ITV

Tag: Digital

  • MullenLowe’s Hyatt campaign launched at Oscars

    MUMBAI: Hyatt Hotels Corporation has announced the launch of World of Hyatt, Hyatt’s new global platform grounded in the simple idea that a little understanding goes a long way. This reflects Hyatt’s purpose and reaffirms its commitment to building genuine and trusted experiences and engaging its community of loyalists in a way that is meaningful to them.

    The global campaign will extend across TV, digital, social, out-of-home, in-hotel, print, and events throughout 2017 with an emphasis in the United States, China and India.

    The launch of World of Hyatt is supported by an unprecedented integrated marketing campaign, “For a World of Understanding.” The campaign will debut its anthem spot with a universal message during the 89th Oscars® broadcast, leveraging a series of personal vignettes that speak to the power of understanding. The anthem features Grammy-nominated recording artist Andra Day singing, “What the World Needs Now is Love,” the timeless song from Hal David (lyrics) and Burt Bacharach (music composition).

    Created by MullenLowe, the spot was filmed earlier this year in Thailand, Morocco and Spain, and explores how people from different cultures unite through simple human connections.

  • Digital, sports & events co GSC to make Aus, NZ buys, receives funds

    MUMBAI: Global Sports Commerce (GSC) and its affiliate Techfront International, a supplier of in-stadium LED screens, as well as integrated sponsorship and digital solutions for sports and media events, has received funding to support acquisitions of Screencorp in Australia and Oled & Carniegie in New Zealand.

    BlackRock’s Private Credit team arranged sole financing for the combined transaction.

    The intended acquisitions will enable GSC to deepen penetration of the Australian and New Zealand digital sporting solutions markets, while entering the fast-growing digital billboard sector. Techfront Australia, a subsidiary of Techfront International, enjoys market leadership in Australia and New Zealand as partner to the AFL, All Blacks, NZ Cricket and in association with MKTG for Cricket Australia & Big Bash League.

    GSC CEO M S Muralidharan said, “These acquisitions will facilitate deep engagement with sports for GSC and Techfront and amounts to a template for replicating a successful model throughout Europe and North America. BlackRock’s support provides Techfront with greater impetus, and contributes to the consolidation of sports commerce worldwide via use of technology such as Commerce Optimiser.”

    Techfront Australia CEO Neil Maxwell said, “The addition of these companies provides TFA with an unparalleled scale in the Australian and New Zealand markets. We are now able to cater to an increased number of sports and in the process, provide broader offerings along with an enhanced level of service.”

    BlackRock head of Asian credit Neeraj Seth commented, “GSC and Techfront’s dominant position in key cricket markets, plus growing involvement in football, rugby, tennis and other sports, make it an attractive investment opportunity. Private credit has become an important source of flexible capital for mid-market companies at a time when banks are being constrained from providing financing to Asian companies.”

    He added, “BlackRock is well-positioned to provide companies such as GSC and Techfront with capital throughout multiple Asian jurisdictions. This enables such organizations to expand at the same time as allowing us to equip our investors with diverse sources of investment return.”

    GSC provides dynamic solutions, along with sponsorship & commercial management and premier consultancy. It’s affiliated units work with sports organisations such as FIFA, ICC, BBCI, UEFA, IAAF, EPL, IPL, Bundesliga, IPL and AFL, all via various subsidiaries and partners.

    Techfront continues to be at the forefront of LED innovation, by developing the proprietary Go-Green Technology, the world’s first Ultra High-definition 4K HD and being the first globally compliant LED technology company as certified by FIFA and the UEFA.

    BlackRock, a global leader in investment management, risk management and advisory services with AUM US$5.1 trillion, helps with a range of products that include separate accounts, mutual funds, iShares® (exchange-traded funds), and other pooled investment vehicles.

  • IPL digital & TV rights tender process opens, new contract may be between Rs 18 & 30k cr

    MUMBAI: The BCCI has opened the tender process for the digital and television rights of the Indian Premier League. The previous 10-year deal with Sony Pictures Network India (SPNI) is scheduled to come to fruition at the end of 2017 season.

    The new contract will give the winner rights for the next 10 seasons, that is, up to 2027. The Board of Cricket Control India is open to accepting bids till 25 October.

