ITV

Tag: Digital

  • ZEE ropes in Nitin Mittal as president – technology & data

    ZEE ropes in Nitin Mittal as president – technology & data

    Mumbai: Leading media conglomerate Zee Entertainment Enterprises Ltd. (ZEE) on Tuesday appointed Nitin Mittal as president – technology & data.

    Prior to joining ZEE, Mittal was the founder CEO & board member for SOLV, a company focused on creating an open platform for B2B commerce, credit, payment, logistics and skilled workforce for the SME segment in India. At Zee, he will lead strategic initiatives in Tech, Data, Artificial Intelligence (AI) & Machine Learning (ML) and Digital across the company to support the ZEE 4.0 transformation, said the company on Tuesday.

    The announcement is part of the media conglomerate’s strategic plans to support its digital pivot, drive exponential growth across digital platforms and fortify the broader transformation it has embarked on, in line with the ZEE 4.0 approach.

    “We have taken concerted efforts and reworked our digital strategy in order to build robust digital assets to enhance the user experience. We are taking concrete steps to further upgrade our technological capabilities, and I am sure with Nitin’s expertise, we will enhance the value proposition of our digital products to create consumer delight,” said ZEE Entertainment Enterprises Ltd, MD & CEO, Punit Goenka.

    The transformation process aims at creating a digitally adept, data first company that will be a leader, in all formats of content consumption, both linear and digital, across India and key international markets.

    Mittal will also lead the engineering team and work closely with president – digital businesses & platforms, Amit Goenka to enhance the customer experience across ZEE5 and support the growth plans of the OTT Platform in India and across the world.

    “The pace of technology-led innovation in the media and entertainment ecosystem is rapidly rising, and a strong blend of technology, data and talent are the critical determinants to succeed in this space. I am glad to welcome Nitin Mittal to our leadership team to drive the digital transformation journey of ZEE 4.0 forward,” said ZEE Entertainment Enterprises Ltd, president – digital businesses & platforms, Amit Goenka.

    Commenting on his new role, Mittal said, “My job at ZEE is to worry about technology in the future. If you want to have a great future you have to start thinking about it in the present, because when the future’s here, you won’t have the time. (Brockman 2003). I’m committed to helping our clients and various teams’ professional dreams come true. As an organization we aim to create an environment that sparks innovation. I will do my best to support and implement the great ideas the teams come up with.”

    Mittal has two decades of experience, during which he has worked with National Payments Corporation of India (NPCI) to build the Unified Payments Interface (UPI) framework for the country and with the Unique Identification Authority of India (UIDAI) on reframing the Aadhar platform to drive the exponential growth of its coverage in India. He was also associated with Standard Chartered, IBM, TESCO, BNY Mellon, Wipro and the Future Group in the past.

  • PallyCon adds App Security to its digital arsenal

    PallyCon adds App Security to its digital arsenal

    New Delhi: PallyCon, a global leader in Multi DRM, forensic watermarking services, and anti-piracy technology on Monday launched its state-of-the-art app security service.

    A simple plug-n-play solution, it is dedicated to helping content developers and publishers protect their content from manipulation and theft. The solution is conceptualized with no single line of code and offers robust security that’s affordable, said the company.

    INKA Entworks Inc, CEO and founder, James Sungim Ahn said, “With the increasing popularity and rise in viewership of OTT apps, the chances of theft and leakages have increased multiple times. It takes a lot of effort and money to produce content, and illegal access and copying are causing significant revenue losses. Hence, data security should be considered mandatory, and all content creators should adopt a 360-degree security along with DRM service for OTT apps to protect their investment”.

    The solution offers a real-time threat analytics dashboard for content creators to trace the source of piracy and hacking of streaming content in real-time. It works in tandem with a high-performing DRM video protection service to identify leakages right to the last user who leaks or consumes the content illegally, thus offering endless scalable security.

    Discussing the potential of the service, INKA Entworks Inc, head of global business, Govindraj Basatwar said, “Cyber-attacks against OTT apps and content creators are on the rise. Without adequate security, apps can be easily hacked, which poses a threat to the privacy of data, revenue and puts the brand image at risk too. With this launch, we aim to create a fearless and thriving environment for all content creators and protect their data from potential threats,” he added.

    With new security standards set by Hollywood studios, it becomes critical for OTT platforms to protect their apps in runtime. The solution supports Android, iOS, and other hybrid apps.

  • Zee Bangla salutes the spirit of motherhood

    Zee Bangla salutes the spirit of motherhood

    New Delhi: Mothers have been a symbol of care, nurturance, and sacrifice of self over others. A year into the pandemic the sheer desperation and helplessness around us have made all of us more compassionate and caring.

