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Tag: digital wallet India

  • Mobikwik flips the UPI script with Pocket UPI, ropes in Jaideep Ahlawat for new campaign

    Mobikwik flips the UPI script with Pocket UPI, ropes in Jaideep Ahlawat for new campaign

    MUMBAI: India’s largest digital wallet by transaction value, Mobikwik has kicked off a cheeky new campaign spotlighting its Pocket UPI product — a feature designed to challenge the dominance of traditional bank-linked UPI. The multi-media campaign stars actor Jaideep Ahlawat reprising his no-nonsense cop persona in humorous short films tackling the everyday mess of digital payments.

    In the first instalment, Ahlawat is seen policing cluttered bank statements caused by minor UPI transactions, positioning Pocket UPI as a hassle-free alternative. Unlike conventional UPI, Pocket UPI allows users to transact without linking their bank accounts, helping them avoid transaction-related clutter, track monthly expenses better, and make PIN-less payments — all while lowering fraud risks.

    “Pocket UPI is our latest push to simplify how India pays”, said Mobikwik CMO Jaskaran Singh Kapany. “And who better than Jaideep to bring gravitas and humour to what is essentially a smart tech switch for consumers”.

    The campaign dropped with a teaser on Ahlawat’s Instagram on 16 May, generating celebrity buzz around how his character would solve India’s digital payment headaches. The full film went live today on Mobikwik’s digital channels, with more short films focusing on security, speed, and budgeting tools lined up for release.

    According to the Redseer Report, Mobikwik serves over 176.4 million users and 4.6 million merchants and holds a 23 per cent market share in prepaid instrument (PPI) wallet gross transaction value as of November 2024. The company continues to scale its financial services footprint across credit, insurance, savings, and investments.

    Founded in 2009 by Bipin Preet Singh and Upasana Taku, Mobikwik has consistently positioned itself at the intersection of innovation and financial access. With Pocket UPI, it is now attempting to rewrite the UPI rulebook altogether.

  • Fintech’s new sheriff: Shishir Kataria to spin Mobikwik’s marketing magic as AVP

    Fintech’s new sheriff: Shishir Kataria to spin Mobikwik’s marketing magic as AVP

    MUMBAI: Ever tried convincing your grandad to ditch cash for a flashy QR code? Imagine doing that for millions. Enter Shishir Kataria—the man who turned fashionistas into Tata Cliq loyalists and made cricket fans binge-watch IPL as if their lives depended on it. Kataria has swapped runway trends for digital wallets, joining Mobikwik as AVP of marketing, because, hey, why not make finance fun?

    “Excited to start my journey as AVP, Marketing at Mobikwik,” said Kataria. “Fintech in India has evolved rapidly, transforming the way we transact, save, and invest. As digital payments and financial inclusion accelerate, I look forward to be a part of this journey.”

    At Mobikwik, Kataria now oversees brand, social, content, design, and creative operations. Before diving headfirst into fintech, he dazzled at Tata CLiQ, masterminding the rebranding to ‘Tata Cliq Fashion’, making Gen Z’s heart skip a beat. His strategies boosted customer acquisition and squeezed costs tighter than a budget traveller in Mumbai.

    Previously at Disney+ Hotstar, he combined cricket and entertainment, launching hits like Hotstar Dosts during IPL 2021, resulting in a whopping 30 per cent subscription spike. At Disney Star, he made IPL even bigger, drawing a record-smashing 462 million TV viewers in 2019. How’s that for knocking it out of the park?

    Kataria’s marketing prowess doesn’t stop there. He once convinced parents across India that Complan Nutrigro could turn kids into geniuses and led sales teams in Tamil Nadu with more gusto than Rajinikanth fans on premiere day.

    Can Kataria now convince a billion people to swipe more, tap less, and never see their physical wallets again? Knowing his record, it seems he’ll be laughing all the way to the digital bank.