    BCCI generated Rs 6700 crore from the previous contract with Sony but the league grew several times in a decade. The digital and broadcast rights will come under consideration once again for the 2018 season onwards and it could fetch the BCCI between Rs 18,000 and 30,000 crore.

    At present, the digital rights of the league are with Star India which also has the overseas media rights except for the UK and the US. The TV would be given till 2027 whereas the digital rights till 2022. The Committee of Administrators (COA) will then go through the tenders and suggest changes, if needed, before floating them.

    However, there is no set time-frame and the newly appointed BCCI panel may take their time to consider all the options before they take the final decision.

    Also Read :

    IPL auction may happen by 26 Feb

    Former CAG Vinod Rai to head BCCI

  • Economical digital headend solution: VideoPropulsion to start shipments for cable TV

    Economical digital headend solution: VideoPropulsion to start shipments for cable TV

    MUMBAI: Wisconsin-based VideoPropulsion® Interactive Television, Inc. OTCVPTV and New Delhi-based MultiVirt India Pvt Ltd are now demonstrating a new, low-cost headend system for Local Cable television Operators (LCOs) in India.

    MultiVirt India as a company was established in 1995 to cater to the growing markets of broadcast, cable and multimedia in India. MultiVirt’s core competency has been consultancy, systems integration and turnkey project execution for broadcast, Cable and OTT, mobile and web-media. VideoPropulsion has been a world leader in hardware and software for high performance, low cost per stream, digital content manipulation, and has established a reputation for providing unique HDTV, VoD, and IPTV products.

    The two companies announced their collaboration early in 2015, and are now ready to deliver an inexpensive, innovative digital headend solution tailored specifically for the Indian digital CATV market.

    The partners’ premier offering is a MultiVirt integrated headend appliance capable of selectively receiving up to 200 channels of Free to Air (FTA) programming via DVB-S2 satellite, and then re-modulating the programs over QAM on a COAX network to DVB-C Set Top Boxes (STB). The single 4U chassis employs VideoPropulsion’s preeminent, high-density DVB-C QAM modulator (ITU-T J.83 Annex A) PCIe cards.

    The system has been designed for the LCO to optionally merge up to 40 of its own local programs into the COAX cable plant multiplex via an ethernet port on the appliance. The locally supplied content is encoded into MPEG2 or H.264, then transmitted to the VideoPropulsion QAM where it is combined with up to 200 FTA channels for delivery over the cable network to the subscribers’ STBs. This makes for a very affordable 240 Channel headend, ideal for small, remote operators.

    Additional options and upgrades include the ability to do hardware transcodes of any of the programs to or from MPEG2 or H.264, as well as the ability to encrypt any of the programs using a variety of conditional access schemes such as Conax, Novel-SuperTV, Cryptoguard, Irdeto, and others.

    “Our new VPro-S Headend represents an exciting new opportunity for us to provide a large segment of CATV markets in India with a powerful and affordable solution,” said MultiVirt founder & director Rakesh Gupta. “We are gratified to offer this high-density, low-priced product in support of the final phases of the digitation of television services in India.” VideoPropulsion and Multipart will demonstrate the Vpro-S Headend on Booth E12 Hall12A at Convergence India 2017 (8-10 February) in New Delhi.

    “Our ongoing partnership with MultiVirt showcases our ability to solve large-scale digital television problems quickly and cost-effectively,” said VideoPropulsion founder, chairman and chief scientist Carl Pick. “We are delighted to participate in India’s ambitious future.”

  • Contrapunto BBDO creates Roca’s ‘My Bathroom’

    Contrapunto BBDO creates Roca’s ‘My Bathroom’

    MUMBAI: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the protagonist in the TVC, the brand aims to connect with the Indian audience and showcase the beautiful products of Roca reflecting luxury, technology, style and variety that one desires in his/her personal space.The television commercial (TVC), created by Contrapunto BBDO, Spain is aired across channels starting today.