    In these troubled times, Zee Bangla pays homage to ‘motherhood’ by celebrating the latent motherly instinct in all of us. Leveraging a unique linguistic facet of the Bengali language and culture which does not distinguish action between genders, Zee Bangla has developed a digital video to celebrate the inherent motherly affection in all of us. This film builds on the “concept of motherhood” from a parenting lens.

    The channel has developed a digital video in conceptualization with L & K Saatchi & Saatchi to celebrate the inherent motherly affection in all of us.

    Sharing his views on the campaign, Zee, cluster head, east, Samrat Ghosh said: “Zee Bangla, in line with its brand promise to stay closer to the spirit of Bengali culture and language, has always celebrated the peoples’ desire to overcome their inner shackles to chart a path towards a better tomorrow. This campaign further builds a new way of looking at the true spirit of motherhood to imbibe a sense of compassion and care amongst all. We believe this campaign will manifest our brand belief ‘Notun Chande Likhbo Jibon (orchestrating life in a new rhythm) and strengthen it further.”

  • IBF to be renamed as it plans to bring digital players under its ambit

    IBF to be renamed as it plans to bring digital players under its ambit

    KOLKATA:  The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, is being renamed as Indian Broadcasting & Digital Foundation (IBDF), as it expands its purview to cover digital platforms to bring all digital (OTT) players under one roof. IBDF is in the process of forming a new wholly-owned subsidiary to handle all matters pertaining to digital media.

    IBDF will also form a self-regulatory body (SRB), as per the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 as notified by the Government of India on 25 February 2021. 

    This industry-led SRB called Digital Media Content Regulatory Council (DMCRC) for digital OTT platforms, which is a second-tier mechanism at the appellate level is similar to Broadcast Content Complaint Council (BCCC), which IBF had successfully implemented for the linear broadcasting sector way back in 2011. 

    IBF president K Madhavan said: “We are pleased to extend our commitment of fostering an environment that is culturally adept, socially responsible and governance-bound to the fast-growing digital medium. The diversification will empower the Foundation to pursue growth opportunities for its members who run OTT services in the country, while ensuring they present a strong collective voice, both in the broadcast and digital sector under the combined body. We will continue to work arduously to create new benchmarks in line with the industry’s growth aspirations.”

    Over the years, IBF has played a key role in providing research-based policy and regulatory advocacy to the government to build a strong broadcasting sector which is the backbone of the Indian M&E sector.

    Today, with the emergence of new digital technical technologies, the Indian Broadcasting Foundation (IBF) is not only going to rechristen itself as Indian Broadcasting & Digital Foundation (IBDF) but will continue to proactively engage all the relevant stakeholders to introduce policy and regulatory certainties and strengthen self-regulatory mechanisms to help the Indian creative industry to produce world-class content which has received an overwhelming response from the global audience.

  • Knowledge platform Mind Wars renews marketing mandate with Blue Buzz

    Knowledge platform Mind Wars renews marketing mandate with Blue Buzz

    Mumbai: Knowledge platform Mind Wars on Monday announced that it has retained the marketing and communications mandate with Blue Buzz, a full-service integrated marketing agency for the second consecutive year. The move is part of the aggressive growth strategy of the brand in line with its overall vision.

    Mind Wars is the brainchild of Zee Entertainment Enterprises Ltd. (ZEEL), and a first-of-its-kind knowledge acceleration program aiming to make India smarter. Blue Buzz will take charge of the creative, digital, and media mandates for the brand and amplify the brand’s presence across all platforms.

    Speaking on the association, Zee Entertainment Enterprise Ltd, vice-president, Umesh Bansal said, Mind Wars is gaining rapid momentum across the country in line with its vision of making young India smarter and encouraging playful learning methods. “2021 will be an even more exciting year for the brand. We are confident about the expertise and integrated solutions Blue Buzz will bring to spearhead this next phase. We look forward to taking this partnership to newer heights and exploring innovative ways of brand engagement in the year ahead,” he said.

    Speaking on the partnership, Blue Buzz’s co-founder, Neha K Bisht said the agency has always adopted a distinctive storytelling approach to achieve the client’s business goals. “We will be using this opportunity to showcase the team’s unmatched skills of prodigious strategies that strengthen the brand’s presence across platforms. We are certain of putting our best foot forward to set new benchmarks together,” she said.

