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Tag: Digital

  • PVR launches digital interactive platforms to enhance customer engagement

    PVR launches digital interactive platforms to enhance customer engagement

    MUMBAI: With increasing digital penetration in the country, more and more companies are upping their digital game to keep abreast with the ever-changing and evolving consumer demand. Keeping that in mind, multiplex chain PVR has introduced two digital interactive platforms, which will help increase customer engagement.

     

    The two platforms – Interactive Consumer Experience (ICE) and PVR Movie Calendar – can not only connect with customers, but also take real time feedback and provide on the move information.

     

    Through the mobile based Interactive Consumer Experience, consumers can give instant feedback to PVR via SMS and USSD, a technology that allows menu based interactive communication.

     

    On the other hand, the PVR Movie Calendar will allow customers to track the movie line up at PVR for the next three months as well as enable them to set reminders for new movie releases. The PVR Movie Calendar is compatible with the iOS, Android, Windows and Mac operating systems and can also be synced with phones and gadgets.

     

    “Internet is the most powerful tool in today’s world. The way it has empowered the youth to express their opinion is commendable. Our vision is to reach out to patrons through online medium and bond with them. It is very important for us to understand consumer perspective and provide them with services, which can collaborate with their requirements. We are always keen to know how our patrons feel and expect from PVR Cinemas. All our digital innovations enable us to evangelize a wholesome cinema experience for all our loyal customers,” said PVR Cinemas CEO Gautam Dutta.

  • TO THE NEW Digital ranks in 2015 Red Herring Top 100 Asia

    TO THE NEW Digital ranks in 2015 Red Herring Top 100 Asia

    MUMBAI: Digital services company TO THE NEW Digital has been chosen as a Red Herring Top 100 Asia Winner, a list honoring the year’s most promising private technology ventures from Asia.

     

    Shortlisted from hundreds of innovative companies from across the continent, the selected nominees were judged on both quantitative and qualitative criteria, such as financial performance, technological innovation, management strength, market size and execution index from their respective industries.

     

    “Winning Red Herring Top 100 Asia 2015 Award speaks volumes about TO THE NEW Digital’s long-standing experience, strategic vision and technological capabilities. We are focused on innovation and adapting razor edge technologies for client success. This award will further drive our efforts to consistently stay in digital forefront and to deliver ROI-driven customer experiences,” said TO THE NEW Digital CEO Deepak Mittal.

     

    “Choosing the companies with the strongest potential was by no means a small feat,” said Red Herring publisher and CEO Alex Vieux. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Asia to the Top 100 Winners.”

     

    The Red Herring Top 100 Awards are held every year in Asia, Europe and North America to recognise some of the most exciting technology companies in the world. 

  • Indian advertising market leads BRIC with 11% growth rate in 2015: Carat

    Indian advertising market leads BRIC with 11% growth rate in 2015: Carat

    MUMBAI: The Indian advertising market is all set to witness a double digit growth rate of 11 per cent in 2015, which is the highest growth rate amongst the BRIC markets. The growth boost came from the ICC Cricket World Cup, which was held earlier in the year. Moreover, in 2016, India is poised to see a growth rate of 12 per cent, according to the Carat Ad Spend Report of September 2015.

    The year 2015 looks buoyant for the Indian advertising market as optimism continues to flood the market with growth prospects remaining high in the country, propelled by the election of a pro-business government in 2014 and the revival in investment.

    Of the other BRIC countries, while the advertising market in both Brazil and China is expected to see a growth rate of six per cent each in 2015, Russia will be an aberration as the economy has been affected by the sharp drop in oil prices and Western sanctions following the annexation of Crimea last year. The Russian advertising market has been severely affected with advertising revenues decreased by 16 per cent in 1H 2015. Carat predicts the total is market forecast to decrease by 14 per cent in 2015, a revision down from the decrease of 7.1 per cent previously forecast in the March 2015 report.