    With international exposure, bathrooms are evolving in India and are considered to be extensions of one’s living spaces today. The objective of the new campaign, launched in the centenary year of the brand, is to establish Roca bathrooms as the new living spaces and showcase how Roca creates unique experiences of luxury for each individual, ultimately, establishing Roca as a premium bathroom brand. Committed to delivering design excellence and creating unique experiences through pioneering ideas, Roca, through this TVC, features all the best moments of the day including trying new looks, playing with kids, spending personal time with her partner and some alone time in tranquillity.

    The TVC reinforces the brand leadership along with its expertise, lineage, design capabilities and the experiences one can expect, ultimately influencing purchase decision of the consumer. It aims to connect with a consumer who is forward-looking, smart, seeks new experiences and is exposed to international trends.

    The concept of the new Roca TVC brings alive special individual moments and showcases bathroom that caters to elevated lifestyle aspirations of the Indian customer. It shows the protagonist experiencing the bathroom as different living spaces. It opens on the protagonist trying out various outfits, appreciating her looks and establishes the bathroom space as her own personal ‘Showroom’. The Roca bathroom is next seen as her kids ‘Magic Room’ where they are seen experiencing the magic of Roca’s Smart toilet. In the next shot, Roca bathroom is seen to transform into the couple’s love abode as the ‘Heart room’. Moving forward into the film, the woman then uses the bathroom as a ‘Changing Room’ to change her looks and later as her ‘Chat Room’. Towards the end of the TVC, the protagonist is seen using the ‘Shhh Room’ as her escape from the world. The TVC signs off with ‘Roca. My Bathroom.’ The tonality of the TVC is warm, yet very dynamic, taking a consumer-centric approach with a lot of sophistication and premiumness infused in it.

    “Roca is the world leader in the definition of bathroom space and has been accepted very well in India. Moving forward, we want to strengthen the association of Roca with premium bathrooms. The new campaign aims to reinforce our commitment to providing not only products with the most advanced technology and design features but high-quality bathroom solutions and premium experience for the consumers who value excellence. We are very happy with the new campaign idea and intend to amplify it across touchpoints, TV, Print, Digital, Retail et al,” said Roca Bathroom Products Pvt. Ltd. MD-designate KE Ranganathan.

    Contrapunto BBDO Madrid general creative director Carlos Jorge adds, “From the very beginning of this project we asked ourselves why anyone would choose a premium brand like Roca to create their bathroom. And within the answer lies the idea for this campaign. If you want your bathroom to be as important as the rest of your house, if you want it to be this intimate space your share with you partner, the space where you see you children grow, to be your own personal spa where you seek renewal after a hard day at work, or at times the place where you can find your very own new look, then you are not only looking for a bathroom, but the chance to create a space as personal and particular as your living room, the children’s room or your bedroom. Roca gives you all the options to create your individual bathroom space, where every detail is a reflection of your style and the way you understand your life.”

  • Contrapunto BBDO creates Roca’s ‘My Bathroom’

    Contrapunto BBDO creates Roca’s ‘My Bathroom’

    MUMBAI: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the protagonist in the TVC, the brand aims to connect with the Indian audience and showcase the beautiful products of Roca reflecting luxury, technology, style and variety that one desires in his/her personal space.The television commercial (TVC), created by Contrapunto BBDO, Spain is aired across channels starting today.

    With international exposure, bathrooms are evolving in India and are considered to be extensions of one’s living spaces today. The objective of the new campaign, launched in the centenary year of the brand, is to establish Roca bathrooms as the new living spaces and showcase how Roca creates unique experiences of luxury for each individual, ultimately, establishing Roca as a premium bathroom brand. Committed to delivering design excellence and creating unique experiences through pioneering ideas, Roca, through this TVC, features all the best moments of the day including trying new looks, playing with kids, spending personal time with her partner and some alone time in tranquillity.

    The TVC reinforces the brand leadership along with its expertise, lineage, design capabilities and the experiences one can expect, ultimately influencing purchase decision of the consumer. It aims to connect with a consumer who is forward-looking, smart, seeks new experiences and is exposed to international trends.

