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MUMBAI: With the world slowly transitioning into digital, modes of consumption are also witnessing a change. According to the latest study by the Pew research centre...
MUMBAI: Brandmovers, the global digital creative agency today unveiled its first fitness centric campaign titled ‘Chitrangada Singh’s Gear Up buddies for Puma and Jabong.com’. The campaign...
MUMBAI:Ogilvy India has announced a joint venture between Neo@Ogilvy and Smile Group. The move will strengthen the agency’s performance marketing, e-commerce and mobile offerings. The JV...
MUMBAI: One of the world’s biggest news networks, CNN International has boosted its top level line up with Greg Beitchman being roped in from Reuters as...
MUMBAI: The campaign conceptualised by Dentsu Creative Impact aims to launch Stingray as a stylish, premium offering for the youth of today. The agency’s approach...
MUMBAI: Not very long ago, Star Plus launched its magnum opus, Mahabharat, a contemporary retelling of the ancient Indian epic, on a scale never-seen-before and amidst...
MUMBAI: In the rapidly-growing digital television industry in Asia Pacific, Cisco, a provider of conditional access (CA) and digital rights management (DRM) solutions, has secured content...
MUMBAI: GroupM India has won the award for ‘leveraging unique activities’ at the prestigious Porter Prize 2013 event. GroupM is the first company from the...
MUMBAI: Dentsu Digital, a digital marketing solutions company of the Dentsu India Group, has added two new businesses to its kitty. Honda Motorcycles and Scooters India...
MUMBAI: Big Magic, the flagship GEC from Reliance Broadcast Network, which recently expanded its reach across Hindi speaking markets and announced a slew of new shows...
India’s leading HD-ready English News Channel, NewsX has awarded its advertising sales duties to Aidem Ventures. Part of ITV Network, NewsX is now India’s No....
MUMBAI: It came as a bolt from the blue – actually in this case the greens on which the sport of cricket is played. The BCCI...
KOLKATA: Digital marketing may have caught on in a big way in metros like Mumbai and Delhi but in Kolkata, it is struggling to play catch-up,...
MUMBAI: Siemens India has launched an innovative digital media campaign that uses a creative story telling technique to deliver the message to end customers. The latest...
MUMBAI: The agency has brought in Ranjan Nautiyal as group creative director and P. Murali Gopal as senior creative director. Nautiyal moves from Ogilvy & Mather...
MUMBAI: In his new role as business head, digital media Saurabh will be responsible for providing holistic digital solutions for all clients of Percept Media and...
MUMBAI: Mahindra Racing, the only Indian constructor in grand prix motorcycle racing – in the hotly contested Moto3 grand prix class – has breached the one million...
MUMBAI: Google India has announced its plan to get 50,000 small medium businesses in Gujarat online by end of 2014. The initiative is part of Google’s national...
MUMBAI: About three in ten (29 per cent) Indians who drive indicate they text, email, or use social media while they are driving (even when...
MUMBAI: To keep up with the age of contemporary advances, Akshay Kumar and Ashvini Yardi’s production banner Grazing Goat Pictures recently launched ‘Grazing Goat Digital’. The...
MUMBAI: While live events and gatherings are rejoiced by those who attend it, others who are left behind due to unavailability of tickets, far off destinations,...
MUMBAI: In a day and age when just about everything is available ‘online’, can cable television be far behind? Starting March next year, digital cable consumers...
MUMBAI: Reliance Games, a leading international mobile game studio, has come up with a gritty fighting game ‘Rage Warriors’ for iOS devices. Developed independently by Singapore-based...
MUMBAI: Viacom recently announced a realignment of its Viacom Media Networks Music and Entertainment ad sales group to merge its television, digital and mobile teams into...
MUMBAI: Social Wavelength, one of India’s largest social media agencies has now brought in Vijay Sankaran to head the Digital Strategy and Planning department. Vijay comes...