    DIGITAL AND MOBILE FORECAST

    From a regional perspective, Carat confirms on-going positive momentum in 2015 for most regions although volatility occurs in some individual markets, with Western Europe at 2.6 per cent, 4.2 per cent in North America, 4.1 per cent in Asia Pacific and 12.7 per cent in Latin America.

    Despite a slight decline in growth forecasts due to China’s economic downturn, Asia Pacific remains strong in 2015 with an above global spend rate of 4.1 per cent, driven by high-performing India at 11 per cent and growing Australia at 2.4 per cent. 

    The report predicted continued optimism through positive global and regional outlook and solid growth in Digital and Mobile. Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, global advertising spend will grow by four per cent in 2015 to $529 billion, a slight decline from the 4.6 per cent predicted in March 2015. Moreover, in 2016 it is predicted to grow by 4.7 per cent, accounting for an additional $25 billion in spend as per Carat’s latest global advertising expenditure report. 

    Fuelled by the rise of Mobile and Online Video spending trends, the report reconfirms the continued solid growth for Digital media, evident through the upsurge in the predicted share of advertising spend in 2015 of 24.3 per cent and 26.5 per cent in 2016. For 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend is forecast to overtake TV advertising by more than $4 billion.

    DIGITAL

    By media, Digital with 15.7 per cent growth in 2015, continues to be the only channel warranting double digital growth and is predicted slightly lower at 14.3 per cent in 2016. This is driven by the high demand for Mobile and Online Video advertising especially across social media, with 51.2 per cent and 22 per cent year-on-year growth expected this year.

    TELEVISION

    Programmatic buying is also experiencing rapid growth at a rate of 20 per cent each year. TV remains both dominant and resilient with a steady 42 per cent market share of global advertising spends in 2015 and is predicted to grow by more than three per cent in 2016, as the upcoming Olympic Games and US elections are expected to drive considerable viewership.

    Thirty eight out of the 59 markets analysed, report TV still as their leading medium, with 17 out of these 37 markets showing that more than 50 per cent of their advertising spend is still placed on TV, including Italy, China and Brazil. 

     

    ONLINE VIDEO

    Online Video is forecast to grow at a rate of 22 per cent this year and a forecast of 19 per cent in 2016, as previously predicted in the March 2015 report. With cross-device measurement tools becoming more robust, and access to premium content increasingly available, greater investments from TV budgets are being allocated into Digital, moving from a ‘channel-first’ mind set to an ‘audience-first’ focused approach. Brands are starting to understand the reach and potential of moving their investment to Online Video as the lines between linear broadcasts and digital increasingly blur. Growth in Online Video will also be fuelled by the rise of programmatic video and more efficient/scalable video production via media partners.

    MOBILE

    Mobile is experiencing the greatest spend growth across all media. The opportunities
    to re-target consumers closer to purchase activity is a big driver. Carat forecasts growth in Mobile spend at 51.2 per cent in 2015, up from the previous prediction of 49.7 per cent in the March 2015 report and a predicted 44.5 per cent in 2016 up from the previous prediction in March 2015 of 41.9 per cent. In the US, Mobile ads targeted to both smartphones and tablets are predicted to capture up to 40 per cent of online display spend by 2019, currently accounting for 24 per cent of digital budgets.

    SOCIAL MEDIA

    Mobile and Online Video are also the key factors for Social Media advertising spend growth. Social Media advertising spend is rising, and moving to mobile and in-app placements. Both Twitter and Facebook report that over 70 per cent of their advertising revenue now comes from mobile, and the vast majority of this is now likely to be in-app rather than through the mobile web.

    NEWSPAPERS

    The age old Newspaper continue to capture the third highest share of total advertising spend, being the second most popular media type in India, and the third most popular for nine of the 13 top spending markets, including the US, Japan and UK. However, the market as a whole continues to fight against a difficult structural trend of spend shifting to digital platforms. As a result, traditional Print spend has been declining every year since 2008. Newspaper share of total advertising spend has been falling by over a percentage point each year, from 23 per cent in 2008 to a predicted 13 per cent in 2015 and 12 per cent in 2016.