    The concept of the new Roca TVC brings alive special individual moments and showcases bathroom that caters to elevated lifestyle aspirations of the Indian customer. It shows the protagonist experiencing the bathroom as different living spaces. It opens on the protagonist trying out various outfits, appreciating her looks and establishes the bathroom space as her own personal ‘Showroom’. The Roca bathroom is next seen as her kids ‘Magic Room’ where they are seen experiencing the magic of Roca’s Smart toilet. In the next shot, Roca bathroom is seen to transform into the couple’s love abode as the ‘Heart room’. Moving forward into the film, the woman then uses the bathroom as a ‘Changing Room’ to change her looks and later as her ‘Chat Room’. Towards the end of the TVC, the protagonist is seen using the ‘Shhh Room’ as her escape from the world. The TVC signs off with ‘Roca. My Bathroom.’ The tonality of the TVC is warm, yet very dynamic, taking a consumer-centric approach with a lot of sophistication and premiumness infused in it.

    “Roca is the world leader in the definition of bathroom space and has been accepted very well in India. Moving forward, we want to strengthen the association of Roca with premium bathrooms. The new campaign aims to reinforce our commitment to providing not only products with the most advanced technology and design features but high-quality bathroom solutions and premium experience for the consumers who value excellence. We are very happy with the new campaign idea and intend to amplify it across touchpoints, TV, Print, Digital, Retail et al,” said Roca Bathroom Products Pvt. Ltd. MD-designate KE Ranganathan.

    Contrapunto BBDO Madrid general creative director Carlos Jorge adds, “From the very beginning of this project we asked ourselves why anyone would choose a premium brand like Roca to create their bathroom. And within the answer lies the idea for this campaign. If you want your bathroom to be as important as the rest of your house, if you want it to be this intimate space your share with you partner, the space where you see you children grow, to be your own personal spa where you seek renewal after a hard day at work, or at times the place where you can find your very own new look, then you are not only looking for a bathroom, but the chance to create a space as personal and particular as your living room, the children’s room or your bedroom. Roca gives you all the options to create your individual bathroom space, where every detail is a reflection of your style and the way you understand your life.”

  • Digital ads share low; CII-KPMG hopes for 33.5pc CAGR

    Digital ads share low; CII-KPMG hopes for 33.5pc CAGR

    MUMBAI: Confederation of Indian Industry (CII) and KPMG in India unveiled today a report titled ‘Digital – The New Normal of Marketing’, at CII National Marketing Summit, which brings out valuable information on Indian digitization and the shift from traditional to digital marketing.

    The report estimates that, India is one of the fastest growing advertising markets globally with an estimated growth of 15.5 per cent in 2016, driven by a large consumer base and a burgeoning e-commerce industry. Although the share of digital advertising spend remains low at 12.7 per cent in 2016, it is one of the fastest growing mediums at an expected CAGR of 33.5 per cent (2015-2020) to cross INR 255 billion in 2020.

    Of the total digital advertisement spends, ‘search and display’ commands the largest share even though it is a relatively maturing segment.

    “The post-demonetisation days have clearly showed how the country is set to leapfrog a few stages to embrace the power of digital. Mobile is being rapidly adopted and marketers have an incredible opportunity to enhance the game of digital communication and deliver great customer experiences at each point of the journey,” said CII National Committee on marketing chairman and Aditya Birla Group CEO – textile business Thomas Varghese.

    As per the report, connected devices, smarter devices and ‘hyper relevant rich content’ will drive consumption for the consumer. Marketers will be well served if they are able to ride the data wave and use technology to build in analytical models. The Digital marketer will be responsible to deliver a distinctive consumer experience using various channels – thus making the role a key contributor to the overall omni channel experience. The report also gives insights into nascent technologies like emotions analytics and predictive marketing.

    ‘There have been silent and not so silent changes around us that are changing the way marketing will be done. With the internet becoming all pervasive, it has become so integral to our lives that it has literally disappeared. Singularity, connected systems, Cognitive and AI will create a world where the marketer will be marketing not only to humans but the ‘self-thinking’ machines,’ says KPMG India partner and head – digital consulting Rachna Nath.

    “Digital marketing is more about big data and technology innovation rather than conventional marketing. Digital marketer today will have to look at the consumer as a living sensor which creates data. Insights on consumer behavior will drive the next big innovation on the campaign. Success will depend upon how the digital marketer is able to drive differentiated strategies for each digital channel and eventually converging on consumer experience” says Aditya Rath, Partner and Lead for Digital Customer.