  • Yellophant Digital Bags the Integrated Digital Mandate for Mezaya

    Yellophant Digital Bags the Integrated Digital Mandate for Mezaya

    Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, won the integrated digital mandate for Mumbai’s authentic Turkish and Lebanese Baklava brand, Mezaya. The mandate includes managing and amplifying the brand’s 360-degree digital marketing duties, including creative strategy, SEO, SEM, ORM, media spends, website maintenance and social media marketing across digital platforms.

    Commenting on this, Mezaya co-founders Shazia and Raies said, “After scouting across various agencies, we have now found the right ROI-driven agency that understands Mezaya’s long-term vision and can justify the spends meticulously. Baklavas are something which is new to the audience and we are thrilled to collaborate with Preksha and her team. Mezaya is really excited about this collaboration with Yellophant Digital and looks forward to seeing the brand’s overall performance and increasing ROI in the forthcoming days.“

    Yellophant Digital co-founder Preksha Seth said, “We are excited and delighted to have Mezaya on board. We Indians live for desserts and they are something that has always been a part of our day-to-day consumption.  With the rise of craving for desserts, we look forward to strategizing and managing the brand’s digital marketing duties and introducing this Mediterranean delight to our Indian audience on a creative platter. Our extensive experience of collaborating with F&B establishments comes in handy at this point. Being an ROI-driven agency, we plan to execute ideas that yield significant results in a brief time.”

  • CNN International boosts its business coverage with new programming

    CNN International boosts its business coverage with new programming

    New Delhi: As the world looks to the future and new ways of doing business, new channel CNN is launching cross-platform programming to cover the macro trends impacting Asia, Europe, and the Middle East and profile the regions’ key industries and corporations.

    Starting this coming weekend, CNN Marketplace Asia and CNN Marketplace Europe will begin airing on CNN International. These monthly shows, and dedicated new sections on CNN Business will focus on the recovery following the pandemic, analysing the new economy and ways of working driven by innovation. It will include in-depth interviews, reporting, and analysis about the very latest sector and regional trends in technology, sustainability, automotive and mobility, health and medicine, energy, and e-commerce.

    The first show will look at some of the biggest e-commerce players in the region as they discuss the possibilities of digital transformations and the acceleration of e-commerce adoption globally.

    “The pandemic has changed the business world’s long-held rules and accepted norms beyond all recognition,” said CNN International, senior vice president and managing editor for the Asia Pacific & Global head of features content, Ellana Lee. “By expanding our Marketplace franchise across multiple regions and platforms, we are responding to our audiences’ desire to know more about both the disruptors and the disrupted as the world of global business enters a new era. With our global reach, unique access, and business expertise – no one is better placed to tell this story than CNN.”

    ‘Marketplace Asia’ will air on 22nd May at 4:00 pm IST on CNN International.

  • Filamchi inks a strategic partnership with Chingari app

    Filamchi inks a strategic partnership with Chingari app

    MUMBAI: Filamchi, a Bhojpuri movie channel from the house of IN10 Media Network has signed a strategic partnership with Chingari, a homegrown short video app for live streaming of its world TV Premieres.

    The association will commence with the premiere of the movie Loha Pahalwan, which will be live-streamed on the Chingari app. The tie-up marks a first in the genre as a TV channel and short video platform will integrate to enhance a multi-viewing experience for the audience.

    Speaking on the plan of action, Chingari’s co-founder and CEO, Sumit Ghosh said, “This is one of its kind collaboration where a film will be premiered and made available to the audience through not just TV channel, but also through a short-video platform which will not only expand the audience base but provide a new way of live streaming films in the current digital world. Evolution is the key and Chingari aims to continue collaborating and evolving the space of digital media to the best of its capabilities so that the audience and creators both benefit from it.”

    Commenting on the association, IN10 Media Network, AVP-Marketing, Vinita Shrivastav, said, “The Bhojpuri market has the potential to grow as the audience seeks more localized and relatable content. In today’s multiscreen world, we need to be omnipresent to reach out to our viewers and let them experience content across platforms. The association will aid the platforms in increasing their audience base and engaging them across Bhojpuri movie fans.”

    Talking about the collaboration, app’s co-founder, and COO, Deepak Salvi said, “The contest on Chingari is to provide an overall benefit to both the film creators and the Chingari creators. Pawan Singh is one of the most renowned actors of Bhojpuri Cinema and hence it is authentic entertainment being made available for our audience along with a chance to win a huge cash prize.”

    The live streaming is supported by a dialogue challenge #mainbhifilamchi where Chingari users can create interesting videos on Pawan Singh’s dialogues from the movie and participate in the contest to win 20 lakh Chingari coins.

    The movie will air on 22 May at 1:00 pm on Filamchi channel and Chingari App.