    MAGAZINE, CINEMA, RADIO, OOH

    Despite the ongoing decline in Print spend, Carat’s forecasts confirm year-on-year growth for all other media with updated predictions for 2015 highlighting year-on-year growth in Cinema at 4.7 per cent, Radio at 1.3 per cent and Outdoor at 3.4 per cent, with the latter two slightly revised down from March 2015 figures.

    Magazines are forecast to decline by two per cent in 2015 and by 1.9 per cent in 2016. Magazine share of spend is forecast at 6.9 per cent in 2015 and 6.5 per cent in 2016.

    Dentsu Aegis Network CEO Jerry Buhlmann said, “Carat’s latest advertising spend forecast shows optimism balanced with realism during a year of increased volatility in major markets such as Russia and China. Noticeably, the landscape is becoming increasingly complex as previously grouped markets, such as the BRIC economies are now operating differently and economic situations can quickly change markets at pace. Our teams are well positioned to navigate our clients through this multi-faceted marketplace and successfully assimilate new market opportunities at speed.”

    “Digital media continues to achieve outstanding growth as the effectiveness of this medium and results achieved, especially with the millennials, warrants the upsurge in spend levels. As digital rapidly evolves into a more established asset and programmatic and search bring stronger performance and efficiency, we continue to add value to our clients by delivering innovative solutions that are different and better,” he added.

    Carat Global chief strategy officer Sanjay Nazerali said, “The media landscape is more complex and multi-faceted than ever before. The diversity of media, market volatility and the rising impact of geographical events are all influencing advertising spend. For global clients, this means a greater need to be aware of such evolving scenarios, to be agile and able to move spend where it can deliver the greatest return.”

  • Digital fuels growth in Africa’s entertainment & media industry: PwC

    Digital fuels growth in Africa’s entertainment & media industry: PwC

    MUMBAI: After more than a decade of digital disruption, the African entertainment and media industry has entered a new landscape – one where the media is no longer divided into distinct traditional and digital spheres, according to a report from PwC titled Entertainment and media outlook: 2015 – 2019 (South Africa – Nigeria-Kenya). 

     

    The Outlook forecasts that South Africa’s entertainment and media industry is expected to grow from R112.7 billion in 2014 to R176.3 billion in 2019, at a compound annual growth rate (CAGR) of 9.4 per cent. Digital spend is expected to fuel the overall growth. South Africa’s Internet access market will rise rapidly from R32.5 billion in 2014 to R76.2 billion in 2019, far ahead of any other consumer spend category, making it the largest contributor to South Africa’s total entertainment and media revenues.

     

    PwC Southern Africa entertainment and media leader Vicki Myburgh said, “This year’s Outlook shows consumer demand for entertainment and media experiences will continue to grow, while migrating towards video and mobile. Increasingly, though, it’s clear that consumers see no significant divide between digital and traditional media – what they want is more flexibility, freedom and convenience in when, where and how they interact with their preferred content.”

     

    “Consumers are choosing offerings that combine an outstanding and personalised user experience with an intuitive interface and easy access. This includes shared physical experiences like cinema and live concerts, which appear re-energised by digital and social media,” Myburgh added.

     

    The Outlook presents annual historical data for 2010–2014 and provides annual forecasts for 2015–2019 in 11 entertainment and media segments for South Africa, Nigeria and Kenya: the Internet, television, filmed entertainment, video games, business-to-business publishing, recorded music, newspaper publishing, magazine publishing, book publishing, out-of-home advertising and radio.

     

    Aside from the Internet, the Outlook predicts that the fastest growth will be seen in video games, business-to-business and filmed entertainment. “But it is Internet access itself that is acting as a driver of revenues in video games and film, creating new revenue streams by making over-the-top (OTT)/streaming or social/casual gaming viable to more consumers and thereby cancelling out physical falls,” added Myburgh.

