen a major shift in consumer behaviour and the way brands interact with them through various mediums. So, the industry...
MUMBAI: A young professional just graduated from an MBA college would be thrilled to join a reputed company like Future Group. But Shrenik Gandhi’s entrepreneur blood...
MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not...
MUMBAI: The global sports industry is undergoing more disruption than ever as a result of ongoing shifts in media consumption, the emergence of new technologies and...
NEW DELHI: Minister for Information & Broadcasting Smriti Zubin Irani yesterday said that the time has come to put laws, ethics and rules into place that...
MUMBAI: The new telecom policy is likely to be implemented by next month, telecom secretary Aruna Sundararajan said yesterday. The draft policy, branded as National Digital...
MUMBAI: Digital agency The Glitch, an independent brand under GroupM, has launched Flux@The Glitch, a specialised new-age content division. Flux is a content development and production...
‘You talking to me?’ The famous line of Travis Bickle, a lonely taxi driver in Martin Scorsese’s iconic film Taxi Driver, is known to cinephiles all...
MUMBAI: With great customer service at the core of its philosophy, Vodafone India has developed new age digital experiences for its 210 plus million customers. Vodafone...
MUMBAI: SportzPower, in association with GroupM’s sports arm ESP Properties, has released its 2018 report on sports sponsorship in India. Ground advertising was up from Rs...
MUMBAI: In the fast-paced urban life its a luxury to have healthy delicious home food at all times. Meal Of The Moment has launched a new...
