Tag: Digital technology

  • A busy year for newspapers around the world

    A busy year for newspapers around the world

    NEW DELHI: Though the entire world is being overtaken by a convergence wave riding on the wings of digital technology, those in the newspaper industry are trying their best to keep the print medium alive through various methods including tackling newer subjects or blending newer technologies.

    The World Association of Newspapers has slated a large number of events this year to keep alive the spirit of reading, which continues to grow despite the growth of television and the Internet.
    A World Newspaper Advertising Conference and Expo is being held on February 22 and 23 in Zurich (Switzerland) to examine what newspapers are doing to increase advertising revenues and market share. The meet is being hosted by Swiss Press.

    Early next month, there is a meet on ‘Digital Winners – Mobile Strategies for Newspapers’ in Oslo (Norway). Hosted by Telenor Broadcast and to be held on March 8 and 9, the meet will focus on how newspapers can follow the strategic lessons from mobile, Television and internet to make money from digital media. The conference will highlight what mobile solutions are available and why these have to be included in multi-media strategies. Subjects to be covered include ‘Mobile marketing; experiences and success stories’, ‘The digital user revolution’, and ‘Disruptive changes in the media industry’, ‘Adopting to the new business environment’.

    The Seventh World Young Reader Conference and Expo from March 25 to 28 in Washington will explore the full range of new strategies and tactics newspapers for reaching young readers who are accustomed to getting their news and information through non-traditional means. Hosted by the Newspaper Association of America Foundation, the meet will feature speakers from around the world. Studies will include those of cases of how newspapers learned to think young throughout the organisation without alienating the core readership both in print and via other multi-media channels, ‘Connecting a social network generation to our paper: how we did it’, ‘Myspace.com in print: how we did it’, and ‘Newspapers in Education (NIE) that works: How to get started or get even better in this core strategy for anyone who still wants to be doing print in 15 years’.

    The Sixtieth World Newspaper Congress, the 14th World Editors Forum, and Info Services Expo 2007, are being held in Cape Town from June 3 to 6. Hosted by the Newspaper Association of South Africa, the meet will discuss “Quality Journalism in the Digital Age” in nine sessions and eleven social events. Subjects include ‘The multi-newspaper newsroom is born!’ talking of the first newspapers that manage merged newsrooms, ‘Integrated newsrooms: what print does best and what online does best’ with examples of working mergers between print and online newsrooms, ‘Sharing best practices: five examples of newspaper cooperation’ where five prominent editors from around the world will present new ways of cooperative work among newsrooms and ‘Reuters Master Class on Web 2.0: is user generated content bringing anything new to news?’ by Reuters which is a partner of the 2007 Forum.

    Other events include the Third Middle East Publishing Conference is to be held on April 17 and 18 in Dubai on “The Middle East – The New Newspaper Revolution” to explore the rapid change occurring to newspapers in the region and around the world, and the World Digital Publishing Conference and Expo and World Editor and Marketeer Conference & Expo will be held from October 17 to 19 in Amsterdam (The Netherlands).

  • A fistful of digital ‘fury’

    A fistful of digital ‘fury’

    NEW DELHI: When digital technology meets martial arts, it can produce some really scary moments.

    Hear Mickey Stern and John Brenkus, executive producers for Fight Science, part of NatGeo’s upcoming series on the arts, Fists of Fury. They saw a samurai sword slice completely through a ballistics-gel torso.

    They tell indiantelevision.com in an exclusive interaction: “Watching the sword slice through the ballistics-gel torso, and knowing what it could do to a human body was the most scary moment for us. Examining the data of killer moves that had never been made on a human being, and realising what was possible… there is a frightening level of performance that some of these guys can go to.”

    But ‘examining the data of killer moves?’ What would that mean in terms of making a series on martial arts? Well, if Nasa technology can be used for making a TV serial, anything could be possible, they say.

    This is a series on martial arts in which NatGeo offers its viewers a riveting journey into the extraordinary world of martial arts.

    “A one-stop shop for all martial arts fans”, an announcement from the channel says that “Fists of Fury gives viewers an insight into what is martial art myth and what is not, an insight into what it takes to be a martial arts champion, a countdown of the best killing weapons, revealing the reality behind the deadly martial arts using scientific breakthroughs and gripping footage.”

    The series will be telecast from 12 February at 10 pm. Talking about the Nasa technology used to make the series, Stern and Brenkus told indiantelevision.com: “A company called Tekscan created in-shoe pressure sensors for Nasa space suits – sheets of plastic embedded with thousands of receptors.

    “These provided constant real-time feedback to the computer – a perfect topographical map over the surface of the foot, where we watched the centre of gravity and the base of support, and the exact amount of pressure being exerted over any part of the surface area.