     

    Music, magazines and newspapers, which will show only moderate consumer growth, are three segments that face strong competition from the Internet. The music market was worth R2.01 billion in 2014, compared to R2.08 billion in 2013. Annual revenue is forecast to grow marginally by a CAGR of 1.3 per cent over the next five years to remain relatively flat at R2.1 billion in 2019.

     

    Television remains a highly significant contributor to consumer spending, with combined revenues from TV subscriptions, advertising and licence fees projected to reach R40.9 billion by 2019. The report also shows that one consistent trend – and not just in South Africa, but globally – is the rise in overall consumer spending through to 2019 on video-based content and services, against far flatter prospects for spending on primarily text-based content and services. If consumer revenue from TV subscriptions and licence fees is aggregated with that from video games, around R4.5 billion will be added between 2014 and 2019.

     

    In contrast, consumer revenue from books, magazines and newspapers is expected to rise by just R1.3 billion over the entire forecast period.

    Alongside video providers, a further thriving source of revenue over the coming five years will be live events. Revenue from live music is expected to grow at a CAGR of 7.9 per cent in the next five years, reaching R1.5 billion in 2019, up from R1 billion in 2014. Box office revenues are also steadily increasing at a CAGR of three per cent to reach R972 million by the end of the forecast period.

     

    The appeal of live entertainment has also had a positive effect on the related advertising revenues. South African cinema advertising revenue is also rising at a CAGR of 6.7 per cent and will be worth an estimated R884 million in 2019. “It is clear that consumers value – and are willing to pay a premium for – real-life physical entertainment experiences, and these in turn are the types of consumers that advertisers wish to target,” said Myburgh.

     

    The report shows that South Africa’s total entertainment and media advertising revenue is expected to rise by 5.6 per cent from R39.7 billion in 2014 to R52.1 billion in 2019. TV advertising is by far the largest contributor to total advertising revenues, followed by newspaper advertising: however, their combined 52 per cent share of total advertising in 2014 will fall slightly to 51 per cent in 2019.

     

    Despite the strong projections for advertising, its share of the entertainment and media mix is predicted to decrease by 2019 as consumer spending takes an ever larger part of the pie; from 35 per cent in 2014, advertising will account for just 30 per cent of spending in 2019.

     

    “Affordable Internet access will continue to digitally disrupt the market in novel and innovative ways. The ongoing spread of services to mobile networks, novel devices and emerging markets will change how media and entertainment are served, consumed and monetised in multiple ways. Affordable Internet access will also inhibit the revenue growth of various sectors as consumers use it to access free, ad-funded and lower-priced subscription-based versions of new and existing media services,” said Myburgh.

     

    Nigeria

     

    Nigeria’s entertainment and media market grew by 19.3 per cent in 2014 to reach $4 billion. By 2019, the market will be more than twice as big, with an estimated total revenue of $8.1 billion. As in South Africa, the Internet will be the key driver of growth for Nigeria. Television, comprising revenue from TV advertising and subscriptions, is the other main driver.

     

    Excluding Internet access, television, filmed entertainment and video games are the areas where Nigerian consumers are expected to spend the most over the next five years.

     

    Consumer spend on video games and music is set to see the sharpest rise in forecast CAGRs at 14.3 per cent and 11.4 per cent, respectively. Piracy continues to remain a problem in Nigeria, limiting growth across several entertainment and media sectors.

     

    Kenya

     

    Kenya’s total entertainment and media industry was valued at $1.8 billion in 2014, up 13.3 per cent from 2013, when it stood at $1.6 billion. The market is expected to surpass the $3 billion mark in 2019 to reach $3.3 billion.

     

    Again, the Internet is expected to be the largest driver of growth, followed by television and radio. TV advertising will overtake radio in 2016, and Internet advertising will see the fastest growth rate at a CAGR of 16.8 per cent. Traditional mediums such as TV, radio and newspapers will continue to be the first choice for most Kenyan advertisers in the foreseeable future.

    Kenya’s total entertainment and media industry was valued at $1.8 billion in 2014, up 13.3 per cent from 2013, when it stood at $1.6 billion. The market is expected to surpass the $3 billion mark in 2019 to reach $3.3 billion.