    Other key findings and suggestions presented in the report are:

    Video is new data format

    The digital consumer’s attention span has now come down to 8 seconds, down from 12 seconds in 2007. Marketers are expected to direct their content strategists to curate short videos that create a greater impact on the consumer’s mind while holding their attention till the end. Live streaming videos are interactive, immersive and cost-effective.

    Omni-channel experiences and touch points are essential in the digitally charged marketplace Healthcare, automotive, insurance, retail and manufacturing companies are experimenting on various IoT use cases to enhance the consumer experience.

    Wearables provide a new dimension from a data perspective Through the galvanic skin sensors and gyroscopes that are in-built in these devices, marketers can continuously monitor the customer’s physiological and behavioural data.

    Authenticity, relevance, and value are increasingly important parameters for content creation and distribution Customers trust user-generated content and give more weightage to peer recommendations and reviews than to professionally curated content.

    Native ads are being used increasingly to combat mobile and desktop ad blocking They blend in and appear as content that would normally and deliver value and relevance to the consumer and do not hinder user experience of the website even while monetizing.

  • Digital ads share low; CII-KPMG hopes for 33.5pc CAGR

    Digital ads share low; CII-KPMG hopes for 33.5pc CAGR

    MUMBAI: Confederation of Indian Industry (CII) and KPMG in India unveiled today a report titled ‘Digital – The New Normal of Marketing’, at CII National Marketing Summit, which brings out valuable information on Indian digitization and the shift from traditional to digital marketing.

    The report estimates that, India is one of the fastest growing advertising markets globally with an estimated growth of 15.5 per cent in 2016, driven by a large consumer base and a burgeoning e-commerce industry. Although the share of digital advertising spend remains low at 12.7 per cent in 2016, it is one of the fastest growing mediums at an expected CAGR of 33.5 per cent (2015-2020) to cross INR 255 billion in 2020.

    Of the total digital advertisement spends, ‘search and display’ commands the largest share even though it is a relatively maturing segment.

    “The post-demonetisation days have clearly showed how the country is set to leapfrog a few stages to embrace the power of digital. Mobile is being rapidly adopted and marketers have an incredible opportunity to enhance the game of digital communication and deliver great customer experiences at each point of the journey,” said CII National Committee on marketing chairman and Aditya Birla Group CEO – textile business Thomas Varghese.

    As per the report, connected devices, smarter devices and ‘hyper relevant rich content’ will drive consumption for the consumer. Marketers will be well served if they are able to ride the data wave and use technology to build in analytical models. The Digital marketer will be responsible to deliver a distinctive consumer experience using various channels – thus making the role a key contributor to the overall omni channel experience. The report also gives insights into nascent technologies like emotions analytics and predictive marketing.

    ‘There have been silent and not so silent changes around us that are changing the way marketing will be done. With the internet becoming all pervasive, it has become so integral to our lives that it has literally disappeared. Singularity, connected systems, Cognitive and AI will create a world where the marketer will be marketing not only to humans but the ‘self-thinking’ machines,’ says KPMG India partner and head – digital consulting Rachna Nath.

    “Digital marketing is more about big data and technology innovation rather than conventional marketing. Digital marketer today will have to look at the consumer as a living sensor which creates data. Insights on consumer behavior will drive the next big innovation on the campaign. Success will depend upon how the digital marketer is able to drive differentiated strategies for each digital channel and eventually converging on consumer experience” says Aditya Rath, Partner and Lead for Digital Customer.

    Other key findings and suggestions presented in the report are:

    Video is new data format

    The digital consumer’s attention span has now come down to 8 seconds, down from 12 seconds in 2007. Marketers are expected to direct their content strategists to curate short videos that create a greater impact on the consumer’s mind while holding their attention till the end. Live streaming videos are interactive, immersive and cost-effective.

    Omni-channel experiences and touch points are essential in the digitally charged marketplace Healthcare, automotive, insurance, retail and manufacturing companies are experimenting on various IoT use cases to enhance the consumer experience.

    Wearables provide a new dimension from a data perspective Through the galvanic skin sensors and gyroscopes that are in-built in these devices, marketers can continuously monitor the customer’s physiological and behavioural data.

