Connect with us
Mumbai: Nxtdigital Board on Friday accorded in-principle approval for its digital and media businesses comprising broadband, HITS, digital cable television, content syndication & teleshopping to be...
Mumbai: Eggoz, a Gurgaon-based integrated farmer egg brand has appointed Samarth Wadhwa as the company’s new head of marketing. Wadhwa carries nine years of experience in...
Mumbai: In today’s times, Direct-to-consumer is an extremely exciting space, primarily because there are so many interesting brands coming up in multiple industry verticals. Right from...
Mumbai: Currently valued at around $27 bn, India’s media and entertainment industry is all set to grow at 10-12 per cent CAGR to become a $55-70Bn...
MUMBAI: Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two — and only these two –...
Mumbai: TV9 Network is gearing up to launch an English language online platform for long shelf-life narratives and news-based factual content. According to sources, the platform’s...
Mumbai: It is no secret that the public relations (PR) landscape has been steadfastly evolving over the past decade, thanks to the advent of digital media...
Mumbai: Creative digital agency Sociowash has won the social media mandate for Big Bazaar. The mandate, which was won through a competitive pitch process, will be...
Mumbai: Social media will be the fastest-growing channel between 2021 and 2024, with an average annual growth rate of 14.8 per cent, closely followed by online...
Mumbai: Digital marketing agency Optiminastic Media has announced the launch of Click2Collab, a tech-based influencer marketing platform. Click2Collab is built upon a seamless interface that helps...
Mumbai: Teachmint, an education infrastructure startup and teaching platform has launched its brand new campaign featuring Bollywood veteran Anil Kapoor. Centered around the idea of ‘Naye...
Mumbai: Online professional network LinkedIn has tied hands with digital creative agency The Glitch to launch the second phase of the #FindTheBalance campaign that provokes honest conversations about the realities...
Mumbai: Full-service creative digital marketing agency Sociowash has won digital mandate for Hero Lectro, which falls under Hero Cycles Ltd, in a multi-agency pitch. The mandate...
Mumbai: Integrated digital marketing agency Team Pumpkin has successfully acquired the digital mandate for food brand Wise Mama. The account will be handled by the agency’s...
Mumbai: Homegrown social live-streaming platform Bolo Live has brought Abhay Singh Kumpawat on board as its vice president of marketing to drive the next level of growth...
Mumbai: In a reflection of the changing media consumption habit and the surge both in digital consumption & advertising, 38 per cent of consumers shared that...
Mumbai: Brand strategy consultancy Wolfzhowl Strategic Instigation has brought on board Maulik Kalamthekar as the lead of consumer engagement strategy. This is Maulik’s second stint at the...
MUMBAI: Global advertising technology firm The Trade Desk has partnered with Lifesight, a customer intelligence company that specialises in location-based measurement. The association will enable the...
New Delhi: The Department of Telecommunications (DoT) has amended the Indian Telegraph Right of Way Rules (RoW), 2016 by way of a gazette notification permitting laying...
Mumbai: Digital agency Kinnect has bagged homegrown tyre brand Ceat Tyres’ digital media mandate. The account for the flagship company of the RPG Group was won...
New Delhi: ShortsTV- 24×7 linear and OTT channel dedicated to short-form content has announced a partnership with Amazon to launch ShortsTV on Amazon Prime Video channels...
Mumbai: The rise in both viewership and engagement of over-the-top (OTT) has opened up a world of possibilities for marketers looking for new and better ways...
Mumbai: Digital advertising agency from the house of Merge Infinity Global, Chimp&z Inc has won digital mandate for video poker app Hashtag Poker and Poker Sports League,...
Mumbai: Forced to spend more time at home, consumers are investing in making their homes more pleasant to live in, fuelling rapid growth in demand for...
Mumbai: Havas Creative Group India on Tuesday announced the appointment of Amish Sabharwal as senior executive creative director and creative head of digital experience, effective immediately....
