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Tag: Digital TV Research

  • Global OTT rev to touch $83 bn by ’22, India could improve ranking: Study

    Global OTT rev to touch $83 bn by ’22, India could improve ranking: Study

    NEW DELHI: A global study projects that OTT TV episode and movie revenues would touch $ 83 billion by 2022, more than double the $ 37 billion recorded in 2016  with India expected to clock $ 1.5 billion by then, which will help it go up the pecking order that is presently led by the US.

    The US will remain the dominant territory for online TV and video revenues by some distance, though the its share of the global market will fall from 51 per cent in 2016 to 40 per cent in 2022, The Global OTT TV & Video Forecasts report stated, adding contributing half the Asia Pacific total, China will add a further $7.6 billion with its total revenues reaching $12 billion in 2022.

    Digital TV Research principal analyst Simon Murray told Indiantelevision.com via an email exchange, “We estimate that OTT revenues reached $246 million in India in 2016. We forecast that this figure will be $1501 million by 2022.”

    Pointing out that India’s OTT revenue growth will be “pretty impressive”, Murray said India is also likely to improve its ranking from No. 18 in 2016 to No. 11 by 2022. The present report studied OTT trends in 138 countries.

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    Interestingly, Asia-based research firm Media Partners Asia (MPA) few months back estimated the Indian online video industry generated approximately US$ 230 million in total sales in 2016, and is on course to reach approximately US$340 million in 2017. MPA projected a 35 percent CAGR to 2022 as total industry sales top US$1.6 billion.

    Meanwhile, the Digital TV Research, released recently, went on to add global SVOD (subscription video on-demand) became the largest OTT revenue source in 2013. It will generate half of the OTT revenues by 2022. SVOD will add $24 billion in revenues between 2016 and 2022, with AVOD up by $17 billion. AVOD will total $29 billion by 2022; up from $12 billion in 2016.

    According to Murray, “OTT revenues will exceed $1 billion in 14 countries by 2022; double the count at end-2017. The top five nations will command two-thirds of global revenues.”

     

  • Indian satellite TV revenues to touch $2.5 billion by 2020: Digital TV Research

    Indian satellite TV revenues to touch $2.5 billion by 2020: Digital TV Research

    NEW DELHI: Satellite TV (DTH or DBS) revenues will overtake total cable TV revenues in 2015, and the growth of digitisation in India will have a major role to play in this.

     

    According to Digital TV Research, India will add the most satellite TV revenues to the tune of $2.5 billion, moving from tenth to fifth place between 2014 and 2020.

     

    India will add $3.2 billion in digital cable TV revenues to take its total to $4.3 billion. India’s revenues will climb by $4.7 billion between 2014 and 2020, with China up by $1.6 billion and Japan increasing by $1.1 billion.

     

    Covering 138 countries, the Digital TV World Revenue Forecasts report estimates that satellite TV accounted for 44 per cent of the total in 2014, going up to 46 per cent by 2020. However, cable TV revenues (both analogue and digital) will drop from 46 per cent of the total in 2014 to 40 per cent in 2020. Meanwhile, IPTV – the fastest growing platform – will climb from a 10 per cent share in 2014 to 13 per cent by 2020.

     

    Satellite TV revenues will reach $94.8 billion in 2020. The United States will remain satellite TV market leader. Brazil will be second by 2020 ($6.8 billion); having overtaken the United Kingdom in 2013. However, the US will fall by $421 million, Canada by $805 million and France by $232 million.

     

    Global cable TV revenues peaked at $93.8 billion in 2012, and will fall to $81.9 billion in 2020. However, cable operators will gain extra revenues by converting subscribers to bundles. Analogue cable TV revenues will plummet by $14.4 billion between 2014 and 2020 to only $1.5 billion.

     

    Digital cable TV revenues will climb by 5.6 per cent from $76.1 billion in 2014 to $80.3 billion in 2020 – or up by nearly $19 billion between 2010 and 2020. Digital cable TV revenues in the US will fall by $8.9 billion between 2014 and 2020 to $34.1 billion. In fact, digital cable TV revenues will drop for 20 countries over the same period. Second-placed China will increase its revenues by $2.1 billion to $8.9 billion and third-placed Japan by $2.0 billion to $5.1 billion.

     

    IPTV revenues will climb to $27.9 billion in 2020; triple the 2010 figure. US IPTV revenues will increase by $1.3 billion between 2014 and 2020 to $9.5 billion, with Canada second with $2.3 billion. Third-placed China will be up by $1.1 billion to $2.1 billion – just ahead of Japan.

     

    Pay-TV revenues will more than double in 33 countries between 2014 and 2020. Most of the fast growing nations by percentage increase will be in Africa, with Myanmar, Laos and Bangladesh providing notable exceptions. India’s revenues will climb by $4.7 billion between 2014 and 2020, with China up by $1.6 billion and Japan increasing by $1.1 billion.

     

    Global pay TV revenues (subscription fees and on-demand movies and TV episodes) will only grow by 2.6 per cent between 2014 and 2020 to $207 billion. This follows 14.5 per cent growth between 2010 and 2014. 

     

    Total revenues in North America will fall by 11.7 per cent (or $12 billion) between 2014 and 2020. Western Europe will be flat at $32 billion.

     

    On a more positive note, revenues will grow by nearly $10 billion (up by 30 per cent) in the Asia Pacific region to $42 billion. Asia Pacific will overtake Western Europe in 2015, and will be larger than the whole of Europe by 2019. Eastern Europe will add $1 billion (up by 17 per cent) between 2014 and 2020. Latin America will add a further $2.6 billion (up by 13 per cent) between 2014 and 2020.