     

    “Today’s media companies need to do three things to succeed: innovate around the product and user experience; develop seamless consumer relationships across distribution channels; and put mobile (and increasingly video) at the centre of the consumer’s experience,” concluded Myburgh.

  • Omnicom bags top honors at 2015 Spikes Asia Festival

    Omnicom bags top honors at 2015 Spikes Asia Festival

    MUMBAI: Omnicom agencies took the top honours at the annual Spikes Asia Festival of Creativity. BBDO received the night’s top honor, Network of the Year, for the second consecutive year, with DDB placing third. The award comes on the heels of BBDO winning the Cannes Lions APAC Network of the Year.

     

    On the other hand, Colenso BBDO won Agency of the Year and DDB Group New Zealand placed third. OMD China was among the top three Media Agencies of the Year.

     

    In total, over 40 Omnicom agencies in 12 countries contributed to nearly 150 Spike awards. More than any other holding company, Omnicom agencies won four Grand Prix awards in Design, Digital, Direct, and Promo and Activation, as well as three Creative Effectiveness awards.

     

    Colenso BBDO’s ‘Reduce Speed Dial’ innovative campaign for Volkswagen was a multiple award-winner taking the top prize in Digital and Direct. WhybinTBWA won a Grand Prix and two Golds for their ‘It’s Your Call’ campaign for 3AW. DDB Group New Zealand was among the top three agencies and won two Grand Prix awards, the highest honour, in Design, Promo and Activation.

     

    “Omnicom once again had a great showing at Spikes and it’s especially gratifying to see our networks and agencies continue their winning streak in an incredibly competitive region. I am extremely proud of the recognition, the work that earned it, and the people that made it happen,” said Omnicom Group president and CEO John Wren.

  • Saregama launches new digital tool for B2B partners

    Saregama launches new digital tool for B2B partners

    MUMBAI: Music label Saregama India has launched a digital initiative for its B2B partners across sectors like advertising, film production and television companies. 

     

    The new B2B tool called ‘Song Selector’ will allow users to search appropriate songs as per their needs from Saregama’s repertoire of 117,000+ strong catalogue for embedding.

     

    The tool will be available to the creative team of agencies as well as their affiliated production houses.

     

    Saregama India managing director Vikram Mehra said, “Our new initiative – Song Selector – is a single license window, which will ensure all our partners an easy process of selecting songs from our vast repertoire.”

     

    Saregama’s music library comprises various genres starting from Indian classical, ghazal, bhajan, Qawwali to folk music.

     

    With the help of the B2B tool, users can now easily discover the right content, by the name of the song, theme as well as mood.

  • Zee names Sharlton Menezes as biz head of digital content

    Zee names Sharlton Menezes as biz head of digital content

    MUMBAI: In a recent internal re-shuffling, Zee Digital Convergence Limited (ZDCL) has named Sharlton Menezes as business head of original digital content. 

    Menezes was earlier heading programming and marketing at Zee Café and Zee Studio. 

    In his new role, Menezes will be responsible for production, distribution and monetisation of original video content. He will directly report to ZDCL CEO Debashish Ghosh.

     

    He will also be responsible for optimising the current TV show content created by Zee Entertainment Enterprises Limited (ZEEL) and look after traffic and revenues on YouTube and other emerging Video on Demand (VOD) platforms. 

    Menezes will work closely with digital video production content head Vineeta Shridhar, Zeel Digital business head Hemant Inamdar, and Ditto TV business head Manoj Padmanabhan to ensure effective impact of the digital content across all platforms.

     

  • ‘Citizen Journalist’ remains to be a show sans baggage: Anubha Bhonsle

    ‘Citizen Journalist’ remains to be a show sans baggage: Anubha Bhonsle

    MUMBAI: The Press has always been considered as the fourth pillar of democracy, but in a vast country like India, the plight of citizens seldom reach the mainstream media. Almost a decade back with the mission of empowering every citizen with a platform of expression, CNN-IBN launched a show called Citizen Journalist Show (CJ). The show travelled to various nooks and corners of the country and Indians became a part of it by sharing their stories.

