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Tag: Digital Turbine

  • Amit Rathi hangs up his boots at Digital Turbine after nine years

    Amit Rathi hangs up his boots at Digital Turbine after nine years

    MUMBAI: Every book, no matter how extraordinary, must one day close to make way for a new tome.

    Amit Rathi, with over 20 years of expertise in digital media and advertising, is stepping down from mobile  advertising platform Digital Turbine as country manager -south Asia  after an illustrious tenure spanning eight years and 10 months. His departure is both bittersweet and inspiring-a poignant goodbye to a journey marked by relentless innovation, transformative teamwork, and collaborations that shaped the future of the industry.

    During his time at Digital Turbine, Rathi witnessed the transformative evolution of the organisation, from its beginnings as Opera Mediaworks to its transition into AdColony, and finally its integration into Digital Turbine. His leadership played a pivotal role in driving the company’s growth, particularly across the Asia-Pacific (APAC) region, where he built strong partnerships with leading agencies, brands, and publishers.

    He extended his gratitude to the APAC team for their camaraderie and dedication, “A special thank you to the Digital Turbine APAC team for your unwavering support—you made this journey truly special.”

    He also acknowledged the invaluable trust and collaboration of clients, agencies, and partners, “A heartfelt thank you to all the clients, agencies, partners, and brands I had the privilege of working with. This journey would have been incomplete without your trust and collaboration.”

    Rathi’s tenure at Digital Turbine saw the company emerge as a leader in delivering innovative mobile advertising solutions, leveraging technology to connect brands with audiences globally. He played a vital role in driving revenue growth, expanding market presence, and fostering a culture of excellence within the organisation.. 

    Prior to his time at Digital Turbine, spent a few of his formative years at Yatra Online, Sify, Rediff.com, Infomedia (formerly Tata Press Yellow Pages) and Integrated Databases (India Today goup) when they were all in their glory days. 

    As he embarks on the next phase of his career, Rathi expressed excitement for future challenges and opportunities. His extensive expertise in strategic planning, market development, and team leadership positions him as a formidable force in the evolving digital landscape.  

    The question being asked, however, is: what’s he going to do next?

     

  • Decode the future of marketing excellence at SMARTIES Unplugged with 25+ marketing experts

    Decode the future of marketing excellence at SMARTIES Unplugged with 25+ marketing experts

    Mumbai – The second edition of SMARTIES Unplugged India 2024 on 11 October is just around the corner, offering attendees 10+ curated sessions and insights from 20+ industry leaders. The pre-gala event will explore how AI-driven innovation and technology-powered creativity are reshaping the future of marketing, with expert speakers from brands like Flipkart, Spotify, HDFC Bank, Federal Bank, Ajio, Performics, amongst many more.

    SMARTIES Unplugged India promises to be a must-attend event, delivering valuable insights from cutting edge work featuring at SMARTIES, jury POVs on winning work, spotlighting top categories of Smarties and their evolving influence in the marketing ecosystem. on the future of advertising, marketing, and business strategies shaping the future of marketing excellence. The agenda features masterclasses, in-depth discussions, and interactive sessions, giving attendees actionable strategies to take back to their teams. Partners for the event include – InMobi Glance, Silverpush, Blis, Federal Bank, Hybrid, Digital Turbine, Spotify, Mondelēz, IAA India Chapter, flynt.social, Verix, The Free Press Journal, Indiantelevision.com, Adgully & Medianews4u.com.

    Key Highlights of the Event –

    ●    Masterclass on The Future of Video Advertising
       Gaming apps are emerging as high-attention platforms for video advertising, rivaling social media for brand engagement. Insights to master these interactive ads to boost brand performance will be shared by leaders from Digital Turbine.

    ●    Creativity Through Play in Leadership
       Playfulness has been identified as a key driver of creativity and resilience, essential for leadership in today’s AI-driven world. The session will explore how a culture of play can unlock innovation, with perspectives from Play2Transform Group.

    ●    Top SMARTIES Categories in Spotlight
       This session will offer a deep dive into the top categories that have seen the maximum traction at SMARTIES, discussing emerging trends in creativity and technology, with insights from Performics India, Interactive Avenues, and Hansa Cequity.

    ●    Insights from SMARTIES Jury & Brands
       A behind-the-scenes sneak-peek at the strategies driving marketing excellence, with key insights shared by SMARTIES jury and brands like Blis, HDFC Bank, and PivotRoots, alongside reflections from jury observer Kantar.

    ●    Marketing Excellence in the AI Era
       Marketing leaders from Federal Bank, AJIO, and Madison Loop will discuss how AI and creativity must intersect to drive real business impact in an increasingly tech-first world.

    ●    Attention & Advertising in India, with AI Being the Game-Changer
       Spotify India will reveal groundbreaking research on how consumer attention in the Indian market is reshaping advertising strategies, offering brands a roadmap to more effective campaigns. Hybrid will shed light on how AI-driven solutions are revolutionizing digital advertising, delivering cutting-edge results for brands.

    ●    Performance-Driven Creativity: Crafting Campaigns That Deliver
       This session will highlight how brands can use consumer insights to balance short-term wins with long-term brand loyalty, showcasing innovative approaches from Ultratech Cement and Glance Advertising.

    SMARTIES Unplugged will provide a comprehensive view of the evolving marketing landscape. Smarties Unplugged is truly designed to equip attendees with practical strategies to elevate their marketing efforts.