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New Delhi: GBKC Global, known for manufacturing products for premium apparel brands & technical textiles has assigned its Brand Strategy, Digital and Creative mandate to new age...
Mumbai: The Minimalist, a Mumbai-based creative solutions group company has been accorded the digital creative mandate of travel company InterMiles (part of the Etihad Aviation Group)....
New Delhi: Despite facing a tough competition from digital, Television will continue to remain the preferred option for viewers and brands, said Madison Media and OOH,...
Mumbai: Ad agency Chimp&z Inc celebrated the LGBTQIA+ members of the advertising community by bringing them together for its digital Pride parade, #PrideOfAdvertising, all through the...
New Delhi: The Madras high court has issued a notice to Centre over a plea filed by the Digital News Publishers Association (DNPA) against the Information...
Mumbai: IndianTelevision.com kicks off its Throwback Thursdays series where we go into flashback mode to revisit brilliant ad campaigns created over the years – one campaign...
Mumbai: Many have tried. Most have failed. But the Arnab Goswami-led Republic Network is not letting that get in the way of its ambition to go...
Mumbai: Tata Digital, a wholly owned subsidiary of the Tata Group, said it is acquiring a majority stake in online pharmacy 1mg, making this the second...
Mumbai: Consumer behaviour and purchase patterns have undergone a drastic change over the last year. Around 62 per cent of urban internet users now prefer to...
MUMBAI: South Asia’s express air and integrated transportation & distribution company, Blue Dart, has announced paperless transactions on their new digital portal for all vendor partners....
New Delhi: Digital payments firm Paytm has reported narrowing of its loss for the second consecutive fiscal year. According to its annual report, the company has...
KOLKATA: Despite all odds, Reliance Industry Limited’s (RIL) media & entertainment business has recorded profitability during the pandemic-hit financial year. According to the company’s latest annual...
Mumbai: Filter Coffee Co., a full-service digital agency, started by Anuja Deora Sanctis has bagged the social media mandate of Blossom Kochhar Aroma Magic, a premium brand...
Mumbai: Leading media conglomerate Zee Entertainment Enterprises Ltd. (ZEE) on Tuesday appointed Nitin Mittal as president – technology & data. Prior to joining ZEE, Mittal was...
Mumbai: Integrated creative and digital marketing agency, Digital Refresh Networks has won the digital mandate for leading FMCG Brands – Gelato Italiano and The Coffee Bean & Tea...
New Delhi: PallyCon, a global leader in Multi DRM, forensic watermarking services, and anti-piracy technology on Monday launched its state-of-the-art app security service. A simple plug-n-play...
New Delhi: Mothers have been a symbol of care, nurturance, and sacrifice of self over others. A year into the pandemic the sheer desperation and helplessness...
KOLKATA: The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, is being renamed as Indian Broadcasting & Digital Foundation (IBDF), as it expands its purview...
MUMBAI: After a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency has bagged the integrated digital mandate for Pure Nutrition. As part of the mandate,...
Mumbai: Knowledge platform Mind Wars on Monday announced that it has retained the marketing and communications mandate with Blue Buzz, a full-service integrated marketing agency for...
Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, won the integrated digital mandate for Mumbai’s authentic Turkish and Lebanese Baklava brand, Mezaya. The mandate includes...
New Delhi: As the world looks to the future and new ways of doing business, new channel CNN is launching cross-platform programming to cover the macro...
MUMBAI: Filamchi, a Bhojpuri movie channel from the house of IN10 Media Network has signed a strategic partnership with Chingari, a homegrown short video app for live streaming...
MUMBAI: Mankind Pharma, the fourth largest pharmaceutical manufacturing company headquartered in India has appointed Grapes Digital to handle its PR mandate. Grapes Digital’s Delhi office will be...
New Delhi: iProspect, the digital-first end-to-end media agency from the house of dentsu India, has won the digital mandate for AU Small Finance Bank, a Scheduled...