    “Glen Levy, demonstrating a ninja technique of climbing plum poles (ever-ascending poles that become more pliant as they get higher), turned in a jaw-dropping reading. He told us that when he is doing balance techniques, he visualises his centre of gravity all the way down to his ankles, and that he uses all 10 toes as antennae.

    “On the read-outs, you can see his toes working like the fingers of a piano player. He was incredibly precise and incredibly quick and minute in his adjustments. He really did move like a cat. The scientists from Tekscan were looking at it and saying, “This is not a normal human reading.”

    It was a technologically back-breaking series to make. In all, 32 motion picture cameras were used. So how did it all add up to go into the creation of the series?

    The producers explained: “Ultimately, we took the data captured by the martial artists – wearing tight suits studded with reflectors, and duplicating moves they had already made for the live-action cameras earlier in the day – and imposed it on a 3-D model in three layers: one for bones, one for muscles and one for nerves.

    “The angles of motion, the velocity and acceleration of particular motion, the length of an arc through the air… all are things that are measured from the data points that are driving animation.

    “A third layer that we applied, which is very seldom done, is body scanning. So when you take perfect data, real high-end CGI, and scans of the person’s actual body, you’ve got as accurate a model of that person’s movement as you could possibly create using current technology.”

    The producers also said that they used crash dummy tests. But why? They say they wanted a government-certified system which could be held up as one not something that is experimental science.

    “We wanted to know with 100 per cent certainty what force these fighters were capable of generating. The experts in the crash testing industry know more about real-life impacts on the human body than anyone else in the world.

    “This isn’t “theoretical science” – this is about real trauma to real bodies, and we wanted to capture that. We insisted on a government-certified dummy so that there was nothing experimental about our findings.”

    In more than one ways thus is a unique series, brining together hitherto unconnected people and technologis. As they put it: “It’s the first time we’ve brought together the crash test industry, the sports biomechanics industry and the Hollywood animation industry in one place. We pooled their best technology and applied it to a single subject – martial arts performance. These are people from industries who have never looked at the martial arts field before. It was entirely new for them.”

    But is this a comprehensive and all-encapsulating series on the diverse arena of martial arts? Stern says: “There are actually scores or even hundreds of martial arts – we tried to have diversity in geographical and cultural origins. We chose the biggest categories, the archetypal styles – particularly ones that involved grappling, punching, kicking… some hard linear styles and some curving nonlinear styles. We also said let’s make sure we represent the “granddaddies,” so to speak – you’ve got to have kung fu, you’ve got to have tae kwan do, you’ve got to have jiu jitsu.”

  • Ashok Amritraj looking to form JV with animation firm

    Ashok Amritraj looking to form JV with animation firm

    MUMBAI: This is a time when foreign entertainment firms are looking at ways to get a foothold into India. American film producer Ashok Amritraj is no exception.

    Hyde Park Entertainment chairman Amritraj spoke at the convention for the business of entertainment Frames this morning. The event attracted 1500 delegates from 17 countries.

    He says that his firm is looking to form a joint venture (JV) with an Indian animation company.“I am also looking to make an Indian film in December. The problem though is that Indian films are not marketed properly abroad. One has drive for an hour in the US to reach a theatre showing an Indian film.

    “The other issue is that we need stricter anti-piracy laws in India. In Chennai, it is a non bailable offence. The same should apply for the rest of the country. There should also be better copyright enforcement. It should not be that Indian films keep being inspired by a successful Hollywood product. I found it interesting to see a non-white Ang Lee win the Oscar for best director. Filmmakers are facing the threat not just from television channels, but also form new forms of entertainment like the iPod. Therefore it is important that we make better films and at more cost effective prices.”

    Ficci president Saroj Kumar Poddar noted that Frames had evolved over the years and has added new dimensions. “It has gone from fundamental policy changes with broad brush approaches in entertainment to a deeper exploration of emerging facets in this industry. It is a matter of satisfaction for us at Ficci that having started from films, music and broadcast, we have moved into animation, gaming, visual effects, digital entertainment and this year into media. The challenge is in anticipating the technological revolution that lies ahead of us.

    “In the realm of emerging technologies, it is the digital technology whether in radio, television, gaming or films that will drastically alter the face of the industry. Nine of the top 10 box office grossing films worldwide are richly endowed with special effects. Digital technology while opening up new vistas of revenue will also challenge piracy. It will also usher in a great demand for IT professionals in India. With our vast pool of software engineers and creative storytellers, India is poised to leapfrog from a mere outsourcing destination to the holders of new intellectual property.

    “Ficci is humbly facilitating this process through instruments like Ficci Animation and Gaming Forum and Ficci Visual Effects Community. The Indian entertainment industry is witnessing phenomenal growth and is slated to grow at 19 per cent per annum to Rs 83,740 crores in 2010 from its current size of Rs 35,300 crores. The key driver will be technology,” said Poddar.