    Authenticity, relevance, and value are increasingly important parameters for content creation and distribution Customers trust user-generated content and give more weightage to peer recommendations and reviews than to professionally curated content.

    Native ads are being used increasingly to combat mobile and desktop ad blocking They blend in and appear as content that would normally and deliver value and relevance to the consumer and do not hinder user experience of the website even while monetizing.

  • Guest Column: 7 digital trends that will dominate 2017

    Guest Column: 7 digital trends that will dominate 2017

    As a digital marketing specialist, I often get asked by peers, clients and friends alike: “What can marketers look out for in the digital space next year? “Digital is by far the fastest growing medium and we can gear up for exciting times ahead. Here’s a peek at the top digital marketing trends (in random order) that, in my opinion, will reign supreme in 2017.

    1. Video, the shining star: Video has come to the fore like never before, with talks of it replacing television even. Video on Demand and Over the Top content on mobile are doing well and marketers will jump on the bandwagon. With the introduction of apps like Sony LIV, Hotstar and Voot performing well, this category is poised for significant growth. Research has shown that the engagement levels of video ads through mobile are significantly higher when compared to television ads. Mobile video ads too are extremely popular and an effective form of mobile advertising today, especially in the case of in-app and native video ads. Live videos especially will see great growth.

    2. My mobile strongest: With the 4G entry, increased internet speeds and the 200 million odd smartphone users in India, mobile devices have become a preferred medium to consume content. Mobile advertising is like any other exponential technology and will adorn a large part of the digital landscape in the future. Though it occupies only four per cent of the advertising pie currently, it is almost doubling every year. It could be half of all advertising in about five years. Mobile optimization will be a top priority. Over and above the upsurge in dedicated mobile apps, mobile will also be the best medium to consume local and regional content, which most industry players are attempting to ace.

    3. Intelligence goes artificial: Been reading all about Chabots lately? Yes, artificial intelligence has arrived, and will see more traction in the next couple of years. This combined with concepts like robotics and machine learning are set to revolutionize digital and disrupt most industries. It will replace the functions human beings do, not human beings altogether. The best part about machines is that once one machine makes a mistake, no other machine makes a mistake! This makes concepts like voice assistants sound last season.

    4. The rise of augmented and virtual reality: The possibility of augmented and virtual reality as an advertising format is exciting, since that pretty much increases the screen size to infinity. Apart from advertising, augmented and virtual reality will go more mainstream and create a paradigm shift in all sectors as consumers seek real life immersive experiences.Pokémon Go gave us a flavor of the same, however reflected only a fraction of capabilities of the concept. Imagine falling off a cliff into a large net with the logo of a particular brand, you will never forget the brand after that experience!

    5. Data, data and data: Data is the lifeline of marketers – its actionable insights and analysis form the crux of any brand campaign, not just digital. Technologies that can identify customer psychographics, demographics, behavioral patterns, preferences more and more minutely, will rise rapidly. Visualization and interpretation of the data will be an increasing need. If companies tried hard to crack the consumer code last year, they will try much harder this year. Automation will drive digital – as they say, there is nothing like too much data.

    6. About the Internet of Things: Wearable technology will keep looking at reinventing itself to solve more problems, change the way we interact with each other and redefine how businesses target its customers. Smart devices will get smarter as consolidation will be the answer to most services. Product experiences will take centre-stage rather than pushing mere features and capabilities. Innovation will be at its best as marketing attempts to get more real.

    7. Social media under the limelight: Research shows that a majority of the millions of Internet users in urban India regularly access social media platforms. Personalized content will gain popularity and users will demand real-time information. Brands will be compelled to shell out more monies in a bid to gain increased visibility in the cluttered space given most have turned to social media for their marketing solutions. Also, social media platforms will eventually provide end-to-end services making it more user-friendly.

    The biggest trend, however, is that we are moving from digital advertising to digital age – where digital will play the role of a catalyst and multiplier for every facet of an organization rather than being limited to advertising and communication.

      http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/vivek_0.jpg?itok=sKo4Mw7cVivek Bhargava is CEO, DAN Performance Group. The views expressed here are personal and Indiantelevision.com need not necessarily subscribe to them