Mumbai: Dentsu India has bolstered its Digital, Experiential and PR capabilities under the Isobar India group, comprising the creative agencies Isobar India and WATConsult, and the...
Mumbai: Coconut Films has been in the business of TV commercial production for more than a decade and has recently delivered a digital film for the bullet...
Mumbai: L’Oréal India announced the appointment of Gaurav Anand as its chief digital & marketing officer (CDMO) on Monday. This newly created role brings together the digital and...
MUMBAI: The year 2020 was a game-changer on many counts for the world in general. Many brands that relied heavily on offline marketing and in-store shopping...
New Delhi: Public broadcaster Prasar Bharati has added more than 15 million digital subscribers on YouTube between 2017 and 2021. The total digital subs for both...
Mumbai: The Marathi TV language landscape presents a stark contrast to the regional TV landscape in the southern states where the regional language is almost a...
Mumbai: Gulf Oil India has launched a digital film as a part of its on-going Gulf ‘Superfleet Suraksha Bandhan’ campaign to appreciate the truck drivers who...
Mumbai: Homegrown fit-tech company OneFitPlus, which deals in connected fitness equipment like treadmills, indoor bikes and bicycles, has signed actors Kiara Advani and Sidharth Malhotra as...
Mumbai: JK Lakshmi Cement, in association with BC Web Wise, launches its new digital ad film called #IndiaAbSoschBulandKaro to celebrate the country’s 75 years of Independence...
Mumbai: Brand management agency V Spark Communications announced that it has attained the media relation mandate for SGF India restaurant (Spice Grill Flame). The agency will look after...
As ALTBalaji senior vice-president – marketing and revenue, Divya Dixit has played a pivotal role in driving the company’s vision in the fast-growing and dynamic OTT...
Mumbai: Homegrown asset-backed digital lending platform Rupeek has appointed Pitchfork Partners Strategic Consulting as its public relations and digital consultancy. The agency will be responsible for...
Mumbai: Looking to leverage the opportunities in Indian capital markets, brokerage firm HDFC Securities is betting big on digital. To that end, the company has onboarded...
MUMBAI: Tonic Worldwide, a digital-first creative agency, has bagged the digital creative mandate for Aashirvaad, ITC’s umbrella brand for the staples business. As part of the...
Mumbai: Essel Group chairman Subhash Chandra has issued a second Open Letter sharing details of the debt resolution process and the steps taken to pay off...
MUMBAI: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the social media mandate for digital insurance policy provider, ACKO General Insurance. The...
MUMBAI: The overall global advertising expenditure is set to grow 11.2 per cent in 2021, according to Zenith’s latest mid-year Advertising Expenditure Forecasts report, released on...
Mumbai: Madison Media has acquired Kolkata-based full service digital agency, Crow’s Nest. Crow’s Nest, a unit of Bengal Internet Marketing Pvt Ltd was founded 14 years...
MUMBAI: CARS24, an e-commerce platform for pre-owned vehicles has rolled out its latest digital film ‘Dates or Best Rates’ that aims to create awareness for benefits...
New Delhi: Media and entertainment conglomerate ZEE Entertainment Enterprises Ltd (ZEE) is set to expand its digital footprint by setting up a cutting-edge technology hub in...
Mumbai: Children have become an important consideration for marketers when they plan promotions for products/services meant for family consumption. Marketers are weighing in on buying decisions...
MUMBAI: Homegrown digital pet care start-up, Supertails.com has assigned its first time digital AOR (Agency of Record) and Communication (PR) mandate to Grapes Digital. The agency...
MUMBAI: India has emerged as one of the top five markets with high year-on-year growth rate in advertising spends, said dentsu in its latest Global Ad Spend...
MUMBAI: Dentsu Webchutney, the digital-led creative agency from the house of dentsu India, has won the digital creative and media duties for Cricuru, the recently launched...
MUMBAI: Global sportswear brand, Nike announced the launch of its app in a continued bid to accelerate its digital transformation in Southeast Asia and India (SEA&I)....