     

    Acknowledging the emergence of digital years after inception, the network has decided to re-brand the show as CJ+, which will not only have a presence on television but will also be available on digital platforms. “The scrutinization will remain the same,” says CNN-IBN executive Anubha Bhonsle, adding, “The critics of the show often reverberate that as the show is now available on digital, the content’s credibility will get compromised but that’s not true. The story will still go through the same rigour, and the show’s rich legacy, authenticity in reportage will remain intact.”

     

    CJ Show airs on the channel every Saturday. “People had to wait for the content to come on television and if they missed it, it was gone. Digital now enables viewers to see the content whenever they want and that’s something that we have achieved,” informs Bhonsle.

     

    From 1 August, 2015 the new avatar has unfolded for the mass and the reaction has been positive asserts Bhonsle. “Considering that it has been just two weeks, I would refrain from giving numbers but yes viewership has gone up and we are expecting it to grow bigger. We want CJ+ to enhance its base, reach out to more people and tell many more stories and digital will help us achieving that goal,” she says.

     

    “The idea of CJ+ came in because we were interested in new age story telling, where we will intersect journalists with technology and make things more digitised. But at the end of the day, we will continue to be what we were. People can still use the previous procedures that they were using to connect with us,” adds Bhonsle.

     

    With digital innovation rolled out, the probability of rural India sharing their story multiplies. When queried about rural India, Bhonsle says, “I will not say that we received an overwhelming response from rural areas after we launched the digital platform. Rural reacts the most to word of mouth. Whenever we feature a story, we observe many talking about it. It’s early days yet so we will see how it goes.”

     

    “CJ over the years has remained a show that carried no baggage,” says Bhonsle. At a time when television news is occupied by panel discussions and high decibel debates, CJ+ comes out as a differentiator. Now it remains to be seen if the new format garners mass recognition and more importantly whether it manages to grab advertisers’ attention too in a world ruled by ad revenues.

     

    On Twitter, CJ+ has 14.8K followers, while the Facebook page has over 15k likes.

  • Epic goes digital; to launch mobile app in July

    Epic goes digital; to launch mobile app in July

    MUMBAI: Epic Television Networks founder and managing director Mahesh Samat had once rightly said that the channel’s content will cross borders. Building on that philosophy, Epic, a segmented entertainment channel is set to step out of television sets and go mobile with the launch of its mobile app.

     

    Replying to an inquisitive fan, the channel’s official Twitter handle tweet read, “We’re launching the Epic channel mobile app soon where you can catch all your favourite shows. We’ll keep you posted.”

     

    Sources close to the development told Indiantelevision.com that the app will be launched in July. “It will be a subscriber based app for international markets,” says an industry source.Other details will be unfolded soon with time.

     

    “Things are under preparations and the official announcement will soon follow,” an official close to the development adds.

     

    It can be recalled that Samat had always been keen on digital. Says a media expert, “Digital is the next big thing and he wanted to sell his content online because it’s premium and not just show it free on YouTube. He has always believed that his content will travel overseas and I think this is a good move by the channel.”

     

    Moreover, as this website had earlier reported, the channel will be launching a host of new shows in July.

     

    According to a media analyst, in an era of moving screenagers, the channel has made a smart move with cost attached and this in turn will bring visibility to the premium content that it airs. 

  • Competition Commission of India goes digital; hops on to Twitter

    Competition Commission of India goes digital; hops on to Twitter

    NEW DELHI: The Competition Commission of India (CCI) has made digital in-roads by making its debut on Twitter.

     

    CCI opened its account on the popular social networking website in order to provide prompt updates to all stakeholders, including the general public, legal community, business and the media. 

     

    The move comes at a time when the Indian government is attempting to use social media to the fullest to reach target readers.

     

    CCI’s Twitter handle is @CCI_India.

     

    While short messages will be communicated through tweets whenever possible, detailed orders will continue to be available on the website of the Commission.