     

    Revenues will rocket by 76 per cent (up by $2.7 billion) in the Sub-Saharan Africa region and by 32 per cent (up by $1.4 billion) in Middle East and North Africa. Sub-Saharan Africa will pass Middle East region in 2018.

  • India to add maximum satellite TV revenues and subscribers by 2020: Report

    India to add maximum satellite TV revenues and subscribers by 2020: Report

    MUMBAI: A report released by Digital TV Research has thrown some light on how satellite TV revenues will change between now and 2020. The report, that covers 138 countries, estimates that Asia Pacific and Latin America will show strong growth, while western Europe will witness a fall in revenue. This will be due to increased competition from other platforms.

    Satellite TV revenues for all these countries are estimated to hit $ 99.9 billion in 2020, up from $87.8 billion in 2013 and $69.3 billion in 2010. It also predicts that satellite TV revenues will overtake cable TV revenues in 2014. Therefore, satellite TV will comprise 46 per cent of total pay TV revenues in 2014, rising to 47.8 per cent by 2020.

    Even though the US will remain as the leader in revenue generation, India is expected to add the most satellite TV revenues between 2013 and 2020 ($3.2 billion, tripling its total). This is followed by Latin American country Brazil with $1.6 billion and the US with $1.5 billion. In more than 44 countries, revenues will more than double.

    The top five revenue generators in the year 2020 will be the US with $40,570 (up from $39,034 in 2013), Brazil with $7,634 (up from $6,084 in 2013), UK with $5968 (down from $6,124 in 2013), India will add $4,704 and Mexico with $4,204 (up from $3,762 in 2013).

    Report author Simon Murray said: “Satellite TV revenues will decline for 19 countries between 2013 and 2020. Much of this is due to greater competition forcing satellite TV platforms to offer cheaper packages which will lead to lower ARPUs. Furthermore, low-cost satellite TV packages are making a significant impact in several countries.”

    The total number of pay satellite TV homes will be 271 million by 2020, up from 192 million by end of 2013 and 143 million by 2010 end. It also states that out of the expected 78.5 million subscribers that will be added between the years 2013 to 2020, maximum will come from India-27.7 million. This will be followed by Brazil trailing at 5.8 million and Indonesia with 5.4 million.

    Pay TV subscriber total will more than double in 47 countries but will fall in 13 countries. India will lead in the total number of pay satellite TV homes in 2020 with 69.2 million for which it toppled the US in 2012.  India will be followed by Russia and Brazil. Together, India, US, Brazil and Russia will account for just over half the global total by then.

    439 million homes will directly receive TV signals via satellite dishes, up by 100 million by end of 2013. More than a quarter of global TV households will have satellite dishes by 2020, up from 18.3 per cent in 2010 and 22.3 per cent in 2013.

  • Digital TV Research forecasts North America to add five million Pay-TV subs by 2020

    Digital TV Research forecasts North America to add five million Pay-TV subs by 2020

    MUMBAI: Digital TV penetration reached 94.2 per cent at the end of 2013, and will increase to 100 per cent by 2017 is the forecast that has been made by Digital TV Research. Of the 17 million digital homes to be added between 2013 and 2020, 5.5 million will come from cable, 5.9 million from IPTV, 4.6 million from DTT and 0.9 million from satellite TV added the research.

     

    Despite a small decline in 2013, the number of pay-TV subscribers in North America is expected to witness a spike, with Digital TV in North America forecasted to make five million additions by 2020.

     

    However, pay-TV penetration is expected to drop from 87 per cent in 2010 to 83.8 per cent by 2020, as pay-TV penetration has peaked in Canada and US subscribers fell slightly in 2013; most of the pay-TV subscriber losses over the last few years have been analogue cable subs. With 18.39 million analogue cable subscribers still prevalent at the end of 2010, the number is expected to fall to 3.75 million by the end of this year.

     

    According to the study, satellite TV is expected to overtake cable to become the largest pay-TV platform revenue generator in 2015. However, satellite TV revenues will increase by only $1.2 billion between 2013 and 2020, to $42.8 billion. Cable revenues will fall by nearly $13 billion in the same period (dropping by $2.5 billion this year alone) the study added.

  • DTT households to double by 2018 according to Digital TV Research

    DTT households to double by 2018 according to Digital TV Research

    MUMBAI: The number of homes receiving DTT signals is forecast to more than double in the next five years, reaching 553 million, according to Digital TV Research.

    According to the Digital Terrestrial TV Forecasts report, the number of primary DTT homes – those not subscribing to cable, IPTV or satellite TV and using DTT on their main set – will also double between 2013 and 2018, reaching 280 million.

    This would mean that 173 million homes – which is 31 per cent of the DTT total – will only watch DTT signals on secondary sets by 2018. This is up from the 64 million at the end of 2012.

    By 2018, more than one-third of the world’s TV households will receive DTT signals; this figure was only 15 per cent at the end of 2012. Of this total, nearly one-quarter will be primary DTT homes by 2018, up from the one-tenth in 2012.

    Western Europe accounted for more than 40 per cent of the global total at the end of last year. The region, however, is poised to lose market share, contributing 19 per cent of the total by 2018. This is despite its total DTT household figure increasing by 20 per cent, to 105 million. Western Europe will be primarily losing its market share to the Asia Pacific, which is set to increase from 28 per cent of the global total in 2012 to 43 per cent by 2018.

    Even though the US has low DTT penetration, it still claimed the top spot in 2012 as the largest country by DTT households. These rankings are set to shift quite a bit over the next five years, though. China is expected to add 132 million DTT homes by 2018, becoming the largest DTT country by a wide margin. Brazil will add 30 million, taking second place, with number three Russia adding 19 million. India will have 15 million DTT homes by 2018, and it had none at end-2012.