Mumbai: According to a 2019 EY report, the Indian e-pharma sector was poised to touch $2.7 billion by 2023 from $360 million. The report cited an...
New Delhi: Leading advertising and communication group Havas has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios – a new, integrated global...
Mumbai: Kolkata-based marketing consultancy Meraqi Digital has bagged the digital mandate of homegrown toy brand OK Play. As part of the mandate, the agency will be...
MUMBAI: Hiveminds Innovative Market Solutions has been appointed by cryptocurrency investment platform CoinSwitch Kuber as its digital agency. The account will be handled by the HiveMinds...
MUMBAI: Hair colour brand Streax Professional has assigned its digital AoR (agency of record) mandate to Grapes Digital, following a multi-agency pitch. The account will be...
Mumbai: Two out of three news consumers consider fake news a major challenge facing the country’s news organisations, showed the latest report released by media consulting...
KOLKATA: Reliance Industries Ltd’s (RIL) digital, telecom arm Jio Platforms’ net profit rose 47 per cent year-on-year to Rs 3,508 crore in the fourth quarter (Q4)...
MUMBAI: Baby care brand Mother Sparsh, which is marking its presence in the unisex personal care segment, recently concluded the first leg of a unique campaign...
MUMBAI: Instant fruit-based concentrate maker Rasna has rolled out a digital forward strategy this summer season. Known for its I Love You Rasna tagline for years,...
MUMBAI: New mothers returning to work often find balancing career and primary caregiver responsibilities challenging. However, millennial moms are leaning upon technology to ease into the...
New Delhi: Music network 9X Media, which also owns SpotlampE and other digital products, has elevated marketing lead Kanan Dave to a business head role. As...
MUMBAI: Cashing in on the IPL fever, skill-gaming platform, Mobile Premier League (MPL) has launched its latest campaign on TV and digital media platforms. Revolving around the theme ‘Hai Akal, Khelo MPL’,...
MUMBAI: Condiments brand Nilon’s has rolled out a new campaign – Isme Pyaar Mila Hai, highlighting the brand products across television and digital platforms with Pankaj Tripathi...
KOLKATA: In key leadership appointments, Viacom18 has brought on Chanpreet Arora as AVoD (Voot) business head, and Vineet Govil as chief technology officer of its digital...
MUMBAI: Beverage company Parle Agro has strengthened its positioning in the sparkling fruit drink category by rolling out a multi-media campaign for its Fizz portfolio. The...
KOLKATA: Following a pandemic hit year, the Indian media and entertainment (M&E) sector declined by 24 per cent to Rs 1.38 trillion in 2020, compared to...
MUMBAI: Despite the challenging business environment, 2020 was a year of adaptability, growth and innovation. During the lockdown, television came across as a trusted medium. There...
KOLKATA: The Covid2019 pandemic has walloped many industry verticals this year but digital-first categories including over-the-top (OTT) or streaming video services have actually been given a...
Bengaluru: As a tumultuous year comes to a close, the trials and tribulations of 2020 was encapsulated in a funny, witty and topical video by sleep...
NEW DELHI: Chivas India has launched its latest digital campaign ‘Celebrate Within’ to revive the true meaning of celebration. The campaign features five eminent personalities who...
MUMBAI: The process of the digital transformation of the print industry has been ongoing for a while now, but the Covid2019 crisis accelerated the need for...
Mumbai: ZEE5 will air the final episode of their Contech.ED 2020 series on December 12, 2020. #BingeNomics is an eight-partknowledge series to discuss the trends and...
NEW DELHI: Bosch Home Appliances (BSH) has brought on board Isobar India, the digital agency from the house of dentsu international, as its strategy and creative...
NEW DELHI: While the local language market has always been a force to contend with in the Indian publishing industry – be it radio, print, TV,...
MUMBAI: Covid2019 has impacted industries across the board but it also gave a massive fillip to digital adoption. People are using digital more than ever for...