KOLKATA: As part of its ambitious plan to install nearly 3,000,000 set top boxes in the eastern region by end-2014, Kolkata-headquartered cable TV multi-system operator (MSO)...
MUMBAI: Microsoft has released a new developer network experience portal developer.microsoft.com, an intuitive single point of entry to help developers interact with Microsoft. The collaborative portal...
MUMBAI: As India‘s government-mandated cable TV digitisation rolls out, one person who has been feeling threatened is the local cable operator (LCO). To address this...
MUMBAI: Time Warner Cable is trying out a traditional solution to its longstanding CBS blackout problem. The cable operator has started offering free television antennas to...
MUMBAI: The textile brand – Only Vimal – has launched a new campaign to reach out to the newer, younger generation of formal wear users. The...
MUMBAI: Now track trends across all genres online with www.trendspotters.tv. This online channel launched by Smartube Entertainment comprehends trends from fashion and lifestyle to business, politics,...
MUMBAI: With the sudden exit of Zee Entertainment Enterprises Ltd (Zeel) digital operations business head Vishal Malhotra, the broadcaster has found a replacement in Manoj Padmanabhan,...
At five most babies are just about going to kindergarten. But this is one baby that has been fighting it out in the big bad competitive...
Send in your tweets to @ColorsTV, be a part of a Facebook contest, stand a chance to win an iPad, tweet away your views with #Jhalak..#Madhubala....
MUMBAI: The Telecom Authority of India (TRAI) has raised concerns about the slow pace of collection of consumer application forms (CAF) by multi system operators (MSOs)...
(Hindi GEC Star Plus features in this the second of our series on what TV channels are doing in the digital and social media space) It’s...
MUMBAI: The mouth freshener brand ‘Pass Pass‘ has launched a new television campaign, which targets people of all ages. The campaign showcases people from different ages...
Nitesh Kripalani is a man on a mission. His weapons: a MacBook Pro, a high tech smartphone and a 3G internet connection. His battleground: Facebook, Twitter, YouTube...
Mumbai: The 60th Cannes Lions International Festival of Creativity- 2013 is here and with full fan fare. One of the most prestigious advertising festivals of the...
MUMBAI: Financial company IG will tap in to AXN‘s local show ‘The Apprentice Asia‘ which kicks off on 24 May at 9 pm in India. IG‘s...
MUMBAI: UTV Disney managing director – digital Vishal Gondal has decided it is time he should be gone from India‘s premier gaming company. Gondal took over...
MUMBAI: Disney Junior is boosting its presence on the digital front in the US. The Disney Junior Appisodes app for iPad, iPhone and iPod Touch has...
MUMBAI: Avid, the creator of digital audio and video technology, has introduced a new and upgraded solution for audio production, professional editing, multi-platform content distribution, on-air...
MUMBAI: Zee Khana Khazana is launching its new ad campaign aiming to reinforce its positioning through its tagline ‘Ab Khana Sawal Nahi, Lajawab Hai!’ Titled ‘Kal...
MUMBAI: Over the top service provider Reliance Entertainment Digital’s BigFlix announced today that it has added to its catalogue of films for viewing online. The move...
MUMBAI: Big RTL Thrill, the action entertainment channel targeted at male audiences, has launched on digital distribution platforms in Mumbai and Delhi. In Mumbai and Delhi,...
MUMBAI: Mindshare, a WPP strategic planning and media investment agency, has announced the establishment of a newly formed Content Marketing and Strategic Partnerships practice. This is...
MUMBAI: eBay India, a leading eCommerce marketplace, has unveiled its latest integrated marketing campaign under the theme ‘Want it. Get it’. The new campaign reinforces the...
MUMBAI: Business news channel CNBC-TV18 has launched a new brand campaign titled ‘Hello Dreamers‘ that has been conceptualised and created by Contract Advertising. The 360 degree...
MUMBAI: Sennheiser Electronics India, a subsidiary of German audio company Sennheiser GmbH, has appointed social media consulting firm Blogworks to handle its social and digital media...
